Gluten-free Food Market Analysis North America,Europe,APAC,South America,Middle East and Africa - US,Canada,Germany,UK,Italy - Size and Forecast 2024-2028

Gluten-free Food Market Forecast 2024-2028

The Gluten-free Food Market size is projected to increase by USD 5.50 billion and the market size is estimated to grow at a CAGR of 10.5% between 2023 and 2028. The significant growth of the foods market is propelled by increasing awareness about health benefits. As more consumers become informed about the adverse effects of gluten on health, especially for individuals with celiac disease and gluten intolerance, there is a surge in demand for gluten-free products. Gluten is recognized to induce food intolerance and various digestive complications, rendering it unhealthy for individuals with gluten sensitivities.

Market Overview

The Market shows an accelerated CAGR during the forecast period.

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Market Segmentation

The report includes a comprehensive outlook on the market offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes Product into bakery and confectionery products, cereals and snacks, and others, and covers Geography regions, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

By Product

Bakery and confectionery products are among the largest segments of the market.  The demand for gluten-free bakery and confectionery products is driven by the increasing prevalence of celiac disease and gluten sensitivity.  These conditions make it necessary for consumers to avoid gluten-containing foods, including baked goods and sweet treats. Key players in this market are focusing on developing innovative gluten-free bakery and confectionery products to cater to consumer-changing demands.  For example, In August 2023, Twisted Dough, an e-commerce site that offers a wider selection of protein-rich, gluten-free desserts designed to serve the health-conscious, will introduce two new flavors per month to positively affect the health and sweet tooth of consumers.  With the growing demand for gluten-free bakery and confectionery products, this segment is likely to remain a key savior in the market, which is expected to continue to grow during the forecast period.

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The segment comprises department stores, supermarkets, hypermarkets, convenience stores, and restaurants. Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) are some of the largest retail chains that have separate retailing sections for the products. 

The offline segment was the largest and was valued at USD 4.85 billion in 2018

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Further, the growing retail industry and the establishment of numerous retail outlets are driving sales in this segment. These outlets offer consumers a wide range of products to choose from and provide them with the convenience of finding everything under a single roof.  Factors such as discounted prices, a comfortable shopping experience, and shelf displays encourage consumers to buy varied types of products from supermarkets and hypermarkets.  Also, convenience stores are witnessing a significant surge in sales of health and nutrition products.  Private proprietors who have developed their retail outlets independently have done so by analyzing the demands of their industries, including staffing, marketing, merchandising, and sales.  With the increasing number of independent retailers worldwide, sales of the products through this channel are expected to increase during the forecast period. 

By region

North America is estimated to contribute 47% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America was the largest contributor to the market in 2022.  The market in the region is expected to witness rapid growth during the forecast period due to factors such as the rising incidence of celiac disease and the increasing availability of these foods in restaurants.  The US is among the major countries in the region with high prevalence and incidences of celiac disease, followed by Mexico and Canada.  Celiac disease leads to other medical problems such as diabetes, Down syndrome, and infertility.  Thus, the University of Chicago Celiac Disease Center conducts awareness programs to educate people about the side effects of gluten intake. In addition,  the strong distribution network between vendors and retailers increases purchase options for consumers, which is expected to further fuel the growth of the market in the region.  

Moreover, consumers in North America are more inclined toward organic and natural dietary products that supplement natural tastes, and this preference has spurred the consumption of organic and natural products in the region.  Various vendors in the region are offering organic, gluten-free food products.  For instance, Bob Red Mill Natural Foods Inc. offers Organic Coconut Flour and Organic Classic Oatmeal Cups in the US.  Such factors are expected to drive the growth of the market in the region during the forecast period.

Market Dynamics and Customer Landscape

The market is driven by various factors including rising health concerns among consumers, particularly in developed countries where chronic health issues like obesity and heart disease are prevalent. As consumers prioritize nutritious food options to address these concerns, there's a growing demand for ready-to-eat foods, low-fat baked goods, and dairy-free products. Moreover, technological advancements like extrusion cooking are revolutionizing the market by offering healthier alternatives. However, challenges such as promoting nutritious food items amidst rising spending and lifestyle changes pose obstacles to market growth.

Key Market Driver

Increasing awareness about the health benefits is significantly propelling the growth of the  foods market. As more consumers become educated about the detrimental effects of gluten on health, particularly for individuals with celiac disease and gluten intolerance, the demand for products is on the rise. Gluten is known to cause food intolerance and various digestion-related side effects, making it unhealthy for those with gluten sensitivities. For individuals with celiac disease, gluten consumption can lead to severe gastrointestinal issues, highlighting the importance of adopting a gluten-free diet.

The health benefits associated with gluten-free diets are driving consumer preferences towards alternatives. These benefits include improved cholesterol levels, enhanced digestion, and reduced inflammation of the intestine. Additionally, these diets have been found to benefit children with autism, as they may be sensitive to certain peptides and proteins found in gluten-containing foods. The elimination of gluten from their diets can alleviate adverse reactions, contributing to overall well-being.

Over the past few years, there has been a significant surge in consumption, driven by increasing awareness of its health benefits. This trend is expected to continue, driving sustained growth in the market during the forecast period. As consumers prioritize health and wellness concerns, the demand for these options is projected to expand further, fueling market growth and innovation in food products.

Significant Market Trends

The growing availability of gluten-free foods is an emerging trend shaping the market growth. With growing instances of celiac disease and gluten intolerance, the availability is increasing.  To boost the sales, many local bakeries are partnering with supermarkets to sell their baked goods.  For example, Sprouts Farmers Market in Atlanta offers products made by the local Dunwoody Bakery.  Wegmans, a supermarket chain in the US, recently partnered with a New Jersey-based bakery, Get Fresh Bakehouse, to offer prepared cookies, cupcakes, and brownies at all its stores.  Similarly, the global retailer Walmart is trying to expand the market space by creating more options for consumers and competition for grocery chains and supermarkets. 

Moreover, the big-box retailer has expanded the offerings of several of its in-store bakeries to include chocolate chip cookies, brownies, and blueberry muffins by using easily identifiable green product labels.  Products marked as gluten-free are more widely available on websites like udisglutenfree.com, glutenfreepalace.com, and Amazon.  Thus, the growing availability will drive the growth of the market during the forecast period.

Major Market Challenge 

The high price of the products is a significant challenge hindering market growth. The gluten free food market is still emerging and small in comparison to the market for gluten-containing food products. The complexity involved in the manufacturing process of products accounts for their high cost. The other costs incurred during the manufacturing are certifications, exclusive carriers to avoid cross-contamination, specialized supply chains, and logistics.  Therefore, the manufacturing cost is higher than that of products with gluten, and the same is reflected in the selling price of the products.

For instance, the price of bread is almost ten times higher than that of its regular counterpart.  Such high prices increase families' overall monthly food expenses.  Therefore, the high cost is expected to hinder the growth of the market during the forecast period. 

Gluten-free Food Market Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Amys Kitchen Inc.: The company offers gluten-free food products such as cheddar cheese, bean and rice burritos, cheese pizza, bean and rice burritos, and non-dairy.
• Key Offering- Bobs Red Mill Natural Foods Inc.: The company offers gluten-free food products such as brown rice flour, white rice flour, sweet white rice flour, and others.
• Key Offering- Campbell Soup Co.: The company offers gluten-free foods such as Gluten cream of chicken soup and gluten-free cream of mushroom soup.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Chocoladefabriken Lindt and Sprungli AG
• Conagra Brands Inc.
• General Mills Inc.
• Gruma SAB de CV
• Hero AG
• Kellogg Co.
• Mondelez International Inc.
• Nestle SA
• Prima Foods Ltd.
• Raisio plc
• Silly Yak Foods
• The Hain Celestial Group Inc.
• The Hershey Co.
• The Kraft Heinz Co.
• Unilever PLC
• Valeo Foods Ltd.
• Warburtons Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Distribution Channel Outlook
  • Offline
  • Online

• Product Outlook
  • Bakery and confectionery products
  • Cereals and snacks
  • Others

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile 
    • Brazil
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is experiencing significant growth, driven by several factors including an increasing prevalence of gluten-related diseases and heightened health consciousness among consumers. As more individuals become aware of the health benefits associated with gluten-free diets, there is a growing demand for gluten-free products across the food industry. This trend is further fueled by changing consumer lifestyles and a shift towards better eating options. Manufacturers are responding to this demand by offering a wide range of gluten-free options, including bakery items, ready-to-eat choices, and nutrient-dense products. Additionally, technological advancements in manufacturing techniques, such as extrusion cooking and annealing, are facilitating the production of high-quality gluten-free foods. With rising awareness, evolving dietary trends, and a focus on preventive healthcare, the gluten-free food market is poised for continued expansion in the coming years.

The gluten-free food market is witnessing a surge in popularity driven by various factors such as the increasing prevalence of gluten-related health conditions and heightened awareness of wellness and health issues among consumers. As more individuals adopt gluten-free lifestyles due to dietary requirements or personal health objectives, food producers are faced with revenue growth challenges associated with the high-cost structure of procuring gluten-free products. This has led to the establishment of separate facilities for production to meet consumer demand while managing production costs and gluten-free product pricing.

Despite consumer price sensitivity, the market is experiencing significant development driven by economic factors and evolving market trends. Consumers are increasingly seeking gluten-free food items made from high-quality ingredients, free from wheat and dairy, suitable for vegetarian diets, and packaged in environmentally friendly materials. Major shops are stocking a wide range of gluten-free goods, including whole grains rich in B vitamins, such as millet products and gluten-free bakery items like gluten-free cookies and crackers.

With the rise of health-consciousness and the growing consumer base, the gluten-free food market is expanding to include a variety of products such as rice noodles, gluten-free crackers, and organic baked goods. Fragmented into small and medium-sized players, the industry is witnessing an influx of innovative offerings, including raw, organic, vegan, and paleo diets catering to the preferences of younger generations. This market evolution is driven by a desire for smart, healthy, and attractive lifestyles, aimed at addressing chronic health issues like obesity and preventing conditions such as heart disease and metabolic syndrome. As a result, gluten-free food market participants, including companies like Hy-Vee Inc and Good Graces, are tapping into the growing demand for natural, organic, and gluten-free foods, offering diverse product offerings to cater to consumer preferences across online and offline channels.

Gluten-free Food Market Scope
Report Coverage	Details
Page number	172
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 10.5%
Market Growth 2024-2028	USD 5.50 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	9.5
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 47%
Key countries	US, Canada, Germany, UK, and Italy
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amys Kitchen Inc., Bobs Red Mill Natural Foods Inc., Campbell Soup Co., Chocoladefabriken Lindt and Sprungli AG, Conagra Brands Inc., General Mills Inc., Gruma SAB de CV, Hero AG, Kellogg Co., Mondelez International Inc., Nestle SA, Prima Foods Ltd., Raisio plc, Silly Yak Foods, The Hain Celestial Group Inc., The Hershey Co., The Kraft Heinz Co., Unilever PLC, Valeo Foods Ltd., and Warburtons Ltd.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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