In-app Advertising Market by Application, Type, and Geography - Forecast and Analysis 2023-2027
| Published: Oct 2023 | Pages: 158 | SKU: IRTNTR75265 |
In-app Advertising Market Forecast 2023-2027
The In-app Advertising Market size is estimated to grow by USD 199.21 billion at a CAGR of 20.5% between 2022 and 2027. The growing use of smartphones, driven by increasing affordability and accessibility, is driving market growth by expanding the reach of mobile advertising campaigns. The increasing app usage, driven by the availability of a wide range of apps for various purposes, is also boosting market expansion by creating more opportunities for targeted advertising. Additionally, the high engagement rates in advertising on mobile devices, driven by the personalized and interactive nature of mobile ads, are driving the effectiveness of mobile advertising campaigns and driving market growth. Overall, these factors are driving the growth of the market and driving innovations in mobile advertising technologies and strategies.
What will be the Size of the Market During the Forecast Period?
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Market Segmentation
This market report extensively covers market segmentation by application (messaging, online shopping, gaming, entertainment, and others), type (banner ads, interstitial ads, rich media ads, video ads, and native ads), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
By Application
The market share growth by the messaging segment will be significant during the forecast period. The messaging segment in the market includes all forms of messaging apps, such as social messaging, business messaging, and chat apps, that allow users to communicate with each other through text, voice, or video.
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The messaging segment was valued at USD 16.58 billion in 2017. In-app advertising in messaging apps has become increasingly popular in recent years due to the large user base and high engagement rates of these apps. Many strategies and messaging apps are used such as sponsored messages, chatbots, and influencer marketing. Sponsored Messages is a type of in-app advertising, where advertisers pay to display their messages in a user's Messages app. For example, companies can pay to have messages appear at the top of a user's WhatsApp or Facebook Messenger conversation list. Sponsored Messages can be targeted based on demographics, interests, and behavior, allowing advertisers to reach their intended audience more effectively. Such factors will increase the market growth during the forecast period.
By Region
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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The main factor driving the growth of the North American market is the high engagement rate of mobile apps. App Annie reports that the average North American user spends more than 3 hours a day on their mobile device, and spends 90% of that time on their mobile app. This is a great opportunity for advertisers to reach their target audience through in-app advertising. Moreover, the gaming industry is one of the major segments driving the growth of the market in North America. Mobile gaming has become increasingly popular in recent years, and the pandemic has further accelerated this trend. With the continued growth of mobile app usage and the increasing demand for personalized and engaging advertising, the market in North America is expected to continue to grow during the forecast period.
Market Dynamics and Customer Landscape
The market is thriving, driven by its effectiveness in brand promotion and boosting product sales. Advertisers are drawn to the return on investments and profitability, which provides ample opportunities. In-app ads, including banners, videos, and interstitials, are key for marketers looking to enhance user engagement and reach customers on their mobile devices. These ads play a crucial role in influencing the purchase decision by providing relevant product information. With the increasing number of smartphone users, especially in online gaming and e-commerce platforms, the industry is poised for further growth. The click-through rate is a crucial metric for application developers and advertisers, guiding their revenue generation strategy. Location-based targeting enhances brand awareness and improves the effectiveness of in-app ads across various applications and OTT platforms. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Market Driver
The growing use of smartphones is the key factor driving the growth of the market. The increasing popularity of smartphones has led to a rise in downloadable mobile applications and expanded opportunities for in-app advertising. The global number of smartphone users is expected to reach 3.8 billion in 2021 and is projected to grow to 4.3 billion by 2023. This rapid growth in smartphone adoption has created a significant opportunity for companies to engage with consumers through in-app advertising, which has become the predominant form of mobile advertising. eMarketer estimates that this will make up 69% of all mobile advertising spending in the US in 2021. This trend is driven by the increasing number of smartphone users, particularly in emerging markets, as well as the popularity of online gaming and e-commerce platforms.
Furthermore, application developers are also focusing on improving the click-through rate of in-app ads as part of their revenue generation strategy. The average daily smartphone usage per person increased to 4.2 hours in 2020, up from 3.7 hours in 2019. This rise in screen time has provided companies with more avenues to connect with consumers through in-app advertising. Therefore, the increasing reliance on smartphones has generated a substantial opportunity for in-app advertising and is expected to propel the market in the forecast period.
Significant Market Trends
Growing in-app purchases are the primary trend in the market. The growing popularity of in-app purchases has been a major driver of the market. In-app purchases allow users to purchase digital goods and services within your app such as virtual articles, premium content, or subscription services. This has created new revenue streams for mobile app developers and increased opportunities for in-app advertising.
Consumer spending on in-app purchases is expected to reach USD 270 billion by 2025, up from USD 120 billion in 2019. This rapid growth of in-app purchases has created a huge opportunity for companies to reach consumers through in-app advertising. By advertising within mobile apps, companies can target users who are already engaged with the app and are more likely to make in-app purchases. With the continued growth of in-app purchases, it is likely that in-app advertising will continue to be a significant part of the mobile advertising landscape and will boost the market during the forecast period.
Major Market Challenge
Growth in ad-blocking software is a major challenge to the market. Ad-blocking software is designed to prevent ads from being displayed on websites and mobile applications, which has led to a decrease in the effectiveness of in-app advertising. Around 650 million devices were using ad-blocking software worldwide in 2018, and that number grew to more than 780 million in 2021. This rapid growth in the use of ad-blocking software has had a significant impact on the advertising industry, including the market.
Ad-blocking software is often integrated into mobile web browsers, which makes it difficult for advertisers to reach their target audiences. In addition, many mobile users have installed ad-blocking software on their devices, which means that they are not seeing the ads that are being displayed in mobile applications. In conclusion, the growth of ad-blocking software will have a significant impact on the market during the forecast period.
Key Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Who are the Major In-app Advertising Market Companies?
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adscompass: The company offers advertisers various effective and compelling ad options that are suitable for both brand and performance marketing. The company offers mutually beneficial cooperation for webmasters, advertisers, media buyers, and ad networks.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
- Alphabet Inc.
- Amazon.com Inc.
- Bidease inc.
- BYYD Inc
- Coalition Technologies LLC
- Digital Hamster SL
- Dot Com Infoway
- Flatline Agency
- Hitapps
- IDS Logic
- InMobi Pte. Ltd.
- Mobio Global Ltd.
- PubMatic Inc.
- RevX
- Tremor International Ltd
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Segment Overview
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
- Application Outlook
- Messaging
- Online shopping
- Gaming
- Entertainment
- Others
- Type Outlook
- Banner ads
- Interstitial ads
- Rich media ads
- Video ads
- Native ads
- Region Outlook
- North America
- The U.S.
- Canada
- Europe
- The U.K.
- Germany
- France
- Rest of Europe
- APAC
- China
- India
- South America
- Chile
- Argentina
- Brazil
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- North America
Market Analyst Overview
The market is witnessing rapid growth, driven by the increasing popularity of mobile-oriented services and the rise in mobile streaming services and the gaming market. Advertisers are focusing on delivering relevant advertisements to potential customers based on their usage patterns and viewing habits to enhance the advertising experience. The global in-app advertising industry is leveraging advanced analytics solutions, machine learning, and artificial intelligence to target specific audience segments more effectively. This approach improves consumer behavior understanding and enhances revenue share for app developers through more engaging creatives. With the growth of mobile shopping and the importance of a seamless shopping experience, in-app advertising is becoming a crucial component of digital marketing technology strategies, increasing its market presence.
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Market Scope |
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Report Coverage |
Details |
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Page number |
158 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 20.5% |
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Market growth 2023-2027 |
USD 199.21 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
19.77 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 42% |
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Key countries |
US, China, India, Germany, and UK |
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Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adscompass, Alphabet Inc., Amazon.com Inc., Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, Hitapps , IDS Logic, InMobi Pte. Ltd., Mobio Global Ltd., PubMatic Inc., RevX , Tremor International Ltd, TUNE Inc., Azerion Group N.V, Yahoo, and zoomd technologies Ltd. |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Market Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
- Precise estimation of the size of the market size and its contribution to the parent market
- Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
- Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
- Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global in-app advertising market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global in-app advertising market 2017 - 2021 ($ billion)
- 4.2 Application Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ billion)
- 4.3 Type Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Application
- 6.1 Market segments
- Exhibit 30: Chart on Application - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
- 6.2 Comparison by Application
- Exhibit 32: Chart on Comparison by Application
- Exhibit 33: Data Table on Comparison by Application
- 6.3 Messaging - Market size and forecast 2022-2027
- Exhibit 34: Chart on Messaging - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Messaging - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Messaging - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Messaging - Year-over-year growth 2022-2027 (%)
- 6.4 Online shopping - Market size and forecast 2022-2027
- Exhibit 38: Chart on Online shopping - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Online shopping - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Online shopping - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Online shopping - Year-over-year growth 2022-2027 (%)
- 6.5 Gaming - Market size and forecast 2022-2027
- Exhibit 42: Chart on Gaming - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Data Table on Gaming - Market size and forecast 2022-2027 ($ billion)
- Exhibit 44: Chart on Gaming - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Gaming - Year-over-year growth 2022-2027 (%)
- 6.6 Entertainment - Market size and forecast 2022-2027
- Exhibit 46: Chart on Entertainment - Market size and forecast 2022-2027 ($ billion)
- Exhibit 47: Data Table on Entertainment - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
- Exhibit 49: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)
- 6.7 Others - Market size and forecast 2022-2027
- Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
- 6.8 Market opportunity by Application
- Exhibit 54: Market opportunity by Application ($ billion)
- Exhibit 55: Data Table on Market opportunity by Application ($ billion)
7 Market Segmentation by Type
- 7.1 Market segments
- Exhibit 56: Chart on Type - Market share 2022-2027 (%)
- Exhibit 57: Data Table on Type - Market share 2022-2027 (%)
- 7.2 Comparison by Type
- Exhibit 58: Chart on Comparison by Type
- Exhibit 59: Data Table on Comparison by Type
- 7.3 Banner ads - Market size and forecast 2022-2027
- Exhibit 60: Chart on Banner ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Data Table on Banner ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 62: Chart on Banner ads - Year-over-year growth 2022-2027 (%)
- Exhibit 63: Data Table on Banner ads - Year-over-year growth 2022-2027 (%)
- 7.4 Interstitial ads - Market size and forecast 2022-2027
- Exhibit 64: Chart on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 65: Data Table on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 66: Chart on Interstitial ads - Year-over-year growth 2022-2027 (%)
- Exhibit 67: Data Table on Interstitial ads - Year-over-year growth 2022-2027 (%)
- 7.5 Rich media ads - Market size and forecast 2022-2027
- Exhibit 68: Chart on Rich media ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 69: Data Table on Rich media ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 70: Chart on Rich media ads - Year-over-year growth 2022-2027 (%)
- Exhibit 71: Data Table on Rich media ads - Year-over-year growth 2022-2027 (%)
- 7.6 Video ads - Market size and forecast 2022-2027
- Exhibit 72: Chart on Video ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 73: Data Table on Video ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 74: Chart on Video ads - Year-over-year growth 2022-2027 (%)
- Exhibit 75: Data Table on Video ads - Year-over-year growth 2022-2027 (%)
- 7.7 Native ads - Market size and forecast 2022-2027
- Exhibit 76: Chart on Native ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 77: Data Table on Native ads - Market size and forecast 2022-2027 ($ billion)
- Exhibit 78: Chart on Native ads - Year-over-year growth 2022-2027 (%)
- Exhibit 79: Data Table on Native ads - Year-over-year growth 2022-2027 (%)
- 7.8 Market opportunity by Type
- Exhibit 80: Market opportunity by Type ($ billion)
- Exhibit 81: Data Table on Market opportunity by Type ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 82: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 83: Chart on Market share by geography 2022-2027 (%)
- Exhibit 84: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 85: Chart on Geographic comparison
- Exhibit 86: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2022-2027
- Exhibit 87: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 89: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.4 Europe - Market size and forecast 2022-2027
- Exhibit 91: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 92: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 93: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.5 APAC - Market size and forecast 2022-2027
- Exhibit 95: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 96: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 97: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 99: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 100: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 101: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 103: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 104: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 105: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 107: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 108: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 109: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 110: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 111: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 112: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 113: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 114: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 India - Market size and forecast 2022-2027
- Exhibit 115: Chart on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 116: Data Table on India - Market size and forecast 2022-2027 ($ billion)
- Exhibit 117: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 118: Data Table on India - Year-over-year growth 2022-2027 (%)
- 9.11 Germany - Market size and forecast 2022-2027
- Exhibit 119: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 120: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 121: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 122: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.12 UK - Market size and forecast 2022-2027
- Exhibit 123: Chart on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 124: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 125: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 126: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 127: Market opportunity by geography ($ billion)
- Exhibit 128: Data Tables on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 129: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 130: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 131: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 132: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 133: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 134: Matrix on vendor position and classification
- 12.3 Adscompass
- Exhibit 135: Adscompass - Overview
- Exhibit 136: Adscompass - Product / Service
- Exhibit 137: Adscompass - Key offerings
- 12.4 Alphabet Inc.
- Exhibit 138: Alphabet Inc. - Overview
- Exhibit 139: Alphabet Inc. - Business segments
- Exhibit 140: Alphabet Inc. - Key news
- Exhibit 141: Alphabet Inc. - Key offerings
- Exhibit 142: Alphabet Inc. - Segment focus
- 12.5 Bidease inc.
- Exhibit 143: Bidease inc. - Overview
- Exhibit 144: Bidease inc. - Product / Service
- Exhibit 145: Bidease inc. - Key offerings
- 12.6 BYYD Inc
- Exhibit 146: BYYD Inc - Overview
- Exhibit 147: BYYD Inc - Product / Service
- Exhibit 148: BYYD Inc - Key offerings
- 12.7 Coalition Technologies LLC
- Exhibit 149: Coalition Technologies LLC - Overview
- Exhibit 150: Coalition Technologies LLC - Product / Service
- Exhibit 151: Coalition Technologies LLC - Key offerings
- 12.8 Digital Hamster SL
- Exhibit 152: Digital Hamster SL - Overview
- Exhibit 153: Digital Hamster SL - Product / Service
- Exhibit 154: Digital Hamster SL - Key offerings
- 12.9 Dot Com Infoway
- Exhibit 155: Dot Com Infoway - Overview
- Exhibit 156: Dot Com Infoway - Product / Service
- Exhibit 157: Dot Com Infoway - Key offerings
- 12.10 IDS Logic
- Exhibit 158: IDS Logic - Overview
- Exhibit 159: IDS Logic - Product / Service
- Exhibit 160: IDS Logic - Key offerings
- 12.11 InMobi Pte. Ltd.
- Exhibit 161: InMobi Pte. Ltd. - Overview
- Exhibit 162: InMobi Pte. Ltd. - Product / Service
- Exhibit 163: InMobi Pte. Ltd. - Key offerings
- 12.12 Mobio Global Ltd.
- Exhibit 164: Mobio Global Ltd. - Overview
- Exhibit 165: Mobio Global Ltd. - Product / Service
- Exhibit 166: Mobio Global Ltd. - Key offerings
- 12.13 RevX
- Exhibit 167: RevX - Overview
- Exhibit 168: RevX - Product / Service
- Exhibit 169: RevX - Key offerings
- 12.14 Tremor International Ltd
- Exhibit 170: Tremor International Ltd - Overview
- Exhibit 171: Tremor International Ltd - Product / Service
- Exhibit 172: Tremor International Ltd - Key offerings
- 12.15 TUNE Inc.
- Exhibit 173: TUNE Inc. - Overview
- Exhibit 174: TUNE Inc. - Product / Service
- Exhibit 175: TUNE Inc. - Key offerings
- 12.16 Yahoo
- Exhibit 176: Yahoo - Overview
- Exhibit 177: Yahoo - Product / Service
- Exhibit 178: Yahoo - Key offerings
- 12.17 zoomd technologies Ltd.
- Exhibit 179: zoomd technologies Ltd. - Overview
- Exhibit 180: zoomd technologies Ltd. - Product / Service
- Exhibit 181: zoomd technologies Ltd. - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 182: Inclusions checklist
- Exhibit 183: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 184: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 185: Research methodology
- Exhibit 186: Validation techniques employed for market sizing
- Exhibit 187: Information sources
- 13.5 List of abbreviations
- Exhibit 188: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
PURCHASE FULL REPORT OF
in-app advertising market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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