Higher Education Testing and Assessment Market by Product, End-user, Geography - Forecast and Analysis 2023-2027

Published: Nov 2022 Pages: 162 SKU: IRTNTR44572

The higher education testing and assessment market is estimated to grow at a CAGR of 6.32% between 2022 and 2027. The size of the market is forecast to increase by USD 6,481.55 million. The growth of the market depends on several factors, including the transition of educational institutions to formative assessment, the rigorous process of admission, and the rising demand for customized learning.

This report extensively covers market segmentation by product (academic and non-academic), end-user (educational institutions, universities, training organizations, and others), and geography (North America, Europe, APAC, Middle East, Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will the Size of the Higher Education Testing And Assessment Market be During the Forecast Period?

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Parent Market Analysis

Technavio categorizes the global higher education testing and assessment market as a part of the education services market and within the global consumer discretionary industry. The increasing importance of science, technology, engineering, and mathematics (STEM) education is expected to drive the growth of the global education services market. The parent market, the global education services market, covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Higher Education Testing And Assessment Market: Key Drivers, Trends, Challenges, and Customer Landscape

The transition of educational institutions to formative assessments is notably driving the higher education testing and assessment market growth, although factors such as the weak assessment mechanism in online testing may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Higher Education Testing And Assessment Market Driver 

The transition of educational institutions to formative assessments is notably driving the higher education testing and assessment market growth. Several educational institutions have shifted from traditional summative assessments to formative assessments in the past few years. Formative assessments assess students based on strategic questioning, projects, questionnaires, quizzes, and other techniques. The use of formative assessments improves the performance of students and the interaction between students and faculty. Hence, it is considered an integral part of effective learning.

Several initiatives, such as the Re-Engineering Assessment Practices (REAP) in the UK, encourage the adoption of formative assessments. For instance, the University of Edinburgh devised the principle of good formative assessment under the REAP program. The project supports the use of formative assessment techniques in higher education. It enables students to monitor, self-direct, and manage their learning. Hence, the transition of educational institutions from summative assessment to formative assessment will drive the growth of the market during the forecast period.

Key Higher Education Testing And Assessment Market Trend

The evolving role of educational technologies is the primary trend driving the higher education testing and assessment market growth. Advances in technology have resulted in the evolution of its role in education. Educational institutions are introducing assessments that include elements such as digital badging and micro-credentials, and several vendors offer such advanced technologies. For instance, in June 2021, McGraw Hill Education Inc. upgraded to the digital architecture and integrated with widely used learning management systems (LMS) such as Blackboard Learn and Ultra, Instructure Canvas, D2L Brightspace, Moodle, and more.

The addition of elements in education technologies such as LMS and CMS balances the assessment of students. Balanced assessments involve both the academic and non-academic assessment of students. Several vendors such as Pearson and educational institutions promote the balanced assessment of students. Pearson has also introduced the concept of balanced assessments in higher education. Such assessments will enable the overall development of students by engaging them in quizzes and riddles related to their general knowledge. 

Key Higher Education Testing And Assessment Market Challenge

The weak assessment mechanism of online testing may impede the higher education testing and assessment market growth. Universities, corporate organizations, and governments across the world are adopting software solutions and online platforms for testing and assessments. However, the assessment mechanism of online tests is weak.

Several end-users in many developing countries consider online assessment unreliable due to the probability of answer manipulation. Therefore, they prefer offline testing and assessment. For instance, in India, the answer scripts of competitive examinations such as the Civil Services Examination (CSE) and the Provincial Civil Services (PCS) Examination are checked manually. Hence, the weak assessment mechanism of online tests affects the growth of the global higher education learning and assessment market.

Key Higher Education Testing And Assessment Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Higher Education Testing and Assessment Market Customer Landscape

Who are the Major Higher Education Testing and Assessment Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Pearson Plc - The company operates under multiple segments, including higher education testing and assessment, assessment and qualifications, virtual learning, English language learning, and others. The company's business activities comprise Pearson VUE, US School Assessment, Clinical Assessment, UK GCSE and A Levels, and International academic qualifications. The company's key offerings include higher education testing and assessment services, such as SAT  and ACT preparation, SSAT preparation, and ELL.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Apperson Inc.
  • Aptech Ltd.
  • Coursera Inc.
  • Educational Testing Service
  • Gradeup Assignment
  • Harver B.V.
  • LearningRx Inc.
  • Mercer LLC
  • Mindlogicx
  • Ntalents
  • Oxford Learning Centers Inc.
  • Pearson Plc
  • Scantron Inc.
  • The Training Box Ltd.
  • Think and Learn Pvt. Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified. It is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segments in the Higher Education Testing And Assessment Market?

The market share growth by the academic segment will be significant during the forecast period. The academic segment comprises tests and assessments in subjects such as science, technology, engineering, and mathematics (STEM), which are considered a part of the core curriculum. Traditionally, pen and paper-based testing were commonly used for such tests. However, the advent of technologies such as learning management systems (LMS) and content management systems (CMS) and the rising demand for innovative personalized technologies such as adaptive learning has increased the adoption of digital technologies for academic testing and assessment in higher educational institutions. The increasing use of technology in classrooms is also augmented by the rising use of smartphones, tablets, and e-libraries by students. The transition from traditional pen and paper-based testing and assessment to online testing and assessment and the increasing use of technology by students will drive the growth of the segment during the forecast period. 

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The academic segment showed a gradual increase in market share from USD 7,756.87 million in 2017 and continued to grow by 2021. The digitization of classrooms in higher educational institutions has made them interactive. Hence, they are equipped to conduct online tests and use technologies such as learning analytics to evaluate and assess students. Several universities deploy interactive whiteboards and use Skype sessions to educate students. They are also replacing traditional methods of conducting entrance examinations with online tests. The rising number of student enrollments and the challenges associated with managing the logistics of pen and paper-based tests and assessments have encouraged several universities and educational institutions to conduct entrance examinations online.

Which are the Key Regions for the Higher Education Testing And Assessment Market?

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North America is projected to contribute 31% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The governments of several countries in North America have also adopted assessment technologies. For instance, in the US, the National Assessment of Educational Progress (NAEP) conducts a periodic assessment to test the educational progress of students in grades four, eight, and 12 in mathematics, science, the history of the US, and technology. The NAEP is a mandatory project that is administered by the National Center for Education Statistics (NCES), which works under the Institute of Education Sciences (IES) of the Department of Education (DoED). The NAEP started offering digital assessments for different subjects such as mathematics, reading, and others. The digital assessments are administered through tablets, laptops, and computers. The assessments use dynamic and innovative technologies that provide an engaging assessment experience to students. Also, regional players have been adopting various strategies that will propel the growth of the regional market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook ( USD Million, 2017 - 2027)
    • Academic
    • Non-academic
  • End-user Outlook ( USD Million, 2017 - 2027)
    • Educational institutions
    • Universities
    • Training organizations
    • Others
  • Region Outlook ( USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Argentina
      • Brazil
      • Chile

Higher Education Testing And Assessment Market Scope

Report Coverage

Details

Page number

162

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 6.32%

Market growth 2023-2027

USD 6,481.55 million

Market structure

Fragmented

YoY growth (%)

4.25

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 31%

Key countries

US, Canada, China, Japan, India, and Germany

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Apperson Inc., Aptech Ltd., Coursera Inc., Educational Testing Service, Gradeup Assignment, Harver B.V., LearningRx Inc., Mercer LLC, Mindlogicx, Ntalents, Oxford Learning Centers Inc., Pearson Plc, Scantron Inc., The Training Box Ltd., Think and Learn Pvt. Ltd., Turning Technologies LLC., Wheebox, ZandaX, and McGraw Hill Education Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Higher Education Testing And Assessment Market Report?

  • CAGR of the market during the forecast period.
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the higher education testing and assessment market size and its contribution to the market in focus on the parent market.
  • Accurate predictions about upcoming trends and changes in consumer behavior.
  • Growth of the market industry across North America, Europe, APAC, Middle East and Africa, and South America.
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors.
  • Comprehensive analysis of factors that will challenge the growth of higher education testing and assessment market vendors.

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global higher education testing and assessment market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global higher education testing and assessment market 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 End-user Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Academic - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Academic - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Academic - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Academic - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Academic - Year-over-year growth 2022-2027 (%)
    • 6.4 Non-academic - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Non-academic - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Non-academic - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Non-academic - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Non-academic - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 42: Market opportunity by Product ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 45: Chart on Comparison by End-user
      • Exhibit 46: Data Table on Comparison by End-user
    • 7.3 Educational institutions - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Educational institutions - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Educational institutions - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Educational institutions - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Educational institutions - Year-over-year growth 2022-2027 (%)
    • 7.4 Universities - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Universities - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Universities - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Universities - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Universities - Year-over-year growth 2022-2027 (%)
    • 7.5 Training organizations - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Training organizations - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Training organizations - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Training organizations - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Training organizations - Year-over-year growth 2022-2027 (%)
    • 7.6 Others - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by End-user
      • Exhibit 63: Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 65: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 67: Chart on Geographic comparison
      • Exhibit 68: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.10 China - Market size and forecast 2022-2027
      • Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.11 Canada - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 India - Market size and forecast 2022-2027
      • Exhibit 109: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 111: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.14 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 Apperson Inc.
              • Exhibit 120: Apperson Inc. - Overview
              • Exhibit 121: Apperson Inc. - Product / Service
              • Exhibit 122: Apperson Inc. - Key offerings
            • 12.4 Aptech Ltd.
              • Exhibit 123: Aptech Ltd. - Overview
              • Exhibit 124: Aptech Ltd. - Product / Service
              • Exhibit 125: Aptech Ltd. - Key offerings
            • 12.5 Educational Testing Service
              • Exhibit 126: Educational Testing Service - Overview
              • Exhibit 127: Educational Testing Service - Product / Service
              • Exhibit 128: Educational Testing Service - Key offerings
            • 12.6 Gradeup Assignment
              • Exhibit 129: Gradeup Assignment - Overview
              • Exhibit 130: Gradeup Assignment - Product / Service
              • Exhibit 131: Gradeup Assignment - Key offerings
            • 12.7 Harver B.V.
              • Exhibit 132: Harver B.V. - Overview
              • Exhibit 133: Harver B.V. - Product / Service
              • Exhibit 134: Harver B.V. - Key offerings
            • 12.8 LearningRx Inc.
              • Exhibit 135: LearningRx Inc. - Overview
              • Exhibit 136: LearningRx Inc. - Product / Service
              • Exhibit 137: LearningRx Inc. - Key offerings
            • 12.9 McGraw Hill Education Inc.
              • Exhibit 138: McGraw Hill Education Inc. - Overview
              • Exhibit 139: McGraw Hill Education Inc. - Business segments
              • Exhibit 140: McGraw Hill Education Inc. - Key offerings
              • Exhibit 141: McGraw Hill Education Inc. - Segment focus
            • 12.10 Mercer LLC
              • Exhibit 142: Mercer LLC - Overview
              • Exhibit 143: Mercer LLC - Product / Service
              • Exhibit 144: Mercer LLC - Key offerings
            • 12.11 Mindlogicx
              • Exhibit 145: Mindlogicx - Overview
              • Exhibit 146: Mindlogicx - Product / Service
              • Exhibit 147: Mindlogicx - Key offerings
            • 12.12 Oxford Learning Centers Inc.
              • Exhibit 148: Oxford Learning Centers Inc. - Overview
              • Exhibit 149: Oxford Learning Centers Inc. - Product / Service
              • Exhibit 150: Oxford Learning Centers Inc. - Key offerings
            • 12.13 Pearson Plc
              • Exhibit 151: Pearson Plc - Overview
              • Exhibit 152: Pearson Plc - Business segments
              • Exhibit 153: Pearson Plc - Key news
              • Exhibit 154: Pearson Plc - Key offerings
              • Exhibit 155: Pearson Plc - Segment focus
            • 12.14 Scantron Inc.
              • Exhibit 156: Scantron Inc. - Overview
              • Exhibit 157: Scantron Inc. - Product / Service
              • Exhibit 158: Scantron Inc. - Key offerings
            • 12.15 The Training Box Ltd.
              • Exhibit 159: The Training Box Ltd. - Overview
              • Exhibit 160: The Training Box Ltd. - Product / Service
              • Exhibit 161: The Training Box Ltd. - Key offerings
            • 12.16 Think and Learn Pvt. Ltd.
              • Exhibit 162: Think and Learn Pvt. Ltd. - Overview
              • Exhibit 163: Think and Learn Pvt. Ltd. - Product / Service
              • Exhibit 164: Think and Learn Pvt. Ltd. - Key offerings
            • 12.17 Turning Technologies LLC.
              • Exhibit 165: Turning Technologies LLC. - Overview
              • Exhibit 166: Turning Technologies LLC. - Product / Service
              • Exhibit 167: Turning Technologies LLC. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 168: Inclusions checklist
                • Exhibit 169: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 170: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 171: Research methodology
                • Exhibit 172: Validation techniques employed for market sizing
                • Exhibit 173: Information sources
              • 13.5 List of abbreviations
                • Exhibit 174: List of abbreviations

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                INFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases

                DATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts

                REPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape

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                Key Questions Answered

                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?

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