Hard Seltzer Market by Distribution channel and Geography - Forecast and Analysis 2022-2026

Published: Oct 2022 Pages: 119 SKU: IRTNTR74604

Hard Seltzer Market by Distribution Channel, and Geography - Forecast 2022-2026

The hard seltzer market size is forecast to increase by USD 1 billion between 2021 and 2026, accelerating at a CAGR of 13.59%. The report offers extensive research analysis on the Hard Seltzer Market, with a categorization based on Distribution Channel, including off-trade and on-trade. Additionally, the report provides geographical segmentation, covering North America, Europe, APAC, South America, and Middle East and Africa. The market size, and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

What will be the Size of the Hard Seltzer Market During the Forecast Period?

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Hard Seltzer Market Analysis 

The growing demand from Millennials is one of the key factors driving the global hard seltzer market growth. Individuals in the age group of 24-40 are generally known as Millennials, and they constitute a major segment of the global population. The increasing demand for a wide range of alcoholic beverages from Millennials, including hard seltzer, is driving the growth of the market in focus. The consumption of hard seltzer among Millennials is higher in North America when compared with other regions.

The increasing popularity of pubbing and nightlife among Millennials has led to a significant increase in on-trade spending on alcoholic beverages, such as hard seltzer. Besides, Millennials are inclined toward participating in social events and gatherings. Breweries host trivia nights and themed events, which increase the sales of alcoholic beverages, such as hard seltzer. The demand for different varieties of hard seltzer is high among Millennials, which is expected to positively impact the growth of the hard seltzer market during the forecast period.

Hard Seltzer Market Segment Trends

Off-trade is the Leading Segment to Dominate the Market

Hard seltzer is widely available through off-trade channels like individual retailers, supermarkets, hypermarkets, and online platforms. These options provide a wide selection of brands and are known for their convenience and extended hours. Some major players in this market include Tesco, Carrefour, and Target. Discounts and appealing displays at these stores encourage consumers to buy hard seltzer. Additionally, the growth of online sales, preferred by urban populations, particularly millennials, is expected to affect off-trade distribution negatively in the future.

Hard Seltzer Market  - Revenue Share by Distribution Channel Segment, 2022- 2026.   

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North America Holds a Prominent Position in the Hard Seltzer Market

North America is estimated to contribute 62% to the growth of the global market during the forecast period. The growth of the hard seltzer market in North America will be led by the US, where the demand for alcohol-induced sparkling water, such as hard seltzer, is rising owing to changing demographics of customers from baby boomers to millennials, increasing health awareness, consciousness toward the benefits of low alcohol content consumption, and the ease of ordering through digital direct-to-consumer channels. The presence of major brewers such as Anheuser-Busch InBev (AB InBev), Molson Coors Beverage Co. (Molson Coors), and Boston Beer Co. Inc. (Boston Beer) has made product availability in the region easy and convenient. The rising number of product launches is also increasing awareness about and the visibility of hard seltzer in the market.

Hard Seltzer Market Size, By Region, Global, 2022 - 2026.   

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 Hard Seltzer Market Companies Overview

The Hard Seltzer Market is fragmented in nature. Some significant players include  Anheuser Busch InBev SA, Boston Beer Co. Inc., Constellation Brands Inc., Diageo Plc, E. and J. Gallo Winery, Future Proof Brands LLC,.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Hard Seltzer Beverage Company LLC, Heineken NV, Kona Gold Beverage Inc., Lift Bridge Brewing Co., Mark Anthony Brands Inc., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Nude Beverages, Retail Services and Systems Inc., San Juan Seltzer Inc., The Coca Cola Co., and Kopparberg Cider of Sweden Ltd.

Hard Seltzer Market Scope

Report Coverage

Details

Page number

119

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 13.59%

Market growth 2022-2026

USD 1 billion

Market structure

Fragmented

YoY growth 2021-2022(%)

14.67

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 62%

Key countries

US, Canada, China, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Anheuser Busch InBev SA, Boston Beer Co. Inc., Constellation Brands Inc., Diageo Plc, E. and J. Gallo Winery, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC, Heineken NV, Kona Gold Beverage Inc., Lift Bridge Brewing Co., Mark Anthony Brands Inc., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Nude Beverages, Retail Services and Systems Inc., San Juan Seltzer Inc., The Coca Cola Co., and Kopparberg Cider of Sweden Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Hard Seltzer Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2022 and 2026
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Off-trade - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Off-trade - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Off-trade - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Off-trade - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Off-trade - Year-over-year growth 2021-2026 (%)
    • 5.4 On-trade - Market size and forecast 2021-2026
      • Exhibit 32: Chart on On-trade - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on On-trade - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on On-trade - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on On-trade - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 36: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 Canada - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.11 Germany - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.12 UK - Market size and forecast 2021-2026
      • Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Boston Beer Co. Inc.
              • Exhibit 89: Boston Beer Co. Inc. - Overview
              • Exhibit 90: Boston Beer Co. Inc. - Product / Service
              • Exhibit 91: Boston Beer Co. Inc. - Key offerings
            • 10.4 Constellation Brands Inc.
              • Exhibit 92: Constellation Brands Inc. - Overview
              • Exhibit 93: Constellation Brands Inc. - Business segments
              • Exhibit 94: Constellation Brands Inc. - Key offerings
              • Exhibit 95: Constellation Brands Inc. - Segment focus
            • 10.5 Diageo Plc
              • Exhibit 96: Diageo Plc - Overview
              • Exhibit 97: Diageo Plc - Business segments
              • Exhibit 98: Diageo Plc - Key offerings
              • Exhibit 99: Diageo Plc - Segment focus
            • 10.6 Hard Seltzer Beverage Company LLC
              • Exhibit 100: Hard Seltzer Beverage Company LLC - Overview
              • Exhibit 101: Hard Seltzer Beverage Company LLC - Product / Service
              • Exhibit 102: Hard Seltzer Beverage Company LLC - Key offerings
            • 10.7 Heineken NV
              • Exhibit 103: Heineken NV - Overview
              • Exhibit 104: Heineken NV - Business segments
              • Exhibit 105: Heineken NV - Key offerings
              • Exhibit 106: Heineken NV - Segment focus
            • 10.8 Kopparberg Cider of Sweden Ltd.
              • Exhibit 107: Kopparberg Cider of Sweden Ltd. - Overview
              • Exhibit 108: Kopparberg Cider of Sweden Ltd. - Product / Service
              • Exhibit 109: Kopparberg Cider of Sweden Ltd. - Key offerings
            • 10.9 Mark Anthony Brands International Unlimited Co.
              • Exhibit 110: Mark Anthony Brands International Unlimited Co. - Overview
              • Exhibit 111: Mark Anthony Brands International Unlimited Co. - Product / Service
              • Exhibit 112: Mark Anthony Brands International Unlimited Co. - Key offerings
            • 10.10 Molson Coors Beverage Co.
              • Exhibit 113: Molson Coors Beverage Co. - Overview
              • Exhibit 114: Molson Coors Beverage Co. - Business segments
              • Exhibit 115: Molson Coors Beverage Co. - Key offerings
              • Exhibit 116: Molson Coors Beverage Co. - Segment focus
            • 10.11 San Juan Seltzer Inc.
              • Exhibit 117: San Juan Seltzer Inc. - Overview
              • Exhibit 118: San Juan Seltzer Inc. - Product / Service
              • Exhibit 119: San Juan Seltzer Inc. - Key offerings
            • 10.12 The Coca Cola Co.
              • Exhibit 120: The Coca Cola Co. - Overview
              • Exhibit 121: The Coca Cola Co. - Business segments
              • Exhibit 122: The Coca Cola Co. - Key news
              • Exhibit 123: The Coca Cola Co. - Key offerings
              • Exhibit 124: The Coca Cola Co. - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 125: Inclusions checklist
                • Exhibit 126: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 127: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 128: Research methodology
                • Exhibit 129: Validation techniques employed for market sizing
                • Exhibit 130: Information sources
              • 11.5 List of abbreviations
                • Exhibit 131: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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