Hair Care Market in Brazil by Product and Distribution Channel - Forecast and Analysis 2022-2026

Published: Jan 2022 Pages: 120 SKU: IRTNTR72208

Brazil Hair Care Market Forecast 2022-2026

The Brazil haircare market share is expected to increase by USD 895.73 million, accelerating at a CAGR of 4.19% from 2021 to 2026. The market is currently witnessing remarkable growth. One of the most significant factors contributing to this growth is the influence of social media and blogging. With more and more people using various social media platforms to showcase their hair care routines and results, there has been a surge in demand for hair care products in the country. Additionally, the increased application of keratin in hair care products is also fueling the expansion of the market. This market analysis and report includes key market drivers, trends and challenges for the forecasted period. 

Market Overview

To learn more about this report, Request Free Sample

Market Dynamics

Our comprehensive market research and growth analysis provide a detailed market report, forecasting future trends. With a focus on market growth and trends, our analysis employs robust methodologies such as market forecasting. However, challenges persist, including the impact of economic factors and evolving consumer preferences. Stay ahead with our market analysis and report, essential for informed decisions in this dynamic landscape.

Market Driver

The influence of social media and blogging is one of the key drivers supporting the hair care market growth in Brazil. Investments in promotion through social media help brands become more efficient with their spending. Increased penetration of smartphones and the Internet across the world has influenced the popularity of web blogs, primarily among the millennial population. Consumers are now more engaged in social networking and blogs to learn about personal and beauty care products. Here are some hair care products in Brazil 

  • Brazil is known for its keratin-based treatments that aim to straighten and smoothen hair, reducing frizz and imparting shine through keratin-based products.
  • Brazilian products often feature specialized treatments like hydrating masks for curly hair, hair treatments for specific textures, and products that promote hair growth and scalp health.

Thus, social media and blogging have increased products in Brazil visibility in the global market, which is positively influencing sales volume and revenue. Hence, social media and blogging strategies are expected to be significant factors driving the growth of the market during the forecast period.

Market Trends 

The increased application of keratin in the market is another factor supporting the market growth in Brazil. As keratin is rich in proteins and vitamins, it helps repair the damage caused to hair due to hair ironing, the use of dryers, and pollution. It restores the damaged fibers of dyed hair and helps retain the color. Also, it helps in strengthening the hair follicles and provides volume to the hair. Moreover, due to its rich chemical composition, keratin helps in improving the moisture, texture, and softness of the hair. Due to these numerous benefits, keratin is increasingly incorporated as an essential ingredient in many applications and treatments which results in trends in the Brazilian market. 

Market Future Outlook

The market is promising, driven by advanced analytics, the adoption of autoregressive integrated moving average models for market predictions, and the influence of digital distribution channels. The cosmetics sector is evolving through content delivery networks and online shopping, impacting distribution strategies in grocery stores, hypermarkets, and supermarkets.

As the economic history of Brazil unfolds, subscription business models gain prominence in the retail landscape. However, challenges persist, such as email spam affecting marketing efforts. Overall, the market is adapting to dynamic consumer preferences, integrating technology for efficient distribution, and embracing diverse business models for sustained growth.

Market Analysis

There are several trends have emerged in response to consumer demands, evolving preferences, and technological advancements. There's a noticeable shift towards products containing natural and organic ingredients. This trend in the Brazilian market underscores a growing consumer inclination towards conscious, personalized, and technologically advanced hair care solutions. Such factors will significantly contribute to the haircare market in Brazil during the forecast period.

Hair Care Treatment

The treatments encompass a wide range of products and services tailored to address various hair concerns, given the country's diverse cultural backgrounds and hair types. The treatments often emphasize natural and nourishing ingredients to maintain hair health and address common issues such as frizz, dryness, and damage caused by environmental factors or chemical treatments.

Market Challenges

The availability of counterfeit personal care products is hindering the industry's growth. Counterfeits are often contaminated with petrochemicals, bacteria, and other harmful chemicals. Hence, their use can cause many health problems. Low production cost is an advantage that the manufacturers of counterfeit products enjoy. This helps keep the prices of these products low and increases their sales. This is a major factor that adversely affects genuine vendors' sales and pricing strategy of personal care products.

The market encounters several challenges amid its growth and development. One such challenge revolves around the economic volatility in the country, impacting consumer spending and purchasing power. Fluctuations in the Brazilian currency, coupled with inflation rates, can affect affordability, thereby influencing consumer behavior. The industry also faces sustainability challenges, with growing consumer demand for eco-friendly and sustainable products.

Thus, the low prices of counterfeit personal care products will pose a major price challenge for key market vendors during the forecast period.

Market Segmentation by Product

Shampoo is the Largest Contributing Segment

The haircare market share growth in Brazil by the shampoo segment will be significant during the forecast period. Shampoos clean and protect hair from dirt and polluting agents, remove dandruff, adding softness and shine to the hair. They also assist in protecting hair color. Shampoos aid in the rejuvenation of the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. Therefore, growing disposable income, a rise in the middle-class population, growing urbanization, advertisements, and promotions are major factors influencing market growth.

Get a glance at the market contribution of various segments View the PDF Sample

Market Segmentation by Distribution Channel

The Distribution (Marketing) Channel segment is sub-segmented as online and offline segment. In the market, distribution channels encompass both online and offline avenues. Online platforms facilitate convenient shopping, employing digital strategies and subscription models. Meanwhile, offline channels, including traditional retail outlets such as supermarkets, hypermarkets, and local stores, cater to a diverse consumer base. This dual approach ensures accessibility and meets the varied preferences of consumers, contributing to the dynamic and evolving landscape of product distribution in Brazil.

Key Players of the Market 

The companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

The market trends and analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 companies, including:

  • Colgate-Palmolive Co.
  • Genomma Lab Internacional SAB de CV
  • Grupo Boticario
  • Henkel AG and Co. KGaA
  • Johnson and Johnson Inc.
  • LOreal SA
  • Moroccanoil
  • The Procter and Gamble Co.
  • Unilever Group
  • Wella Operations US LLC

We have undertaken a comprehensive analysis of companies, employing both qualitative and quantitative methods to assist clients in grasping the broader business landscape and assessing the strengths and weaknesses of key market players. Our market growth and forecasting report provides qualitative analysis which is utilized to classify companies into pure play, category-focused, industry-focused, and diversified types, while quantitative analysis is employed to categorize them as dominant, leading, strong, tentative, or weak.

Market Analyst Overview

The Brazilian Hair Care Market faces various challenges, including common hair problems such as hair loss and hair damage. To address these issues, consumers are turning to a variety of hair-related products, including hair oil infused with functional ingredients. However, the market is impacted by the economic slump in the Brazilian economy, leading to a recession-like environment and a rise in the cost of products. Despite this, the demand remains high due to hectic schedules and lifestyles, prompting consumers to seek convenient mediums like online shopping applications and online retail stores. Furthermore, there is a growing preference for natural and organic hair care products that are gentle on the scalp and suitable for all hair types, leading to increased research and development in organic/natural products containing plant extracts, natural essences, and herbs.

Hair Care Market In Brazil Scope

Report Coverage

Details

Page number

120

Base year

2021

Historic period

-

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.19%

Market growth 2022-2026

USD 895.73 million

Market structure

Fragmented

YoY growth 2021-2022(%)

9.96

Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

Brazil at 100%

Key countries

US, China, Germany, Japan, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

View PDF Sample

What are the Key Data Covered in this Market Research and Growth Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2022 and 2026
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across North America, APAC, Europe, South America, and MEA
  • Thorough analysis of the market's competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

Get in touch

***1. Executive Summary                         

               **1.1 Market Overview 

                              *Exhibit 01:  Key Finding 1

                              *Exhibit 02:  Key Finding 2

                              *Exhibit 03:  Key Finding 5

                              *Exhibit 04:  Key Finding 6

                              *Exhibit 05:  Key Finding 7

***2. Market Landscape                            

               **2.1 Market ecosystem             

                              *2.1.1 Parent Market

                              *Exhibit 06:  Parent market

                              *Exhibit 07:  Market characteristics

               **2.2 Value chain analysis           

                              *Exhibit 08: Value chain analysis: Fertilizers and agricultural chemicals

                              *2.2.1 Inputs

                              *2.2.2 Inbound logistics

                              *2.2.3 Operations

                              *2.2.4 Outbound logistics

                              *2.2.5 Marketing and sales

                              *2.2.6 Support activities

                              *2.2.7 Innovation

***3. Market Sizing                      

               **3.1 Market definition

                              *Exhibit 09:  Offerings of vendors included in the market definition

               **3.2 Market segment analysis  

                              *Exhibit 10:  Market segments

               **3.3 Market size 2021 

               **3.4 Market outlook: Forecast for 2021 - 2026 

                              *Exhibit 11:  Brazil - Market size and forecast 2021 - 2026 ($ million)

                              *Exhibit 12:  Brazil market: Year-over-year growth 2021 - 2026 (%)

***4. Five Forces Analysis                         

               **4.1 Five Forces Summary         

                              *Exhibit 13:  Five forces analysis 2021 & 2026

               **4.2 Bargaining power of buyers            

                              *Exhibit 14:  Bargaining power of buyers

               **4.3 Bargaining power of suppliers        

                              *Exhibit 15: Bargaining power of suppliers

               **4.4 Threat of new entrants     

                              *Exhibit 16: Threat of new entrants

               **4.5 Threat of substitutes          

                              *Exhibit 17: Threat of substitutes

               **4.6 Threat of rivalry   

                              *Exhibit 18: Threat of rivalry

               **4.7 Market condition 

                              *Exhibit 19:  Market condition - Five forces 2021

***5.Market Segmentation by Product               

               **5.1 Market segments

                              *Exhibit 20:  Product - Market share 2021-2026 (%)

               **5.2 Comparison by Product    

                              *Exhibit 21:  Comparison by Product

               **5.3 Shampoo - Market size and forecast 2021-2026     

                              *Exhibit 22:  Shampoo - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 23:  Shampoo - Year-over-year growth 2021-2026 (%)

               **5.4 Conditioner - Market size and forecast 2021-2026 

                              *Exhibit 24:  Conditioner - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 25:  Conditioner - Year-over-year growth 2021-2026 (%)

               **5.5 Hair color - Market size and forecast 2021-2026     

                              *Exhibit 26:  Hair color - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 27:  Hair color - Year-over-year growth 2021-2026 (%)

               **5.6 Others - Market size and forecast 2021-2026          

                              *Exhibit 28:  Others - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 29:  Others - Year-over-year growth 2021-2026 (%)

               **5.7 Market opportunity by Product     

                              *Exhibit 30:  Market opportunity by Product

***6 Market Segmentation by Distribution Channel                     

               **6.1 Market segments

                              *Exhibit 31:  Distribution channel - Market share 2021-2026 (%)

               **6.2 Comparison by Distribution channel           

                              *Exhibit 32:  Comparison by Distribution channel

               **6.3 Offline - Market size and forecast 2021-2026          

                              *Exhibit 33:  Offline - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 34:  Offline - Year-over-year growth 2021-2026 (%)

               **6.4 Online - Market size and forecast 2021-2026          

                              *Exhibit 35:  Online - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 36:  Online - Year-over-year growth 2021-2026 (%)

               **6.5 Market opportunity by Distribution channel            

                              *Exhibit 37:  Market opportunity by Distribution channel

***7. Customer landscape                        

               **7.1 Overview

                              *Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                              *Exhibit 38: ?Customer landscape?

***8. Drivers, Challenges, and Trends                  

               **8.1 Market drivers      

                              *8.1.1 Influence through social media and blogging

                              *8.1.2 Introduction of products with an added value proposition

                              *8.1.3 Rise in demand for hair care products for men

               **8.2 Market challenges              

                              *8.2.1 Availability of counterfeit personal care products

                              *8.2.2 Growing preference for DIY hair care products at home

                              *8.2.3 Adverse health effects of chemicals used in hair care products

                              *Exhibit 39:  Impact of drivers and challenges

               **8.3 Market trends      

                              *8.3.1 Increased application of keratin in the hair care market

                              *8.3.2 Surge in sales through the online distribution channel

                              *8.3.3 Rising demand for natural and organic hair care products

***9. Vendor Landscape                            

               **9.1 Overview

                              *Exhibit 40:  Vendor landscape

               **9.2 Vendor Disruption              

                              *Exhibit 41: ?Landscape disruption?

                              *Exhibit 42: Industry risks

               **9.3 Competitive Scenario        

***10. Vendor Analysis               

               **10.1 Vendors covered              

                              *Exhibit 43: Vendors covered

               **10.2 Market positioning of vendors    

                              *Exhibit 44: ?Market positioning of vendors?

               **10.3 Colgate-Palmolive Co.    

                              *Exhibit 45:  Colgate-Palmolive Co. - Overview

                              *Exhibit 46:  Colgate-Palmolive Co. - Business segments

                              *Exhibit 47:  Colgate-Palmolive Co. - Key offerings

                              *Exhibit 48:  Colgate-Palmolive Co. - Segment focus

               **10.4 Genomma Lab Internacional SAB de CV  

                              *Exhibit 49:  Genomma Lab Internacional SAB de CV - Overview

                              *Exhibit 50:  Genomma Lab Internacional SAB de CV - Business segments

                              *Exhibit 51:  Genomma Lab Internacional SAB de CV – Key news

                              *Exhibit 52:  Genomma Lab Internacional SAB de CV - Key offerings

                              *Exhibit 53:  Genomma Lab Internacional SAB de CV - Segment focus

               **10.5 Grupo Boticario 

                              *Exhibit 54:  Grupo Boticario - Overview

                              *Exhibit 55:  Grupo Boticario - Product and service

                              *Exhibit 56:  Grupo Boticario - Key offerings

               **10.6 Henkel AG and Co. KGaA

                              *Exhibit 57:  Henkel AG and Co. KGaA - Overview

                              *Exhibit 58:  Henkel AG and Co. KGaA - Business segments

                              *Exhibit 59:  Henkal AG and Co. KGaA – Key news

                              *Exhibit 60:  Henkel AG and Co. KGaA - Key offerings

                              *Exhibit 61:  Henkel AG and Co. KGaA - Segment focus

               **10.7 Johnson and Johnson Inc.             

                              *Exhibit 62:  Johnson and Johnson Inc. - Overview

                              *Exhibit 63:  Johnson and Johnson Inc. - Business segments

                              *Exhibit 64:  Johnson and Johnson Inc. – Key news

                              *Exhibit 65:  Johnson and Johnson Inc. - Key offerings

                              *Exhibit 66:  Johnson and Johnson Inc. - Segment focus

               **10.8 LOreal SA             

                              *Exhibit 67:  LOreal SA - Overview

                              *Exhibit 68:  LOreal SA - Business segments

                              *Exhibit 69:  LOreal SA - Key offerings

                              *Exhibit 70:  LOreal SA - Segment focus

               **10.9 Moroccanoil       

                              *Exhibit 71:  Moroccanoil - Overview

                              *Exhibit 72:  Moroccanoil - Product and service

                              *Exhibit 73:  Moroccanoil - Key offerings

               **10.10 The Procter and Gamble Co.     

                              *Exhibit 74:  The Procter and Gamble Co. - Overview

                              *Exhibit 75:  The Procter and Gamble Co. - Business segments

                              *Exhibit 76:  The Procter and Gamble Co. - Key offerings

                              *Exhibit 77:  The Procter and Gamble Co. - Segment focus

               **10.11 Unilever Group

                              *Exhibit 78:  Unilever Group - Overview

                              *Exhibit 79:  Unilever Group - Business segments

                              *Exhibit 80:  Unilever Group – Key news

                              *Exhibit 81:  Unilever Group - Key offerings

                              *Exhibit 82:  Unilever Group - Segment focus

               **10.12 Wella Operations US LLC            

                              *Exhibit 83:  Wella Operations US LLC - Overview

                              *Exhibit 84:  Wella Operations US LLC - Product and service

                              *Exhibit 85:  Wella Operations US LLC – Key news

                              *Exhibit 86:  Wella Operations US LLC - Key offerings

***11. Appendix                           

               **11.1 Scope of the report         

                              *11.1.1 ????Market definition

                              *11.1.2 ????Objectives

                              *11.1.3 ????Notes and caveats

               **11.2 Currency conversion rates for US$            

                              *Exhibit 87: ?Currency conversion rates for US$?

               **11.3 Research Methodology   

                              *Exhibit 88: ?Research Methodology

                              *Exhibit 89: ??Validation techniques employed for market sizing?

                              *Exhibit 90: ??Information sources

               **11.4 List of abbreviations        

                              *Exhibit 91: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

PURCHASE FULL REPORT OF

hair care market

QUICK BUY

Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

Why should you prefer Technavio's market insights report?

  • Off-the-shelf research reports
  • Reports can be tailored to meet the customer's needs
  • Trusted by more than 100 fortune 500 organizations
  • Information about the market's key drivers, trends, and challenges
  • Parent market analysis
  • Every week, 50,000 people visit our subscription platform
  • Detailed vendors report with competitive landscape
  • Covid-19 impact and recovery analysis
  • Data on revenue-generating market segments
  • Details on the market shares of various regions
  • Five-force market analysis