Instant Coffee Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, Japan, China, France, UK - Size and Forecast 2024-2028

Published: Mar 2024 Pages: 164 SKU: IRTNTR40524

Instant Coffee Market Forecast 2024-2028

The instant coffee market size is projected to increase by USD 13.36 billion, at a CAGR of 6.02% between 2023 and 2028. 

The global market experiences a surge in growth rate due to shifting consumer preferences towards convenience with a preference for instant coffee over tea. This trend, driven by millennial preferences, is further propelled by the expansion of organized retailing outlets, facilitating easy access to such products. With a focus on the benefits and convenience, the market witnesses an uptick in consumption, aligning with global trends and forecasts. This shift underscores the market's evolving dynamics and demands a thorough analysis of emerging markets. Additionally, Keurig Dr Pepper Inc. company offers instant coffee under the brand name Van Houtte such as Van Houtte Original House Blend Medium Roast Instant Coffee, Van Houtte House Blend Dark Roast Instant Coffee, Van Houtte Colombian Medium Roast Instant Coffee, and others

Market Overview

The market shows an Accelerated CAGR during the forecast period.

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 Market Driver 

The rising popularity of instant coffee among millennials is the key factor driving the market. Millennials, referring to individuals in the age group 21-36 years, have a higher spending power than that of baby boomers, and it is expected to increase during the forecast period. Consumption among millennials is increasing, with flavored instant drinks becoming particularly popular. Companies are introducing new products targeting the millennial population. Starbucks, for instance, has added and offered three new coffee flavors as part of its Cold Craft range over the last three years with carbon-neutral production processes.

Moreover, instant coffee flavor drinks are gaining popularity among millennials in China due to their health and wellness properties. Brands like Massimo Zanetti Beverage have outlets in China that cater to millennial consumers influenced by Western lifestyles and dining habits due to advanced production processes. In India, millennial consumers demand flavored Coffee from shops such as Starbucks. The increasing popularity among millennials will support the growth of the market during the forecast period.

 Market Trends 

The rising demand for instant espresso coffee at home is the primary trend shaping the market. The preparation of espresso at home is a challenge as specialized espresso machines are required to prepare pure espresso. Consumers in developed countries such as the US, however, prepare espressos at home, as is indicated by the rise in the purchase of espresso machines by individual consumers.  For instance, one in seven consumers in Canada owned a home espresso machine.

Further, various players, including Nestle SA and Starbucks Corp., offer new espresso coffee pods that are used in espresso machines. JDE Peets NV offers four new espresso blend capsules, which are compatible with Nespresso OriginalLine machines. The new range includes Ricchezza, Crema Scura, Ristretto, and Nerissimo. Increasing the brewing of espresso at home can have a positive impact on the market during the forecast period.

Market Challenge 

The rising threat from substitute products is a challenge that affects the market expansion. The growing popularity of other hot and cold beverages, such as roast and ground, soft drinks, carbonated drinks, nutritional and energy drinks, green tea, iced tea, pods, and cold coffee, has been a major challenge for the market for the last three decades. With the advent of energy drinks such as Stokely-Van Camps Gatorade and RED BULL, consumption has seen a slight decline in several developed markets across the world. Further, the rising demand for iced tea and the increasing number of market players offering various innovative flavors in iced tea, green tea, and organic tea segments threaten market expansion.

Furthermore, the rising demand for cold drinks and the emergence of several cafes worldwide that offer variants, such as frappe and cold-brewed drinks, have reinforced the threat to the market. Therefore, vendors must come forward with aggressive marketing strategies and introduce innovative products with appealing packaging options to tap the potential of the various key markets across the world. Thus, the rising threat from substitute products will hamper the growth of the market during the forecast period.

Market Segmentation by Distribution Channel

The offline?segment will account for the largest share of this segment.?The market has witnessed significant growth in recent years, with an increasing number of consumers opting for convenient and quick beverage options. One prominent offline channel in the market is supermarkets and hypermarkets. Additionally, major vending machine companies such as Nestle SA and Keurig Dr Pepper Inc have started incorporating such options in their machines, expanding the distribution to more locations. Supermarkets, convenience stores, specialty shops, and vending machines are notable examples of offline distribution channels that play a significant role in making them readily available to consumers worldwide, which, in turn, will drive the growth of the offline distribution channel segment in the market during the forecast period.

Market Segmentation by Product 

The market share by the spray-dried segment will be significant during the forecast period. Spray drying is the most common method adopted for manufacturing. It involves scattering the extract into a stream of hot air at the top of a tall cylindrical tower. As the droplets fall, they dry and transform into fine powder by the time they reach the bottom. As the powdery form is too fine, it undergoes further agglomeration to form granules that have the consistency between that of powder and freeze-dried. This type has high demand as it is cheap and saves preparation time.

The spray-dried segment was valued at USD 21.51 billion in 2018.

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However, the spray drying process uses high temperatures and causes the to lose its natural properties. In 2023, the spray-dried segment led the market in APAC, South America, and the Middle East and Africa (MEA). Most countries in these regions are still undergoing economic evolution and development. The lower prices of spray-dried products than freeze-dried counterparts and the rising number of new vendors adopting the spray-dried technology will likely drive the market during the forecast period.

Key Regions for the Market

APAC is estimated to contribute 31% to the growth of the global market during the forecast period

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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. China, Japan, South Korea, Australia, Malaysia, the Philippines, Vietnam, India, Taiwan, Thailand, Singapore, and Indonesia are the major markets that project high potential for companies in APAC. Nestle SA, Unilever PLC, Starbucks Corp., Tata Consumer Products Ltd, and others were some of the major companies in the market in APAC in 2023. Additionally, rising disposable incomes of consumers in developing economies of APAC, and expanding cafe culture in countries such as India, China, Japan, South Korea, and Australia will be the major drivers of the market in APAC during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

  • Key Offering- ITC Ltd.: The company offers instant coffee under brand name Sunbean such as Sunbean Gourmet Coffee Nicamalai, Sunbean Beaten Coffee, Sunbean Beaten Coffee Strong, Sunbean Gourmet Coffee Panagiri, Sunbean Beaten Caffe and many more. 
  • Key Offering- JDE PEETs NV: The company offers instant coffee under the brand Moccona such as Moccona Smooth, Moccona Classic Medium Roast, Moccona Classic Decaffeinated single serve stick, Moccona Indulgence Single Serve Stick and others. 

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Anthonys Goods, Death Wish Coffee Co., Giraldo Farms, Illycaffe Spa, Lens Coffee LLC, Louis Dreyfus Co. BV, LUIGI LAVAZZA S.p.A., Massimo Zanetti Beverage Group Spa, Nestle SA, Starbucks Corp., Strauss Group Ltd., Tata Consumer Products Ltd., Tchibo GmbH, The J.M Smucker Co., UCC UESHIMA COFFEE CO. LTD., Unilever PLC, Waka Coffee Inc., Bevzilla, and The Good life Co.

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2018 to 2028. 

  • Deployment Outlook
    • Spray-dried
    • Freeze-dried
  • Distribution Channel Outlook
    • Offline
    • Online
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview:

The market continues to expand rapidly, driven by consumer demand for convenient beverages in our fast-paced lifestyles. With advanced production processes, companies like Nestle India and Keurig Green Mountain are innovating to meet business-to-business and direct-to-consumer models. Independent retailers and supermarkets/hypermarkets are key players in distributing these products, tapping into income levels across demographics.

Additionally, flavoring plays a significant role, from traditional brewed coffee to specialty instant coffee with authentic flavors like caramel and hazelnut. Artisan coffee blends and premium coffee beans are favored by coffee lovers seeking functional benefits and health and wellness. The freeze-drying process involves coffee research on the prospects of Beat coffee, blue Bottle coffee, cappuccinos, flavored coffee, and freeze-dried. 

Furthermore, packaging designs, including sachets and pouches, ensure long shelf life and easy preparation with minimal equipment. Freeze-drying and spray-drying processes preserve coffee flavor while maintaining carbon-neutral production processes. Italian roast, Leo Coffee, light roast, and mocha are also some roast coffee types available in supermarkets & hypermarkets.  As the fastest-growing market in hot water instant coffee research, the market faces restraints such as acrylamide concerns and neurotoxic implications. However, with innovations in technology and flavoring, the future of instant coffee looks promising.
 

Market Scope

Report Coverage

Details

Page number

164

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 6.02%

Market Growth 2024-2028

USD 13.36 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

5.36

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 31%

Key countries

US, Japan, China, France, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Anthonys Goods, Death Wish Coffee Co., Giraldo Farms, Illycaffe Spa, ITC Ltd., JDE PEETs NV, Keurig Dr Pepper Inc., Lens Coffee LLC, Louis Dreyfus Co. BV, LUIGI LAVAZZA S.p.A., Massimo Zanetti Beverage Group Spa, Nestle SA, Starbucks Corp., Strauss Group Ltd., Tata Consumer Products Ltd., Tchibo GmbH, The J.M Smucker Co., UCC UESHIMA COFFEE CO. LTD., Unilever PLC, Waka Coffee Inc., Bevzilla, and The Good life Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

Customization purview

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global instant coffee market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global instant coffee market 2018 - 2022 ($ billion)
    • 4.2 Product Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Product - Market share 2023-2028 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Spray-dried - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Spray-dried - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Spray-dried - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Spray-dried - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Spray-dried - Year-over-year growth 2023-2028 (%)
    • 6.4 Freeze-dried - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Freeze-dried - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Freeze-dried - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Freeze-dried - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Freeze-dried - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 42: Market opportunity by Product ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Product ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 44: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 46: Chart on Comparison by Distribution Channel
      • Exhibit 47: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 7.4 Online - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 56: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2023-2028
      • Exhibit 63: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 64: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 North America - Market size and forecast 2023-2028
      • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 Japan - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.9 US - Market size and forecast 2023-2028
      • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.10 France - Market size and forecast 2023-2028
      • Exhibit 91: Chart on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on France - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on France - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on France - Year-over-year growth 2023-2028 (%)
    • 9.11 UK - Market size and forecast 2023-2028
      • Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.12 China - Market size and forecast 2023-2028
      • Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ billion)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Anthonys Goods
              • Exhibit 111: Anthonys Goods - Overview
              • Exhibit 112: Anthonys Goods - Product / Service
              • Exhibit 113: Anthonys Goods - Key offerings
            • 12.4 ITC Ltd.
              • Exhibit 114: ITC Ltd. - Overview
              • Exhibit 115: ITC Ltd. - Business segments
              • Exhibit 116: ITC Ltd. - Key offerings
              • Exhibit 117: ITC Ltd. - Segment focus
            • 12.5 JDE PEETs NV
              • Exhibit 118: JDE PEETs NV - Overview
              • Exhibit 119: JDE PEETs NV - Product / Service
              • Exhibit 120: JDE PEETs NV - Key offerings
            • 12.6 Keurig Dr Pepper Inc.
              • Exhibit 121: Keurig Dr Pepper Inc. - Overview
              • Exhibit 122: Keurig Dr Pepper Inc. - Business segments
              • Exhibit 123: Keurig Dr Pepper Inc. - Key news
              • Exhibit 124: Keurig Dr Pepper Inc. - Key offerings
              • Exhibit 125: Keurig Dr Pepper Inc. - Segment focus
            • 12.7 LUIGI LAVAZZA S.p.A.
              • Exhibit 126: LUIGI LAVAZZA S.p.A. - Overview
              • Exhibit 127: LUIGI LAVAZZA S.p.A. - Product / Service
              • Exhibit 128: LUIGI LAVAZZA S.p.A. - Key offerings
            • 12.8 Massimo Zanetti Beverage Group Spa
              • Exhibit 129: Massimo Zanetti Beverage Group Spa - Overview
              • Exhibit 130: Massimo Zanetti Beverage Group Spa - Product / Service
              • Exhibit 131: Massimo Zanetti Beverage Group Spa - Key offerings
            • 12.9 Nestle SA
              • Exhibit 132: Nestle SA - Overview
              • Exhibit 133: Nestle SA - Business segments
              • Exhibit 134: Nestle SA - Key news
              • Exhibit 135: Nestle SA - Key offerings
              • Exhibit 136: Nestle SA - Segment focus
            • 12.10 Starbucks Corp.
              • Exhibit 137: Starbucks Corp. - Overview
              • Exhibit 138: Starbucks Corp. - Business segments
              • Exhibit 139: Starbucks Corp. - Key news
              • Exhibit 140: Starbucks Corp. - Key offerings
              • Exhibit 141: Starbucks Corp. - Segment focus
            • 12.11 Strauss Group Ltd.
              • Exhibit 142: Strauss Group Ltd. - Overview
              • Exhibit 143: Strauss Group Ltd. - Business segments
              • Exhibit 144: Strauss Group Ltd. - Key offerings
              • Exhibit 145: Strauss Group Ltd. - Segment focus
            • 12.12 Tata Consumer Products Ltd.
              • Exhibit 146: Tata Consumer Products Ltd. - Overview
              • Exhibit 147: Tata Consumer Products Ltd. - Business segments
              • Exhibit 148: Tata Consumer Products Ltd. - Key news
              • Exhibit 149: Tata Consumer Products Ltd. - Key offerings
              • Exhibit 150: Tata Consumer Products Ltd. - Segment focus
            • 12.13 Tchibo GmbH
              • Exhibit 151: Tchibo GmbH - Overview
              • Exhibit 152: Tchibo GmbH - Product / Service
              • Exhibit 153: Tchibo GmbH - Key offerings
            • 12.14 The J.M Smucker Co.
              • Exhibit 154: The J.M Smucker Co. - Overview
              • Exhibit 155: The J.M Smucker Co. - Business segments
              • Exhibit 156: The J.M Smucker Co. - Key offerings
              • Exhibit 157: The J.M Smucker Co. - Segment focus
            • 12.15 UCC UESHIMA COFFEE CO. LTD.
              • Exhibit 158: UCC UESHIMA COFFEE CO. LTD. - Overview
              • Exhibit 159: UCC UESHIMA COFFEE CO. LTD. - Product / Service
              • Exhibit 160: UCC UESHIMA COFFEE CO. LTD. - Key offerings
            • 12.16 Unilever PLC
              • Exhibit 161: Unilever PLC - Overview
              • Exhibit 162: Unilever PLC - Business segments
              • Exhibit 163: Unilever PLC - Key news
              • Exhibit 164: Unilever PLC - Key offerings
              • Exhibit 165: Unilever PLC - Segment focus
            • 12.17 Waka Coffee Inc.
              • Exhibit 166: Waka Coffee Inc. - Overview
              • Exhibit 167: Waka Coffee Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 168: Inclusions checklist
                • Exhibit 169: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 170: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 171: Research methodology
                • Exhibit 172: Validation techniques employed for market sizing
                • Exhibit 173: Information sources
              • 13.5 List of abbreviations
                • Exhibit 174: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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