Internet Ad Spending Market in APAC 2015-2019

Published: Jun 2015 Pages: 90 SKU: IRTNTR6161

About Internet Ad Spending

Online advertising is a medium that uses the internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. The global internet footprint grew rapidly from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most of the developed regions has the internet penetration of more than 80%. Companies are spending more on internet advertising due to its wide reach. Also, companies are using the internet ad as a platform to interact with customers, sell products, build brand loyalty, increase customer retention, improve customer experience and ultimately build customer advocacy.

Technavio's analysts forecast the internet ad spending market in APAC to grow at a CAGR of 13.16% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the internet ad spending market in APAC for the period 2015-2019.

Technavio's report, Internet Ad Spending Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes the profiles of key vendors operating in this market.

Key Vendors
• adSage
• eBay
• Facebook
• Google
• Innity
• Microsoft
• Yahoo

Other Prominent Vendors
• Alibaba
• Amazon
• Amobee
• AOL
• Apple
• Axiata
• Baidu
• BBC Advertising
• Chartboost
• Chitika
• Deutsche Telekom
• DGM
• Flurry
• HasOffers
• IAB
• InMobi
• InterActive
• Media.net
• Millennial Media
• MoPub
• Nielsen
• Ogilvy & Mather Advertising
• Opera Mediaworks
• Orange Business Services
• Sina
• The Walt Disney Company
• Tencent
• Twitter
• Vungle
• Xaxis
 
Market Driver
• Growing Cellphone Usage
• For a full, detailed list, view our report

Market Challenge
• Ethical Issues
• For a full, detailed list, view our report

Market Trend
• Surge in Mobile Advertising
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Products and Services Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market size and forecast
06.3 Methods of Internet Advertising
06.4 Compensation Methods in Internet Advertising
06.5 Five Forces Analysis
07. Market Segmentation by Medium
07.1.1 Desktop Internet Advertising
07.1.2 Mobile Internet Advertising
07.2 Value Chain Analysis of Mobile Internet Advertising
08. Market Segmentation by Type
08.1.1 Paid Search
08.1.2 Display
08.1.3 Classified
09. Effect of Economy on Internet Advertising Market in APAC
09.1 Japan
09.1.1 Market Size and Forecast
09.2 China
09.2.1 Market Size and Forecast
09.3 South Korea
09.3.1 Market Size and Forecast
09.4 India
09.4.1 Market Size and Forecast
09.5 Others
09.5.1 Market Size and Forecast
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive scenario
17.2 Major Key Vendors
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 AdSage
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Recent Developments
18.1.4 SWOT Analysis
18.2 eBay
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue
18.2.4 Geographical Segmentation by Revenue
18.2.5 Recent Developments
18.2.6 SWOT Analysis
18.3 Facebook
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Strategy
18.3.4 Business Segmentation by Revenue
18.3.5 Geographical Segmentation by Revenue
18.3.6 Recent Developments
18.3.7 SWOT Analysis
18.4 Google
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 Innity
18.5.1 Key facts
18.5.2 Business overview
18.5.3 Business segmentation by revenue 2013
18.5.4 Business Segmentation by Revenue 2012 and 2013
18.5.5 Geographical segmentation by revenue 2013
18.5.6 Business Strategy
18.5.7 Recent Developments
18.5.8 SWOT Analysis
18.6 Microsoft
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Business Segmentation by Revenue 2013
18.6.4 Business Segmentation by Revenue 2012 and 2013
18.6.5 Geographical Segmentation by Revenue 2013
18.6.6 Business Strategy
18.6.7 Recent Developments
18.6.8 SWOT Analysis
18.7 Yahoo
18.7.1 Key Facts
18.7.2 Business Overview
18.7.3 Business Segmentation by Revenue
18.7.4 Geographical Segmentation by Revenue
18.7.5 Recent Developments
18.7.6 SWOT Analysis
19. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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