Interactive Childrens Books Market Analysis North America, Europe, EMEA, APAC : US, Canada, China, Germany, UK - Size and Forecast 2023-2027

Published: Dec 2022 Pages: 164 SKU: IRTNTR41127

The interactive children's books market is estimated to grow at a CAGR of 5.06% between 2022 and 2027. The size of the market is forecast to increase by USD 711.99 million. The growth of the market depends on several factors, including using interactive books for early literacy, the growing popularity of eBooks, and the growing use of gamification for interactive learning. 

This report extensively covers market segmentation by type (physical books and ebooks), distribution channel (offline and online), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Interactive Children's Books Market During the Forecast Period?

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Parent Market Analysis

Technavio categorizes the global interactive children's books market as a part of the global publishing market within the overall global media market. The parent global publishing market covers products and companies engaged in publishing newspapers, magazines, and books in print or electronic formats.  Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Interactive Children's Books Market: Key Drivers, Trends, Challenges, and Customer Landscape

The using interactive books for early literacy are notably driving market growth, although factors such as digital addiction may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Interactive Children's Books Market Driver

The use of interactive books for early literacy is notably driving market growth. As the rise in a number of children struggling with reading increases, there is concern about the impact this will have on individuals' futures. Difficulties in the development of reading and writing skills encountered during preschool age directly affect the rest of the school path. This has increased awareness about early learning. 

Interactive children's books help children develop reading skills quickly, and parents use them widely both for studying and spending time with children. These books help solve the most important challenge for children who read books, which is attention. These interactive books help children learn to recognize the alphabet, sounds, and related words and activities. Furthermore, they also help children develop reading habits at an early age. It also improves creativity and allows children to use their imagination and improve overall vocabulary and productivity. Thus, the various benefits of such books will promote the growth of market growth during the forecast period.

Significant Interactive Children's Books Market Trend

Personalization of storybooks is an emerging trend in the market. Personalized interactive books for children have become increasingly popular over the years.  Publishers often use different methods to create a unique book. For example, publishers can add a child's name to a story without making any other significant changes. Similarly, adding children's likes and dislikes to the book is another way to personalize it.

Sellers also offer interactive children's books tailored for siblings to make reading and learning fun and brainstorming activity. Such personal books create coordination and a sense of belonging in children. Therefore, the supply of such vendors is expected to increase the demand for personalized storybooks. Therefore, these factors will boost the global market during the forecast period.

Major  Interactive Children's Books Market Challenge 

Digital addiction is a major challenge impeding the market. The increase in the use of smartphones and other wireless devices among children for learning is raising concerns about digital addiction. This has not only reduced their physical activity, but also resulted in various health-related problems such as obesity, anxiety, and depression.

In a recent study published by the Center for Child Health, Behavior and Development, doctors emphasized that technology dependence is increasing and the link between media exposure and the impact on children's health is reaching alarming levels. As a result, parents around the world are concerned about the amount of time their children spend on screens because they are missing out on real experiences. In addition, it is also making it difficult for children to fall asleep. These factors gradually increase the development of depression, anxiety, and attention problems. Such factors will hinder the global market growth during the forecast period.

Key Interactive Children's Books Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Interactive Children's Books Market Customer Landscape

Who are the Major Interactive Children's Books Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Holiday House - The company operates under one segment. The company under this segment offers books for children and young adult readers. The key offerings of the company include interactive children's books. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Amazon.com Inc.
  • Arbordale Publishing LLC
  • Bertelsmann SE and Co. KGaA
  • Corus Entertainment Inc.
  • Georg von Holtzbrinck GmbH and Co. KG
  • I See Me
  • Lee and Low Books
  • Lerner Publishing Group Inc.
  • Lulu Press Inc.
  • Paramount Global
  • Peachtree Publishing Co. Inc.
  • Pearson Plc
  • PLANETA CORPORACION Srl
  • RELX Plc
  • Scholastic Corp.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Interactive Children's Books Market?

The market share growth by the physical books segment will be significant during the forecast period. Physical books give readers a sense of belonging and engagement, which helps in capturing children's attention.

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The physical books segment was valued at USD 1,419.67 million in 2017 and continued to grow until 2021.  The physical books segment covers the sales of both printed books and physical audiobooks. When reading a physical book, readers retain more information. Scientists claim that turning pages while reading builds a mental "index" in the brain that links the content in a book to a certain page. Print book readers take in and retain more of the plot than e-book readers do. Thus, parents encourage children to read physically interactive children's books, so that the children can grasp and retain more compared to eBooks. These experiences stimulate the body, the senses, and the mind, creating the ideal environment for deep learning. Moreover, physical books help to practice book handling among children. Furthermore, the interactive books provide a natural entrance point. Such abilities are frequently taught in the context of stories or circle time. The book must be touched in order to be understood. Thus, such attributes related to physical books will increase demand for them which in turn will boost the growth of the physical books segment during the forecast period.

Which are the Key Regions for the Interactive Children's Books Market?

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APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

APAC is the largest geographical segment of the global interactive children's books market and will continue to remain the largest segment during the forecast period. The major factor driving the growth of the interactive children's books market in the region is the growing demand for books for children in the age group of 0-14 years. The number of children in this age group has been on the rise due to the low mortality rate and high birth rate.  

Moreover, e-commerce vendors are also playing a significant role in the growth of the market in the region. These vendors are offering interactive children's books with compilations of stories and general knowledge or books with fantasy and magical fiction, which generates curiosity among children. Such types of books are prominent in developing countries such as India and China. Such factors will boost the regional market growth during the forecast period. 

Another aspect of interactive children's books prevalent in developing countries in APAC is the preference for physical books among parents owing to the growing awareness of the hazards of increasing screen time. Hence, physical books that are colorful and full of pictures are more prevalent in APAC. The other factor boosting the growth of interactive children's books is the emergence of national players in the region. A considerable number of vendors are expanding their presence in various emerging countries in APAC, to tap the growing opportunities for interactive children's books as the trend of early education is growing across these countries. 

The outbreak of COVID-19 hampered the business of publishing vendors and interactive children's book vendors in 2020. However, large-scale vaccination drives and resumption in supply chain operation provided growth momentum to the regional market in focus in the second half of 2021. Moreover, increasing sales through online distribution channels, growth in the regional economy, and an increase in the disposable income of the population will boost the growth of the regional market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Type (Physical books and eBooks), Distribution Channel (Offline and Online), and Geography (APAC, Europe, North America, South America, and Middle East and Africa).

  • Type Outlook (USD Million, 2017 - 2027)
    • Physical books
    • e-Books
  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline
    • Online
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Interactive Children's Books Market Scope

Report Coverage

Details

Page number

164

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.06%

Market growth 2023-2027

USD 711.99 million

Market structure

Fragmented

YoY growth 2022-2023(%)

4.49

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 45%

Key countries

US, China, India, Japan, Germany, and UK

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Amazon.com Inc., Arbordale Publishing LLC, Bertelsmann SE and Co. KGaA, Corus Entertainment Inc., Georg von Holtzbrinck GmbH and Co. KG, Holiday House, I See Me, Lee and Low Books, Lerner Publishing Group Inc., Lulu Press Inc., Paramount Global, Peachtree Publishing Co. Inc., Pearson Plc, PLANETA CORPORACION Srl, RELX Plc, Scholastic Corp., Smashwords Inc., Sourcebooks LLC, The Walt Disney Co., and Walker Books Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Interactive Children's Books Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the interactive children's books market between 2023 and 2027
  • Precise estimation of the interactive children's books market size and its contribution to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the industry across APAC, Europe, North America, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of interactive children's books market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 I144271120233506 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on I144271120233506 2017 - 2021 ($ million)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.3 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 32: Chart on Comparison by Type
      • Exhibit 33: Data Table on Comparison by Type
    • 6.3 Physical books - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Physical books - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Physical books - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Physical books - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Physical books - Year-over-year growth 2022-2027 (%)
    • 6.4 eBooks - Market size and forecast 2022-2027
      • Exhibit 38: Chart on eBooks - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on eBooks - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on eBooks - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on eBooks - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 42: Market opportunity by Type ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 43: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 45: Chart on Comparison by Distribution Channel
      • Exhibit 46: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 55: Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 North America - Market size and forecast 2022-2027
      • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 India - Market size and forecast 2022-2027
      • Exhibit 89: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Japan - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.14 Market opportunity by geography
      • Exhibit 105: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 106: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 108: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 109: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 110: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 111: Matrix on vendor position and classification
            • 12.3 Amazon.com Inc.
              • Exhibit 112: Amazon.com Inc. - Overview
              • Exhibit 113: Amazon.com Inc. - Business segments
              • Exhibit 114: Amazon.com Inc. - Key news
              • Exhibit 115: Amazon.com Inc. - Key offerings
              • Exhibit 116: Amazon.com Inc. - Segment focus
            • 12.4 Arbordale Publishing LLC
              • Exhibit 117: Arbordale Publishing LLC - Overview
              • Exhibit 118: Arbordale Publishing LLC - Product / Service
              • Exhibit 119: Arbordale Publishing LLC - Key offerings
            • 12.5 Bertelsmann SE and Co. KGaA
              • Exhibit 120: Bertelsmann SE and Co. KGaA - Overview
              • Exhibit 121: Bertelsmann SE and Co. KGaA - Business segments
              • Exhibit 122: Bertelsmann SE and Co. KGaA - Key news
              • Exhibit 123: Bertelsmann SE and Co. KGaA - Key offerings
              • Exhibit 124: Bertelsmann SE and Co. KGaA - Segment focus
            • 12.6 Corus Entertainment Inc.
              • Exhibit 125: Corus Entertainment Inc. - Overview
              • Exhibit 126: Corus Entertainment Inc. - Business segments
              • Exhibit 127: Corus Entertainment Inc. - Key offerings
              • Exhibit 128: Corus Entertainment Inc. - Segment focus
            • 12.7 Holiday House
              • Exhibit 129: Holiday House - Overview
              • Exhibit 130: Holiday House - Product / Service
              • Exhibit 131: Holiday House - Key offerings
            • 12.8 I See Me
              • Exhibit 132: I See Me - Overview
              • Exhibit 133: I See Me - Product / Service
              • Exhibit 134: I See Me - Key offerings
            • 12.9 Lee and Low Books
              • Exhibit 135: Lee and Low Books - Overview
              • Exhibit 136: Lee and Low Books - Product / Service
              • Exhibit 137: Lee and Low Books - Key offerings
            • 12.10 Lerner Publishing Group Inc.
              • Exhibit 138: Lerner Publishing Group Inc. - Overview
              • Exhibit 139: Lerner Publishing Group Inc. - Product / Service
              • Exhibit 140: Lerner Publishing Group Inc. - Key offerings
            • 12.11 Lulu Press Inc.
              • Exhibit 141: Lulu Press Inc. - Overview
              • Exhibit 142: Lulu Press Inc. - Product / Service
              • Exhibit 143: Lulu Press Inc. - Key offerings
            • 12.12 Paramount Global
              • Exhibit 144: Paramount Global - Overview
              • Exhibit 145: Paramount Global - Business segments
              • Exhibit 146: Paramount Global - Key offerings
              • Exhibit 147: Paramount Global - Segment focus
            • 12.13 Peachtree Publishing Co. Inc.
              • Exhibit 148: Peachtree Publishing Co. Inc. - Overview
              • Exhibit 149: Peachtree Publishing Co. Inc. - Product / Service
              • Exhibit 150: Peachtree Publishing Co. Inc. - Key offerings
            • 12.14 Pearson Plc
              • Exhibit 151: Pearson Plc - Overview
              • Exhibit 152: Pearson Plc - Business segments
              • Exhibit 153: Pearson Plc - Key news
              • Exhibit 154: Pearson Plc - Key offerings
              • Exhibit 155: Pearson Plc - Segment focus
            • 12.15 Scholastic Corp.
              • Exhibit 156: Scholastic Corp. - Overview
              • Exhibit 157: Scholastic Corp. - Business segments
              • Exhibit 158: Scholastic Corp. - Key offerings
              • Exhibit 159: Scholastic Corp. - Segment focus
            • 12.16 Smashwords Inc.
              • Exhibit 160: Smashwords Inc. - Overview
              • Exhibit 161: Smashwords Inc. - Product / Service
              • Exhibit 162: Smashwords Inc. - Key offerings
            • 12.17 The Walt Disney Co.
              • Exhibit 163: The Walt Disney Co. - Overview
              • Exhibit 164: The Walt Disney Co. - Business segments
              • Exhibit 165: The Walt Disney Co. - Key offerings
              • Exhibit 166: The Walt Disney Co. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 167: Inclusions checklist
                • Exhibit 168: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 169: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 170: Research methodology
                • Exhibit 171: Validation techniques employed for market sizing
                • Exhibit 172: Information sources
              • 13.5 List of abbreviations
                • Exhibit 173: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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