Home Decor Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, India, UK, Germany - Size and Forecast 2024-2028

Home Decor Market Forecast Report 2024-2028 

The Global Home Decor Market size is forecast to increase by USD 326.66 million at a CAGR (Compound Annual Growth Rate) of 7.34% between 2023 and 2028. The market is experiencing significant growth driven by factors such as increasing disposable income worldwide, which allows consumers to invest more in enhancing their living spaces. Moreover, evolving consumer lifestyles are fueling demand for personalized and aesthetically pleasing home decor products. The rising popularity of interior design blogs is also influencing consumer preferences and driving the market's expansion as people seek inspiration and guidance for decorating their homes.

What will be the Size of the Market During the Forecast Period?

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The market is witnessing a surge in demand driven by various factors, such as increasing disposable incomes and shifting consumer preferences towards lifestyle improvement. Consumers are investing more in enhancing their living spaces, seeking innovative home decor products and fixtures to reflect their unique tastes and interests. With the rise of online retail outlets, customers have access to a wide range of upholstery products, fixtures, and environmentally friendly items, catering to their diverse needs and preferences. Additionally, the market is influenced by housing starts and the availability of raw materials, further contributing to its growth trajectory.

Market Dynamics and Customer Landscape

The market experiences steady growth driven by evolving consumer lifestyles and rising disposable incomes. With a focus on eco-friendly and innovative products, consumers seek environmentally conscious home decor items such as textiles, floor coverings, and furniture. The demand for small-sized houses fuels the popularity of space-saving and do-it-yourself furniture. Infrastructure facilities and transportation advancements contribute to the accessibility of physical retail stores and online outlets. Skilled labor and raw materials play vital roles in producing quality upholstery products and fixtures, meeting consumer preferences for lifestyle improvement. As living standards rise, the home decor market continues to thrive with diverse offerings catering to varied customer needs. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rising popularity of blogs related to interior design is notably driving market growth. Globally, consumers spend more on designer and unique products, including curtains, cushion covers, tables, cupboards, beds, and floor coverings. The growing income of consumers and the increasing penetration of social media have increased the inclination of consumers toward interior designing and unique designer home-improvement products. Online sale platforms play a major role in generating consumer interest in interior design. Independent bloggers, design partners with popular e-retailers, and standard-quality websites intimate customers about the latest trends and products.

For instance, Apartment Therapy LLC is a lifestyle blog publishing company focused on home design and decor. Major players also offer dedicated services to help consumers plan their interior design. For example, vendors offer the services of their interior designers who help homeowners with customized and efficient home designs with great functionality and aesthetics. The rising popularity of interior design blogs will fuel the demand for trendy home furnishings, thereby supporting the growth of the market during the forecast period.

Significant Market Trends

Enhancement of consumer experience through technologies is an emerging trend shaping market growth. The evolution and development of technology have extended to the home decor segment. The integration of various technologies, such as augmented reality (AR) and virtual reality (VR), by vendors has helped customers to choose the best products. The AR and VR application allows users to input the dimensions of rooms in their homes into the app and then select items from the catalog offered by the company. Consumers can virtually see all the different colors and textures of the product by pointing their smartphone at a particular item of furniture. 

Additionally, once the customers have created the room virtually, they can order the items online directly with the apps help. For instance, in July 2022, Nextech AR Solutions Corp., a global provider of AR, announced that it is now a three-dimensional model supplier for the largest prime e-commerce marketplaces, such as Amazon and other companies. Such technological innovations will fuel the growth of the market during the forecast period.

Major Market Challenge

The long product replacement cycle of home decor products resulting in infrequent purchases is a significant challenge hindering market development. The latest design trends play an important role in determining customer's purchase decisions for residential indoor furnishing. However, furniture is not meant for frequent changes as it lasts long. Most furniture products are expensive and considered one-time investments. Therefore, after the first purchase, customers do not feel the need for frequent replacements. Branded home decor items are durable and reliable, mainly offered in superior quality.

Moreover, consumers need to incur only maintenance and cleaning costs over the years to improve their lifespan and retain their usability for such products. This results in infrequent purchases, and it hinders the market growth and trends of the market. Therefore, long replacement cycles of products affect sales volume, which is a major challenge for the growth of the market during the market forecast period.

Customer Landscape

The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market analysis and report also include key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

 Customer Landscape

Market Segmentation

In the market, product offerings cater to diverse consumer needs and preferences, including those in small-sized houses seeking eco-friendly options. Eco-friendly home decor products are gaining popularity, reflecting the growing importance of sustainability and environmental consciousness. However, challenges such as the availability of skilled labor and transportation infrastructure can impact manufacturing and distribution processes. To address these challenges, manufacturers are increasingly focusing on efficient transportation networks and infrastructure facilities to streamline supply chains. Additionally, the rise of physical retail stores and online retail outlets provides consumers with convenient access to a wide range of home decor options. Furthermore, the trend of do-it-yourself furniture appeals to consumers seeking customizable solutions and a hands-on approach to decorating their homes. Despite variations in consumer interests and housing possessions, the market continues to evolve to meet diverse demands while emphasizing customer service excellence.

By Product

The furniture segment is estimated to witness significant growth during the forecast period. Consumers seek furniture not only for its practical use but also as a means of expressing personal style and enhancing the visual appeal of their homes. This category includes items such as sofas, chairs, tables, beds, and storage solutions, with designs ranging from classic to contemporary. The growth is linked to the rising popularity of wooden furniture among middle- and high-income communities, who value it for its higher quality and aesthetic appeal.

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The furniture segment was the largest and was valued at USD 341.06 million in 2018. Additionally, changing trends toward the adoption of eco-friendly products have led to an increase in the usage of eco-friendly products in various sections of the home, including the bedroom, bathroom, outdoor space, and indoor space. In addition to pinewood as an alternative, various raw materials such as metal, plastic, glass, and leather have made strides in the market. Ashley Global Retail LLC (Ashley) is a prominent American manufacturer and retailer known for its comprehensive range of home furnishings. The company offers products like the Signature Design by Ashley sofa collections, the Bolanburg dining room set, and the Porter bedroom series, catering to various tastes and lifestyles. Thus, the growing need for furniture products will drive the growth of the furniture segment in the market during the forecast period.

Which are the Key Regions for the Market?

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APAC is estimated to contribute 50% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. This is attributed to the rising disposable income, the recovery of the real estate industry, increasing urbanization rates, and rising awareness levels. Rising urbanization has increased the number of new households being set up. Currently, nearly half of the APAC population lives in urban areas, and this is expected to increase further in the coming years. Thus, this will create a positive impact on the demand for products. Additionally, the recovery of the regional real estate industry is expected to drive homeownership rates, creating a positive impact on this market.

In addition, another major factor driving this market is the strong performance of the online retail sector. The advent of online retail has made products easily available, affordable, and convenient to buy. Thus, the aforementioned factors are expected to drive the growth of the regional market during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Armstrong World Industries Inc. - The company offers home decor products such as raised panels, EASY ELEGANCE deep coffer white, and WOODHAVEN ceilings.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Ashley Global Retail LLC
• Bansal Handicrafts
• Berkshire Hathaway Inc.
• Crate and Barrel
• Duresta Upholstery Ltd.
• Home Decor International
• Home24 SE
• Inter IKEA Holding BV
• Mannington Mills Inc.
• MillerKnoll Inc.
• Mohawk Industries Inc.
• Overstock Inc.
• Rhysley Group.
• Springs Window Fashions LLC
• The Home Depot Inc.
• Tianjin U LIKE Intl Co. Ltd
• Vetaas Nature.
• Wayfair Inc.
• KRAPHY

Qualitative and quantitative market trends and analysis of companies have been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is witnessing a surge in demand driven by various factors. With the trend towards Small size houses and growing awareness of environmental concerns, there's a rising interest in Eco friendly home decor products such as timber flooring and upholstery products. Consumers are increasingly opting for innovative and environmentally friendly items to enhance their living spaces. Infrastructure facilities and physical retail stores play a significant role in showcasing these products, while online retail outlets cater to the preferences of modern consumers, offering a wide range of options for Do it yourself furniture and fixtures. As disposable incomes increase and Lifestyle improvement, there's a notable shift in consumer interests towards lifestyle enhancement through house possessions and innovative home décor products, driving housing starts and shaping consumer shifting preferences in the market.

The market is witnessing a notable shift towards the adoption of eco-friendly products, driven by increasing environmental awareness among consumers. With an emphasis on sustainability, Eco friendly home decor products such as bath textiles, bed textiles, and carpets and rugs are gaining popularity. These products offer excellent quality and premium goods while also being environmentally friendly. The market caters to various economic levels, with high-income consumers particularly drawn to high-quality and innovative home décor products. Compact spaces and covered spaces are being creatively utilized, leading to the rise of foldable furniture and convenient home decor solutions. With easy access to home decor inspirations through home decor magazines and online platforms, consumers, including the Generation X population, are transforming their indoor living areas into attractive and environmentally conscious spaces. Customer service plays a crucial role in ensuring the availability and attractiveness of eco-friendly items in the market.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides a market growth analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Product Outlook
  • Furniture
  • Floor coverings
  • Others

• Distribution Channel Outlook 
  • Offline
  • Online

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Home Decor Market Scope
Report Coverage	Details
Page number	173
Base year	2023
Historic period	2018 - 2022
Market forecasting period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 7.34%
Market Growth 2024-2028	USD 326.66 million
Market structure	Fragmented
YoY growth 2023-2024(%)	6.92
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 50%
Key countries	US, China, India, UK, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Armstrong World Industries Inc., Ashley Global Retail LLC, Bansal Handicrafts, Berkshire Hathaway Inc., Crate and Barrel, Duresta Upholstery Ltd., Home Decor International, Home24 SE, Inter IKEA Holding BV, Mannington Mills Inc., MillerKnoll Inc., Mohawk Industries Inc., Overstock Inc., Rhysley Group., Springs Window Fashions LLC, The Home Depot Inc., Tianjin U LIKE Intl Co. Ltd, Vetaas Nature., Wayfair Inc., and KRAPHY
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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