Hair Color Spray Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

The hair color spray market share is expected to increase to USD 340.97 million by 2026, and the market's growth momentum will accelerate at a CAGR of 4.54%.

This hair color spray market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers hair color spray market segmentations by the following:

• Distribution channel - Offline and online
• Geography - APAC, Europe, North America, South America, and Middle East and Africa

The hair color spray market report also offers information on several market vendors, including Amika, Caboki LLC, Coty Inc., DMP Color LLC, Eufora International, Healthy Dyeit, Henkel AG and Co. KGaA, John Paul Mitchell Systems, Kristin Ess Hair, Kryolan GmbH, LOreal SA, Luxury Brand Partners LLC, Punky International Inc., Rita Hazan Products LLC, Style Edit, Tish and Snookys NYC Inc., Unilever PLC, and Kao Corp. among others.

What will the Hair Color Spray Market Size be During the Forecast Period?

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Hair Color Spray Market: Key Drivers, Trends, and Challenges

The growth of cosmetic industry is notably driving the hair color spray market growth, although factors such as threat from counterfeit products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hair color spray industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Hair Color Spray Market Driver

• One of the key factors driving the global hair color spray market growth is the growth of the cosmetic industry.
• The rising income of people and changes in lifestyle led them to spend on products that are good in quality and perceived good results.
• Among all the cosmetics segments, hair color spray lead the market, followed by haircare, with more than 20% share in total revenue.
• The paradigm shift in the consumption pattern of consumers from low-priced products to high-priced quality products further enhanced the growth of the branded cosmetic market.
• The lucrative growth in the men's grooming category has further widened the growth prospects of the market.
• The male grooming segment is expanding from traditional shaving products and basic bath and hair care products to premium products, including hair styling products, hair color products, concealers, and anti-aging products. 

Key Hair Color Spray Market Trend

• Growth of e-commerce market is one of the key hair color spray market trends that is expected to impact the industry positively in the forecast period.
• Globalization and liberalization policies have led to the growing trend of B2B and B2C businesses.
• A gradual shift in customer spending and shopping habits has amplified the growth potential of the e-commerce market.
• The growth in IT, AI, and other modern technologies expanded the customer base, thereby creating lucrative growth prospects for key market vendors.
• The advent of social media, increasing Internet penetration, and the growing adoption of smartphones allowed customers to get reliable access to a wide range of products and helped them to choose the best hair products available.
• Vendors are taking constructive steps to collaborate with major online retailers will enhance their market shares.
• The growth in online retail sales is expected to drive the demand for hair color spray, thereby supporting the growth of the market.

Key Hair Color Spray Market Challenge

• One of the key challenges to the global hair color spray market growth is the threat from counterfeit products.
• Counterfeit products are priced comparatively lower than branded products and grasp the attention of a wide range of consumers.
• The counterfeits are regarded as harmful products, as they are made up of low-quality ingredients to bring down costs and are usually not tested for safety.
• The US, France, Italy, Switzerland, and Germany are the major countries affected by counterfeit products.
• The growing penetration of e-commerce across geographies is propelling the sales of counterfeit products.
• To achieve the optimum market penetration, global players are compelled to reduce the prices of their products, which, in turn, reduce their profit margins and the price-to-sales ratio of the global hair color spray market. 

This hair color spray market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global skincare products market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hair color spray market during the forecast period.

Who are the Major Hair Color Spray Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Amika
• Caboki LLC
• Coty Inc.
• DMP Color LLC
• Eufora International
• Healthy Dyeit
• Henkel AG and Co. KGaA
• John Paul Mitchell Systems
• Kristin Ess Hair
• Kryolan GmbH
• LOreal SA
• Luxury Brand Partners LLC
• Punky International Inc.
• Rita Hazan Products LLC
• Style Edit
• Tish and Snookys NYC Inc.
• Unilever PLC
• Kao Corp.

 

This statistical study of the hair color spray market encompasses successful business strategies deployed by the key vendors. The hair color spray market is fragmented and the vendors are deploying growth strategies such as the launch of new products to compete in the market.

Product Insights and News

• Coty Inc. - The company offers hair color sprays such as Root Touch Up temporary color refreshing spray under its brand Clairol.
• Coty Inc. - Under the Americas segment, the company includes the sales of prestige fragrances, prestige skincare, prestige cosmetics, mass color cosmetics, mass fragrance, mass skincare, and body care products in the Americas.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The hair color spray market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Hair Color Spray Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the hair color spray market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Hair Color Spray Market?

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42% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for hair color sprays in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The growing disposable income, particularly among the young working population, has created significant opportunities for beauty product manufacturers, which will facilitate the hair color spray market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the market for hair color spray in APAC witnessed a major decline in demand, especially from professional users such as beauty salons. Nationwide lockdowns resulted in the shutting down of salons and spas, which negatively impacted the growth of the regional market in focus in 2020. China, Japan, South Korea, and India, among other countries, were severely impacted by the COVID-19 pandemic in APAC. However, the shutdown of retail outlets and manufacturing facilities led to a decline in the sales of counterfeit hair styling products. This allowed genuine brands to capture the market through online retailing. In addition, the resumption of various business activities, such as the manufacturing of personal products, the lifting of lockdown measures, and a decline in the number of COVID-19 cases from Q3 2021 onward are anticipated to drive the growth of the regional market during the forecast period.

What are the Revenue-generating Distribution Channel Segments in the Hair Color Spray Market?

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The hair color spray market share growth by the offline segment will be significant during the forecast period. The growth is attributed to the expansion of offline stores by major retailers to increase sales through offline channels.

• For instance, Walmart Inc. (Walmart) plans to expand its presence in India by opening 50 new stores over the next 4-5 years. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the hair color spray market size and actionable market insights on post COVID-19 impact on each segment.

 

Hair Color Spray Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 4.54%
Market growth 2022-2026	$ 340.97 million
Market structure	Fragmented
YoY growth (%)	4.3
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 42%
Key consumer countries	US, China, Japan, Germany, and Brazil
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Amika, Caboki LLC, Coty Inc., DMP Color LLC, Eufora International, Healthy Dyeit, Henkel AG and Co. KGaA, John Paul Mitchell Systems, Kristin Ess Hair, Kryolan GmbH, LOreal SA, Luxury Brand Partners LLC, Punky International Inc., Rita Hazan Products LLC, Style Edit, Tish and Snookys NYC Inc., Unilever PLC, and Kao Corp.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Hair Color Spray Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive hair color spray market growth during the next five years
• Precise estimation of the hair color spray market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the hair color spray industry across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of hair color spray market vendors

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