Influencer Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Published: Jan 2024 Pages: 163 SKU: IRTNTR73656

Influencer Marketing Platform Market Forecast 2024-2028 

The influencer marketing platform size is forecast to increase by USD 52.23 billion, at a CAGR of 32.07% between 2023 and 2028. The market growth is significantly influenced by platforms providing a wide array of influencers along with their statistics, facilitated by analytical tools for tracking. These analytics enable real-time execution within dynamic frameworks. Another driving force behind market expansion is the establishment of customer trust and brand image through these platforms. Enterprises capitalize on them to enhance brand awareness, ensuring that their target audience on social media becomes familiar with their brand, narrative, and offered products/services.

AI-driven solutions, including generative AI and ML algorithms, empower businesses to connect with niche communities through engaging content, fostering transparency, and authenticity in influencer partnerships. Micro and nano influencers, backed by AI technologies like HypeAuditor, offer trust and credibility, combating influencer fraud and ensuring diverse representation in B2B and B2C sectors such as Fashion & Beauty, Gaming, and Travel and Lifestyle.

What will be the Size of the Influencer Marketing Platform Market During the Forecast Period?

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Market Segmentation

The large enterprise segment is estimated to witness significant growth during the forecast period. These platforms are leveraged by large enterprise segments to increase brand awareness, connect with their audience, and convert leads. In addition, these companies operate on a large scale, so they need platforms that provide powerful tools to manage complex campaigns across multiple regions and demographics. Furthermore, these platforms provide large enterprises with analytical tools and algorithms for their brands and also offer massive searchable databases.

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The large enterprise segment was the largest segment and was valued at USD 2.99 billion in 2018. Moreover, one of the most important things that distinguishes this platform from other platforms is the focus on data and performance analytics. In addition, large enterprises need powerful analytics tools that give them real-time insights into how well their influencer collaborations are performing so they can optimize their influencer relationships strategies in real time. Furthermore, for large enterprises, tracking and measuring return on investment (ROI) is critical, so they need a data-first approach to their strategies. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Key Regions

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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The increasing number of social media users in the region is expected to fuel the adoption of these platforms in North America. Moreover, the growing implementation of ad-blocking solutions by users across the region is further expected to drive the growth of the market. In addition, the increased application of the Internet for advertisements has significantly transformed the business models of many organizations and has provided marketers with new means to reach out to their target audiences.  Therefore, such promotional activities allow marketers to provide personalized advertisements as well as enhance the customer experience. Hence, such factors are driving the market growth in North America during the forecast period.

Market Dynamics and Customer Landscape  

The market experiences notable growth driven by the availability of extensive lists of influencers with their performance metrics. These platforms provide analytical tools to track influencer statistics and execute dynamic content solutions in real-time. Furthermore, they foster customer trust and brand image establishment. Enterprises utilize these platforms to enhance brand awareness among their target audience on social media, enabling them to learn about the brand, its story, and offered products/services.

However, a significant challenge hindering market growth is the lack of awareness about technologies. While social media's rapid growth presents challenges for influencers in managing their brand and content, the absence of technology awareness complicates content creators' and enterprises' platform selection for campaigns. Choosing the right platform directly affects search and discovery, campaign management, and ROI analysis. Leveraging generative AI and ML algorithms, businesses can create engaging content tailored to niche communities, ensuring transparency and authenticity in influencer partnerships. Micro-influencers, empowered by platforms like HypeAuditor, contribute to brand trust and credibility, mitigating influencer fraud and promoting Diversity, Equity & Inclusion (DEI) in B2B and B2C sectors such as Fashion & Beauty, Gaming, and Travel and Lifestyle.

Key Market Driver

One of the key factors driving the market growth is the provision of a huge list of influencers with their statistics. These platforms offer analytical tools and techniques that are utilized to track their statistics. In addition, these analytics in content-d solutions are used to execute in real-time and in a dynamic framework.

Moreover, the use of analytics helps large small, and medium enterprises to provide a snapshot of activities on platforms such as Facebook, Instagram, YouTube, TikTok, and Twitter, which enables them to track trends. In addition, the influencers use statistics to improve user engagement on their platform which helps enterprises in improving content by understanding their requirements and providing all the information needed to optimize their strategy. Hence, such factors are driving the market growth during the forecast period.

Significant Market Trends

A key factor shaping the market growth is that these platforms gain customer trust and create a brand image. Enterprises are leveraging these platforms with the motive to create and improve their brand awareness. In addition, a target audience that uses social media gets to know their brand, story, and the products and services being offered by these organizations.

Therefore, it has become key for several enterprises to create valuable content that enhances social media presence. In addition, it helps organizations build third-party credibility and long-lasting trust with their customer base. Hence, such factors are positively impacting the market which in turn drives the market growth during the forecast period.

Major Market Challenge

Lack of awareness about technologies is one of the key challenges hindering the market growth. The significant growth of social media can be challenging for influencers to manage their brand and content. However, a lack of awareness of technologies makes it challenging for content creators and enterprises to choose the right platform for a campaign. Furthermore, selecting the right platform directly impacts search and discovery, campaign management, and ROI analysis.

Moreover, the changing algorithms on social media platforms can negatively impact the execution of campaigns. Therefore, a lack of awareness about technologies negatively impacts the demand for these platforms, and thereby, it is expected to hinder the growth of the global influencer market during the forecast period.

Customer Landscape

The market research growth and trends report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Influencer Marketing Platform Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

AspireIQ Inc: The company offers platform such as AspireIQ. It also offers fully customizable relationship workflows, brands to build a unique influencer program, relationship management, and measurement ROI.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Captiv8 Inc.
  • Cision US Inc.
  • CreatorIQ
  • Emplifi Inc
  • Estalea
  • ExpertVoice Inc.
  • Fashion GPS Inc.
  • IZEA Worldwide Inc.
  • JuliusWorks Inc.
  • Linqia Inc.
  • Lumanu Inc.
  • Mavrck LLC
  • Meltwater NV
  • Modern Agency SAS
  • Onalytica Ltd.
  • Quotient Technology Inc.
  • The W Factory LLC
  • Upfluence Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

In today's digital landscape, influencer marketing platform plays a pivotal role in connecting brands with their target audiences. Leveraging the power of digital media, these platforms emphasize trust and credibility by facilitating partnerships with influencers who hold sway over niche communities. Unlike traditional advertising, influencer marketing thrives on transparency and authenticity, ensuring that content from written content to video content resonates with audiences.

Utilizing AI-driven solutions such as generative AI, platforms combat influencer fraud and identify suitable micro-influencers across various social media channels. They foster strong influencer relationship management to drive results in sectors like retail & ecommerce, employing robust analytics and feedback mechanisms to track leads generation, customer referrals, and reviews.

From captivating stories to encouraging social sharing, influencers wield significant influence, transcending industries like Hollywood, fashion & beauty, gaming, travel and lifestyle, family, parenting & home, and health and fitness. Platforms like HypeAuditor prioritize diversity, equity & inclusion (DEI), catering to both B2B and B2C markets.

By harnessing the power of AI (Artificial Intelligence) and ML (Machine Learning), these platforms deliver measurable ROI (Return on Investment) through UGC (User Generated Content) and smartphones, offering a comprehensive suite of services for online platforms and the public. From boosting engagement rate to driving sales, influencer marketing hub platforms are instrumental in elevating engaging content creation and fostering meaningful customer engagement, especially in the fashion & lifestyle industry.

Segment Overview

This market report forecasts market growth analysis by revenue at global, regional & country levels and provides a market research and growth analysis of the latest market trends and analysis and growth opportunities from 2018 to 2028. 

  • End-user Outlook 
    • Large enterprise
    • Small and medium enterprise
  • Application Outlook 
    • Fashion and lifestyle
    • Food and entertainment
    • Travel and holiday
    • Sports and fitness
    • Others
  • Geography Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Influencer Marketing Platform Market Scope

Report Coverage

Details

Page number

163

Base year

2023

Historic period

 2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 32.07%

Market Growth 2024-2028

USD 52.23 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

30.84

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 34%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, Estalea, ExpertVoice Inc., Fashion GPS Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., LLP, The W Factory LLC, and Upfluence Inc.

Market dynamics

Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting between 2023 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate market forecast about upcoming market growth and trends and changes in consumer behavior
  • Market Growth Analysis across North America, Europe, APAC, Middle East and Africa, and South America
  • A thorough market analysis and report of the market’s competitive landscape and detailed information about companies
  • Comprehensive market growth and forecasting analysis and report of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global influencer marketing platform market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global influencer marketing platform market 2018 - 2022 ($ billion)
    • 4.2 End-user Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – End-user Segment 2018 - 2022 ($ billion)
    • 4.3 Application Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Application Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)
    • 6.2 Comparison by End-user
      • Exhibit 32: Chart on Comparison by End-user
      • Exhibit 33: Data Table on Comparison by End-user
    • 6.3 Large enterprise - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Large enterprise - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Large enterprise - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Large enterprise - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Large enterprise - Year-over-year growth 2023-2028 (%)
    • 6.4 Small and medium enterprise - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Small and medium enterprise - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Small and medium enterprise - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Small and medium enterprise - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Small and medium enterprise - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by End-user
      • Exhibit 42: Market opportunity by End-user ($ billion)
      • Exhibit 43: Data Table on Market opportunity by End-user ($ billion)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 44: Chart on Application - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Application - Market share 2023-2028 (%)
    • 7.2 Comparison by Application
      • Exhibit 46: Chart on Comparison by Application
      • Exhibit 47: Data Table on Comparison by Application
    • 7.3 Fashion and lifestyle - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Fashion and lifestyle - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on Fashion and lifestyle - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on Fashion and lifestyle - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Fashion and lifestyle - Year-over-year growth 2023-2028 (%)
    • 7.4 Food and entertainment - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Food and entertainment - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Food and entertainment - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Food and entertainment - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Food and entertainment - Year-over-year growth 2023-2028 (%)
    • 7.5 Travel and holiday - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Travel and holiday - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Travel and holiday - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Travel and holiday - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Travel and holiday - Year-over-year growth 2023-2028 (%)
    • 7.6 Sports and fitness - Market size and forecast 2023-2028
      • Exhibit 60: Chart on Sports and fitness - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 61: Data Table on Sports and fitness - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 62: Chart on Sports and fitness - Year-over-year growth 2023-2028 (%)
      • Exhibit 63: Data Table on Sports and fitness - Year-over-year growth 2023-2028 (%)
    • 7.7 Others - Market size and forecast 2023-2028
      • Exhibit 64: Chart on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 66: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 67: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 7.8 Market opportunity by Application
      • Exhibit 68: Market opportunity by Application ($ billion)
      • Exhibit 69: Data Table on Market opportunity by Application ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 72: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.7 South America - Market size and forecast 2023-2028
      • Exhibit 91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.10 UK - Market size and forecast 2023-2028
      • Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.11 China - Market size and forecast 2023-2028
      • Exhibit 107: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 108: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 109: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 110: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.12 Japan - Market size and forecast 2023-2028
      • Exhibit 111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 113: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ billion)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 AspireIQ Inc.
              • Exhibit 123: AspireIQ Inc. - Overview
              • Exhibit 124: AspireIQ Inc. - Product / Service
              • Exhibit 125: AspireIQ Inc. - Key offerings
            • 12.4 Cision US Inc.
              • Exhibit 126: Cision US Inc. - Overview
              • Exhibit 127: Cision US Inc. - Product / Service
              • Exhibit 128: Cision US Inc. - Key offerings
            • 12.5 CreatorIQ
              • Exhibit 129: CreatorIQ - Overview
              • Exhibit 130: CreatorIQ - Product / Service
              • Exhibit 131: CreatorIQ - Key offerings
            • 12.6 Emplifi Inc
              • Exhibit 132: Emplifi Inc - Overview
              • Exhibit 133: Emplifi Inc - Product / Service
              • Exhibit 134: Emplifi Inc - Key offerings
            • 12.7 Estalea
              • Exhibit 135: Estalea - Overview
              • Exhibit 136: Estalea - Product / Service
              • Exhibit 137: Estalea - Key offerings
            • 12.8 ExpertVoice Inc.
              • Exhibit 138: ExpertVoice Inc. - Overview
              • Exhibit 139: ExpertVoice Inc. - Product / Service
              • Exhibit 140: ExpertVoice Inc. - Key offerings
            • 12.9 Fashion GPS Inc.
              • Exhibit 141: Fashion GPS Inc. - Overview
              • Exhibit 142: Fashion GPS Inc. - Product / Service
              • Exhibit 143: Fashion GPS Inc. - Key offerings
            • 12.10 IZEA Worldwide Inc.
              • Exhibit 144: IZEA Worldwide Inc. - Overview
              • Exhibit 145: IZEA Worldwide Inc. - Product / Service
              • Exhibit 146: IZEA Worldwide Inc. - Key offerings
            • 12.11 JuliusWorks Inc.
              • Exhibit 147: JuliusWorks Inc. - Overview
              • Exhibit 148: JuliusWorks Inc. - Product / Service
              • Exhibit 149: JuliusWorks Inc. - Key offerings
            • 12.12 Linqia Inc.
              • Exhibit 150: Linqia Inc. - Overview
              • Exhibit 151: Linqia Inc. - Product / Service
              • Exhibit 152: Linqia Inc. - Key offerings
            • 12.13 Lumanu Inc.
              • Exhibit 153: Lumanu Inc. - Overview
              • Exhibit 154: Lumanu Inc. - Product / Service
              • Exhibit 155: Lumanu Inc. - Key offerings
            • 12.14 Mavrck LLC
              • Exhibit 156: Mavrck LLC - Overview
              • Exhibit 157: Mavrck LLC - Product / Service
              • Exhibit 158: Mavrck LLC - Key offerings
            • 12.15 Meltwater NV
              • Exhibit 159: Meltwater NV - Overview
              • Exhibit 160: Meltwater NV - Product / Service
              • Exhibit 161: Meltwater NV - Key offerings
            • 12.16 Quotient Technology Inc.
              • Exhibit 162: Quotient Technology Inc. - Overview
              • Exhibit 163: Quotient Technology Inc. - Product / Service
              • Exhibit 164: Quotient Technology Inc. - Key offerings
            • 12.17 Upfluence Inc.
              • Exhibit 165: Upfluence Inc. - Overview
              • Exhibit 166: Upfluence Inc. - Product / Service
              • Exhibit 167: Upfluence Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 168: Inclusions checklist
                • Exhibit 169: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 170: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 171: Research methodology
                • Exhibit 172: Validation techniques employed for market sizing
                • Exhibit 173: Information sources
              • 13.5 List of abbreviations
                • Exhibit 174: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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