Health and Wellness Food Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Health and Wellness Food Market Size 2023-2027

The global health and wellness food market is estimated to increase by USD 452.93 million, growing at a CAGR of 8.5% between 2022 and 2027.

 

The health and wellness food market is experiencing remarkable growth, driven by an increasing emphasis on personal health. This encompasses a range of sectors, including organic foods, dietary supplements, plant-based alternatives, and natural remedies. The surge in demand is fueled by a growing adoption of healthier eating habits, a preference for organic and natural products, and an awareness of food sensitivities. Globally, healthy eating market shows a shift towards healthier lifestyles, with a focus on unprocessed, wholegrain foods and balanced nutrition. People now prioritize a balanced diet and regular exercise, recognizing their impact on emotional, physical, and cognitive well-being, as well as in preventing chronic diseases like heart disease and obesity. Consequently, the market anticipates continued growth as consumers actively seek products that support their overall wellness.

Health and Wellness Food Market  Market Analysis and Size

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In today's fast-paced world, prioritizing health and wellness has become increasingly vital. The healthy food in market plays a pivotal role in promoting overall well-being by offering a wide array of nutritious options. From clean label food products to protein-based snacks, consumers are presented with choices that align with their desire for a balanced diet and healthy lifestyle. One of the key considerations in the industry is the nutritional value of packaged food products. Consumers are increasingly focused on calorie content and fat content, seeking options that support weight management and digestive health. These products often boast functional benefits, providing immune support and addressing nutritional deficiencies. Cleanliness and traceability are paramount, driving the popularity of functional snacks, frozen dinners, and portable beverage options. From farmers markets to grocery stores, the market for healthy foods is expanding rapidly, catering to individuals seeking to maintain a healthy diet and prevent illness through nature-inspired and nutrient-rich offerings.

Market Segmentation

The industry emphasizes the importance of exercise and physical activity in maintaining wellness. Regular exercise not only contributes to physical health but also enhances mental performance, reducing stress and tension. By incorporating protein-based foods and nutritious formulations into their diets, individuals can support their overall health and well-being, paving the way for preventive healthcare practices and disease prevention. In essence, the health and wellness food industry plays a crucial role in promoting wellness and vitality, offering consumers the tools they need to prioritize nutrition, exercise, and holistic well-being in their daily lives.

The market report extensively covers report provides comprehensive insights into various segments based on Product and Distribution Channel, with further analysis of sub-segments as outlined below:

• Product Outlook
  • Naturally health food
  • Functional food
  • BFY food
  • Organic food
  • Food intolerance products
• Distribution channel Outlook
  • Offline
  • Online

By Product

The natural health food segment showed a gradual increase in market share of USD 216.40 million in 2017 and continued to grow by 2021. Naturally healthy food refers to food products that undergo minimal processing and do not contain artificial ingredients and preservatives. These foods are free from hormones, antibiotics, and artificial flavors and additives. Examples of naturally healthy options include zero trans-fat oils, whole wheat and multigrain bread, baked potato chips and wedges, and cereal grain flour. To provide complete product information and avoid misbranding, food companies that manufacture natural health foods often include a "natural" label on their products. This label may indicate that the food has no added coloring, no artificial ingredients, or is minimally processed.Naturally healthy food is consumed globally due to its numerous health benefits. These include improved digestion, better nutrient absorption, regulation of blood sugar levels, and enhanced immunity due to the antioxidant properties of such food products. While natural food products do not carry certifications from authorities like the USDA, FDA, or ESFA for their "natural" labeling, the absence of formal regulations and certifications has led to an increase in market growth. The rising adoption of natural health products for their inherent health benefits has attracted new players to enter the market and meet the growing demand.

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Functional food is produced using specific ingredient transparency known as plant stanols and sterols, which offer health-enhancing properties and help prevent certain diseases. These components, derived from plant membranes, have been shown to lower blood cholesterol levels. An example of functional food is low-fat spreads that contain stanols to aid in cholesterol reduction. Additionally, functional foods can be fortified with nutrients not typically found in the product. For instance, omega-3 fatty acids extracted from fish oils can be added to bread or baked beans to provide additional health benefits. Consequently, the consumption of functional food has increased as individuals seek to improve their health and compensate for poor dietary habits. The growing prevalence of diseases like diabetes, cancer, allergies, and dental issues has further motivated people to choose functional food options. It's worth noting that oral health is closely linked to one's diet, with dietary acids found in soft drinks posing risks of dental erosion.

Market Dynamics and Customer Landscape 

Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Significant Market Trends 

The global market is set to thrive due to the increasing adoption of prebiotic and probiotic foods. Prebiotics are indigestible substances found in food that ferment in the large colon, nourishing the probiotic bacteria in the gut microbiome and promoting a healthy digestive system. Regular consumption of prebiotics offers numerous benefits, including reduced risk of cardiovascular diseases, increased levels of healthy cholesterol, improved gut health, digestion, and immune function, lower stress response, decreased risk of obesity and weight gain, reduced inflammation and autoimmune reactions, and hormonal balance.

Leading companies like Nestle provide prebiotic food options such as Quakers oats, which reduce gastric activity and promote the growth of intestinal bacteria. On the other hand, probiotics are live beneficial bacteria naturally present in fermented foods like yogurt. As consumers gradually embrace prebiotic and probiotic foods, companies like Danone and Nestle are likely to expand their offerings in the probiotic product market, driving further healthy food market growth in the industry.

Major Market Challenge 

The global market faces a significant obstacle in the form of high costs. Organic food products, in particular, are approximately 60% more expensive than conventionally produced alternatives due to the increased labor required for organic crop cultivation. Organic food grains, for example, tend to be pricier compared to items like soft drinks and biscuits that utilize less expensive ingredients such as margarine, sugar, and edible oil. Organic farmers prioritize crop rotation and avoid chemical weed control to maintain soil health and prevent weed growth.

In the United States, organic food producers must obtain USDA organic certification to ensure compliance with specified organic standards for farming operations and production methods. The certification fees vary based on the scale of operations, further adding to producers' costs. To maintain profitability, producers pass on these production expenses to consumers, resulting in higher prices for products. The elevated price point poses a challenge by limiting consumer demand and impeding market growth.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Health and Wellness Food Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Amys Kitchen Inc. - The company offers health and wellness food such as Organic hearty rustic vegetable soups. Also, the company offers various food products, including vegan food products, gluten-free foods, soups, burritos and wraps, pizzas, and other products.

The global market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Amys Kitchen Inc.
• Archer Daniels Midland Co.
• Bobs Red Mill Natural Foods Inc.
• Chobani Global Holdings LLC
• Clif Bar and Co.
• Dairy Farmers of America Inc.
• Danone SA
• Dr. Schar AG
• Fifty50 Foods
• General Mills Inc.
• Glanbia Plc
• GlaxoSmithKline Plc
• Kellogg Co.
• London Foods Ltd.
• Mars Inc.
• Nestle SA
• PepsiCo Inc.
• Yakult Honsha Co. Ltd.
• Mondelez International Inc.
• United Natural Foods Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Health and Wellness Regional Insight 

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North America is projected to contribute 31% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. 

North America has a large number of food halls and retail stores and chains such as Walmart, Costco, Kroger, SuperTarget, Safeway, and Whole Foods Market that offer health and nutritional food such as organic food. The increasing number of food service establishments and eateries, the presence of several small and large players, M&A (such as the acquisition of Cold Brew Coffee by Nestle and RXBAR by Kellogg), and the emergence of startups are driving the growth of the regional market. Processed food is the leading cause of chronic health problems such as obesity, hypertension, diabetes, and cardiovascular diseases (CVDs) due to high levels of refined grains, added sugar, salt, unhealthy fats, and animal-source ingredients in such food products.

Market Analyst Overview

In today's health and wellness market, consumers are increasingly prioritizing their well-being, driving demand for a wide range of nutritious food products. From snacks to supplements, individuals are seeking options that support their dietary needs and fitness goals. Retailers and brands are responding to this demand by offering a variety of innovative products, with a focus on natural, organic, and gluten-free options. The emphasis on holistic wellness extends beyond just physical health, with consumers also seeking products that support immune function, digestion, and energy levels.In today's fast-paced world, more and more people are turning to a healthy lifestyle rooted in nutrition, exercise, and wellness. This shift towards wellness encompasses a variety of practices, including maintaining a balanced diet rich in organic and natural foods, as well as incorporating supplements to ensure adequate intake of essential vitamins and minerals. Many individuals are also embracing plant-based diets with plant-based substitutes, such as vegan and vegetarian lifestyles, which not only promote better digestion and immune function but also support weight management and overall health. The focus on holistic health extends beyond just food choices, with an emphasis on exercise and fitness to boost energy levels and enhance physical well-being. Additionally, the consumption of superfoods, packed with antioxidants and probiotics, has become increasingly popular due to their potential to support immune function and promote digestive health.

With growing awareness of the health benefits of vitamins, minerals, antioxidants, and probiotics, the market for wellness foods is booming. From grocery stores to health food shops, consumers have access to a plethora of options to support their healthy lifestyles. As the wellness industry continues to evolve, innovation and knowledge-sharing are driving the development of new strategies and products to meet the diverse needs of consumers in different regions. Whether it's in-store or online, the health and wellness market offers an array of options for individuals looking to prioritize their well-being through dietary choices and lifestyle changes.

The packaged food industry is experiencing a significant shift as consumers increasingly prioritize a nutritional diet and active lifestyle. With a growing focus on low calories options, the market value is expected to soar, driven by a rising demand for protein-based nutritional and healthy food. The surge in popularity of clean label food among millennials underscores a broader trend towards fortified food and beverages. However, trade regulations and import-export analysis may impact market dynamics, as well as challenges such as raw material shortage and shipping delays.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Region Outlook
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Argentina
    • Brazil
    • Colombia
• • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India

Market Scope
Report Coverage	Details
Page number	176
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 8.5%
Market growth 2023-2027	USD 452.93 million
Market structure	USD Fragmented
YoY growth 2022-2023(%)	7.87
Regional analysis	North America, APAC, Europe, Middle East and Africa, and South America
Performing market contribution	North America at 31%
Key countries	US, China, Japan, UK, and France
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amys Kitchen Inc., Archer Daniels Midland Co., Bobs Red Mill Natural Foods Inc., Chobani Global Holdings LLC, Clif Bar and Co., Dairy Farmers of America Inc., Danone SA, Dr. Schar AG, Fifty50 Foods, General Mills Inc., Glanbia Plc, GlaxoSmithKline Plc, Kellogg Co., London Foods Ltd., Mars Inc., Nestle SA, PepsiCo Inc., Yakult Honsha Co. Ltd., Mondelez International Inc., and United Natural Foods Inc.
Market dynamics	Parent market analysis, market growth and trends, market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in the Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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