Hair Care Market in Japan by Distribution Channel and Product - Forecast and Analysis 2022-2026

 Hair Care Market in Japan- Trend and Forecast 2022-2026

The hair care market share in Japan is expected to increase by USD 620.33 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 2.21%.

The hair care market in Japan has been broadly categorized into the following demographic segmentations: 

• Distribution channel - Offline and online 
• Product - Conditioners, hair shampoo, hair color, hair styling, and others

This research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. The report offers information on several key players in the industry , including Arimino Co. Ltd., Beautang Marketing, Henkel AG and Co. KGaA, Hoyu Co. Ltd., international Toiletries Co. Ltd., Kaneka Corp., Kao Corp., Life Abroad, Lion Corp., LOreal SA, Mandom Corp., Nicca Chemical Co. Ltd., Shiseido Co. Ltd., Taiwado Co. Ltd., TAKARA BELMONT Corp., The Estee Lauder Co. inc., The Procter and Gamble Co., Torico industries Ltd., and Unilever PLC among others.

Market Size and Growth Potential

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Key Drivers, Trends, and Challenges

The influence through social media and blogging is notably driving the care product market growth in Japan, although factors such as growing preference for DIY hair care products at home may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hair care industry in Japan. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Japanese Hair Market Growth Analysis

• The influence through social media and blogging is one of the key drivers supporting the hair care market growth in Japan.
• Online retail decision-making is highly influenced by endorsement and promotion through social media platforms.
• Investments in promotion through social media help brands become more efficient with their spending.
• Consumers are now more engaged in social networking and blogs to learn about personal and beauty care products.
• For instance, in January 2020, the total internet users in Japan reached 92% of the total population of the country.
• Significantly, social media and blogging increased product visibility in the market which is positively influencing sales volume and revenue. Hence, social media and blogging strategies are expected to be significant factors driving the growth of the market during the forecast period.

Market Trends and Market Insights

• Increased application of keratin in hair product is one of the hair care trends fueling the market growth.
• Hair treatments like Keratin belongs to the family of fibrous structural proteins and is the key structural material that is naturally found in hair, nails, and the outer layer of the skin.
• Due to its rich chemical composition, keratin helps in improving the moisture, texture, and softness of the hair.
• For instance, a salon keratin treatment is considered an effective process of treating damaged hair and is recommended by professionals operating in the japanese beauty and cosmetics industry.
• Keratin supplements, which are available both in capsule and powder forms, are very effective for providing hair with essential proteins and minerals. Thus, the growing usage of keratin-based products for hair is expected to significantly contribute to Japan's hair care market growth during the forecast period.

Market Challenge in Japan

• Growing preference for DIY hair care products at home is one of the challenges limiting the  market growth in Japan.
• People share their experiences with DIY home hair care solutions through blogs and social media platforms.
• DIY home hair care solutions make use of natural ingredients such as herbs and hydrolyzed plant proteins and provide benefits such as natural hair growth and hair nourishment.
• For instance, hydrolyzed plant proteins can prevent hair dryness, protect hair from heat damage, and give volume to the hair.
• Consumers prefer DIY hair care products without chemical-based ingredients for hair problems. Homemade hair care products such as hair gels and moisturizers are made of rice extract and plant extracts. This implies less frequent visits to salons and spas, which can negatively impact market growth during the forecast period.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hair care market in Japan during the forecast period.

Key Players of the Market

The companies report analyzes the Japanese hair care market competitive landscape and offers information on several market vendors, including:

• Arimino Co. Ltd.
• Beautang Marketing
• Henkel AG and Co. KGaA
• Hoyu Co. Ltd.
• international Toiletries Co. Ltd.
• Kaneka Corp.
• Kao Corp.
• Life Abroad
• Lion Corp.
• LOreal SA
• Mandom Corp.
• Nicca Chemical Co. Ltd.
• Shiseido Co. Ltd.
• Taiwado Co. Ltd.
• TAKARA BELMONT Corp.
• The Estee Lauder Co. inc.
• The Procter and Gamble Co.
• Torico industries Ltd.
• Unilever PLC

This statistical study of encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Haircare Product Insights and News

• Arimino.co.jp - The company offers hair care products such as spice water which is a milky styling lotion used before drying.
• Hoyu.co.jp - The company offers care products market such as Bigen, Mens Bigen, and CIELO for covering gray hair and Beautylabo and Beauteen for fashion color.
• Kao.com - The company offers hair care brands such as Biore, Blaune, Cape, Merit and Rerise.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The Japan haircare market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Future Outlook and Opportunities

The Japanese hair care market is one of the largest and most competitive in the world. Traditional Japanese ingredients like camellia oil and seaweed are often used in hair care products. Japanese consumers prioritize high-quality and innovative hair care solutions. The market offers a wide range of products, including care shampoo, conditioners, japanese hair treatment , and styling products. Japanese hair care brands are known for their attention to detail and focus on addressing specific hair concerns such as damage repair, scalp health, and frizz control. 

Distribution Channels for Hair Care Products

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The Japan hair products market by the offline segment will be significant during the forecast period. Hair care products are widely sold through the offline distribution channel, such as specialty stores which includes hypermarkets, supermarkets, and others. These retail formats help in generating significant revenue in the global market. Factors such as business expansion and an increase in the number of hypermarkets, supermarkets, convenience stores, and warehouse clubs of major retailers add to the sales growth of these retail formats and significantly contribute to the market.

The thriving Japanese beauty market with an array of premium hair care products. Renowned Japanese companies have crafted innovative shampoo product and hair treatment solutions, setting trends in the dynamic beauty industry. Japan beauty market showcases a diverse range of hair care products, reflecting the country's commitment to quality and effectiveness. Dive into the Japanese hair market, where cutting-edge formulations meet traditional beauty wisdom, creating a unique fusion that caters to the discerning needs of consumers. Discover the essence of Japan's beauty through its exceptional hair care product market, embodying the perfect blend of tradition and innovation.

This market report provides an accurate prediction of the contribution of all the segments to the growth of the hair care market size in Japan and actionable market insights on the post-COVID-19 impact on each segment.

 

Hair Care Market Scope in Japan
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 2.21%
Market growth 2022-2026	USD620.33 million
Market structure	Fragmented
YoY growth (%)	1.66
Regional analysis	Japan
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Arimino Co. Ltd., Beautang Marketing, Henkel AG and Co. KGaA, Hoyu Co. Ltd., international Toiletries Co. Ltd., Kaneka Corp., Kao Corp., Life Abroad, Lion Corp., LOreal SA, Mandom Corp., Nicca Chemical Co. Ltd., Shiseido Co. Ltd., Taiwado Co. Ltd., TAKARA BELMONT Corp., The Estee Lauder Co. inc., The Procter and Gamble Co., Torico industries Ltd., and Unilever PLC
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles,Market growth and forecasting, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research and Growth?

• CAGR of the market research report during the forecast period 2022-2026
• Detailed information on factors that will drive  growth in Japan during the next five years
• Precise estimation of the size in Japan and its contribution to the parent market
• Accurate predictions on upcoming market trends and analysis and changes in consumer behavior
• The market growth and trends of the hair care industry in Japan 
• A thorough market analysis and report of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of vendors in Japan 

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