Hair Wigs and Extension Market Analysis APAC, North America, Middle East and Africa, Europe, South America - US, Canada, Japan, China, South Korea - Size and Forecast 2023-2027

Hair Wigs and Extension Market Forecast 2023-2027

The Global Hair Wigs and Extension Market size is projected to increase by USD 5.89 billion and the market size is estimated to grow at a Compound annual growth rate (CAGR) of 9.34% between 2022 and 2027. The technological advances in the production and design of synthetic wigs are the key drivers for the growth of the market. In the last few years, synthetic extensions have shown major improvements in terms of aesthetics and design worldwide. Synthetic wigs offer easy maintenance and high versatility and they are available in a wide range of colors. They are offered at cost-sensitive prices with advanced fiber selection and design. Besides, synthetic hair wigs offer natural texture and longevity to human hair wigs and extensions.

Moreover, several wig Companies, such as Godrej Consumer Products and Aderans, provide wigs that have superior comfort in use and can be customized as per requirements. In addition, Nadula Hair is the future brand that has a wide product range. Technology is used to provide a natural hair look with cost efficiency and less maintenance for hair wigs. Hence, the technological advancements and growth in the production and design of synthetic hair wigs and extensions are expected to drive the market during the forecast period.

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In the realm of the market, online platforms emerge as a discreet and convenient avenue for addressing hair-related conditions and experimenting with diverse looks. Offering a range of tools such as scissors, tweezers, and silicone grips, customers can tailor their hairpieces to their preferences with ease. Retail outlets have expanded their offerings to include men's hair wigs and extensions, appealing to a wider demographic. As the demand for wigs and extensions continues to surge, the online segment of the market serves as a focal point for innovation and accessibility, empowering individuals to express themselves confidently and authentically through their hair.

Market Segmentation 

In the online segment of the market, technology has transformed the way individuals, including black people, engage with the beauty and fashion industry. With the prevalence of hair loss and hair thinning concerns, human hair wigs and extensions offer a solution, providing a wide range of styles, textures, and colors to suit diverse preferences. Social media platforms play a significant role in shaping beauty trends, with influencers from the entertainment and fashion industries showcasing the versatility of wigs and hair extensions. Men, women, and children alike embrace these products not only for aesthetic purposes but also for personal well-being.

By Distribution Channel

The online segment is expected to show rapid growth during the forecast period due to the increasing penetration of the Internet and the rising number of smartphone users. Buyers have moved from conventional brick-and-mortar stores to online stores. Also, the strong presence of major retailers and the wide geographical reach have allowed customers to access a wide range of products. Such changing shopping preferences are increasing the sales of wigs and extensions through online distribution channels. Therefore, there is a rising demand for online purchases among consumers and end-users driving the growth of the market during the forecast period.

The offline segment was valued at USD 6.09 billion in 2017 and continued to grow until 2021. The trend of hair styling among men and women has accelerated the market's growth further. Consumers prefer specialty stores for the retail purchasing of wigs and extensions. because of the wide variety of wigs and extensions, professionals prefer to buy wigs and extensions from specialty stores. For instance, Sephora is a prominent specialty store that sells wigs and extensions. market players are focusing on the online-to-offline (O2O) business strategy to grow sales through offline distribution channels while promoting their digital experience. Such strategies will help Companies to grow their market share and expand their consumer base. These factors are expected to continue during the forecast period and drive the offline segment.

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Regional Analysis

APAC is estimated to contribute 45% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In APAC, countries like China, India, and Japan are the key contributing countries to the hair wig and extension market. China and India are key exporters of human hair to the US and European countries such as France, the UK, and Germany. Compared to human hair extensions, there is a significant demand for cheaper synthetic extensions.

Several companies such as Aderans, Shandong Elite, and Evergreen Products Group have established production facilities in countries such as China, India, Vietnam, and Bangladesh, owing to cheap labor costs and high proximity to sourcing of human hair. The growth of key end-user industries, such as the healthcare and entertainment sectors in the region, is expected to continue driving the demand for human as well as synthetic hair extensions during the forecast period. China is struggling with its growing population. The number of people aged above 60 years in China is significantly higher than that of other Asian countries. Owing to this, people in China are more focused on personal care and beauty products. The adoption rate of wigs and extensions is expected to rise in APAC due to the emergence of international players and evolving concepts of product differentiation during the forecast period. 

Market Dynamics

In the market, the entertainment industry, beauty and fashion industry, and social media platforms play significant roles in influencing individuals, including men, women, and children, particularly those of black ethnicity, seeking human hair wigs and extensions to address issues like hair loss and explore various styles, textures, and colors. Influencers from the entertainment and fashion industry leverage technology to promote personal well-being through beauty products, catering to diverse needs, including men's hair wigs and extensions

Significant Market Trends

The growing prominence of celebrities and social media influencers is the key trend for the global market. The significant entry of Internet-enabled smartphones globally has facilitated the increasing demand for digital media as a key communication and marketing channel for market players in the global market. Several Companies of hair goods have raised their investments in social media campaigns in developed countries such as the US for product promotions and large-scale marketing. Furthermore, social media influencers and the popularity of celebrities among consumers have resulted in major brands such as Godrej Consumer Products enlarging brand exposure through fashion events such as Soweto Fashion Week. Due to factors such as a highly engaged fanbase, lower price point, higher authenticity, and ease of marketing micro-influencers are rapidly replacing media advertisements as the preferred promotional platform. Therefore, these factors will impact the market growth and trends during the forecast period.

Major Market Challenge 

High labour costs associated with handwoven wigs are the key challenge for the growth of the market. Countries such as the UK and the US have shown a decreasing number of handwoven wig manufacturers in the last few years due to the lack of experienced personnel and high labour costs.  A high degree of craftsmanship is involved in the production process due to most custom-made wigs are hand-tied. Moreover, compared with machine-made wigs, handwoven wigs offer better quality and closely replicate natural hair features. The human hair wig production process is time-consuming and makes a very high effort in the preparation of raw hair. Synthetic lace front wigs, which are produced using lace frontals and hair bundles, are partially hand-tied and predominantly machine-made, Hence it takes less time for production time compared with human wigs. Although,  based on wig complexity the production of a synthetic full lace wig takes anywhere between 40-120 working hours to complete, Hence, these factors are expected to impede the market growth during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Artnature Inc.: The company offers hair-wigs and extensions that are of decent quality and are fashionable custom-made wigs, and also offers hair care and scalp care products and services.

The market analysis and report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Artnature Inc.
• Cha Cha Hair-Products Ltd.
• Diva Divine Hair-Extensions and Wigs
• Donna Bella OpCo LLC
• Evergreen Products Group Ltd.
• F.N. Longlocks
• Godrej and Boyce Manufacturing Co. Ltd.
• Great Lengths Universal Hair-Extensions Srl
• Hair-Visions International
• Hairdreams Haarhandels GmbH
• Hairlocs
• India Hair-International
• Indique-Hair LLC
• Klix-Hair Inc.
• Locks and Bonds
• Racoon International Ltd.
• SalonLabs Exports India Pvt Ltd.
• Shake N Go Inc.
• Shandong Elite Hair-Products Co. Ltd.
• Aderans Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market caters to the diverse needs of individuals in the beauty and fashion industry, offering solutions for hair loss and enabling various styles and textures for self-expression. Social media platforms have amplified experimentation with diverse hairstyles, providing digital exposure for beauty and lifestyle accessories. As the aging population grows, hair-related conditions prompt the demand for durable solutions with low maintenance requirements. Hair wigs and extensions sourced from donors offer versatility and durability, meeting the evolving needs of consumers seeking to enhance their appearance and confidence through innovative hair solutions.

The market is witnessing a surge in demand driven by various factors. From topical treatments to surgical interventions, individuals are exploring diverse options to address hair-related concerns. Market trends indicate a shift towards personalized solutions, with in-person and virtual wig-style seminars fostering community interaction and customer satisfaction. Augmented reality (AR) mobile apps offer innovative ways for customers to visualize their desired look before making a purchase. The market offers a wide range of products, including full wigs, partial wigs, pre-bonded extensions, and weft extensions, catering to different hair types such as Remy and Non-Remy hair. This market serves a diverse clientele, including individual consumers, children, and the entertainment and fashion industry.

The market is experiencing notable trends driven by factors like personal well-being and evolving consumer preferences. This includes a growing demand for men's hair wigs and extensions, particularly in response to conditions like alopecia and hair thinning, including androgenetic alopecia. Retail stores play a pivotal role in facilitating access to these products, catering to a diverse clientele. Within the market, the wigs segment is witnessing significant traction, especially among black individuals. Hair donors contribute to the availability of high-quality wigs and extensions, while tools like scissors, tweezers, and silicone grips are essential for styling and maintenance. Additionally, wig caps are integral components for ensuring a comfortable fit and natural appearance.

Segment Overview

The market growth analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook 
  • Offline
  • Online
• Product Outlook 
  • Human
  • Synthetic 
• Region Outlook 
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
• • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe

Hair-Wigs And Extension Market Scope
Market Report Coverage	Details
Page number	158
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 9.34%
Market growth 2023-2027	USD  5.89 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	8.5
Regional analysis	APAC, North America, Middle East and Africa, Europe, and South America
Performing market contribution	APAC at 45%
Key countries	US, Canada, Japan, China, and South Korea
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Artnature Inc., Cha Cha Hair-Products Ltd., Diva Divine-Hair Extensions and Wigs, Donna Bella OpCo LLC, Evergreen Products Group Ltd., F.N. Longlocks, Godrej and Boyce Manufacturing Co. Ltd., Great Lengths Universal-Hair Extensions Srl, Hair-Visions International, Hairdreams Haarhandels GmbH, Hairlocs, India-Hair International, Indique Hair LLC, Klix Hair-Inc., Locks and Bonds, Racoon International Ltd., SalonLabs Exports India Pvt Ltd., Shake N Go Inc., Shandong Elite-Hair Products Co. Ltd., and Aderans Co. Ltd.
Market dynamics	Market trends and analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our market growth and forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Growth of the market industry across APAC, North America, Middle East and Africa, Europe, and South America
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of market companies

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