Gluten-free Beer Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, UK, Germany, Spain - Size and Forecast 2024-2028

Gluten-free Beer Market Forecast 2024-2028

The Gluten-free Beer Market size is projected to increase by USD 12.99 billion at a CAGR of 13.86% between 2023 and 2028. The burgeoning awareness of the health benefits associated with gluten-free food products, driven by concerns such as celiac disease, is intertwining with the adoption of innovative techniques in the market. Celiac disease, an autoimmune disorder triggered by gluten ingestion, has no cure, necessitating a gluten-free diet for affected individuals.

Simultaneously, the market is witnessing a shift towards innovative methods, such as modified mashing processes, enabling the production of gluten-free beers using traditional brewing ingredients like barley, wheat, and rye. This convergence of health consciousness and technological advancement underscores the dynamic landscape of the gluten-free food market, catering to diverse consumer needs and preferences.

Market Overview

The Market shows an accelerated CAGR during the forecast period.

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Market Segmentation

In the dynamic beer market, the emergence of gluten-free beer has garnered attention across craft categories. Breweries are leveraging consumer insights to develop innovative products that cater to dietary preferences and restrictions. From unique flavors to eye-catching packaging, gluten-free options are reshaping the landscape of craft brewing. As more consumers seek healthier and more inclusive choices, the demand for gluten-free alternatives continues to grow. 

Segmentation by Type

Sorghum and corn have been the most used gluten-free ingredients involved in the manufacturing of these products over the last decade or so. Large-scale production of sorghum is not quite as expensive as barley. Sorghum malt can be easily used at home to brew these. Furthermore, brown rice is another ingredient that is used quite frequently to brew gluten-free beers in various parts of the Americas and Europe. Large-scale production of sorghum and increasing demand for these products in developing economies of Latin America and Eastern Europe are major drivers that would impact the growth of the global market during the forecast period.

Market Segmentation by Distribution Channel

The market share growth by the off-trade store segment will be significant during the forecast period. In the global market, the off-trade distribution channel sector comprises the sale of these through retail outlets such as supermarkets, hypermarkets, convenience stores, liquor stores, and online marketplaces. In this market category, customers buy these to drink at home or places other than where the beer is made or sold.

The off-trade store segment  was the largest and was valued at USD 4.64 billion in 2018 

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Customers can conveniently find gluten-free beer selections through off-trade distribution channels such as at nearby retail establishments or online. This online channel enables buyers to research and compare different brands and varieties of gluten-free beers that are offered. Due to the rising demand for gluten-free products and their growing availability in retail stores and e-commerce platforms, this segment of the global market has been experiencing substantial expansion. Off-trade channels are frequently preferred by customers who consume gluten-free products due to celiac disease or personal preferences. Manufacturers of gluten-free beer can increase their exposure and reach through the off-trade distribution channel by collaborating with brick-and-mortar establishments and online marketplaces. As a result, they can reach a larger customer base and increase revenue. Thus, the increased benefit of off-trade stores will drive the growth of the global market trends during the forecast period.

Key Regions for the Market 

North America is estimated to contribute 39% to the growth of the global market during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in North America has been experiencing steady growth in recent years. Gluten-free beer is a niche segment of the overall beer market, which caters to people with gluten intolerance or celiac disease, as they cannot consume products that contain gluten, a protein found in grains such as barley, wheat, and rye. Due to growing awareness of celiac illness and gluten intolerance, there is a growing market for gluten-free goods, including beer. A Mayo Clinic study indicates that approximately 1% of people in North America are thought to have celiac disease. People are also increasingly embracing diets, either out of choice or due to purported health benefits. Microbreweries and craft beer manufacturers predominate the market in North America.

In addition, major beer producers have begun making gluten-reduced beers, which have a gluten concentration below the specified threshold for gluten-free labeling, after realizing the business potential. These products serve a broader clientele, including those trying to cut back on their gluten consumption and those looking for options. Thus, the increased demand for this will drive the growth of the global market during the forecast period.

Market Dynamics and Customer Landscape

The Market is experiencing notable growth, propelled by the growing awareness of the health benefits associated with gluten-free food products, particularly among individuals with celiac disease or gluten intolerance. A key trend shaping this market is the adoption of innovative techniques and the use of new ingredients, such as sorghum and rice malts, to create flavorful gluten-free beverages like ale and lager beer.

However, amidst this growth, challenges arise, notably the increasing competition from conventional beer and other alcoholic beverages. To thrive in this competitive landscape, gluten-free beer manufacturers must differentiate their products by offering specialty niche products and targeting both on-trade and off-trade stores, including liquor stores and retail stores. Overcoming these challenges requires continuous innovation and strategic positioning within the beverage industry to meet consumer preferences while maintaining quality standards.

Key Market Drivers

Growing awareness of the health benefits of gluten-free food products is notably driving market growth analysis. Celiac disease is an autoimmune disorder that usually affects genetically predisposed individuals. In a majority of cases, celiac disease is triggered by the ingestion of gluten (a protein predominantly found in barley, rye, and wheat), which damages the intestinal lining and affects the digestive system. Currently, there is no treatment available to cure celiac disease, which means that consumers who have celiac disease have the sole option of following a gluten-free diet.

However, according to studies, the occurrence of celiac disease is hereditary in nature, and it usually affects 1 in every 100 people across the world. Due to a rising prevalence rate of celiac disease and increasing awareness and health consciousness of consumers, the market research and growth for gluten-free products have grown exponentially over the past decade and will continue to experience significant market forecasting during the market growth and forecasting period.

Significant Market Trends

The adoption of innovative techniques and the use of new ingredients is an emerging trend shaping market growth. Five years ago, the only manufacturing process to brew this was by using gluten-free raw materials like sorghum, quinoa, buckwheat, millet, corn, and rice, which resulted in a beer that tasted different from the traditional ones. Many companies have tried to adopt new techniques that focus on manufacturing gluten-free beers using conventional brewing ingredients like barley, wheat, and rye. For instance, with a modified mashing process, gluten-free grains can produce quality beers.

Furthermore, innovative ingredients like quinoa, Kebari barley, amaranth, teff, and chestnuts are being used by companies to manufacture gluten-free beers. companies try to innovate the products to provide consumers with more options and meet their ever-changing preferences. Thus, the Adoption of innovative techniques and the use of new ingredients will drive the growth of the global market during the forecast period.

Major Market Challenge 

Increasing competition from conventional beer and other alcoholic beverages is a significant challenge hindering the market growth. The growing popularity of spirits like vodka, rum, mezcal, tequila, whiskey, and conventional beer in different regions of the world is the biggest challenge for global companies. For example, gluten-free beer consumption in the US has not grown so rapidly in the last five years, attributed to the increasing demand for other alcoholic beverages like conventional beer, mezcal, vodka, rum, and tequila. Besides, the growing popularity of conventional beer, vodka, rum, whiskey, and tequila in countries like India, Japan, South Korea, and Australia poses a serious challenge to companies, as these countries are potential markets for gluten-free products.

Consequently, it becomes imperative for companies to focus on innovative marketing strategies, better product development, and strategies to increase their customer base to sustain and grow in a highly competitive global market. Thus, the Increasing competition from conventional beer and alcoholic beverages will hinder the growth of the global market during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- ALT Brew: The company offers gluten-free beer that has an amber color and sharp smell, and the taste is unique, which comes from the qualities of the molasses.
• Key Offering-  Anheuser Busch InBev SA NV: The company offers gluten-free beer that is packaged in 12-ounce bottles and sold in 6-packs
• Key Offering- Bards Brewing LLC: The company offers beer such as Original Gluten-Free Sorghum Malt Beer and Truly gluten beer.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Brasserie de Brunehaut SA
• Brasseurs Du Monde
• Brewery Rickoli
• BURNING BROTHERS BREWING LLC
• Dohler GmbH
• Duck Foot Brewing Co.
• Epic Brewing Co.
• Ground Breaker Brewing and Gastropub
• Holidaily Brewing Co.
• IIpswich Ale Brewery
• Koninklijke DSM NV
• Lakefront Brewery Inc.
• Molson Coors Beverage Co.
• New Belgium Brewing Co. Inc.
• New Planet Beer Co.
• Sierra Nevada Brewing Co.
• Stone Brewing Co. LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is witnessing significant growth, driven by the increasing awareness of gluten-related diseases among health-conscious consumers. As per capita weekly expenditure on beer rises, there's a surge in demand for mainstream products and specialty niche products alike.

Craft breweries are leading the way in product innovation, utilizing alternative ingredients such as rice malts, millets, and corn-based beer to cater to diverse consumer preferences. Clean label claims and product differentiation policies play a crucial role in branding and market positioning.

Liquor shops, restaurants, and bars are stocking up on gluten-free lager beer and ale beer, providing options for those following specialty diets. The brewing industry is embracing drought-resistant rice beers and exploring new fermentation techniques to enhance flavor profiles while ensuring compliance with coeliac Australia standards.

Marketing strategies, including social media, joint ventures, and branding, are vital for reaching target audiences and conducting assessment customer. With a focus on health-conscious consumers, the market continues to evolve, offering innovative beverages that cater to a wide range of dietary needs and preferences.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

• Distribution Channel Outlook
  • Off-trade store
  • On-trade store

• Type Outlook
  • Sorghum corn|rice
  • Buckwheat
  • Others

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile 
    • Brazil
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Scope
Report Coverage	Details
Page number	156
Base year	2023
Historic period	2018 - 2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 13.86%
Market Growth 2024-2028	USD 13 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	13.62
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 39%
Key countries	US, Canada, UK, Germany, and Spain
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	ALT Brew, Anheuser Busch InBev SA NV, Bards Brewing LLC, Brasserie de Brunehaut SA, Brasseurs Du Monde, Brewery Rickoli, BURNING BROTHERS BREWING LLC, Dohler GmbH, Duck Foot Brewing Co., Epic Brewing Co., Ground Breaker Brewing and Gastropub, Holidaily Brewing Co., IIpswich Ale Brewery, Koninklijke DSM NV, Lakefront Brewery Inc., Molson Coors Beverage Co., New Belgium Brewing Co. Inc., New Planet Beer Co., Sierra Nevada Brewing Co., and Stone Brewing Co. LLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market  across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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