Global Yogurt Fruit Blend Drinks Market 2017-2021

Overview of the global yogurt fruit blend drinks market

Manufacturers in the yogurt drinks market are focusing on innovating the packaging of yogurt fruit blend drinks to attract a wide consumer base. Attractive and convenient packaging influences the buying decision of the consumers. According to Technavio’s market research study, the rise in packaging innovations will be one of the primary factors that will have a positive impact on the growth of the yogurt fruit blend drinks market in the coming years. To cater to growing consumer demand, the manufacturers are increasingly focusing on providing convenience to the consumers. Innovations such as the yogurt fruit blend packaging for kids that includes a nozzle tube provide utmost convenience to the consumers. Moreover, the vendors are also focusing on introducing products with environment-friendly packaging. Our market research analysts have estimated that this global market will grow steadily at a CAGR of almost 6% by 2021.

Owing to the increasing consumer awareness and the growing demand for product composition and food safety, the demand for organic products is steadily increasing. Since organic fruits and vegetables are not artificially ripened or sprayed with harmful pesticides and chemicals, they do not harm the health of consumers. Vendors are steadily offering organic and gluten-free products to increase their consumer base. Also, increasing incidences of people suffering from celiac diseases and increasing occurrences of digestive issues, obesity, and the demand for nutritious food also induce vendors to offer gluten-free food products. According to our analysis, the growing demand for organic and gluten-free yogurt drinks will be of the key trends that will gain traction in the yogurt fruit blend drinks market during the next few years.

Competitive landscape and key vendors

The yogurt fruit blend drinks market is highly fragmented owing to the presence of several international and regional players. The huge growth opportunities in the yogurt drinks market will induce new players to penetrate the market, which will intensify the market’s competitive environment. Product price, quality, innovation, distribution, and promotional strategies are some of the factors the yogurt fruit blend drinks companies mainly compete on. To attain a competitive advantage over the other players in the yogurt fruit drinks market, the vendors have the need to offer different and innovative products.

The leading vendors in the market are

• Chobani
• Danone
• LALA Branded Products
• Nestlé
• Stonyfield Farm

The other prominent vendors in the market are Biogreen Dairy, Bright Foods, China Mengniu Dairy, FrieslandCampina, Yili, Powerful Men, Raisio, MLEKOVITA, and Tropical Cheese Industries.

Segmentation by product and analysis of the yogurt fruit blend drinks market

• Organic yogurt fruit blend drinks
• Inorganic yogurt fruit blend drinks

The organic yogurt fruit blend drinks segment will account for the major share of this yogurt fruit drinks market due to the growing focus on health and food safety and the increasing trend of consuming organic foods and beverages. Health-conscious consumers prefer organic food products to prevent caused by caused by the consumption of products containing synthetic pesticides and fertilizers.

Geographical segmentation and analysis of the yogurt fruit blend drinks market

• Americas
• APAC
• EMEA

The Americas will be the major revenue contributor to the yogurt fruit blend drinks market due to the high popularity of yogurt and the introduction of new flavors by manufacturers in this region. Yogurt drinks are significantly popular among health-conscious consumers due to the awareness about the various health benefits they offer. To improve sales and to enhance their customer base, the manufacturers are increasingly focusing on launching products with new flavors.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global yogurt fruit blend drinks market?
• What are the key market trends impacting the growth of the global yogurt fruit blend drinks market?
• What are the challenges to market growth?
• Who are the key vendors in the global yogurt fruit blend drinks market?
• What are the market opportunities and threats faced by the vendors in the global yogurt fruit blend drinks market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global yogurt fruit blend drinks market?

Technavio also offers customization on reports based on specific client requirement.