In-Game Advertising (IGA) Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Published: Mar 2024 Pages: 165 SKU: IRTNTR43136

In-Game Advertising (IGA) Market Forecast 2024-2028

The In-Game Advertising (IGA) Market size is forecast to increase by USD 6.07 billion, at a CAGR of 13.87% between 2023 and 2028. The growth and trends in the market are intricately linked to several key factors. One significant driver is the exponential increase in the number of gamers worldwide, fueling the demand for immersive experiences. Additionally, the burgeoning partnerships between advertisers and video game companies have led to innovative approaches in dynamic in-game advertising, creating new revenue streams and enhancing player engagement. The market is further propelled by the surging demand for mobile gaming, driven by the convenience and accessibility it offers to a diverse range of players. These trends underscore the dynamic nature of the industry, highlighting the importance of adaptability and innovation in meeting evolving consumer preferences and market demands.

The market research report forecasts include detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Software Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc

Market Growth and Forecasting

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Market Dynamics

The market is driven by background displays and non-interruptive advertisements that seamlessly integrate into gaming experiences, enhancing audio-visual impact without disrupting gameplay. However, challenges like limited game support and incompatible devices can hinder effective ad delivery. Trends show a rise in mobile gaming and desktop games, creating opportunities for targeted interactive ads and product impressions. As game publishers and the industry embrace digital advancements, optimizing ads for smartphones and tablets becomes crucial for market growth and innovation. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Drivers

Rising demand for mobile gaming is notably driving the market. The mobile gaming segment is expanding with the increase in the penetration of mobile devices including smartphones and tablets. In addition, mobile games are becoming a large part of the industry as many companies are focusing on app design. Furthermore, consumers can install gaming apps from app stores such as Google Play Store and Apple App Store.

Moreover, the popularity of mobile gaming is increasing as many game developers are adopting the freemium model wherein the initial level of a game is offered free of cost, and users need to pay to access the advanced levels. In addition, freemium games are generating higher revenue than premium games, especially with in-game advertising. Furthermore, the demand for these mobile games is increasing due to the rise in the use of smartphones. Hence, such factors are driving the market during the forecast period.

Major Market Trends

The emergence of programmatic in-game advertisements is a primary trend in the market. Programmatic advertisement buying encourages consumers to automate their decision-making process of buying in-game advertisements by targeting specific demographics and audiences. In addition, these advertisements are placed using real-time bidding (RTB) and artificial intelligence (AI) for online games. Furthermore, before programmatic advertisement buying, in-game advertisements were sold and bought by salespeople, which can be expensive.

Moreover, programmatic advertisement technology helps in making the advertisement buying system more efficient, and by removing humans from the process, the buying process has also become cheaper. Furthermore, in the traditional method of buying an in-game advertisement, advertisers require proposals, quotes, tenders, and human negotiation, whereas, in programmatic in-game advertisement buying, advertisers use algorithms for purchasing the display space. Hence, such factors are driving the market during the forecast period.

Significant Market Challenges

Unrelated placements of advertisements are a major challenge hindering the market. The placement of advertisements is one of the main factors for in-game advertising, as it should be in the context of the flow of the game. In addition, advertising enterprises need to strategically place the advertisement in the game in a way that does not look out of context to gamers, and it should also offer exclusivity for advertisers in the game.

Moreover, advertising enterprises and advertisers should also decide whether such placement will be dynamic or static within the context of the game. However, some of the advertising enterprises fail to do so, which tends to disturb the gaming experience of gamers as well as affect the brand image of advertisers. Hence, such factors are hindering the market during the forecast period.

Market Segmentation by Platform, Type, and Geography

In the market, background displays play a crucial role in creating an immersive gaming experience without interrupting gameplay, aligning with the demand for non-interruptive advertisements that maintain the audio-visual impact of the game. This market segment faces challenges such as limited game support for advertising, issues with incompatible devices, and the need to optimize background displays for various users' devices including computers, smartphones, and tablets. Video games, both mobile and desktop, are prime platforms for in-game advertising, utilizing elements like cutscenes and billboards to showcase product impressions seamlessly within the gaming environment. Mobile gaming has seen significant growth, attracting game publishers and advertisers to leverage interactive ads and other formats tailored to smartphones and tablets. This dynamic landscape within the gaming industry highlights the importance of targeted in-game advertising strategies to engage players effectively across different platforms.

Platform Analysis

The mobile segment is estimated to witness significant growth during the forecast period. Mobile gaming comprises a large portion of the global market. In addition, in 2021, the penetration of smartphones was 45%-50% across the globe, and about half of the mobile application users played games on their phones. Furthermore, the availability of low-cost, large-screen mobile devices with high display resolution has enhanced the gaming experience of people, which is encouraging people to opt for mobile gaming.

Figure 2:  In-Game Advertising Market by Platform (2018-2028)

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The mobile segment was the largest segment and was valued at USD 2.05 billion in 2018. For example, the mobile gaming segment contributed 43%-47% of the revenue generated by the global market in 2021. In addition, mobile-based software is constantly dominating online stores such as Apple's App Store and Google Play compared with other application software. Furthermore, in 2019, about half of the mobile application users used to play games. In addition, the in-game advertising in mobile games will enable advertisers to reach a large and diverse customer base. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.

Type Analysis

Based on the type, the market has been segmented into static ads, dynamic ads, and advergaming. The static ads segment will account for the largest share of this segment. In this segment, enterprises can choose the frequency and time of ads, especially while targeting a specific group of customers. For example, if the ad is regarding an ice cream parlor, enterprises can choose to display that ad when the outside temperature is above a certain limit. Moreover, if the ad is about a stationery shop, the enterprises can choose to display that ad during the time parents drop off and pick up their kids from school. In addition, due to technological advances, digital advertising displays can be connected to customers' mobile devices, which further redirect them to the enterprises' social media account or their websites. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.

Regional Analysis

Figure 3:  Market by Region

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APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. 

Another region offering significant growth opportunities to companies is North America. The market is expected to grow in North America as mobile and console gaming are gaining popularity as a pastime in countries including the US and Canada. In addition, the penetration of smartphones and the Internet in these countries is high, which tends to increase the number of mobile gamers. For example, there were around 36.74 million internet users in Canada in January 2024. Moreover, Canada's internet penetration stood at around 94.3 percent of the total population at the beginning of 2024. In addition, the number of internet users in Canada grew by around 1.2 percent from January 2023 to January 2024. Therefore, such widespread internet penetration in various countries in the region increases access to online gaming platforms and content. Hence, the audience for in-game advertising expands, allowing advertisers to reach a larger and more diverse demographic of players across different regions and demographics. Thus, such factors are driving the market in North America during the forecast period.

Major Companies and Competitive Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

AdInMo Ltd: The company offers in-game advertising services such as click-free immersive ads without interrupting game flow, under its brand called AdInMo InGamePlay.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is a rapidly evolving sector driven by the convergence of desktop games and smartphone/tablet gaming, targeting diverse gaming audiences. This market capitalizes on various advertising formats such as cutscenes, billboards, on-screen advertisements, static ads, dynamic ads, interactive ads, and Native Ads to create an impactful audio-visual experience for players. With advancements in digital media and mobile technology, in-game advertising has expanded to include advergaming, digital content, and subscription services tailored to gaming platforms like PC/laptop, smartphones, and consoles.

Moreover, the rise of e-sports, social gaming, and online multiplayer games further amplifies the reach of in-game ads, leveraging social media traffic and online advertising services. Brands and game publishers collaborate to deliver customized advertising and data-driven strategies, optimizing product impressions and engaging relevant gaming audiences across connected devices and digital platforms. As the market continues to grow, innovations in virtual reality gaming, augmented reality, and gift gaming are reshaping the landscape, offering new avenues for ad formats and mobile phone advertising within the gaming ecosystem.

Market Scope

Report Coverage

Details

Page number

165

Base year

2023

Historic period

2018 - 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 13.87%

Market Growth 2024-2028

USD 6.07 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

11.64

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 35%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Software Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market forecasting
  • Detailed information on factors that will drive the growth of the In-Game Advertising Market between 2023 and 2028
  • Precise estimation of the market  size and its contribution to the In-Game Advertising Market on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Market growth analysis across North America, APAC, Europe, Middle East and Africa, and South America
  • Thorough market research and growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market report analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global in-game advertising market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global in-game advertising market 2018 - 2022 ($ billion)
    • 4.2 Platform Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Platform Segment 2018 - 2022 ($ billion)
    • 4.3 Type Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Platform

    • 6.1 Market segments
      • Exhibit 30: Chart on Platform - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Platform - Market share 2023-2028 (%)
    • 6.2 Comparison by Platform
      • Exhibit 32: Chart on Comparison by Platform
      • Exhibit 33: Data Table on Comparison by Platform
    • 6.3 Mobile - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Mobile - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Mobile - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Mobile - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Mobile - Year-over-year growth 2023-2028 (%)
    • 6.4 Computing - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Computing - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Computing - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Computing - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Computing - Year-over-year growth 2023-2028 (%)
    • 6.5 Console - Market size and forecast 2023-2028
      • Exhibit 42: Chart on Console - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 43: Data Table on Console - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Chart on Console - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on Console - Year-over-year growth 2023-2028 (%)
    • 6.6 Market opportunity by Platform
      • Exhibit 46: Market opportunity by Platform ($ billion)
      • Exhibit 47: Data Table on Market opportunity by Platform ($ billion)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 48: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 49: Data Table on Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Type
      • Exhibit 50: Chart on Comparison by Type
      • Exhibit 51: Data Table on Comparison by Type
    • 7.3 Static ads - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Static ads - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Static ads - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Static ads - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Static ads - Year-over-year growth 2023-2028 (%)
    • 7.4 Dynamic ads - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Dynamic ads - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Dynamic ads - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Dynamic ads - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Dynamic ads - Year-over-year growth 2023-2028 (%)
    • 7.5 Advergaming - Market size and forecast 2023-2028
      • Exhibit 60: Chart on Advergaming - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 61: Data Table on Advergaming - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 62: Chart on Advergaming - Year-over-year growth 2023-2028 (%)
      • Exhibit 63: Data Table on Advergaming - Year-over-year growth 2023-2028 (%)
    • 7.6 Market opportunity by Type
      • Exhibit 64: Market opportunity by Type ($ billion)
      • Exhibit 65: Data Table on Market opportunity by Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 67: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 68: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 69: Chart on Geographic comparison
      • Exhibit 70: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 APAC - Market size and forecast 2023-2028
      • Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.5 Europe - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.7 South America - Market size and forecast 2023-2028
      • Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 91: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Japan - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 UK - Market size and forecast 2023-2028
      • Exhibit 107: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 108: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 109: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 110: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 111: Market opportunity by geography ($ billion)
      • Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 113: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 115: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 116: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 117: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 118: Matrix on vendor position and classification
            • 12.3 AdInMo Ltd.
              • Exhibit 119: AdInMo Ltd. - Overview
              • Exhibit 120: AdInMo Ltd. - Product / Service
              • Exhibit 121: AdInMo Ltd. - Key offerings
            • 12.4 Alphabet Inc.
              • Exhibit 122: Alphabet Inc. - Overview
              • Exhibit 123: Alphabet Inc. - Business segments
              • Exhibit 124: Alphabet Inc. - Key news
              • Exhibit 125: Alphabet Inc. - Key offerings
              • Exhibit 126: Alphabet Inc. - Segment focus
            • 12.5 Anzu Virtual Reality Ltd.
              • Exhibit 127: Anzu Virtual Reality Ltd. - Overview
              • Exhibit 128: Anzu Virtual Reality Ltd. - Product / Service
              • Exhibit 129: Anzu Virtual Reality Ltd. - Key offerings
            • 12.6 Bidstack Ltd.
              • Exhibit 130: Bidstack Ltd. - Overview
              • Exhibit 131: Bidstack Ltd. - Product / Service
              • Exhibit 132: Bidstack Ltd. - Key offerings
            • 12.7 HotPlay
              • Exhibit 133: HotPlay - Overview
              • Exhibit 134: HotPlay - Product / Service
              • Exhibit 135: HotPlay - Key offerings
            • 12.8 InMobi Pte. Ltd.
              • Exhibit 136: InMobi Pte. Ltd. - Overview
              • Exhibit 137: InMobi Pte. Ltd. - Product / Service
              • Exhibit 138: InMobi Pte. Ltd. - Key offerings
            • 12.9 Landvault
              • Exhibit 139: Landvault - Overview
              • Exhibit 140: Landvault - Product / Service
              • Exhibit 141: Landvault - Key offerings
            • 12.10 Liftoff Inc.
              • Exhibit 142: Liftoff Inc. - Overview
              • Exhibit 143: Liftoff Inc. - Product / Service
              • Exhibit 144: Liftoff Inc. - Key offerings
            • 12.11 Microsoft Corp.
              • Exhibit 145: Microsoft Corp. - Overview
              • Exhibit 146: Microsoft Corp. - Business segments
              • Exhibit 147: Microsoft Corp. - Key news
              • Exhibit 148: Microsoft Corp. - Key offerings
              • Exhibit 149: Microsoft Corp. - Segment focus
            • 12.12 Motive Interactive Inc.
              • Exhibit 150: Motive Interactive Inc. - Overview
              • Exhibit 151: Motive Interactive Inc. - Product / Service
              • Exhibit 152: Motive Interactive Inc. - Key offerings
            • 12.13 Playwire LLC
              • Exhibit 153: Playwire LLC - Overview
              • Exhibit 154: Playwire LLC - Product / Service
              • Exhibit 155: Playwire LLC - Key offerings
            • 12.14 RapidFire Inc.
              • Exhibit 156: RapidFire Inc. - Overview
              • Exhibit 157: RapidFire Inc. - Product / Service
              • Exhibit 158: RapidFire Inc. - Key offerings
            • 12.15 Unity Software Inc.
              • Exhibit 159: Unity Software Inc. - Overview
              • Exhibit 160: Unity Software Inc. - Product / Service
              • Exhibit 161: Unity Software Inc. - Key offerings
            • 12.16 Verizon Communications Inc.
              • Exhibit 162: Verizon Communications Inc. - Overview
              • Exhibit 163: Verizon Communications Inc. - Business segments
              • Exhibit 164: Verizon Communications Inc. - Key news
              • Exhibit 165: Verizon Communications Inc. - Key offerings
              • Exhibit 166: Verizon Communications Inc. - Segment focus
            • 12.17 WPP Plc
              • Exhibit 167: WPP Plc - Overview
              • Exhibit 168: WPP Plc - Business segments
              • Exhibit 169: WPP Plc - Key offerings
              • Exhibit 170: WPP Plc - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 171: Inclusions checklist
                • Exhibit 172: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 173: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 174: Research methodology
                • Exhibit 175: Validation techniques employed for market sizing
                • Exhibit 176: Information sources
              • 13.5 List of abbreviations
                • Exhibit 177: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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