Africa - Haircare Market by Product and Distribution Channel - Forecast and Analysis 2023-2027
| Published: Aug 2023 | Pages: 155 | SKU: IRTNTR41021 |
Africa - Haircare Market 2023-2027
Africa - Haircare Market size is estimated to grow at a CAGR of 6.64% between 2022 and 2027. The market size is forecast to increase by USD 1,102.73 million. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
One of the key factors driving the Africa haircare market growth is the growing use of online channels. There has been significant growth in e-commerce in Africa. as there has been an increase in the number of Internet users in the region over the years as well and e-retailers are constantly seeking to tap into this consumer segment. Additionally, the online segment is expected to develop significantly over the next five years due to the emerging middle-class population. Furthermore, the emergence of e-commerce is increasingly disrupting the retail industry in Sub-Saharan Africa. Nigeria, South Africa, and Kenya. Some of the prominent brands offer a wide range of products on online platforms. includes Henkel AG and Co. KGaA, LOreal SA, Revlon Inc., Shiseido Co. Ltd., Estee Lauder Co. Inc., Procter and Gamble Co., and Unilever PLC. Hence, such factors are expected to drive Africa haircare market growth during the forecast period.
Africa Haircare Market Dynamic
To learn more about this report, Request Free Sample
Market Dynamics
Trends - A key factor shaping the Africa haircare market growth is the rising haircare start-ups from regional women entrepreneurs. There has been a significant trend of several women entrepreneurs who closely understand the challenges faced by African women related to haircare entering into Africa Haircare Market. For example, Ciara Imani May launched Rebundle in 2021 to give black women better synthetic hair options made out of plastic. Its Braid Better hair is made using banana fibers.
Moreover, Ghanaian entrepreneur Gwyneth Addo is a prominent company that launched a Ghanaian hair extension company, a company selling hair extensions named Crowning Glory, in May 2022. Hence the increasing start-ups that offer improved haircare products for the African population will positively impact the market. Therefore, it is expected to drive the Africa haircare market growth during the forecast period.
Challenges - Side effects of hairstyling products are one of the key challenges hindering the African haircare market growth. Several hairstyling products available in the market are mainly plant-derived or synthetic. PPD is one of the major components of synthetic dyes. PPD is widely used in dyes to improve color and shine. As a result of its extensive use, it can lead to skin blisters, burns, and rashes.
Moreover, ammonia is another major component used in hair color. As a result of high concentration of ammonia in hair color, can lead to health conditions such as asthma, as it can exacerbate pre-existing breathing conditions. Therefore, the growing awareness of these ingredients and their side effects among consumers will negatively impact the Africa haircare market. Hence, such factors are expected to hinder Africa haircare market growth during the forecast period.
Africa Haircare Market segmentation
By Distribution Channel
The increasing preference for the offline segment will drive the market growth during the forecast period. The offline segment of the sale of haircare products includes salons and spas; specialty stores, supermarkets, hypermarkets, department stores, and clubhouse stores; medical clinics and institutes; and drugstores. Some of the prominent specialty stores that offer the buyers of haircare products a pleasant shopping experience with the display of products on neat and beautifully designed aisles include Sephora and The Body Shop. Additionally, these market players also offer various premium brands of beauty and personal care products. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
By Product
The shampoo segment is estimated to witness significant growth during the forecast period. The main purpose of the shampoo segment is the rejuvenation of the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. There is an increasing popularity of natural shampoo in the region. As a result, several key players are launching natural products based on the needs and preferences of consumers.
Get a glance at the market contribution of various segments View the PDF Sample
The shampoo segment was the largest segment and was valued at USD 730.67 million in 2017. One of the prominent brands Suave, a brand from Unilever PLC, manufactures and sells natural hair shampoos. There has been a growing use of shampoos in the market due to the launch of innovative products that cater specifically to the requirements of customers in the region. Additionally, several manufacturers are constantly seeking opportunities to expand their footprint in the developing markets of the region. For instance, in November 2021, Umberto Giannini, an award-winning UK brand, officially launched vegan and cruelty-free haircare in South Africa. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
Customer Landscape
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Companies Overview
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
- Key Offering - Amka Products Pty Ltd: The company offers haircare products under brands such as Easy waves, Fenjal classic, Black like me, and BLM for curls.
- Key Offering - Bhuman Waterless Skincare: The company offers haircare products such as B Human restore, retain and renew shampoo, B Human hydrate, nourish and shine shampoo, and B Human soothe, strengthen and smooth shampoo.
- Key Offering - Canviiy LLC: The company offers haircare products such as Canviiy ScalpBliss moisture plus repair organic based conditioner.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
- Combe Inc.
- Coty Inc.
- Curls in Bloom
- Davines Spa
- Henkel AG and Co. KGaA
- Johnson and Johnson
- LOreal SA
- Moroccanoil Inc.
- Nubian Crown Hair
- Revlon Inc.
- Shiseido Co. Ltd.
- The Estee Lauder Companies Inc.
- The Procter and Gamble Co.
- Unilever PLC
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
|
Africa Haircare Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
155 |
|
Base year |
2022 |
|
Historic period |
2017-2021 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 6.64% |
|
Market growth 2023-2027 |
USD 1,102.73 million |
|
Market structure |
Fragmented |
|
YoY growth 2022-2023(%) |
5.89 |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Amka Products Pty Ltd., Bhuman Waterless Skincare, Canviiy LLC, Combe Inc., Coty Inc., Curls in Bloom, Davines Spa, Henkel AG and Co. KGaA, Johnson and Johnson, LOreal SA, Moroccanoil Inc., Nubian Crown Hair, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Africa Haircare Market Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the market between 2023 and 2027
- Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming trends and changes in consumer behaviour
- Growth of the market industry across Africa
- Thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Africa: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
4 Historic Market Size
- 4.1 Haircare market in Africa 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on haircare market in Africa 2017 - 2021 ($ million)
- 4.2 Product Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
- 4.3 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Product
- 6.1 Market segments
- Exhibit 29: Chart on Product - Market share 2022-2027 (%)
- Exhibit 30: Data Table on Product - Market share 2022-2027 (%)
- 6.2 Comparison by Product
- Exhibit 31: Chart on Comparison by Product
- Exhibit 32: Data Table on Comparison by Product
- 6.3 Shampoo - Market size and forecast 2022-2027
- Exhibit 33: Chart on Shampoo - Market size and forecast 2022-2027 ($ million)
- Exhibit 34: Data Table on Shampoo - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Chart on Shampoo - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Shampoo - Year-over-year growth 2022-2027 (%)
- 6.4 Conditioner - Market size and forecast 2022-2027
- Exhibit 37: Chart on Conditioner - Market size and forecast 2022-2027 ($ million)
- Exhibit 38: Data Table on Conditioner - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Chart on Conditioner - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Conditioner - Year-over-year growth 2022-2027 (%)
- 6.5 Hair color - Market size and forecast 2022-2027
- Exhibit 41: Chart on Hair color - Market size and forecast 2022-2027 ($ million)
- Exhibit 42: Data Table on Hair color - Market size and forecast 2022-2027 ($ million)
- Exhibit 43: Chart on Hair color - Year-over-year growth 2022-2027 (%)
- Exhibit 44: Data Table on Hair color - Year-over-year growth 2022-2027 (%)
- 6.6 Hairstyling products - Market size and forecast 2022-2027
- Exhibit 45: Chart on Hairstyling products - Market size and forecast 2022-2027 ($ million)
- Exhibit 46: Data Table on Hairstyling products - Market size and forecast 2022-2027 ($ million)
- Exhibit 47: Chart on Hairstyling products - Year-over-year growth 2022-2027 (%)
- Exhibit 48: Data Table on Hairstyling products - Year-over-year growth 2022-2027 (%)
- 6.7 Others - Market size and forecast 2022-2027
- Exhibit 49: Chart on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Data Table on Others - Market size and forecast 2022-2027 ($ million)
- Exhibit 51: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 52: Data Table on Others - Year-over-year growth 2022-2027 (%)
- 6.8 Market opportunity by Product
- Exhibit 53: Market opportunity by Product ($ million)
- Exhibit 54: Data Table on Market opportunity by Product ($ million)
7 Market Segmentation by Distribution Channel
- 7.1 Market segments
- Exhibit 55: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 56: Data Table on Distribution Channel - Market share 2022-2027 (%)
- 7.2 Comparison by Distribution Channel
- Exhibit 57: Chart on Comparison by Distribution Channel
- Exhibit 58: Data Table on Comparison by Distribution Channel
- 7.3 Offline - Market size and forecast 2022-2027
- Exhibit 59: Chart on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 60: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 61: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Offline - Year-over-year growth 2022-2027 (%)
- 7.4 Online - Market size and forecast 2022-2027
- Exhibit 63: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Online - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Distribution Channel
- Exhibit 67: Market opportunity by Distribution Channel ($ million)
- Exhibit 68: Data Table on Market opportunity by Distribution Channel ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 70: Chart on Market share by geography - 2022-2027 (%)
- Exhibit 71: Data Table on Market share by geography - 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 72: Chart on Geographic comparison
- Exhibit 73: Data Table on Geographic comparison
- 9.3 South Africa - Market size and forecast 2022-2027
- Exhibit 74: Chart on South Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Data Table on South Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Chart on South Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 77: Data Table on South Africa - Year-over-year growth 2022-2027 (%)
- 9.4 Nigeria - Market size and forecast 2022-2027
- Exhibit 78: Chart on Nigeria - Market size and forecast 2022-2027 ($ million)
- Exhibit 79: Data Table on Nigeria - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Chart on Nigeria - Year-over-year growth 2022-2027 (%)
- Exhibit 81: Data Table on Nigeria - Year-over-year growth 2022-2027 (%)
- 9.5 Kenya - Market size and forecast 2022-2027
- Exhibit 82: Chart on Kenya - Market size and forecast 2022-2027 ($ million)
- Exhibit 83: Data Table on Kenya - Market size and forecast 2022-2027 ($ million)
- Exhibit 84: Chart on Kenya - Year-over-year growth 2022-2027 (%)
- Exhibit 85: Data Table on Kenya - Year-over-year growth 2022-2027 (%)
- 9.6 Rest of Africa - Market size and forecast 2022-2027
- Exhibit 86: Chart on Rest of Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 87: Data Table on Rest of Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 88: Chart on Rest of Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 89: Data Table on Rest of Africa - Year-over-year growth 2022-2027 (%)
- 9.7 Market opportunity by geography
- Exhibit 90: Market opportunity by geography ($ million)
- Exhibit 91: Data Table on Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 92: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 93: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 94: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 95: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 96: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 97: Matrix on vendor position and classification
- 12.3 Amka Products Pty Ltd.
- Exhibit 98: Amka Products Pty Ltd. - Overview
- Exhibit 99: Amka Products Pty Ltd. - Product / Service
- Exhibit 100: Amka Products Pty Ltd. - Key offerings
- 12.4 Bhuman Waterless Skincare
- Exhibit 101: Bhuman Waterless Skincare - Overview
- Exhibit 102: Bhuman Waterless Skincare - Product / Service
- Exhibit 103: Bhuman Waterless Skincare - Key offerings
- 12.5 Canviiy LLC
- Exhibit 104: Canviiy LLC - Overview
- Exhibit 105: Canviiy LLC - Product / Service
- Exhibit 106: Canviiy LLC - Key offerings
- 12.6 Combe Inc.
- Exhibit 107: Combe Inc. - Overview
- Exhibit 108: Combe Inc. - Product / Service
- Exhibit 109: Combe Inc. - Key offerings
- 12.7 Coty Inc.
- Exhibit 110: Coty Inc. - Overview
- Exhibit 111: Coty Inc. - Business segments
- Exhibit 112: Coty Inc. - Key offerings
- Exhibit 113: Coty Inc. - Segment focus
- 12.8 Henkel AG and Co. KGaA
- Exhibit 114: Henkel AG and Co. KGaA - Overview
- Exhibit 115: Henkel AG and Co. KGaA - Business segments
- Exhibit 116: Henkel AG and Co. KGaA - Key news
- Exhibit 117: Henkel AG and Co. KGaA - Key offerings
- Exhibit 118: Henkel AG and Co. KGaA - Segment focus
- 12.9 Johnson and Johnson
- Exhibit 119: Johnson and Johnson - Overview
- Exhibit 120: Johnson and Johnson - Business segments
- Exhibit 121: Johnson and Johnson - Key news
- Exhibit 122: Johnson and Johnson - Key offerings
- Exhibit 123: Johnson and Johnson - Segment focus
- 12.10 LOreal SA
- Exhibit 124: LOreal SA - Overview
- Exhibit 125: LOreal SA - Business segments
- Exhibit 126: LOreal SA - Key news
- Exhibit 127: LOreal SA - Key offerings
- Exhibit 128: LOreal SA - Segment focus
- 12.11 Moroccanoil Inc.
- Exhibit 129: Moroccanoil Inc. - Overview
- Exhibit 130: Moroccanoil Inc. - Product / Service
- Exhibit 131: Moroccanoil Inc. - Key offerings
- 12.12 Nubian Crown Hair
- Exhibit 132: Nubian Crown Hair - Overview
- Exhibit 133: Nubian Crown Hair - Product / Service
- Exhibit 134: Nubian Crown Hair - Key offerings
- 12.13 Revlon Inc.
- Exhibit 135: Revlon Inc. - Overview
- Exhibit 136: Revlon Inc. - Business segments
- Exhibit 137: Revlon Inc. - Key offerings
- Exhibit 138: Revlon Inc. - Segment focus
- 12.14 Shiseido Co. Ltd.
- Exhibit 139: Shiseido Co. Ltd. - Overview
- Exhibit 140: Shiseido Co. Ltd. - Business segments
- Exhibit 141: Shiseido Co. Ltd. - Key offerings
- Exhibit 142: Shiseido Co. Ltd. - Segment focus
- 12.15 The Estee Lauder Companies Inc.
- Exhibit 143: The Estee Lauder Companies Inc. - Overview
- Exhibit 144: The Estee Lauder Companies Inc. - Product / Service
- Exhibit 145: The Estee Lauder Companies Inc. - Key offerings
- 12.16 The Procter and Gamble Co.
- Exhibit 146: The Procter and Gamble Co. - Overview
- Exhibit 147: The Procter and Gamble Co. - Business segments
- Exhibit 148: The Procter and Gamble Co. - Key news
- Exhibit 149: The Procter and Gamble Co. - Key offerings
- Exhibit 150: The Procter and Gamble Co. - Segment focus
- 12.17 Unilever PLC
- Exhibit 151: Unilever PLC - Overview
- Exhibit 152: Unilever PLC - Business segments
- Exhibit 153: Unilever PLC - Key news
- Exhibit 154: Unilever PLC - Key offerings
- Exhibit 155: Unilever PLC - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 156: Inclusions checklist
- Exhibit 157: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 158: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 159: Research methodology
- Exhibit 160: Validation techniques employed for market sizing
- Exhibit 161: Information sources
- 13.5 List of abbreviations
- Exhibit 162: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
PURCHASE FULL REPORT OF
haircare market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
Why should you prefer Technavio's market insights report?
- Off-the-shelf research reports
- Reports can be tailored to meet the customer's needs
- Trusted by more than 100 fortune 500 organizations
- Information about the market's key drivers, trends, and challenges
- Parent market analysis
- Every week, 50,000 people visit our subscription platform
- Detailed vendors report with competitive landscape
- Covid-19 impact and recovery analysis
- Data on revenue-generating market segments
- Details on the market shares of various regions
- Five-force market analysis