Hookah Charcoal Market Analysis Middle East and Africa, Europe, APAC, North America, South America - US, United Arab Emirates, Saudi Arabia, China, Germany - Size and Forecast 2024-2028

Published: Oct 2023

Pages: 151

SKU: IRTNTR71919

Snapshot

Hookah Charcoal Market Report 2024-2028

The hookah charcoal market size is estimated to grow at a CAGR of 7.49% between 2023 and 2028. The market size is forecast to increase by USD 41.73 million. The growth of the market depends on several factors such as the growing number of bars and nightclubs, the expansion of the middle-class population, and their growing disposable income, and the rising demand for smoked tobacco products.

Hookah Charcoal Market Overview :

The market segmentation by Distribution Channel including online and offline.
The market segmentation by Type including natural and non-natural.
Distribution Channel is fastest growing segment during the forecast year.
The online segment was the largest segment and was valued at USD 42.17 million in 2018.
The Regional Analysis consists of Middle East and Africa, Europe, APAC, North America, and South America.
Middle East and Africa is is most dominating region during the forecast period.
It also includes an in-depth analysis of drivers (Growing number of bars and nightclubs), trends (Growing demand for natural charcoal), and challenges (Harmful impacts of hookah consumption).

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Hookah Charcoal Market Trends

A key factor shaping the hookah charcoal market growth is the rising popularity of flavored hookah. The tobacco used in hookahs comes in multiple flavors, including mint, mango, lemonade, ambrosia, citrus tea, guava, double apple, mimosa, white peach, watermelon, and vanilla. In addition, flavored tobacco is not only popular among youths but also among young children (age range 12-17 years).

For example, in the US, around 80% of children within the age group 12-17 years consumed flavored hookah for the first time they tried the product. In addition, flavored hookahs release aromatic smoke that is more pleasant to inhale as compared to non-flavored hookahs. Moreover, there is an increased popularity of hookah bars and cafes, especially near high streets, in order to attract the attention of students and young adults. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Hookah Charcoal Market Largest-Growing Segments

Distribution Channel Segment

The online segment is estimated to witness significant growth during the forecast period. One of the main factors which is significantly contributing to the growth of the segment is the changes in the shopping preferences of consumers. In addition, most consumers make their purchase decisions based on online research on websites, blogs, and social media platforms. Furthermore, this shift is mostly led by the wide penetration and geographical reach of e-retailers, such as Amazon.com Inc. (Amazon), Alibaba Group Holding Ltd. (Alibaba), and JD.com Inc. (JD.com).

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In addition, the increased Internet penetration and the rising use of smartphones are significantly contributing to the growth of this segment. Moreover, hookah charcoal market players are increasingly using the online platform to sell their product offerings as this platform helps reduce the overall operational costs of market players. In addition, market players operate from a single location and collaborate with logistics partners to fulfill their online sales orders. Furthermore, several retailers are also gradually expanding their online operations, along with their offline businesses. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

Hookah Charcoal Market Regional Analysis

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Middle East and Africa is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Some of the main factors that have significantly contributed to the growth of the market in MEA include robust economic growth, rapid urbanization, the presence of affluent consumers, and the rising popularity of the Western culture which has resulted in the expansion and establishment of major bars and restaurants.

In addition, the flourishing tourism market in the UAE is another factor that is increasing the demand for hookah charcoal in MEA. Furthermore, the UAE has also recorded the growth of major bars and clubs, which are located in high streets, major business hubs, and shopping malls. Therefore, the rapid rise in tourism resulted in increased spending on hotels, bars, and restaurants, which further fuelled the demand for hookah charcoal. Hence, such factors are driving the market growth in MEA during the forecast period.

In 2020, during the COVID-19 pandemic, the growth of the global hookah charcoal market witnessed a significant slowdown as the governments of several countries, including the UAE, Saudi Arabia, and Kuwait, placed restrictions on hookah use, given the public health risks posed by hookah smoking on COVID-19 transmission. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the reopening of retail stores, restaurants, and clubs, which, in turn, has increased the demand for hookah charcoal. Such factors are expected to drive the market during the forecast period.

Hookah Charcoal Market Dynamic

Key Hookah Charcoal Market Driver

One of the key factors driving the hookah charcoal market growth is the growing number of bars and nightclubs. There is an increase in the number of bars, pubs, lounges, taverns, and nightclubs has resulted in an increase in the demand for various smoking accessories, including hookah charcoal. In addition, factors such as an active and socially aware younger population, competitive pricing, and rising demand for tobacco products in the market have boosted the demand for hookah charcoal across the globe.

Moreover, developing countries, such as India and China, have also witnessed a rapid rise in the consumption of hookah charcoal. In addition, the hectic lifestyles of consumers and the increasing preference for socializing have led to frequent visits to bars and nightclubs. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Key Hookah Charcoal Market Challenge

The harmful impacts of hookah consumption are one of the key challenges hindering the hookah charcoal market growth. There are several health impacts associated with the consumption of hookah and is recognized as the leading cause of morbidity and mortality globally. In addition, the smoke released from hookahs contains various toxic compounds, such as tar, carbon monoxide, heavy metals, and cancer-causing chemicals (carcinogens).

Moreover, when tobacco is heated by hookah charcoal, it releases numerous harmful substances, such as carbon monoxide, metals, and cancer-causing agents, such as polyaromatic hydrocarbons. Furthermore, lung cancer, stomach cancer, and esophageal cancer are some of the most common types of cancer that are associated with hookah consumption. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.

Hookah Charcoal Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Hookah Charcoal Market Customer Landscape

Major Hookah Charcoal Market Companies

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

COCO NARA: The company offers hookah charcoal products such as coco nara hookah charcoal which includes 3x CocoNara 1KG, 10x CocoNara 1KG, and many more.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The hookah charcoal market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Distribution Channel Outlook (USD Million, 2018-2028)
- Online
- Offline
Type Outlook (USD Million, 2018-2028)
- Natural
- Non-natural
Geography Outlook (USD Million, 2018-2028)
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Argentina
  - Brazil
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Hookah Charcoal Market Scope
Report Coverage	Details
Page number	151
Base year	2023
Historic period	2017-2021
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 7.49%
Market growth 2024-2028	USD 41.73 million
Market structure	Fragmented
YoY growth 2023-2024(%)	6.07
Regional analysis	Middle East and Africa, Europe, APAC, North America, and South America
Performing market contribution	Middle East and Africa at 29%
Key countries	US, United Arab Emirates, Saudi Arabia, China, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	COCO NARA, Cocoyaya, Firdauz Charcoal, Fumari, Haze Tobacco LLC, HookahJohn, Kaloud, LeOrange Smoke, Narine, Nu Tobacco, Red Cube International, Rene Schonefeld BV, Sagar Charcoal and Firewood Depot, Starbuzz Tobacco Inc., Starlight Charcoal, Swaraj Coal Corp., The Hookah Lab LLC, TOM Cococha GmbH and Co. KG, UrthTree, and Zomo America
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Hookah Charcoal Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market industry across Middle East and Africa, Europe, APAC, North America, and South America
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global hookah charcoal market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global hookah charcoal market 2018 - 2022 ($ million)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)

4.3 Type Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ million)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Online - Market size and forecast 2023-2028
- Exhibit 34: Chart on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 35: Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 36: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Online - Year-over-year growth 2023-2028 (%)

6.4 Offline - Market size and forecast 2023-2028
- Exhibit 38: Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 39: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 40: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Offline - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ million)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 44: Chart on Type - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Type - Market share 2023-2028 (%)

7.2 Comparison by Type
- Exhibit 46: Chart on Comparison by Type
- Exhibit 47: Data Table on Comparison by Type

7.3 Natural - Market size and forecast 2023-2028
- Exhibit 48: Chart on Natural - Market size and forecast 2023-2028 ($ million)
- Exhibit 49: Data Table on Natural - Market size and forecast 2023-2028 ($ million)
- Exhibit 50: Chart on Natural - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Natural - Year-over-year growth 2023-2028 (%)

7.4 Non-natural - Market size and forecast 2023-2028
- Exhibit 52: Chart on Non-natural - Market size and forecast 2023-2028 ($ million)
- Exhibit 53: Data Table on Non-natural - Market size and forecast 2023-2028 ($ million)
- Exhibit 54: Chart on Non-natural - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Non-natural - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Type
- Exhibit 56: Market opportunity by Type ($ million)
- Exhibit 57: Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2023-2028 (%)
- Exhibit 60: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 63: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 64: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 65: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.4 Europe - Market size and forecast 2023-2028
- Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.5 APAC - Market size and forecast 2023-2028
- Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.6 North America - Market size and forecast 2023-2028
- Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.7 South America - Market size and forecast 2023-2028
- Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.8 United Arab Emirates - Market size and forecast 2023-2028
- Exhibit 83: Chart on United Arab Emirates - Market size and forecast 2023-2028 ($ million)
- Exhibit 84: Data Table on United Arab Emirates - Market size and forecast 2023-2028 ($ million)
- Exhibit 85: Chart on United Arab Emirates - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on United Arab Emirates - Year-over-year growth 2023-2028 (%)

9.9 Saudi Arabia - Market size and forecast 2023-2028
- Exhibit 87: Chart on Saudi Arabia - Market size and forecast 2023-2028 ($ million)
- Exhibit 88: Data Table on Saudi Arabia - Market size and forecast 2023-2028 ($ million)
- Exhibit 89: Chart on Saudi Arabia - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on Saudi Arabia - Year-over-year growth 2023-2028 (%)

9.10 US - Market size and forecast 2023-2028
- Exhibit 91: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 92: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 93: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on US - Year-over-year growth 2023-2028 (%)

9.11 Germany - Market size and forecast 2023-2028
- Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.12 China - Market size and forecast 2023-2028
- Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ million)
- Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 COCO NARA
- Exhibit 111: COCO NARA - Overview
- Exhibit 112: COCO NARA - Product / Service
- Exhibit 113: COCO NARA - Key offerings

12.4 Firdauz Charcoal
- Exhibit 114: Firdauz Charcoal - Overview
- Exhibit 115: Firdauz Charcoal - Product / Service
- Exhibit 116: Firdauz Charcoal - Key offerings

12.5 Fumari
- Exhibit 117: Fumari - Overview
- Exhibit 118: Fumari - Product / Service
- Exhibit 119: Fumari - Key offerings

12.6 Haze Tobacco LLC
- Exhibit 120: Haze Tobacco LLC - Overview
- Exhibit 121: Haze Tobacco LLC - Product / Service
- Exhibit 122: Haze Tobacco LLC - Key offerings

12.7 HookahJohn
- Exhibit 123: HookahJohn - Overview
- Exhibit 124: HookahJohn - Product / Service
- Exhibit 125: HookahJohn - Key offerings

12.8 Kaloud
- Exhibit 126: Kaloud - Overview
- Exhibit 127: Kaloud - Product / Service
- Exhibit 128: Kaloud - Key offerings

12.9 LeOrange Smoke
- Exhibit 129: LeOrange Smoke - Overview
- Exhibit 130: LeOrange Smoke - Product / Service
- Exhibit 131: LeOrange Smoke - Key offerings

12.10 Nu Tobacco
- Exhibit 132: Nu Tobacco - Overview
- Exhibit 133: Nu Tobacco - Product / Service
- Exhibit 134: Nu Tobacco - Key offerings

12.11 Rene Schonefeld BV
- Exhibit 135: Rene Schonefeld BV - Overview
- Exhibit 136: Rene Schonefeld BV - Product / Service
- Exhibit 137: Rene Schonefeld BV - Key offerings

12.12 Starbuzz Tobacco Inc.
- Exhibit 138: Starbuzz Tobacco Inc. - Overview
- Exhibit 139: Starbuzz Tobacco Inc. - Product / Service
- Exhibit 140: Starbuzz Tobacco Inc. - Key offerings

12.13 Starlight Charcoal
- Exhibit 141: Starlight Charcoal - Overview
- Exhibit 142: Starlight Charcoal - Product / Service
- Exhibit 143: Starlight Charcoal - Key offerings

12.14 Swaraj Coal Corp.
- Exhibit 144: Swaraj Coal Corp. - Overview
- Exhibit 145: Swaraj Coal Corp. - Product / Service
- Exhibit 146: Swaraj Coal Corp. - Key offerings

12.15 The Hookah Lab LLC
- Exhibit 147: The Hookah Lab LLC - Overview
- Exhibit 148: The Hookah Lab LLC - Product / Service
- Exhibit 149: The Hookah Lab LLC - Key offerings

12.16 TOM Cococha GmbH and Co. KG
- Exhibit 150: TOM Cococha GmbH and Co. KG - Overview
- Exhibit 151: TOM Cococha GmbH and Co. KG - Product / Service
- Exhibit 152: TOM Cococha GmbH and Co. KG - Key offerings

12.17 Zomo America
- Exhibit 153: Zomo America - Overview
- Exhibit 154: Zomo America - Product / Service
- Exhibit 155: Zomo America - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 156: Inclusions checklist
- Exhibit 157: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 158: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 159: Research methodology
- Exhibit 160: Validation techniques employed for market sizing
- Exhibit 161: Information sources

13.5 List of abbreviations
- Exhibit 162: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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