Hybrid Mattress Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, Canada, China, India, Germany - Size and Forecast 2024-2028

Published: Dec 2023

Pages: 155

SKU: IRTNTR72904

Snapshot

Hybrid Mattress Market 2024-2028

The hybrid mattress market size is forecast to increase by USD 1.83 billion, at a CAGR of 8.36% between 2023 and 2028. Several factors play a crucial role in the market's growth, such as the increase in online retailing, the highly developed offline retail sector in developed countries, and the growth of the real estate and construction industry.

The report offers extensive research analysis on the Hybrid Mattress Market, with a categorization based on Application, including household and commercial. It further segments the market by Distribution Channel, encompassing offline and online. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

What will be the Size of the Hybrid Mattress Market During the Forecast Period?

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Hybrid Mattress Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Hybrid Mattress Market Driver

One of the key factors driving the hybrid mattress market growth is the growth of real estate and construction industry. The growth of the real estate industry has positively impacted the hospitality, tourism, and residential sectors. In addition, this has resulted in an increased demand for household furnishings, such as mattresses. Furthermore, urbanization and significant investments in infrastructure are helping the global construction industry to grow.

Moreover, the construction industry has picked up the pace to address the growing demand for housing across the globe. In addition, with the housing sector witnessing incremental growth in construction activities, the demand for hybrid mattresses is contributing to the market growth. Furthermore, the high consumption of mattresses by the residential and hospitality sectors has made the construction industry one of the largest end-users of the global hybrid mattress market. Hence, such factors are driving the market growth during the forecast period.

Key Hybrid Mattress Market Trends

A key factor shaping the hybrid mattress market growth is the introduction of smart mattresses. A smart mattress encompasses technologically advanced features such as sleep monitoring systems. In addition, sensors located under the mattress track sleeping hours, sleep movements of people, and other vital records. Furthermore, such mattresses are characterized by distant operability, alarm-setting features, and automatic angle adjustments.

For instance, SmartMotion Base, offered by Serta Simmons Bedding LLC (Beautyrest segment), offers customized services and is equipped to personalize consumer sleeping experience by adjusting elevation, shifting their partner position to ease their snoring, or a comforting massage. In addition, the Sleeptracker by Beautyrest is a standalone sleep-tracking device compatible with each of Beautyrest mattresses and foundations. Hence, such factors are positively impacting the market which in turn drives the market growth during the forecast period.

Key Hybrid Mattress Market Challenge

Volatility in raw material prices of hybrid mattress is one of the key challenges hindering the hybrid mattress market growth. Some of the commonly used raw materials for hybrid mattresses include innerspring, helical spring, box spring, natural fiber, several types of foams (including PU foam and memory foam), and other covering materials. Therefore, the availability of these raw materials varies from country to country, which affects the production capability of companies.

For instance, a variation in logistic service costs, price of raw materials, and availability of warehousing facilities can affect the manufacturing capabilities of a vendor. Thus, the price of a finished product influences its adoption in the market. In addition, other materials that are used to make hybrid mattresses, such as latex, vary between USD 200 and USD 500 per cubic meter. Furthermore, these price ranges also vary between countries depending on the presence of raw material suppliers, cost of logistics, and other surplus charges such as tax in respective countries. Hence, such factors hinder the market growth during the forecast period.

Hybrid Mattress Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Hybrid Mattress Market Customer Landscape

Who are the Major Hybrid Mattress Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Avocado Mattress LLC: The company offers hybrid mattress such as Brentwood hybrid latex mattress under the brand Brentwood Home LLC.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Hybrid Mattress Market?

The household segment is estimated to witness significant growth during the forecast period. The global hybrid mattress market has seen tremendous growth due to its versatile applications in households worldwide. In addition, these mattresses blend different materials, such as coils, memory foam, and latex, catering to diverse consumer preferences and sleep needs on a global scale. Furthermore, hybrid mattresses have become more and more popular in homes around the world because of their versatile features.

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The household segment was the largest segment and was valued at USD 1.98 billion in 2018. Moreover, they accommodate different sleep positions and body types by providing a well-balanced combination of comfort and support. In addition, since pocketed coils provide firm support and reduce motion transfer, these mattresses are perfect for families or couples who share a bed. Furthermore, hybrid mattresses also address the needs of people with sleep issues. In addition, targeted pressure relief is provided by latex or foam layers, which helps to relieve joint or back pain. Also, the ability of these mattresses makes sleeping more comfortable, especially in places with unpredictable weather. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Which are the Key Regions for the Hybrid Mattress Market?

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APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. There is an increasing demand for mattresses, including hybrid mattresses in APAC, due to the exponential growth of the real estate industry in the region. In addition, there has been a steady rise in the number of residential buildings over the past few years as the region consists of numerous nuclear families that have been showing interest in new construction ventures. Moreover, this is a part of the urbanization trend prevalent in the region. In addition, the increase in disposable income of the population in countries such as China, India, Japan, and South Korea has added to the demand for new homes, resulting in the growing demand for hybrid mattresses. Hence, such factors are driving the market growth in APAC during the forecast period.

Segment Overview

The hybrid mattress market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Application Outlook
- Household
- Commercial
Distribution Channel Outlook
- Offline
- Online
Geography Outlook
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Argentina
  - Brazil
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Hybrid Mattress Market Scope
Report Coverage	Details
Page number	155
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 8.36%
Market Growth 2024-2028	USD 1.83 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	8.22
Regional analysis	APAC, North America, Europe, South America, and the Middle East and Africa
Performing market contribution	APAC at 44%
Key countries	US, Canada, China, India, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Avocado Mattress LLC, Boyd Sleep, Brooklyn Bedding, Casper Sleep Inc., Diamond Mattress Co. Inc., Eclipse Mattress, Englander Sleep Products, Kingsdown Inc., Kurlon Enterprise Ltd., Layla Sleep Inc., Leesa Sleep LLC, MLILY USA, Restonic Mattress Corp., Restwell Sleep Products, Serta Simmons Bedding LLC, Springwall Sleep Products Inc., Tempur Sealy International Inc., Therapedic International, Zinus Inc., and Zoma Sleep
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Hybrid Mattress Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across APAC, North America, Europe, South America, and the Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements.

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global hybrid mattress market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global hybrid mattress market 2018 - 2022 ($ billion)

4.2 Application Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Application Segment 2018 - 2022 ($ billion)

4.3 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
- Exhibit 30: Chart on Application - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Application - Market share 2023-2028 (%)

6.2 Comparison by Application
- Exhibit 32: Chart on Comparison by Application
- Exhibit 33: Data Table on Comparison by Application

6.3 Household - Market size and forecast 2023-2028
- Exhibit 34: Chart on Household - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Household - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Household - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Household - Year-over-year growth 2023-2028 (%)

6.4 Commercial - Market size and forecast 2023-2028
- Exhibit 38: Chart on Commercial - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Commercial - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Commercial - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Commercial - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Application
- Exhibit 42: Market opportunity by Application ($ billion)
- Exhibit 43: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 44: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Distribution Channel - Market share 2023-2028 (%)

7.2 Comparison by Distribution Channel
- Exhibit 46: Chart on Comparison by Distribution Channel
- Exhibit 47: Data Table on Comparison by Distribution Channel

7.3 Offline - Market size and forecast 2023-2028
- Exhibit 48: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 49: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Offline - Year-over-year growth 2023-2028 (%)

7.4 Online - Market size and forecast 2023-2028
- Exhibit 52: Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Online - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Distribution Channel
- Exhibit 56: Market opportunity by Distribution Channel ($ billion)
- Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2023-2028 (%)
- Exhibit 60: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 APAC - Market size and forecast 2023-2028
- Exhibit 63: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 64: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 65: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.4 North America - Market size and forecast 2023-2028
- Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 India - Market size and forecast 2023-2028
- Exhibit 91: Chart on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on India - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on India - Year-over-year growth 2023-2028 (%)

9.11 Germany - Market size and forecast 2023-2028
- Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.12 Canada - Market size and forecast 2023-2028
- Exhibit 99: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on Canada - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Canada - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ billion)
- Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Avocado Mattress LLC
- Exhibit 111: Avocado Mattress LLC - Overview
- Exhibit 112: Avocado Mattress LLC - Product / Service
- Exhibit 113: Avocado Mattress LLC - Key offerings

12.4 Boyd Sleep
- Exhibit 114: Boyd Sleep - Overview
- Exhibit 115: Boyd Sleep - Product / Service
- Exhibit 116: Boyd Sleep - Key offerings

12.5 Brooklyn Bedding
- Exhibit 117: Brooklyn Bedding - Overview
- Exhibit 118: Brooklyn Bedding - Product / Service
- Exhibit 119: Brooklyn Bedding - Key offerings

12.6 Casper Sleep Inc.
- Exhibit 120: Casper Sleep Inc. - Overview
- Exhibit 121: Casper Sleep Inc. - Product / Service
- Exhibit 122: Casper Sleep Inc. - Key offerings

12.7 Diamond Mattress Co. Inc.
- Exhibit 123: Diamond Mattress Co. Inc. - Overview
- Exhibit 124: Diamond Mattress Co. Inc. - Product / Service
- Exhibit 125: Diamond Mattress Co. Inc. - Key offerings

12.8 Eclipse Mattress
- Exhibit 126: Eclipse Mattress - Overview
- Exhibit 127: Eclipse Mattress - Product / Service
- Exhibit 128: Eclipse Mattress - Key offerings

12.9 Kurlon Enterprise Ltd.
- Exhibit 129: Kurlon Enterprise Ltd. - Overview
- Exhibit 130: Kurlon Enterprise Ltd. - Product / Service
- Exhibit 131: Kurlon Enterprise Ltd. - Key offerings

12.10 Layla Sleep Inc.
- Exhibit 132: Layla Sleep Inc. - Overview
- Exhibit 133: Layla Sleep Inc. - Product / Service
- Exhibit 134: Layla Sleep Inc. - Key offerings

12.11 Leesa Sleep LLC
- Exhibit 135: Leesa Sleep LLC - Overview
- Exhibit 136: Leesa Sleep LLC - Product / Service
- Exhibit 137: Leesa Sleep LLC - Key offerings

12.12 MLILY USA
- Exhibit 138: MLILY USA - Overview
- Exhibit 139: MLILY USA - Product / Service
- Exhibit 140: MLILY USA - Key offerings

12.13 Restonic Mattress Corp.
- Exhibit 141: Restonic Mattress Corp. - Overview
- Exhibit 142: Restonic Mattress Corp. - Product / Service
- Exhibit 143: Restonic Mattress Corp. - Key offerings

12.14 Serta Simmons Bedding LLC
- Exhibit 144: Serta Simmons Bedding LLC - Overview
- Exhibit 145: Serta Simmons Bedding LLC - Product / Service
- Exhibit 146: Serta Simmons Bedding LLC - Key offerings

12.15 Tempur Sealy International Inc.
- Exhibit 147: Tempur Sealy International Inc. - Overview
- Exhibit 148: Tempur Sealy International Inc. - Business segments
- Exhibit 149: Tempur Sealy International Inc. - Key offerings
- Exhibit 150: Tempur Sealy International Inc. - Segment focus

12.16 Therapedic International
- Exhibit 151: Therapedic International - Overview
- Exhibit 152: Therapedic International - Product / Service
- Exhibit 153: Therapedic International - Key offerings

12.17 Zinus Inc.
- Exhibit 154: Zinus Inc. - Overview
- Exhibit 155: Zinus Inc. - Product / Service
- Exhibit 156: Zinus Inc. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 157: Inclusions checklist
- Exhibit 158: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 159: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 160: Research methodology
- Exhibit 161: Validation techniques employed for market sizing
- Exhibit 162: Information sources

13.5 List of abbreviations
- Exhibit 163: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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