In-store Analytics Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, India, UK, Germany - Size and Forecast 2024-2028

Published: Dec 2023 Pages: 97 SKU: IRTNTR76761

In-store Analytics Market 2024-2028 

The in-store analytics market size is forecast to increase by USD 7,503.37 million, at a CAGR of 24.26% between 2023 and 2028. The growth rate of the market depends on several factors, including growing data volume and complexity in the retail industry, growing e-commerce industry, and increasing focus on providing better customer service. In-store analytics is known as the science of collecting, analyzing, and interpreting data related to various aspects of in-store operations to gain insights and make informed decisions that drive business growth and optimization. It involves the use of advanced technologies and statistical techniques to extract meaningful patterns and trends from data generated within the in-store sector.

The report includes a comprehensive outlook on the In-Store Analytics, offering forecasts for the industry segmented by Component, which comprises software and services. Additionally, it categorizes Deployment into on-premises and cloud and covers Regions, including North America, Europe, APAC, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.

What will be the Size of the In-store Analytics Market During the Forecast Period?

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In-store Analytics Market Overview

Driver

The growing data volume and complexity in the retail industry are notably driving market growth. The retail industry generates vast amounts of data from various sources, including online and offline transactions, customer interactions, supply chains, social media, and more. These data hold valuable insights that can be harnessed through advanced analytics, providing market players with a competitive edge. 

Furthermore, retailers can use data to optimize their supply chains, streamline inventory management, and improve logistics. Data-driven insights help in making more informed decisions, reducing costs, and improving overall operational efficiency. Hence, all of the abovementioned factors will fuel the market growth during the forecast period. 

Trends

The increasing adoption of AI in the retail sector is an emerging trend in the market. AI-driven in-store analytics enable market players to analyze vast amounts of customer data, including purchase history, browsing behavior, and preferences. These data are used to create personalized shopping experiences, tailor product recommendations, and deliver targeted marketing campaigns.

Moreover, AI is used to analyze customer movements and behaviors within physical stores. These data help retailers optimize store layouts, improve product placements, and enhance the overall in-store experience. AI algorithms identify patterns of fraudulent transactions, helping retailers detect and prevent fraud in real-time. Hence, the abovementioned factors will fuel the market growth during the forecast period. 

Restrain

The privacy and security concerns of customers are major challenges impeding market growth. As end-users collect and analyze increasing amounts of customer data to improve their operations and enhance customer experiences, they must address concerns to build trust and maintain compliance with data protection regulations. End-users dealing with sensitive customer information are susceptible to data breaches and cyberattacks. 

Furthermore, If customer data are compromised, it can lead to financial losses, reputational damage, and legal consequences. If market players operate across different regions, they need to manage cross-border data transfers while complying with the data protection laws of each jurisdiction. Hence, the privacy and security concerns of customers are expected to negatively affect the growth of the global in-store analytics market during the forecast period.

In-store Analytics Market Segmentation By Component

The market share growth by the software segment will be significant during the forecast period. The software segment of the global in-store analytics market refers to software solutions for marketing management, customer management, merchandising analysis, in-store operations management, sales forecasting, and other applications. In addition, the in-store analytics software enables market players to manage and monitor sales to identify potential customer preferences and provide business insights accordingly.

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The software segment showed a gradual increase in the market share of USD 858.92 million in 2018. Moreover, the analytics software analyzes trends and challenges in the industry, which, in turn, can be useful for end-users such as supermarkets and retailers to plan their business strategies. Early forecasting of customer demand, which can have a beneficial effect on end-users, is expected to be enhanced by the increasing adoption of technologies such as artificial intelligence (AI) and integration capabilities of in-store analytics software. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

In-store Analytics Market Segmentation By Deployment

On-premises deployment of analytics software and services is considered highly secure as it is managed and maintained by the enterprises that are using it. This type of deployment solution is mainly adopted by retail, supermarkets, hypermarkets, e-commerce, specialty stores, and others. Enterprises have complete control over their on-premises solutions owing to monitored and restricted access. In addition, for operating on-premises analytics solutions, market players must buy software licenses, maintain IT staff to manage the software, regularly upgrade the software, and install data protection solutions.

Regional Overview

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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growth is due to the presence of developed economies in the region. The region has a well-developed retail industry with a strong presence of both brick-and-mortar and e-commerce market players.

In addition, this developed infrastructure drives the demand for sophisticated in-store analytics solutions to optimize operations and enhance customer experiences. North American consumers are accustomed to personalized shopping experiences and expect retailers to understand their preferences. In-store analytics enable retailers to meet these expectations by tailoring offerings and marketing strategies. Thus, such factors will boost the regional market growth during the forecast period. 

In-store Analytics Market Customer Landscape

The In-store Analytics Market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global In-store Analytics Market Customer Landscape

Who are the Major In-store Analytics Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Capgemini Service SAS - The company offers in-store analytics solutions such as Capillary Insights Plus which is an advanced decision-making tool designed to deliver insights.
  • Capillary Technologies - The company offers in-store analytics solutions such as Capillary Insights Plus which is an advanced decision-making tool designed to deliver insights.
  • Circana - The company offers in-store analytics through its subsidiary IRI that quickly identifies specific shopper, sales, promotion, distribution, and cross-purchase opportunities and grows sales more than non-gateway retailers.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Alphabet Inc.
  • Amazon.com Inc.
  • Amoobi
  • Dor Technologies Inc.
  • Happiest Minds Technologies Ltd.
  • Inpixon
  • International Business Machines Corp.
  • Larsen and Toubro Ltd.
  • Microsoft Corp.
  • Nike Inc.
  • Oracle Corp.
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.
  • Scanalytics Inc.
  • SEMSEYE
  • STRATACACHE
  • TDK Corp.
  • Thinkin

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The in-store analytics market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2022

  • Component Outlook
    • Software
    • Services
  • Deployment Outlook
    • On-premises
    • Cloud
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

In-store Analytics Market Scope

Report Coverage

Details

Page number

97

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 24.26%

Market Growth 2024-2028

USD 7,503.37 million

Market structure

Fragmented

YoY growth 2023-2024(%)

23.45

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 34%

Key countries

US, China, India, UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Alphabet Inc., Amazon.com Inc., Amoobi, Capgemini Service SAS, Capillary Technologies, Circana, Dor Technologies Inc., Happiest Minds Technologies Ltd., Inpixon, International Business Machines Corp., Larsen and Toubro Ltd., Microsoft Corp., Nike Inc., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., Scanalytics Inc., SEMSEYE, STRATACACHE, TDK Corp., and Thinkin

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this In-store Analytics Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies 

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global in-store analytics market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global in-store analytics market 2018 - 2022 ($ million)
    • 4.2 Component Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Component Segment 2018 - 2022 ($ million)
    • 4.3 Deployment Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Deployment Segment 2018 - 2022 ($ million)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Component

    • 6.1 Market segments
      • Exhibit 30: Chart on Component - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Component - Market share 2023-2028 (%)
    • 6.2 Comparison by Component
      • Exhibit 32: Chart on Comparison by Component
      • Exhibit 33: Data Table on Comparison by Component
    • 6.3 Software - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Software - Market size and forecast 2023-2028 ($ million)
      • Exhibit 35: Data Table on Software - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Chart on Software - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Software - Year-over-year growth 2023-2028 (%)
    • 6.4 Services - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Services - Market size and forecast 2023-2028 ($ million)
      • Exhibit 39: Data Table on Services - Market size and forecast 2023-2028 ($ million)
      • Exhibit 40: Chart on Services - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Services - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Component
      • Exhibit 42: Market opportunity by Component ($ million)
      • Exhibit 43: Data Table on Market opportunity by Component ($ million)

    7 Market Segmentation by Deployment

    • 7.1 Market segments
      • Exhibit 44: Chart on Deployment - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Deployment - Market share 2023-2028 (%)
    • 7.2 Comparison by Deployment
      • Exhibit 46: Chart on Comparison by Deployment
      • Exhibit 47: Data Table on Comparison by Deployment
    • 7.3 On-premises - Market size and forecast 2023-2028
      • Exhibit 48: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 49: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 50: Chart on On-premises - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
    • 7.4 Cloud - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Cloud - Market size and forecast 2023-2028 ($ million)
      • Exhibit 53: Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
      • Exhibit 54: Chart on Cloud - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Cloud - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Deployment
      • Exhibit 56: Market opportunity by Deployment ($ million)
      • Exhibit 57: Data Table on Market opportunity by Deployment ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.7 South America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 UK - Market size and forecast 2023-2028
      • Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 India - Market size and forecast 2023-2028
      • Exhibit 99: Chart on India - Market size and forecast 2023-2028 ($ million)
      • Exhibit 100: Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Exhibit 101: Chart on India - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on India - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Capillary Technologies
              • Exhibit 111: Capillary Technologies - Overview
              • Exhibit 112: Capillary Technologies - Product / Service
              • Exhibit 113: Capillary Technologies - Key offerings
            • 12.4 Circana
              • Exhibit 114: Circana - Overview
              • Exhibit 115: Circana - Product / Service
              • Exhibit 116: Circana - Key offerings
            • 12.5 Dor Technologies Inc.
              • Exhibit 117: Dor Technologies Inc. - Overview
              • Exhibit 118: Dor Technologies Inc. - Product / Service
              • Exhibit 119: Dor Technologies Inc. - Key offerings
            • 12.6 Happiest Minds Technologies Ltd.
              • Exhibit 120: Happiest Minds Technologies Ltd. - Overview
              • Exhibit 121: Happiest Minds Technologies Ltd. - Business segments
              • Exhibit 122: Happiest Minds Technologies Ltd. - Key news
              • Exhibit 123: Happiest Minds Technologies Ltd. - Key offerings
              • Exhibit 124: Happiest Minds Technologies Ltd. - Segment focus
            • 12.7 Inpixon
              • Exhibit 125: Inpixon - Overview
              • Exhibit 126: Inpixon - Business segments
              • Exhibit 127: Inpixon - Key offerings
              • Exhibit 128: Inpixon - Segment focus
            • 12.8 International Business Machines Corp.
              • Exhibit 129: International Business Machines Corp. - Overview
              • Exhibit 130: International Business Machines Corp. - Business segments
              • Exhibit 131: International Business Machines Corp. - Key news
              • Exhibit 132: International Business Machines Corp. - Key offerings
              • Exhibit 133: International Business Machines Corp. - Segment focus
            • 12.9 Larsen and Toubro Ltd.
              • Exhibit 134: Larsen and Toubro Ltd. - Overview
              • Exhibit 135: Larsen and Toubro Ltd. - Business segments
              • Exhibit 136: Larsen and Toubro Ltd. - Key news
              • Exhibit 137: Larsen and Toubro Ltd. - Key offerings
              • Exhibit 138: Larsen and Toubro Ltd. - Segment focus
            • 12.10 Microsoft Corp.
              • Exhibit 139: Microsoft Corp. - Overview
              • Exhibit 140: Microsoft Corp. - Business segments
              • Exhibit 141: Microsoft Corp. - Key news
              • Exhibit 142: Microsoft Corp. - Key offerings
              • Exhibit 143: Microsoft Corp. - Segment focus
            • 12.11 Nike Inc.
              • Exhibit 144: Nike Inc. - Overview
              • Exhibit 145: Nike Inc. - Business segments
              • Exhibit 146: Nike Inc. - Key news
              • Exhibit 147: Nike Inc. - Key offerings
              • Exhibit 148: Nike Inc. - Segment focus
            • 12.12 Oracle Corp.
              • Exhibit 149: Oracle Corp. - Overview
              • Exhibit 150: Oracle Corp. - Business segments
              • Exhibit 151: Oracle Corp. - Key news
              • Exhibit 152: Oracle Corp. - Key offerings
              • Exhibit 153: Oracle Corp. - Segment focus
            • 12.13 Salesforce Inc.
              • Exhibit 154: Salesforce Inc. - Overview
              • Exhibit 155: Salesforce Inc. - Product / Service
              • Exhibit 156: Salesforce Inc. - Key news
              • Exhibit 157: Salesforce Inc. - Key offerings
            • 12.14 SAP SE
              • Exhibit 158: SAP SE - Overview
              • Exhibit 159: SAP SE - Business segments
              • Exhibit 160: SAP SE - Key news
              • Exhibit 161: SAP SE - Key offerings
              • Exhibit 162: SAP SE - Segment focus
            • 12.15 SAS Institute Inc.
              • Exhibit 163: SAS Institute Inc. - Overview
              • Exhibit 164: SAS Institute Inc. - Product / Service
              • Exhibit 165: SAS Institute Inc. - Key news
              • Exhibit 166: SAS Institute Inc. - Key offerings
            • 12.16 SEMSEYE
              • Exhibit 167: SEMSEYE - Overview
              • Exhibit 168: SEMSEYE - Product / Service
              • Exhibit 169: SEMSEYE - Key offerings
            • 12.17 TDK Corp.
              • Exhibit 170: TDK Corp. - Overview
              • Exhibit 171: TDK Corp. - Business segments
              • Exhibit 172: TDK Corp. - Key news
              • Exhibit 173: TDK Corp. - Key offerings
              • Exhibit 174: TDK Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 175: Inclusions checklist
                • Exhibit 176: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 177: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 178: Research methodology
                • Exhibit 179: Validation techniques employed for market sizing
                • Exhibit 180: Information sources
              • 13.5 List of abbreviations
                • Exhibit 181: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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