Hair Care Market in Colombia by Product and Distribution channel - Forecast and Analysis 2022-2026

Published: Jan 2022 Pages: 120 SKU: IRTNTR72202

The haircare market share in Colombia is expected to increase by USD 120.88 million from 2021 to 2026, at a CAGR of 4.88%. This report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches for the coming years.

This haircare market in Colombia research report extensively covers the market segmentation by product (shampoo, conditioner, hair color, and others) and distribution channel (offline and online).

The vendors of the haircare market in Colombia covered in this report include Beiersdorf AG, Colgate-Palmolive Co., Henkel AG, and Co. KGaA, Laboratorio Maria Salome S.A.S., LOccitane International SA, LOreal SA, Miracles Group, The Avon Co., The Procter and Gamble Co., and Unilever Group among others.

What will the Hair Care Market Size in Colombia be During the Forecast Period?

Download the Free Report Sample to Unlock the Hair Care Market Size in Colombia for the Forecast Period and Other Important Statistics

 

Hair Care Market in Colombia: Key Drivers, Trends, and Challenges

The influence through social media and blogging is notably driving the haircare market growth in Colombia, although factors such as the growing penetration of DIY hair care solutions may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the haircare industry in Colombia. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Hair Care Market Driver in Colombia

The influence through social media and blogging is one of the key factors supporting the haircare market growth in Colombia. Investments in promotion through social media help brands become more efficient with their spending. Increased penetration of smartphones and the Internet worldwide has influenced the popularity of web blogs, primarily among the millennial population. Consumers are now more engaged in social networking and blogs to learn about personal and beauty care products. Thus, social media and blogging have increased product visibility in the haircare market in Colombia, which is positively influencing sales volume and revenue. Thus, social media and blogging strategies are expected to be significant factors driving the growth of the haircare market in Colombia during the forecast period.

Key Hair Care Market Trend in Colombia

The increasing demand for natural and organic hair care products is another factor supporting the haircare market growth in Colombia. Natural and herbal color is less harmful in comparison to synthetic color as the former is ammonia-free. This has given rise to a high requirement for plant-derived colors among consumers. At the same time, this growing demand has encouraged manufacturers to introduce hair colorants with plant extracted colors. For instance, L'Oréal's Garnier has introduced a hair color based on the oil-delivery system under its brand name Olia. It uses oil to penetrate pigments instead of ammonia, which has a harsh effect on the hair. Thus, consumers are becoming more aware of the adverse effects of hair care products made of synthetic ingredients, which will boost the market growth during the forecast period.

Key Hair Care Market Challenge in Colombia

Factor such as the growing penetration of DIY hair care solutions is hindering the haircare market growth in Colombia. The demand for do-it-yourself (DIY) hair care solutions is increasing. People share their experience with DIY home hair care solutions through blogs and social media platforms. They use natural ingredients such as herbs and hydrolyzed plant proteins and provide benefits such as natural hair growth and hair nourishment. Meanwhile, consumers prefer DIY hair care products that are without chemical-based ingredients for hair care problems. Homemade hair care products such as hair gels and moisturizers are made of plant extracts and herbs. This implies less frequent visits to salons and spas, which can negatively impact the growth of the haircare market in Colombia.

This haircare market in Colombia analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Hair Care Market Vendors in Colombia?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Beiersdorf AG
  • Colgate-Palmolive Co.
  • Henkel AG and Co. KGaA
  • Laboratorio Maria Salome S.A.S.
  • LOccitane International SA
  • LOreal SA
  • Miracles Group
  • The Avon Co.
  • The Procter and Gamble Co.
  • Unilever Group

 

This statistical study of the haircare market in Colombia encompasses successful business strategies deployed by the key vendors. The haircare market in Colombia is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Beiersdorf AG - The company offers hair care products such as Nivea men 2 in 1 Hair + Beard.
  • Colgate-Palmolive Co. - The company offers hair care products such as Palmolive Caprice, Palmolive Optims, and Palmolive Caprice Stylers.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The haircare market in Colombia forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

What are the Revenue-generating Product Segments in the Hair Care Market In Colombia?

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The haircare market share growth in Colombia by the shampoo segment will be significant during the forecast period. Shampoos aid in the rejuvenation of the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. Natural shampoos are gaining popularity in the US, with key players launching natural products by focusing on consumers' needs and preferences. Therefore, the factors mentioned above are expected to propel the segment's growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the haircare market size in Colombia and actionable market insights on post COVID-19 impact on each segment.

Parent Market Analysis

Technavio categorizes the haircare market in Colombia as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the haircare market in Colombia during the forecast period.

Hair Care Market in Colombia Value Chain Analysis

Our report provides extensive information on the value chain analysis for the haircare market in Colombia, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

 

Hair Care Market Scope in Colombia 

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 4.88%

Market growth 2022-2026

$ 120.88 million

Market structure

Fragmented

YoY growth (%)

5.97

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Beiersdorf AG, Colgate-Palmolive Co., Henkel AG and Co. KGaA, Laboratorio Maria Salome S.A.S., LOccitane International SA, LOreal SA, Miracles Group, The Avon Co., The Procter and Gamble Co., and Unilever Group

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Hair Care Market in Colombia Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive haircare market growth in Colombia during the next five years
  • Precise estimation of the haircare market size in Colombia and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the haircare industry in Colombia 
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of hair care market vendors in Colombia 

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***1. Executive Summary                         

               **1.1 Market Overview 

                              *Exhibit 01:  Key Finding 1

                              *Exhibit 02:  Key Finding 2

                              *Exhibit 03:  Key Finding 5

                              *Exhibit 04:  Key Finding 6

                              *Exhibit 05:  Key Finding 7

***2. Market Landscape                            

               **2.1 Market ecosystem             

                              *Exhibit 06:  Parent market

                              *Exhibit 07:  Market characteristics

               **2.2 Value chain analysis           

                              *Exhibit 08:  Value chain analysis: Personal products

                              *2.2.1 Inputs

                              *2.2.2 Inbound logistics

                              *2.2.3 Operations

                              *2.2.4 Outbound logistics

                              *2.2.5 Marketing and sales

                              *2.2.6 Support activities

                              *2.2.7 Innovations

***3. Market Sizing                      

               **3.1 Market definition

                              *Exhibit 09:  Offerings of vendors included in the market definition

               **3.2 Market segment analysis  

                              *Exhibit 10:  Market segments

               **3.3 Market size 2021 

               **3.4 Market outlook: Forecast for 2021 - 2026 

                              *3.4.1 Estimating growth rates for emerging and high-growth markets

                              *3.4.2 Estimating growth rates for mature markets

                              *Exhibit 11:  Global - Market size and forecast 2021 - 2026 ($ million)

                              *Exhibit 12:  Global market: Year-over-year growth 2021 - 2026 (%)

***4. Five Forces Analysis                         

               **4.1 Five Forces Summary         

                              *Exhibit 13:  Five forces analysis 2021 & 2026

               **4.2 Bargaining power of buyers            

                              *Exhibit 14:  Bargaining power of buyers

               **4.3 Bargaining power of suppliers        

                              *Exhibit 15: Bargaining power of suppliers

               **4.4 Threat of new entrants     

                              *Exhibit 16:  Threat of new entrants

               **4.5 Threat of substitutes          

                              *Exhibit 17: Threat of substitutes

               **4.6 Threat of rivalry   

                              *Exhibit 18: Threat of rivalry

               **4.7 Market condition 

                              *Exhibit 19:  Market condition - Five forces 2021

***5. Market Segmentation by Product              

               **5.1 Market segments

                              *The segments covered in this chapter are:

  • *Shampoo
  • *Conditioner
  • *Hair color
  • *Others

                              *Exhibit 20:  Product- Market share 2021-2026 (%)

               **5.2 Comparison by Product    

                              *Exhibit 21:  Comparison by Product

               **5.3 Shampoo - Market size and forecast 2021-2026     

                              *Exhibit 22:  Shampoo - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 23:  Shampoo - Year-over-year growth 2021-2026 (%)

               **5.4 Conditioner - Market size and forecast 2021-2026 

                              *Exhibit 24:  Conditioner - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 25:  Conditioner - Year-over-year growth 2021-2026 (%)

               **5.5 Hair color - Market size and forecast 2021-2026     

                              *Exhibit 26:  Hair color - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 27:  Hair color - Year-over-year growth 2021-2026 (%)

               **5.6 Others - Market size and forecast 2021-2026          

                              *Exhibit 28:  Others - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 29:  Others - Year-over-year growth 2021-2026 (%)

               **5.7 Market opportunity by Product     

                              *Exhibit 30:  Market opportunity by Product

***6. Market Segmentation by Distribution channel                    

               **6.1 Market segments

                              *The segments covered in this chapter are:

  • *Offline
  • *Online

                              *Exhibit 31:  Distribution channel - Market share 2021-2026 (%)

               **6.2 Comparison by Distribution channel           

                              *Exhibit 32:  Comparison by Distribution channel

               **6.3 Offline - Market size and forecast 2021-2026          

                              *Exhibit 33:  Offline - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 34:  Offline - Year-over-year growth 2021-2026 (%)

               **6.4 Online - Market size and forecast 2021-2026          

                              *Exhibit 35:  Online - Market size and forecast 2021-2026 ($ million)

                              *Exhibit 36:  Online - Year-over-year growth 2021-2026 (%)

               **6.5 Market opportunity by Distribution channel            

                              *Exhibit 37:  Market opportunity by Distribution channel

***7. Customer landscape                        

                              *Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

               **7.1 Overview

                              *Exhibit 38:  Customer landscape

***8. Drivers, Challenges, and Trends                  

               **8.1 Market drivers      

                              *8.1.1 Influence through social media and blogging

                              *8.1.2 Innovation and portfolio extension leading to product premiumization

                              *8.1.3 Increase in demand for male grooming products

               **8.2 Market challenges              

                              *8.2.1 Growing penetration of DIY hair care solutions

                              *8.2.2 Adverse health effects of chemical or synthetic components used in hair care products

                              *8.2.3 Competition from local and unorganized players

                              *Exhibit 39:  Impact of drivers and challenges

               **8.3 Market trends      

                              *8.3.1 Increasing demand for natural and organic hair care products

                              *8.3.2 Introduction of products with added value proposition

                              *8.3.3 Growing adoption of home salon services

***9. Vendor Landscape                            

               **9.1 Overview

                              *Exhibit 40:  Vendor landscape

               **9.2 Landscape disruption         

                              *Exhibit 41:  Landscape disruption

                              *Exhibit 42:  Industry risks

***10. Vendor Analysis               

               **10.1 Vendors covered              

                              *Exhibit 43:  Vendors covered

               **10.2 Market positioning of vendors    

                              *Exhibit 44: Market positioning of vendors

               **10.3 Beiersdorf AG     

                              *Exhibit 45:  Beiersdorf AG - Overview

                              *Exhibit 46:  Beiersdorf AG - Business segments

                              *Exhibit 47:  Beiersdorf AG - Key offerings

                              *Exhibit 48:  Beiersdorf AG - Segment focus

               **10.4 Colgate-Palmolive Co.    

                              *Exhibit 49:  Colgate-Palmolive Co. - Overview

                              *Exhibit 50:  Colgate-Palmolive Co. - Business segments

                              *Exhibit 51:  Colgate-Palmolive Co. - Key offerings

                              *Exhibit 52:  Colgate-Palmolive Co. - Segment focus

                **10.4 Henkel AG and Co. KGaA

                              *Exhibit 53:  Henkel AG and Co. KGaA - Overview

                              *Exhibit 54:  Henkel AG and Co. KGaA - Business segments

                              *Exhibit 55:  Henkel AG and Co. KGaA - Key offerings

                              *Exhibit 56:  Henkel AG and Co. KGaA - Segment focus

               **10.6 Laboratorio Maria Salome S.A.S.

                              *Exhibit 57:  Laboratorio Maria Salome S.A.S. - Overview

                              *Exhibit 58:  Laboratorio Maria Salome S.A.S. - Product and service

                              *Exhibit 59:  Laboratorio Maria Salome S.A.S. - Key offerings

               **10.7 LOccitane International SA           

                              *Exhibit 60:  LOccitane International SA - Overview

                              *Exhibit 61:  LOccitane International SA - Business segments

                              *Exhibit 62:  LOccitane International SA - Key offerings

                              *Exhibit 63:  LOccitane International SA - Segment focus

               **10.8 LOreal SA             

                              *Exhibit 64:  LOreal SA - Overview

                              *Exhibit 65:  LOreal SA - Business segments

                              *Exhibit 66:  LOreal SA - Key offerings

                              *Exhibit 67:  LOreal SA - Segment focus

               **10.9 Miracles Group  

                              *Exhibit 68:  Miracles Group - Overview

                              *Exhibit 69:  Miracles Group - Product and service

                              *Exhibit 70:  Miracles Group - Key offerings

               **10.10 The Avon Co.   

                              *Exhibit 71:  The Avon Co. - Overview

                              *Exhibit 72:  The Avon Co. - Product and service

                              *Exhibit 73:  The Avon Co. - Key offerings

               **10.11 The Procter and Gamble Co.     

                              *Exhibit 74:  The Procter and Gamble Co. - Overview

                              *Exhibit 75:  The Procter and Gamble Co. - Business segments

                              *Exhibit 76:  The Procter and Gamble Co. - Key offerings

                              *Exhibit 77:  The Procter and Gamble Co. - Segment focus

               **10.12 Unilever Group

                              *Exhibit 78:  Unilever Group - Overview

                              *Exhibit 79:  Unilever Group - Business segments

                              *Exhibit 80:  Unilever Group - Key offerings

                              *Exhibit 81:  Unilever Group - Segment focus

***11. Appendix                           

               **11.1 Scope of the report         

                              *11.1.1 Market definition

                              *11.1.2 Objectives

                              *11.1.3 Notes and caveats

               **11.2 Currency conversion rates for US$            

                              *Exhibit 82:  Currency conversion rates for US$

               **11.3 Research Methodology   

                              *Exhibit 83:  Research Methodology

                              *Exhibit 84:  Validation techniques employed for market sizing

                              *Exhibit 85:  Information sources

               **11.4 List of abbreviations        

                              *Exhibit 86:  List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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