Interactive Whiteboard Market Research Report by End-user, Technology, Geography Forecast - 2023-2027

Interactive Whiteboard Market Forecast 2023-2027

The interactive whiteboard market size is forecast to increase by USD 692.41 million, at a CAGR of 6.66% between 2022 and 2027. Market growth hinges on several factors, notably the widespread integration of advanced technologies within the education sector. The evolution of conventional whiteboards into digital variants has significantly contributed to this growth trajectory. Additionally, the escalating adoption of smartphones and improved internet accessibility are pivotal drivers. These elements collectively enhance the learning experience, making it more interactive, dynamic, and accessible. The seamless integration of technology not only modernizes educational methods but also fosters a more engaging and efficient learning environment. As technology continues to evolve, its role in education is becoming increasingly indispensable, driving innovation and revolutionizing traditional teaching methodologies.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by end-user (education sector and corporate sector), technology (resistive, capacitive, infrared, electromagnetic pen, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). This report also includes an in-depth analysis of drivers, trends, and challenges.

Who are the Major Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Alphabet Inc - The company offers interactive whiteboards under the brand Google Inc.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including: 

• Boxlight Corp
• Cisco Systems Inc.
• Delta Electronics Inc.
• Genee World Ltd
• Hitachi Ltd.
• Leyard Group
• LG Electronics Inc.
• Microsoft Corp.
• Newline Interactive Inc.
• Panasonic Holdings Corp.
• Promethean World Ltd.
• Qisda Corp.
• Ricoh Co. Ltd.
• Samsung Electronics Co. Ltd.
• Seiko Epson Corp.
• Sharp NEC Display Solutions of America Inc.
• SMART Technologies ULC
• Steelcase Inc.
• ViewSonic Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Regional Insight

North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the widespread availability of devices like e-book readers, tablets, and laptops, along with improved and uninterrupted Internet connectivity, has resulted in the widespread adoption of digital classrooms and e-learning. Consequently, numerous regional educational institutions are continually upgrading their hardware infrastructure to facilitate the implementation of various advanced applications and educational technologies, including interactive whiteboards. Additionally, the US holds the position as the largest tech market globally, accounting for approximately 30% of the global tech market in 2021, with further growth expected in the forecast period. The thriving tech market, coupled with the growth of the education sector in the region, is anticipated to drive the expansion of the market in North America during the forecast period.

Market Segmentation by End-user

The market is rapidly evolving in the education sector with the advent of E-learning and digital classrooms. Traditional tools like projectors and styluses are being replaced by artificial intelligence-enabled tablets and smartphones, creating virtual classrooms that enhance digitalization efforts. AI and machine learning technologies are integrated into smart education policies, driving the demand for interactive whiteboards (IWB) and smart boards with touch screen capabilities. Students benefit from multi-touch and gesture recognition features, facilitating remote classes with split-screen and multi-language support on portable IWBs. E-learning courses are amplified by government initiatives promoting digital education through advanced interactive whiteboard solutions.

Based on end-user, the market share growth by the education sector segment will be significant during the forecast period. The interactive whiteboards are witnessing significant adoption in developed countries such as the US and Canada. In the US, e-learning technology-based companies are opting for M and A and strategic alliances to improve their market reach and customer base. Due to all the aforementioned factors, the adoption of interactive whiteboards in the education sector is gaining traction, and the global market is expected to grow during the forecast period.

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The education sector segment was the largest segment and was valued at  USD 1.26 billion in 2017. This segment includes schools and colleges managed by either government or private organizations. Interactive whiteboards are the latest interactive teaching tools for modern, connected, and interactive classrooms. These panels provide a platform for teachers to present content more effectively compared to traditional teaching methods. They allow teachers to create and show any content on the screen to students from their computers or laptops. In the education sector, e-learning is gaining popularity worldwide, mainly due to interactive displays that are ideal for delivering content interactively in the e-learning environment. This advances the quality of education in classrooms, along with improved interaction between students and teachers.

Market Dynamics and Customer Landscape

The market is driven by the rapid adoption of E-learning and digital classrooms in the education sector. Advancements in artificial intelligence (AI), machine learning (ML), and information and learning technology (ILT) are fueling the demand for smart boards with touchscreen capabilities. Smart education policies and government initiatives are pushing for digitalization in education, promoting the use of interactive whiteboards (IWB) and tablets in virtual classrooms. Challenges include integration with existing systems, cost of implementation, and ensuring compatibility with multi-language and multi-touch features for a seamless learning experience. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The increasing use of advanced technologies in the education sector is driving the market growth.  Educational institutions around the world are increasingly integrating advanced technologies to enhance the efficiency and effectiveness of the education system. Teachers are utilizing tools like interactive whiteboards, touchscreen tablets, flat-panel technology, and 3D projectors to deliver engaging and interactive lessons. By incorporating interactive whiteboards, teachers can create dynamic learning experiences that enhance student engagement and minimize distractions.

Additionally, images and graphs are displayed with greater clarity and accuracy compared to traditional teaching methods. Given the growing technical proficiency of the new generation of learners, educational institutions recognize the importance of adopting technologies such as interactive whiteboards. As a result, there is an increasing global demand for interactive whiteboards in the education sector, driven by the integration of advanced technologies to enhance the learning experience.

Major Market Trends

Increased adoption of gamification is the key trend in the market growth. The global market has witnessed a growing adoption of gamification in the field of education. This trend is particularly prominent in primary and secondary education, where teachers are using gamification content to effectively manage their classrooms. Gamification plays a crucial role in promoting collaborative learning among students, offering interactive sessions and an enjoyable learning experience. As a result, companies in the market are placing increased emphasis on integrating gamification features into their classroom management system solutions.

For instance, one example of a gamified collaborative platform is ClassDojo, which enables connectivity between students, parents, and teachers on a single platform. It facilitates collaborative learning in the classroom and assists in maintaining discipline among students. Another platform, Course Hero, focuses on enhancing learning outcomes by providing document sharing, tutoring services, and a platform for asking questions. It primarily targets high school and higher education sectors. The inclusion of gamification in the learning process is expected to generate greater student interest in classroom sessions, potentially driving the growth of the global market in the forecast period.

Significant Market Challenge

Challenges in the implementation of these solutions impede market growth. The role of technology in the education sector has undergone a change; however, budget allocations dedicated to the improvement of the IT infrastructure of many institutions have not grown at the same rate. While the technology for classroom learning needs to be flexible, financial resources allocated to assist institutions in transformational work are a major constraint in the adoption of interactive whiteboards. In the case of K-12 schools, resources such as servers, network infrastructure, backup storage, and power supply are also constrained, which restricts the implementation of such advanced technological solutions.

Moreover, the implementation of such solutions requires changes in the organizational culture of institutions. Resistance to change often arises, especially among instructors who are not acquainted with such advanced educational technologies. It is a challenging task for companies to present their value proposition and convince the adoption of interactive whiteboards without aggressive marketing and promotional techniques. Such factors will hinder the market growth during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Global Market Customer Landscape

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides a market research and growth analysis of the latest market trends and analysis and growth opportunities from 2017 to 2027. 

• End-user Outlook 
  • Education sector
  • Corporate sector
• Technology Outlook 
  • Resistive
  • Capacitive
  • Infrared
  • Electromagnetic pen
  • Others
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is experiencing significant growth driven by the widespread adoption of e-learning and digitalization in education. Traditional whiteboards have evolved into advanced digital platforms, integrating features like projectors, styluses, and Artificial Intelligence (AI). Virtual classrooms powered by AI and Information and Learning Technology (ILT) are reshaping the educational landscape, offering smart education policies and interactive learning experiences. IWBs, also known as smart boards or touch screens, enhance student knowledge through multi-touch and gesture recognition capabilities.

Moreover, government initiatives to promote digital education have further fueled market expansion, especially in healthcare and retail sectors. Advanced technologies such as machine learning, digital content, and information projectors are driving innovation, with IWBs available in various screen sizes and portable options. The market is characterized by a shift from traditional whiteboards to digital ones, offering features like split screens, multi-language support, and remote class capabilities. With a focus on user engagement and content delivery, IWBs are becoming indispensable tools in modern education and corporate training environments, revolutionizing how information is presented and accessed.

In addition, the market is experiencing robust growth, fueled by the increasing adoption of e-learning solutions and advancements in machine learning (ML) technologies. The growth of the market depends on elements such as E learning, Projector, Stylus, Interactive whiteboard (IWB), Smart board, Computer, Student's knowledge, Multi touch, Split screen, Multi language features, Portable IWB. These boards, also known as smart boards or digital whiteboards, integrate seamlessly with projectors and computers, offering a dynamic touch screen interface for interactive learning experiences. They enable multi-touch capabilities, split-screen functionality, and multi-language features to cater to diverse educational needs. Portable IWBs are gaining popularity, especially those with screen sizes ranging from less than 50 inches to 50 inches to 70 inches, providing flexibility in deployment.

Furthermore, the market is driven by the demand for advance technologies in education, such as information projectors and digital screens, transforming traditional whiteboards into digital counterparts. The market is influenced by elements such as E learning courses, Traditional whiteboard, Digital whiteboard, Screen size, Less than 50 Inch, 50 Inch to 70 Inch, Information projector, Digital screen, Wall, Digital pen. Students benefit from enhanced knowledge acquisition through engaging e-learning courses and interactive sessions facilitated by digital pens and software tools. These interactive boards are versatile, capable of displaying pictures and content on walls, making learning more immersive and stimulating. As education continues to evolve, IWBs play a crucial role in fostering digital learning environments and improving student engagement.

Market Scope
Report Coverage	Details
Page number	160
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 6.66%
Market growth 2023-2027	USD 692.41 million
Market structure	Fragmented
YoY growth 2022-2023(%)	6.0
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 33%
Key countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Alphabet Inc., Boxlight Corp, Cisco Systems Inc., Delta Electronics Inc., Genee World Ltd, Hitachi Ltd., Leyard Group, LG Electronics Inc., Microsoft Corp., Newline Interactive Inc., Panasonic Holdings Corp., Promethean World Ltd., Qisda Corp., Ricoh Co. Ltd., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sharp NEC Display Solutions of America Inc., SMART Technologies ULC, Steelcase Inc., and ViewSonic Corp.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report analysis of factors that will challenge the growth of market companies

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