Hair Styling Products Market by Type, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Global Hair Styling Products Market Forecast 2023-2027

The Global Hair Styling Products Market is forecast to increase by USD 5.33 billion at a CAGR of 5.6% between 2022 and 2027. The market experiences growth driven by key factors within the beauty and personal care industry. As brands innovate and extend their product portfolios, there's a trend towards premiumization in hair styling products. Moreover, evolving fashion trends influence consumer preferences, leading to increased demand for innovative styling solutions. Additionally, the rise in fashion-conscious consumers further fuels market expansion as individuals seek products to achieve desired hairstyles in line with current trends. This dynamic market landscape underscores the significance of innovation and consumer-driven trends in shaping the market. This research and growth report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Hair Styling Products Market During the Forecast Period?

To learn more about this report, Download Report Sample

Market Segmentation

Based on type, the market is segmented into HCGP, hair styling spray, and dry shampoo. The market share growth by the HCGP segment will be significant during the forecast period. HCGP segment comprises hair cream, gel, hair pomade, paste, and protectants. The market for hair cream, hair gel, hair pomade and paste, and heat protectants is expected to grow during the forecast period. This is majorly laid by the growing awareness of the product and increasing demand amongst the male population for hair styling and grooming products. Moreover, consumers worldwide are increasingly becoming aware of the several benefits of some of these hair styling products. 

Get a glance at the market contribution of various segments  Request a PDF Sample

The HCGP segment shows a gradual increase in the market share of USD 7.27 billion in 2017 and continue to grow by 2021. Consumers seek low-priced products such as pomades and pastes. Men are the largest customer segment for hair gel, cream, pomades, and pastes, but for protectants, women are the major users. This is because most women have long hair and need something to protect them from sun damage. These also help to dry hair faster. Therefore, the overall segment for other hair styling products is expected to grow at a steady rate during the forecast period.

Key Regions

For more insights on the market share of various regions Request PDF Sample now!

APAC is projected to account for 35% of the global market share growth by 2027. Another region offering significant growth opportunities to Companies in Europe. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The market in Europe is expected to grow at a notable rate during the forecast period. Europe, especially Western Europe, is considered a hub for fashion and the latest trends. The most popular luxury fashion and beauty products brands are in European countries. Even though the market for beauty products is saturating, factors such as increased product innovations and endorsements support the demand for beauty and personal care products.

Market Dynamics and Customer Landscape

The market is witnessing a surge in demand for plant-based ingredients, including argan oil, shea butter, and Mediterranean sea salt, offering a wide range of options such as pomade, cream, spray, gels, oil, clips, powder, lotions, spray, mousse, serums, shampoo, conditioner, and dry shampoo to address various concerns like thinness, frizz, and volume, with increasing adoption of sulfate-free and anti-frizz formulations, alongside a rising preference for natural curls and vegan-certified products, driving growth in e-commerce platforms, while emphasizing sustainability through post-consumer recycled and plant-based plastic packaging, aligned with the premiumization trend. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver 

The innovation and portfolio extension leading to product premiumization are notably driving the market growth. The market is experiencing notable growth driven by innovation and the extension of product portfolios, leading to premiumization. With heightened competition and increasing customer demand for innovative offerings, companies are intensifying their focus on enhancing their research and development (R&D) capabilities. Furthermore, they are actively seeking ways to differentiate themselves from pharmaceutical firms by investing in innovative ingredients and technologies.

Consumers typically seek products that can address various hair-related concerns efficiently. In response to these needs, companies continuously innovate their product ranges and expand their product lines to include a variety of options such as pomade, cream, spray, argan oil, shea butter, Mediterranean sea salt, gels, clips, powder, thin hair, thickening lotions, volume enhancer sprays, collagen mousses, and anti-frizz solutions. Moreover, the rise in purchasing power and disposable income has spurred increased consumer spending on hair care products, particularly premium options. Consequently, the augmentation of product premiumization and the expansion of product lines, alongside heightened consumer expenditure on beauty products, are expected to bolster value sales in the market and positively influence market growth during the forecast period. Additionally, with the increasing prevalence of e-commerce and a growing focus on sustainability, companies are also incorporating vegan certification, post-consumer recycled materials, and plant-based plastic packaging, further fueling the premiumization trend in the market.

Significant Market Trends

Growing demand for natural and organic hair styling products is the key trend in the market. Awareness of hair and skin-related problems caused by synthetic ones has pushed the demand for natural and organic ones. Regular use of synthetic hair styling products can cause hair and skin-related issues such as skin irritation, skin allergies, nerve damage, chemical burns and blisters on the scalp, hair breakage, and some forms of cancer.

Organic hair styling products are made of natural and organic ingredients such as plant extracts, natural oils, and other natural ingredients. Other natural ingredients used in organic-hair styling products include aloe vera, sea salt, charcoal, coconut oil, argan oil, and moringa oil. Manufacturers are emphasizing more on organic skincare products. Thus, product line extension also helps in differentiating offerings. Organic ones are free from harmful ingredients such as petrochemicals, sulfates, and ammonia. These organic ones adhere to high standards of purity set by various governing bodies of different countries.  Therefore, the growing popularity of natural and organic products is expected to increase the demand, thereby propelling the growth of the market during the forecast period.

Major Market Challenge

Growing preference for do-it-yourself (DIY) hair styling tools at home is the major challenge impeding the market growth. The demand is increasing across the globe. People share their experiences with DIY home hair styling solutions through blogs and social media platforms. These solutions make use of available resources at home, such as socks, stationery products, and towels, which protect individuals from the heat generated. There is an increasing number of accidents due to electrical shock, which is also making consumers prefer this.

Consumers prefer these products that do not damage the hair. Also, DIY hairstyling is comparatively cheaper than the services provided in salons; hence, people prefer to opt for this. It involves using homely products, hence considered safer as well. Moreover, due to their busy schedule, people lack time to visit salons; hence, DIY at home helps save a lot of time. This implies less frequent visits to salons and spas, which can negatively impact the growth of the global market during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Hair-Styling-Products Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Unilever PLC - The company offers hair-styling products under its brand Nexxus Curl as its key offerings in the beauty and haircare segment. Under the personal hygiene segment, the company offers hair care, skin cleansing, deodorants, skincare, and oral care products, along with other beauty and personal care products. Under the CPG segment, the company includes food, ice cream, and beverages categories, as well as Unilever Food Solutions.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market Companies, including:

• Henkel AG and Co. KGaA
• Hoyu Co. Ltd.
• Kao Corp.
• LOreal SA
• Mandom Corp.
• NATULIQUE Ltd.
• Olaplex Holdings Inc.
• Oriflame Holding AG
• Pai Shau Inc.
• Revlon Inc.
• Shiseido Co. Ltd.
• The Avon Co.
• The Estee Lauder Co. Inc.
• The Procter and Gamble Co.
• Wella Operations US LLC

Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is witnessing a surge in demand for plant-based ingredients as consumers prioritize natural and sustainable options. Brands like Bulldog SkinCare are leading the way by incorporating Natural Hero Ingredients such as Shea butter and Mediterranean sea salt into their formulations. From hair styling gels to hair oil and hair styling clips, a wide range of products caters to various needs, including managing Thin hair and providing Thickening hair lotions and Volume enhancer spray for thicker locks. With offerings like Collagen mousse and Frizzy hair, consumers can achieve their desired look while addressing specific concerns like Sulfate-free shampoo and Anti-frizz conditioner. Moreover, the market reflects the growing preference for Gym memberships and Natural curls, with brands emphasizing Vegan certification and Plant-based plastic packaging to align with the Premiumization trend. The convenience of E-commerce channels further facilitates access to these innovative and sustainable hair styling solutions.

Consumers are gravitating towards hair styling powder, hair serums, and hair crème for versatile and effective styling solutions. With a growing emphasis on sustainability, brands are incorporating post-consumer recycled materials into their packaging to reduce environmental impact. For styling with ease, hair mousse provides volume and control without compromising on quality, while offerings like Sun Hair Sprays with UVA and UVB protection appeal to health-conscious consumers.

Influenced by social media trends, teenagers and millennials are driving demand for innovative products to achieve the latest looks. From experimenting with new hairstyles to exploring bold hair colors, diverse preferences, including Western hairstyles, hair straight, curly, and wavy styles, are catered to. Consumers also seek convenient solutions like hair mist and Butane-free options, reflecting their desire for both effectiveness and safety. As interest in hair care continues to rise, products like Heat Cheat provide added protection against styling damage, ensuring that consumers can achieve their desired look with confidence.

Segment Overview

This market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Type Outlook 
  • HCGP
  • Hair-styling spray
  • Dry shampoo

• Distribution Channel Outlook 
  • Offline
  • Online

• Region Outlook 
  • APAC
    • China
    • India
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • North America
    • The U.S.
    • Canada
  • South America
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Hair-Styling Products Market Scope
Report Coverage	Details
Page number	167
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.6%
Market growth 2023-2027	USD 5.33 billion
Market structure	Fragmented
YoY growth (%)	4.85
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 35%
Key countries	US, China, Japan, Germany, and Brazil
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amorepacific Group Inc., Amway Corp., Flora and Curl Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Hoyu Co. Ltd., Kao Corp., LOreal SA, Mandom Corp., NATULIQUE Ltd., Olaplex Holdings Inc., Oriflame Holding AG, Pai Shau Inc., Revlon Inc., Shiseido Co. Ltd., The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and Wella Operations US LLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request PDF sample

What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the market and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth analysis across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of market companies

We can help! Our analysts can customize this report to meet your requirements. Get in touch