Global TV Subscription Market 2015-2019

Published: Apr 2015 Pages: 91 SKU: IRTNTR5765

About TV subscription
TV subscription is a service that is delivered to the viewer using a cable or over the air, on paying a subscription fee for viewing a set of channels. TV subscription operators provide various services such as data, video, and voice services as per viewers’ requirements. In addition, TV subscription operators provide games, movies, and contents according to the requirements of various demographics. Earlier TV subscription was provided using both analog and digital cable. However, in late 2000s, digital cable TV gained traction, which gradually reduced the share of the analog cable TV segment.

TechNavio's analysts forecast the global TV subscription market to grow at a CAGR of 5.3 percent over the period 2014-2019.

Covered in this report
This report covers the present scenario and growth prospects of the global TV subscription market for the period 2015-2019. The report consolidates the revenues generated from the following technology:
• Cable TV
• Satellite TV
• IPTV
TechNavio's report, Global TV Subscription Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions
• Americas
• APAC
• EMEA

Key vendors
• AT&T
• Comcast
• DirecTV
• DISH Network
• Sky
• Time Warner
• Verizon Communications

Other prominent vendors
 • América Móvil
• Bell Canada
• Bharti Airtel
• Cablevision
• Charter Communications
• Com Hem
• Cox Communications
• CTC Media
• Deutsche Telekom
• KPN
• KT
• Liberty Global
• Net Serviços de Comunicacao
• Orange
• SaskTel
• SK Telecom
• SureWest Communications
• Tata Sky
• Telefónica 

Market driver
• Innovation in service offerings
• For a full, detailed list, view our report

Market challenge
• Intense competition
• For a full, detailed list, view our report

Market trend
• Increased demand for digital TV
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors

1 Executive Summary
2 List of Abbreviations
3 Scope of the Report
3.1 Market overview
3.2 End-user segments
03.2.1 Business customer
03.2.2 Residential customer
3.3 Base year
3.4 Vendor segmentation
3.5 Market size calculation and segmentation
3.6 Product offerings
4 Market Research Methodology
4.1 Market research process
4.2 Research methodology
5 Introduction
6 Market Description
6.1 Introduction of TV subscription
7 Market Landscape
7.1 Market overview
7.2 Product life cycle of TV subscription
7.3 Global TV subscription market
07.3.1 By revenue
07.3.2 By subscription
07.3.3 By ARPU
7.4 Five forces analysis
8 Market Segmentation by Technology
8.1 Global TV subscription market by technology 2014
8.2 Global TV subscription market by technology 2014-2019
8.3 Global cable TV market
08.3.1 Market size and forecast
08.3.2 Subscription forecast
8.4 Global satellite TV market
08.4.1 Market size and forecast
08.4.2 Subscription forecast
8.5 Global IPTV market
08.5.1 Market size and forecast
08.5.2 Subscription forecast
9 Market Segmentation by Geography
9.1 Global TV subscription market segmentation by geography (revenue)
9.2 Global TV subscription market segmentation by geography 2014 (subscription)
9.3 Global TV subscription market segmentation by geography 2014-2019 (subscription percentage)
9.4 Global TV subscription market segmentation by geography 2014-2019 (subscription in million)
10 Market Attractiveness
10.1 Market attractiveness by technology
11 Key Leading Countries
11.1 China
11.2 India
11.3 US
12 Buying Criteria
13 Market Growth Drivers
14 Drivers and their Impact
15 Market Challenges
16 Impact of Drivers and Challenges
17 Market Trends
18 Trends and their Impact
19 Vendor Landscape
19.1 Competitive scenario
19.2 Competitive analysis
19.3 Other prominent vendors
20 Key Vendor Analysis
20.1 AT&T
20.1.1 Key facts
20.1.2 Business overview
20.1.3 Business segmentation by revenue 2013
20.1.4 Business segmentation by revenue 2012 and 2013
20.1.5 Business strategy
20.1.6 Recent developments
20.1.7 SWOT analysis
20.2 Comcast
20.2.1 Key facts
20.2.2 Business overview
20.2.3 Business segmentation by revenue 2013
20.2.4 Business segmentation by revenue 2012 and 2013
20.2.5 Business strategy
20.2.6 Recent developments
20.2.7 SWOT analysis
20.3 DIRECTV
20.3.1 Key facts
20.3.2 Business overview
20.3.3 Business segmentation by revenue 2013
20.3.4 Business segmentation by revenue 2012 and 2013
20.3.5 Geographical segmentation by revenue 2013
20.3.6 Business strategy
20.3.7 Recent developments
20.3.8 SWOT analysis
20.4 Dish Network
20.4.1 Key facts
20.4.2 Business overview
20.4.3 Business segmentation by revenue 2013
20.4.4 Business segmentation by revenue 2012 and 2013
20.4.5 Business strategy
20.4.6 Recent developments
20.4.7 SWOT analysis
20.5 Sky
20.5.1 Key facts
20.5.2 Business overview
20.5.3 Segmentation by revenue 2014
20.5.4 Segmentation by revenue 2013 and 2014
20.5.5 Business strategy
20.5.6 Recent developments
20.5.7 SWOT analysis
20.6 Time Warner
20.6.1 Key Facts
20.6.2 Business Overview
20.6.3 Business Segmentation by Revenue 2014
20.6.4 Business Segmentation by Revenue 2013 and 2014
20.6.5 Geographical Segmentation by Revenue 2014
20.6.6 Business Strategy
20.6.7 Recent Developments
20.6.8 SWOT analysis
20.7 Verizon Communications
20.7.1 Key facts
20.7.2 Business overview
20.7.3 Business segmentation by revenue 2013
20.7.4 Business segmentation by revenue 2011-2013
20.7.5 Business strategy
20.7.6 Recent developments
20.7.7 SWOT analysis
21 Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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