Hydration Products Market by End-user, Product, Distribution Channel and Geography - Forecast and Analysis 2023-2027

Published: Nov 2022 Pages: 184 SKU: IRTNTR43078

The Hydration Products Market size is estimated to grow at a CAGR of 8.94% between 2022 and 2027. The size of the market is forecast to increase by USD 486.36 million. The growth of the market depends on several factors, including the increase in military expenditure, the growing popularity of adventure sports, and burgeoning international tourism. Hydration products have a significant presence in the market for outdoor activities like trekking, running, biking, and other adventure sports. The demand for these products is on the rise due to the increasing popularity of outdoor activities in recent years. The global growth of international tourism has been a key driver for the surge in outdoor sports. In 2022, the number of international tourists increased by 60% worldwide as compared to the pre-pandemic level, according to the United Nations World Tourism Organization (UNWTO). The organization also reported a rise in the number of tourists interested in adventure tourism in 2022, which can be attributed to a younger generation willing to explore new destinations and seek out thrilling experiences beyond their comfort zones. This trend is expected to continue, leading to increased revenue in the forecast period.

This report extensively covers market segmentation by end-user (sports, military, and others), product (hydration backpacks, water bottles, purification and filtration, accessories, and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Hydration Products Market During the Forecast Period?

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Hydration Products Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increase in military expenditure is notably driving the market growth, although factors such as the high cost of hydration products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Hydration Products Market Driver

The growth of the global hydration products market is being propelled by the increase in military expenditure. India has risen to the third spot in the world's military and defense expenditure, as per the budget for 2020, due to budget cuts in countries like Russia and Saudi Arabia. In Europe, the rise in terrorism has prompted the UK government to equip the armed forces with necessary equipment to combat terrorism effectively. Russia's fall from the top countries in terms of military spending can be attributed to the decline in oil prices and the weakening of the Russian currency against the US dollar. The surge in spending on military expenses, including operating costs and protective gear, is expected to drive the market for hydration packs in the form of reservoirs for military personnel during the forecast period. These hydration packs are used to keep soldiers hydrated during combat.

Key Hydration Products Market Trend

The global hydration products market is witnessing a significant trend towards the adoption of smart and interactive products. Technological advancements have led to innovation across all product categories. Gatorade, a sports drink company, has introduced a smart cap with LED lighting that serves as a reminder to stay hydrated and provides information about the user's water intake. These personalized caps can be customized with the user's name and preferred reminder patterns.

Marine Corps Base, Quantico, Virginia, is set to launch IWPS II, a next-generation water purification product that will provide safe drinking water to marine personnel directly from the source. The product includes a purification tablet with a cartridge that eliminates viruses and protects against waterborne diseases caused by bacteria. The purification process takes approximately 15 minutes before the water becomes drinkable. These factors are expected to drive the market during the forecast period.

Key Hydration Products Market Challenge

One of the significant challenges faced by the global hydration products market is the high cost of these products. Hydration products are primarily used by sports enthusiasts, military personnel, and individual consumers to maintain their hydration levels during physical activities. The market offers various hydration products such as water bottles, reservoirs, purification and filtration systems, and accessories. The market is dominated by a few key vendors, each catering to different customer segments with a wide range of products. The pricing of these products is a key factor that differentiates the vendors.

Despite the benefits of hydration products, their high cost remains a significant barrier to adoption, especially in developing countries where regular water bottles are used as a substitute. Additionally, the adoption of hydration products is relatively lower among sports enthusiasts and military personnel in developing countries as compared to developed nations like North America and Europe. As a result, the revenue generated in the Americas is the highest, followed by Europe and APAC.

Furthermore, the trend is expected to continue during the forecast period, primarily due to low per-capita income and the rising consumption of bottled water in developing countries. Consumers in these countries are highly cost-sensitive and prefer low-priced products like regular water bottles over specialized hydration products. Therefore, the cost remains a significant deterrent to the adoption of hydration products during the forecast period.

Key Hydration Products Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Hydration Products Market Customer Landscape

Who are the Major Hydration Products Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Aquamira - The company offers hydration products such as Shift Filter bottles and Aquamira water treatment. Also, through this segment, the company offers a wide range of products, such as filter bottles, pressurized reservoirs, filtration products, and water treatment products.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • A. O. Smith Corp.
  • ANTA Sports Products Ltd.
  • BRITA SE
  • Cascade Designs Inc.
  • Dometic Group AB
  • Helen of Troy Ltd.
  • HydraPak LLC
  • Klean Kanteen
  • Leatt Corp.
  • Lifetime Brands Inc.
  • Nestle SA
  • Newell Brands Inc.
  • Safariland LLC
  • Samsonite International SA
  • TECHNICHE LLC

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Hydration Products Market?

The market share growth by the sports segment will be significant during the forecast period. Hydration products in the form of reservoirs and bottles are used by sports enthusiasts to keep themselves hydrated during activities. These products provide convenience to users. The increase in sports activities and adventure sports globally is a driver of this segment.

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The sports segment was valued at  USD 525.58 million in 2017 and continue to grow by 2021However, the climatic changes owing to global warming have an impact on sports, such as skiing and snowboarding. The increased participation in different sports across the world will spur the demand for hydration products during the forecast period. Adventure tourism is a key driver of the market. Adventure tourism is growing at a rapid pace, contributing to economic development in terms of revenue and employment. The adventure sports market is likely to grow at a rapid pace during the forecast period. 

Military Segment

The global military budget has surpassed USD 2 trillion in 2021, with the US accounting for the largest share of 37%-38%, followed by China at 13%-14% and India at 4%-5%. The rise in military spending is evident globally, with India ranking among the top five countries in defense budget for 2020-2021. In Europe, the defense budget contributes over 2% to the GDP to comply with NATO regulations, resulting in an annual budget increase. The budget allocation is influenced by a country's political and economic performance, with the threat of terrorism being another factor driving the increase in military expenditure. As a result, countries worldwide are investing in workforce, ammunition, and accessories, including hydration packs for military personnel to remain hydrated during combat, training, and other operations.

Which are the Key Regions for the Hydration Products Market?

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North America is projected to contribute 37% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The demand for hydration products in the region is spurred by the growth in various adventure sports destinations in the US and the increase in military expenditure as per NATO regulations. Revenue from adventure sports contributes largely to the US GDP. States such as Colorado, Utah, and Virginia are favorite destinations for adventure sports in the country. Running has secured the top position among other outdoor activities, such as camping, swimming, and biking. Therefore, the growth in adventure sports and increasing military budget are expected to propel the growth of the market in focus in the region during the forecast period.

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for North America. However, with the large- scale vaccination drives led to lifting of lockdowns in Q3 2020, the tourism industry witnessed a surge in the number of tourists in every country of the region. The gradual revival of the tourism industry is expected to drive the growth of the hydration products market in the region. Furthermore, owing to the lifting of lockdown restrictions, fitness clubs and wellness centers reopened during H2 2021. Apart from that, there are scheduled sports events during the forecast period.. All such factors are expected to drive the growth of the regional hydration products market further during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • End-User Outlook (USD Million, 2017 - 2027)
    • Sports
    • Military
    • Others
  • Product Outlook (USD Million, 2017 - 2027)
    • Hydration backpacks
    • Water bottles 
    • Purification and filtration
    • Accessories
    • Others
  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Hydration Products Market Scope

Report Coverage

Details

Page number

184

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 8.94%

Market growth 2023-2027

USD 486.36 million

Market structure

Fragmented

YoY growth (%)

8.16

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 37%

Key countries

US, Canada, Australia, UK, and Germany

Competitive landscape

Leading vendors, Market positioning of vendors, Competitive strategies, and industry risks

Key companies profiled

A. O. Smith Corp., ANTA Sports Products Ltd., Aquamira Technologies Inc., BRITA SE, Cascade Designs Inc., Dometic Group AB, Helen of Troy Ltd., HydraPak LLC, Klean Kanteen, Leatt Corp., Lifetime Brands Inc., Nestle SA, Newell Brands Inc., Safariland LLC, Samsonite International SA, TECHNICHE LLC, Tenacious Holdings Inc., Thermos LLC, Vista Outdoor Inc., and ZHE JIANG HAERS VACUUM CONTAINERS CO. LTD.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Hydration Products Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the hydration products market between 2023 and 2027
  • Precise estimation of the size of the hydration products market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of hydration products market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 08: Executive Summary – Chart on Incremental Growth
    • Exhibit 09: Executive Summary – Data Table on Incremental Growth
    • Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 11: Parent market
    • Exhibit 12: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 13: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 14: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global hydration products market 2017 - 2021
      • Exhibit 19: Historic Market Size – Data Table on Global hydration products market 2017 - 2021 ($ million)
    • 4.2 End-user Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)
    • 4.5 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 23: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)
    • 4.6 Geography Segment Analysis 2017 - 2021
      • Exhibit 24: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.7 Country Segment Analysis 2017 - 2021
      • Exhibit 25: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 26: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 27: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 28: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 29: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 30: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 31: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 32: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 33: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 34: Data Table on End-user - Market share 2022-2027 (%)
    • 6.2 Comparison by End-user
      • Exhibit 35: Chart on Comparison by End-user
      • Exhibit 36: Data Table on Comparison by End-user
    • 6.3 Sports - Market size and forecast 2022-2027
      • Exhibit 37: Chart on Sports - Market size and forecast 2022-2027 ($ million)
      • Exhibit 38: Data Table on Sports - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Chart on Sports - Year-over-year growth 2022-2027 (%)
      • Exhibit 40: Data Table on Sports - Year-over-year growth 2022-2027 (%)
    • 6.4 Military - Market size and forecast 2022-2027
      • Exhibit 41: Chart on Military - Market size and forecast 2022-2027 ($ million)
      • Exhibit 42: Data Table on Military - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Chart on Military - Year-over-year growth 2022-2027 (%)
      • Exhibit 44: Data Table on Military - Year-over-year growth 2022-2027 (%)
    • 6.5 Others - Market size and forecast 2022-2027
      • Exhibit 45: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 46: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 48: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by End-user
      • Exhibit 49: Market opportunity by End-user ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 50: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 51: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 52: Chart on Comparison by Product
      • Exhibit 53: Data Table on Comparison by Product
    • 7.3 Hydration backpacks - Market size and forecast 2022-2027
      • Exhibit 54: Chart on Hydration backpacks - Market size and forecast 2022-2027 ($ million)
      • Exhibit 55: Data Table on Hydration backpacks - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Chart on Hydration backpacks - Year-over-year growth 2022-2027 (%)
      • Exhibit 57: Data Table on Hydration backpacks - Year-over-year growth 2022-2027 (%)
    • 7.4 Water bottles - Market size and forecast 2022-2027
      • Exhibit 58: Chart on Water bottles - Market size and forecast 2022-2027 ($ million)
      • Exhibit 59: Data Table on Water bottles - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Chart on Water bottles - Year-over-year growth 2022-2027 (%)
      • Exhibit 61: Data Table on Water bottles - Year-over-year growth 2022-2027 (%)
    • 7.5 Purification and filtration - Market size and forecast 2022-2027
      • Exhibit 62: Chart on Purification and filtration - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Data Table on Purification and filtration - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Chart on Purification and filtration - Year-over-year growth 2022-2027 (%)
      • Exhibit 65: Data Table on Purification and filtration - Year-over-year growth 2022-2027 (%)
    • 7.6 Accessories - Market size and forecast 2022-2027
      • Exhibit 66: Chart on Accessories - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Data Table on Accessories - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Chart on Accessories - Year-over-year growth 2022-2027 (%)
      • Exhibit 69: Data Table on Accessories - Year-over-year growth 2022-2027 (%)
    • 7.7 Others - Market size and forecast 2022-2027
      • Exhibit 70: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 73: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by Product
      • Exhibit 74: Market opportunity by Product ($ million)

    8 Market Segmentation by Distribution Channel

    • 8.1 Market segments
      • Exhibit 75: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 76: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 8.2 Comparison by Distribution Channel
      • Exhibit 77: Chart on Comparison by Distribution Channel
      • Exhibit 78: Data Table on Comparison by Distribution Channel
    • 8.3 Offline - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 8.4 Online - Market size and forecast 2022-2027
      • Exhibit 83: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 8.5 Market opportunity by Distribution Channel
      • Exhibit 87: Market opportunity by Distribution Channel ($ million)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 88: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Geographic Landscape

    • 10.1 Geographic segmentation
      • Exhibit 89: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 90: Data Table on Market share by geography 2022-2027 (%)
    • 10.2 Geographic comparison
      • Exhibit 91: Chart on Geographic comparison
      • Exhibit 92: Data Table on Geographic comparison
    • 10.3 North America - Market size and forecast 2022-2027
      • Exhibit 93: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 10.4 Europe - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 10.5 APAC - Market size and forecast 2022-2027
      • Exhibit 101: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 10.6 South America - Market size and forecast 2022-2027
      • Exhibit 105: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 10.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 109: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 111: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 10.8 US - Market size and forecast 2022-2027
      • Exhibit 113: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 114: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 115: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 116: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 10.9 Canada - Market size and forecast 2022-2027
      • Exhibit 117: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 118: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 119: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 120: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 10.10 UK - Market size and forecast 2022-2027
      • Exhibit 121: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 122: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 123: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 124: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 10.11 Australia - Market size and forecast 2022-2027
      • Exhibit 125: Chart on Australia - Market size and forecast 2022-2027 ($ million)
      • Exhibit 126: Data Table on Australia - Market size and forecast 2022-2027 ($ million)
      • Exhibit 127: Chart on Australia - Year-over-year growth 2022-2027 (%)
      • Exhibit 128: Data Table on Australia - Year-over-year growth 2022-2027 (%)
    • 10.12 Germany - Market size and forecast 2022-2027
      • Exhibit 129: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 130: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 131: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 132: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 10.13 Market opportunity by geography
      • Exhibit 133: Market opportunity by geography ($ million)

    11 Drivers, Challenges, and Trends

    • 11.1 Market drivers
      • 11.2 Market challenges
        • 11.3 Impact of drivers and challenges
          • Exhibit 134: Impact of drivers and challenges in 2022 and 2027
        • 11.4 Market trends

          12 Vendor Landscape

          • 12.1 Overview
            • 12.2 Vendor landscape
              • Exhibit 135: Overview on Criticality of inputs and Factors of differentiation
            • 12.3 Landscape disruption
              • Exhibit 136: Overview on factors of disruption
            • 12.4 Industry risks
              • Exhibit 137: Impact of key risks on business

            13 Vendor Analysis

            • 13.1 Vendors covered
              • Exhibit 138: Vendors covered
            • 13.2 Market positioning of vendors
              • Exhibit 139: Matrix on vendor position and classification
            • 13.3 A. O. Smith Corp.
              • Exhibit 140: A. O. Smith Corp. - Overview
              • Exhibit 141: A. O. Smith Corp. - Business segments
              • Exhibit 142: A. O. Smith Corp. - Key offerings
              • Exhibit 143: A. O. Smith Corp. - Segment focus
            • 13.4 ANTA Sports Products Ltd.
              • Exhibit 144: ANTA Sports Products Ltd. - Overview
              • Exhibit 145: ANTA Sports Products Ltd. - Business segments
              • Exhibit 146: ANTA Sports Products Ltd. - Key news
              • Exhibit 147: ANTA Sports Products Ltd. - Key offerings
              • Exhibit 148: ANTA Sports Products Ltd. - Segment focus
            • 13.5 Aquamira Technologies Inc.
              • Exhibit 149: Aquamira Technologies Inc. - Overview
              • Exhibit 150: Aquamira Technologies Inc. - Product / Service
              • Exhibit 151: Aquamira Technologies Inc. - Key offerings
            • 13.6 BRITA SE
              • Exhibit 152: BRITA SE - Overview
              • Exhibit 153: BRITA SE - Product / Service
              • Exhibit 154: BRITA SE - Key offerings
            • 13.7 Cascade Designs Inc.
              • Exhibit 155: Cascade Designs Inc. - Overview
              • Exhibit 156: Cascade Designs Inc. - Product / Service
              • Exhibit 157: Cascade Designs Inc. - Key offerings
            • 13.8 Dometic Group AB
              • Exhibit 158: Dometic Group AB - Overview
              • Exhibit 159: Dometic Group AB - Business segments
              • Exhibit 160: Dometic Group AB - Key offerings
              • Exhibit 161: Dometic Group AB - Segment focus
            • 13.9 Helen of Troy Ltd.
              • Exhibit 162: Helen of Troy Ltd. - Overview
              • Exhibit 163: Helen of Troy Ltd. - Business segments
              • Exhibit 164: Helen of Troy Ltd. - Key offerings
              • Exhibit 165: Helen of Troy Ltd. - Segment focus
            • 13.10 HydraPak LLC
              • Exhibit 166: HydraPak LLC - Overview
              • Exhibit 167: HydraPak LLC - Product / Service
              • Exhibit 168: HydraPak LLC - Key offerings
            • 13.11 Klean Kanteen
              • Exhibit 169: Klean Kanteen - Overview
              • Exhibit 170: Klean Kanteen - Product / Service
              • Exhibit 171: Klean Kanteen - Key offerings
            • 13.12 Leatt Corp.
              • Exhibit 172: Leatt Corp. - Overview
              • Exhibit 173: Leatt Corp. - Business segments
              • Exhibit 174: Leatt Corp. - Key offerings
              • Exhibit 175: Leatt Corp. - Segment focus
            • 13.13 Lifetime Brands Inc.
              • Exhibit 176: Lifetime Brands Inc. - Overview
              • Exhibit 177: Lifetime Brands Inc. - Product / Service
              • Exhibit 178: Lifetime Brands Inc. - Key offerings
            • 13.14 Newell Brands Inc.
              • Exhibit 179: Newell Brands Inc. - Overview
              • Exhibit 180: Newell Brands Inc. - Business segments
              • Exhibit 181: Newell Brands Inc. - Key news
              • Exhibit 182: Newell Brands Inc. - Key offerings
              • Exhibit 183: Newell Brands Inc. - Segment focus
            • 13.15 Safariland LLC
              • Exhibit 184: Safariland LLC - Overview
              • Exhibit 185: Safariland LLC - Product / Service
              • Exhibit 186: Safariland LLC - Key offerings
            • 13.16 Vista Outdoor Inc.
              • Exhibit 187: Vista Outdoor Inc. - Overview
              • Exhibit 188: Vista Outdoor Inc. - Business segments
              • Exhibit 189: Vista Outdoor Inc. - Key offerings
              • Exhibit 190: Vista Outdoor Inc. - Segment focus
            • 13.17 ZHE JIANG HAERS VACUUM CONTAINERS CO. LTD.
              • Exhibit 191: ZHE JIANG HAERS VACUUM CONTAINERS CO. LTD. - Overview
              • Exhibit 192: ZHE JIANG HAERS VACUUM CONTAINERS CO. LTD. - Product / Service
              • Exhibit 193: ZHE JIANG HAERS VACUUM CONTAINERS CO. LTD. - Key offerings

            14 Appendix

            • 14.1 Scope of the report
              • 14.2 Inclusions and exclusions checklist
                • Exhibit 194: Inclusions checklist
                • Exhibit 195: Exclusions checklist
              • 14.3 Currency conversion rates for US$
                • Exhibit 196: Currency conversion rates for US$
              • 14.4 Research methodology
                • Exhibit 197: Research methodology
                • Exhibit 198: Validation techniques employed for market sizing
                • Exhibit 199: Information sources
              • 14.5 List of abbreviations
                • Exhibit 200: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              hydration products market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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