Europe - Greek Yogurt Market by Distribution Channel and Product - Forecast and Analysis 2023-2027

Published: Sep 2023 Pages: 156 SKU: IRTNTR44837

Europe - Greek Yogurt Market 2023-2027

The Europe - Greek Yogurt Market size is projected to increase by USD 1,119.51 million and the market size is estimated to grow at a CAGR of 6.3% between 2022 and 2027.

This Europe greek yogurt market report extensively covers market segmentation by distribution channel (offline and online), and product (flavored greek yogurt and plain greek yogurt). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

The increasing use of super fruits in Greek yogurt is notably driving market growth. Growing health consciousness among consumers in Europe is one of the major drivers for the growth of Europe - greek yogurt market. There has been a significant increase in the prevalence of health issues, such as diabetes, obesity, and allergies, among Europeans over the past few years. Hence, consumers are focusing on healthy diets to prevent or reduce the occurrence of such chronic diseases and illnesses. Various superfruits, such as acai, goji berry, noni, pomegranate, and grapes (which are called superfruits and berries because they add high nutritional value as they are a source of antioxidants, vitamins, and minerals), are increasingly being used by players manufacturing which resulting increase in Europe - greek yogurt market demand.  

Europe Greek Yogurt Market: Overview

The Europe Greek Yogurt Market shows an accelerated CAGR during the forecast period.

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Trends

Growth in demand for private-label brands is an emerging trend shaping the market growth. Greek yogurt offered by private-label brands is found in hypermarkets, supermarkets, grocery stores, and departmental stores. Private-label brands offer a substantial range of Greek yogurt, which includes those of established vendors. Moreover, price-conscious consumers are gradually opting for private-label offerings in supermarkets. Different online retailers are also extensively offering several types of private-label Greek yogurt under their own brands.

For instance, Amazon Inc. offers varieties of Greek yogurt under its brand 365 Everyday Value. 365 Everyday Value Organic Greek Whole Milk Yogurt is one of the prominent products offered by the company. Also, in China, Alibaba Group offers opportunities to local vendors and private-label brand owners to sell Greek yogurt through its e-commerce portal which results in Europe - greek yogurt market expansion. Thus, the availability of private-label Greek yogurt varieties in the Greek yogurt market in Europe is expected to drive the growth of the market in focus substantially during the forecast period.

Challenge 

The high cost of Greek yogurt is a significant challenge hindering the market growth. The steep cost of Greek yogurt products has been a challenge to the market, manufacturers, and consumers. This is because it takes three times as much milk to make traditional Greek yogurt as it does to make conventional yogurt. The manufacturing process of Greek yogurt involves the separation of liquid whey from the mix to form solid blocks of curds. Due to its high production cost, the final product is also priced high. Hence, many price-sensitive consumers opt for the much more reasonably priced conventional packaged yogurt for daily consumption. The production process of Greek yogurt is one of the primary reasons for its high price.

However, to produce a smaller quantity of yogurt than regular yogurt, the production of Greek yogurt requires the use of a considerable amount of milk. The straining of Greek yogurt, which removes whey and any excess liquid, produces a denser and creamier product but also incurs higher production costs. These factors related to the high cost of Greek yogurt will restrict the growth of the market during the forecast period.

Greek Yogurt Market in Europe Segmentation by Product

 Flavored Greek yogurt is available in both low-fat and non-fat varieties. Consumers, especially Millennials, are increasingly opting for Greek yogurt, as it not only offers nutritional value but is also available in varied flavors. Thus, Greek yogurt is a popular dessert among consumers, and many vendors are now offering a wide variety of flavors to attract customers. Various vendors are primarily focusing on offering high protein content in their Greek yogurt products with choices on the types of flavors. For instance, Danone SA offers Oikos Triple Zero Nonfat Yogurt, a sugar-free and fat-free Greek yogurt that contains 15 grams of protein per serving. Also, it is available in a wide range of flavors, such as apple cinnamon, banana creme, cherry, and chocolate. Such varieties of Greek yogurt are primarily preferred by health-conscious consumers. Hence, the demand for flavored Greek yogurt is likely to increase during the forecast period, as popular Greek yogurt manufacturers in Europe are coming up with a variety of flavors (even a fusion of flavors) to attract consumers.

Greek Yogurt Market in Europe Segmentation by Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The segment comprises department stores, supermarkets, hypermarkets, convenience stores, and in-store bakeries. Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) are some of the largest retail chains that have a separate retailing section for Greek yogurt. Vendors use promotional and marketing strategies, such as branding through signages and discounts on product packages at their stores. 

The offline segment was the largest and was valued at USD 1,869.94 million in 2017.

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Specialty stores offer a large variety of brands, several product portfolios (brand-specific or multi-branded), and similar types of products across all outlets. Operating their own retail outlets enables players and distributors to plan their budgets for marketing, advertising, promotions, brand building, training, and IT support. They can reach out to consumers on their own rather than depending on independent retailers to sell their products. Many consumers prefer specialty retailers for buying nutritional products, such as Greek yogurt and other dairy products. Moreover, with the increasing penetration of gluten-free food menus in restaurants, the demand for healthy dairy products, such as fat-free Greek yogurt, will also grow during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering- Arla Foods amba - The company offers Greek yogurt such as Arla Lactofree, Arla Skyr, and Arla Protein.
  • Key Offering- Danone SA - The company offers Greek yogurt such as Oikos yogurt, Silk yogurt.
  • Key Offering-Dodoni SA Agricultural Dairy Industry of Epirus - The company offers Greek yogurt such as Epirotiko strained yogurt, Strained lactose free yogurt, and Dodoni sheep yogurt.

The greek yogurt market in Europe report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Emmi Group
  • Fage International SA
  • General Mills Inc.
  • J Sainsbury plc
  • KOLIOS SA Greek Dairy
  • Kri Kri SA
  • Nestle SA
  • Royal FrieslandCampina NV
  • The Hain Celestial Group Inc.
  • The Kraft Heinz Co.
  • Unilever PLC
  • Yakult Honsha Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The Europe greek yogurt market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Product Outlook (USD Million, 2017 - 2027)
    • Flavored greek yogurt
    • Plain greek yogurt

Europe Greek Yogurt Market Scope

Report Coverage

Details

Page number

156

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 6.3%

Market growth 2023-2027

USD 1,119.51 million

Market structure

Fragmented

YoY growth 2022-2023(%)

5.2

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Arla Foods amba, Danone SA, Dodoni SA Agricultural Dairy Industry of Epirus, Emmi Group, Fage International SA, General Mills Inc., J Sainsbury plc, KOLIOS SA Greek Dairy, Kri Kri SA, Nestle SA, Royal FrieslandCampina NV, The Hain Celestial Group Inc., The Kraft Heinz Co., Unilever PLC, and Yakult Honsha Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. 

Customization purview

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What are the Key Data Covered in this Europe Greek Yogurt Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the Greek yogurt market in Europe size and its contribution of the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across Europe
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of Greek yogurt market in Europe companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Europe: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)

    4 Historic Market Size

    • 4.1 Greek yogurt market in Europe 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on greek yogurt market in Europe 2017 - 2021 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 29: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 30: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 31: Chart on Comparison by Distribution Channel
      • Exhibit 32: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 33: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 34: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 36: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 37: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 38: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 40: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 41: Market opportunity by Distribution Channel ($ million)
      • Exhibit 42: Data Table on Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 43: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 45: Chart on Comparison by Product
      • Exhibit 46: Data Table on Comparison by Product
    • 7.3 Flavored greek yogurt - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Flavored greek yogurt - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Flavored greek yogurt - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Flavored greek yogurt - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Flavored greek yogurt - Year-over-year growth 2022-2027 (%)
    • 7.4 Plain greek yogurt - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Plain greek yogurt - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Plain greek yogurt - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Plain greek yogurt - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Plain greek yogurt - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Product
      • Exhibit 55: Market opportunity by Product ($ million)
      • Exhibit 56: Data Table on Market opportunity by Product ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 58: Chart on Market share by geography - 2022-2027 (%)
      • Exhibit 59: Data Table on Market share by geography - 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 60: Chart on Geographic comparison
      • Exhibit 61: Data Table on Geographic comparison
    • 9.3 UK - Market size and forecast 2022-2027
      • Exhibit 62: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 65: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.4 Germany - Market size and forecast 2022-2027
      • Exhibit 66: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 69: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.5 France - Market size and forecast 2022-2027
      • Exhibit 70: Chart on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 73: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.6 Italy - Market size and forecast 2022-2027
      • Exhibit 74: Chart on Italy - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Data Table on Italy - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Chart on Italy - Year-over-year growth 2022-2027 (%)
      • Exhibit 77: Data Table on Italy - Year-over-year growth 2022-2027 (%)
    • 9.7 Rest of Europe - Market size and forecast 2022-2027
      • Exhibit 78: Chart on Rest of Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Data Table on Rest of Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Chart on Rest of Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 81: Data Table on Rest of Europe - Year-over-year growth 2022-2027 (%)
    • 9.8 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)
      • Exhibit 83: Data Table on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 84: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 85: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 86: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 87: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 88: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 89: Matrix on vendor position and classification
            • 12.3 Arla Foods amba
              • Exhibit 90: Arla Foods amba - Overview
              • Exhibit 91: Arla Foods amba - Business segments
              • Exhibit 92: Arla Foods amba - Key offerings
              • Exhibit 93: Arla Foods amba - Segment focus
            • 12.4 Danone SA
              • Exhibit 94: Danone SA - Overview
              • Exhibit 95: Danone SA - Business segments
              • Exhibit 96: Danone SA - Key news
              • Exhibit 97: Danone SA - Key offerings
              • Exhibit 98: Danone SA - Segment focus
            • 12.5 Dodoni SA Agricultural Dairy Industry of Epirus
              • Exhibit 99: Dodoni SA Agricultural Dairy Industry of Epirus - Overview
              • Exhibit 100: Dodoni SA Agricultural Dairy Industry of Epirus - Product / Service
              • Exhibit 101: Dodoni SA Agricultural Dairy Industry of Epirus - Key offerings
            • 12.6 Emmi Group
              • Exhibit 102: Emmi Group - Overview
              • Exhibit 103: Emmi Group - Business segments
              • Exhibit 104: Emmi Group - Key offerings
              • Exhibit 105: Emmi Group - Segment focus
            • 12.7 Fage International SA
              • Exhibit 106: Fage International SA - Overview
              • Exhibit 107: Fage International SA - Product / Service
              • Exhibit 108: Fage International SA - Key offerings
            • 12.8 General Mills Inc.
              • Exhibit 109: General Mills Inc. - Overview
              • Exhibit 110: General Mills Inc. - Business segments
              • Exhibit 111: General Mills Inc. - Key news
              • Exhibit 112: General Mills Inc. - Key offerings
              • Exhibit 113: General Mills Inc. - Segment focus
            • 12.9 J Sainsbury plc
              • Exhibit 114: J Sainsbury plc - Overview
              • Exhibit 115: J Sainsbury plc - Product / Service
              • Exhibit 116: J Sainsbury plc - Key offerings
            • 12.10 KOLIOS SA Greek Dairy
              • Exhibit 117: KOLIOS SA Greek Dairy - Overview
              • Exhibit 118: KOLIOS SA Greek Dairy - Product / Service
              • Exhibit 119: KOLIOS SA Greek Dairy - Key offerings
            • 12.11 Kri Kri SA
              • Exhibit 120: Kri Kri SA - Overview
              • Exhibit 121: Kri Kri SA - Product / Service
              • Exhibit 122: Kri Kri SA - Key offerings
            • 12.12 Nestle SA
              • Exhibit 123: Nestle SA - Overview
              • Exhibit 124: Nestle SA - Business segments
              • Exhibit 125: Nestle SA - Key news
              • Exhibit 126: Nestle SA - Key offerings
              • Exhibit 127: Nestle SA - Segment focus
            • 12.13 Royal FrieslandCampina NV
              • Exhibit 128: Royal FrieslandCampina NV - Overview
              • Exhibit 129: Royal FrieslandCampina NV - Business segments
              • Exhibit 130: Royal FrieslandCampina NV - Key news
              • Exhibit 131: Royal FrieslandCampina NV - Key offerings
              • Exhibit 132: Royal FrieslandCampina NV - Segment focus
            • 12.14 The Hain Celestial Group Inc.
              • Exhibit 133: The Hain Celestial Group Inc. - Overview
              • Exhibit 134: The Hain Celestial Group Inc. - Business segments
              • Exhibit 135: The Hain Celestial Group Inc. - Key news
              • Exhibit 136: The Hain Celestial Group Inc. - Key offerings
              • Exhibit 137: The Hain Celestial Group Inc. - Segment focus
            • 12.15 The Kraft Heinz Co.
              • Exhibit 138: The Kraft Heinz Co. - Overview
              • Exhibit 139: The Kraft Heinz Co. - Business segments
              • Exhibit 140: The Kraft Heinz Co. - Key offerings
              • Exhibit 141: The Kraft Heinz Co. - Segment focus
            • 12.16 Unilever PLC
              • Exhibit 142: Unilever PLC - Overview
              • Exhibit 143: Unilever PLC - Business segments
              • Exhibit 144: Unilever PLC - Key news
              • Exhibit 145: Unilever PLC - Key offerings
              • Exhibit 146: Unilever PLC - Segment focus
            • 12.17 Yakult Honsha Co. Ltd.
              • Exhibit 147: Yakult Honsha Co. Ltd. - Overview
              • Exhibit 148: Yakult Honsha Co. Ltd. - Business segments
              • Exhibit 149: Yakult Honsha Co. Ltd. - Key offerings
              • Exhibit 150: Yakult Honsha Co. Ltd. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 151: Inclusions checklist
                • Exhibit 152: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 153: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 154: Research methodology
                • Exhibit 155: Validation techniques employed for market sizing
                • Exhibit 156: Information sources
              • 13.5 List of abbreviations
                • Exhibit 157: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

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              • What are the factors influencing the growth of the parent market?

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