Household Water Softener System Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

The household water softener system market share is expected to increase by USD 590.6 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 8.03%.

This household water softener system market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers household water softener system market segmentation by product (ion-exchange and salt-free), distribution channel (offline and online), and geography (North America, Europe, APAC, MEA, and South America). The household water softener system market report also offers information on several market vendors, including 3M Co., A. O. Smith Corp., Culligan International Co., EcoWater Systems LLC, General Electric Co., Haier Smart Home Co. LTD., Honeywell International Inc., Kinetico Inc., Pentair Plc, and Whirlpool Corp. among others.

What will the Household Water Softener System Market Size be During the Forecast Period?

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Household Water Softener System Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The technological innovation leading to product premiumization is notably driving the household water softener system market growth, although factors such as high price sensitivity of consumers may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the household water softener system industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Household Water Softener System Market Driver

The technological innovation leading to product premiumization is notably driving the household water softener system market growth. The incorporation of new and emerging technologies in the manufacture of water softener systems is one of the root causes for the premiumization of products. Water softeners with Wi-Fi technology and several other features such as alerts, customized alerts, and automatic adjustment for water usage patterns have been introduced. These products are also coupled with an extended service warranty, which adds up to raising the price of water softeners. Thus, the incorporation of smart and augmented features in these devices offers vendors the opportunity of raising the selling price of their products, thereby leading to premiumization. Therefore, it is a price driver for the market.

Key Household Water Softener System Market Trend

Collaboration between private players and governments is a major driver of the household water softener system market growth. According to the United Nations, by 2050, at least one in four persons is expected to be living in a country affected by a chronic shortage of fresh water. The governments in many countries face financial constraints and are not capable of meeting the growing residential demand for safe water. Many non-profit organizations such as the National Science Foundation (NSF) have been working with leading manufacturers in the market, such as 3M, to supply residential water treatment equipment at reasonable prices. In addition, many contributing companies in the market are also trying to use price discrimination strategies to boost sales volumes in developing countries. To offset reduced profits, equipment manufacturers try to sell their products at higher prices in affluent countries.

Key Household Water Softener System Market Challenge

The high price sensitivity of consumers is a major hindrance to household water softener system market growth. Household water softeners are valued at an average price range of around $600 to $650. In developed countries, where the purchasing power of end-consumers and the concentration of high net-worth individuals (HNWI) is high, price is not a purchase barrier. Moreover, in developed economies, the awareness of the features and benefits of water softener systems is high. Therefore, in developed economies, consumers aspire to purchase water softener systems. On the other hand, in the developing countries of APAC and MEA, price sensitivity is the major barrier limiting the expansion of the water softener system market. Consumers do not have good visibility of the product due to less concentration of market players. Apart from these, relatively low purchasing power, low consumer awareness of the product, and lack of buying aspiration for water treatment equipment are certain causes that add up to price sensitivity. The low aspiration among consumers because of high price sensitivity to buy water softener systems in developing countries such as India and China is proving to be a hurdle for the development of the global household water softener system market. Hence, it is a price challenge for the market.

This household water softener system market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global household water softener system market as a part of the global household appliances market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the household water softener system market during the forecast period.

Who are the Major Household Water Softener System Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• 3M Co.
• A. O. Smith Corp.
• Culligan International Co.
• EcoWater Systems LLC
• General Electric Co.
• Haier Smart Home Co. LTD.
• Honeywell International Inc.
• Kinetico Inc.
• Pentair Plc
• Whirlpool Corp.

This statistical study of the household water softener system market encompasses successful business strategies deployed by the key vendors. The household water softener system market is fragmented and the vendors are deploying growth strategies such as organic and inorganic strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The household water softener system market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Household Water Softener System Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the household water softener system market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global household appliances market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Household Water Softener System Market?

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31% of the market's growth will originate from North America during the forecast period. The US is the key market for household water softener systems market in North America.  Market growth in this region will be faster than the growth of the market in regions.

The harmful effects of hard water will facilitate the household water softener system market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, COVID-19 spread widely across North America, especially in the US. As of August 25, 2021, more than 37 million COVID-19 cases were reported in the US, and the number of associated deaths crossed 600,000. The rising number of deaths associated with COVID-19 led to lockdowns in countries across the region, primarily in 2020. As a result, several non-essential product manufacturing units were closed. This had an adverse impact on the growth of the household water softener system market in North America in 2020. However, the region is witnessing a decline in the number of COVID-19 cases with the availability and administration of vaccines. As a result, there has been a rise in residential construction in the region. This will positively affect the household water softener system market in North America during the forecast period.

What are the Revenue-generating Product Segments in the Household Water Softener System Market?

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The household water softener system market share growth by the ion-exchange segment will be significant during the forecast period. Household salt-based water softener systems work on a mechanism called ion exchange, which enables the device to remove magnesium and calcium minerals and replace them with sodium. This water softener system requires the use of salt pellets and regeneration periods, which is like a recharge of the system. The use of ion-exchange water softener systems has several benefits, which are the primary factors that boost the popularity and penetration of softener systems across the globe.

This report provides an accurate prediction of the contribution of all the segments to the growth of the household water softener system market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Household Water Softener System Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive household water softener system market growth during the next five years
• Precise estimation of the household water softener system market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the household water softener system industry across North America, Europe, APAC, MEA, and South America
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of household water softener system market vendors

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