Internet Advertising Market by Platform, Type and Geography Forecast And Analysis - 2023-2027

Published: Aug 2023

Pages: 157

SKU: IRTNTR76071

Snapshot

Internet Advertising Market Analysis Report 2023-2027

The internet advertising market size is estimated to grow at a CAGR of 15.05% between 2022 and 2027. The market size is forecast to increase by USD 424.62 billion. The growth of the market depends on several factors such as rising digital transformation, increasing internet penetration, and widespread adoption of smartphones.

This internet advertising market report extensively covers market segmentation by platform (mobile, desktop and laptop, and others), type (large enterprises and SMEs), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Internet Advertising Market During the Forecast Period?

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Internet Advertising Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Internet Advertising Market Driver

The rising digital transformation is closely linked to the growth of the global Internet advertising market. With an increasing dependence on digital channels for communication, information, and entertainment, companies are moving away from traditional advertising methods such as print, television, and radio and shifting their budgets to digital advertising. Online advertising offers more targeted and measurable options, making it an attractive option for businesses looking to optimize their marketing spend. Digital transformation allows companies to collect vast amounts of data about consumer behavior, preferences, and interactions.

By leveraging this data, advertisers can create highly personalized and targeted advertising campaigns, increase their relevance to consumers, and improve ad performance. As digital transformation drives the growth of e-commerce, businesses increasingly rely on online advertising to engage online shoppers. E-commerce platforms and online marketplaces use digital advertising to showcase products and drive sales. Therefore, these factors will contribute to the growth of the market during the forecast period.

Key Internet Advertising Market Trends

Advancements in ad tech have played a significant role in shaping the growth of the global Internet advertising market. Programmatic advertising is a revolutionary approach to ad buying that uses automated algorithms and real-time bidding to purchase inventory. It allows advertisers to target specific audiences precisely, reducing ad waste and maximizing return on investment. Programmatic has become the dominant force in digital advertising, accounting for a significant portion of worldwide ad spend.

Moreover, ad technology has made contextual advertising more sophisticated by analyzing website content and user behavior to deliver relevant ads based on the context of the content used. This improves ad relevance and improves user engagement. As a result, advancements in ad technology will lead to more adoption to grasp the benefits, which in turn will boost the growth of the market during the forecast period.

Key Internet Advertising Market Challenge

The rise in ad fraud has been a significant concern for the global Internet advertising market. Fraudulent activity such as false impressions, clicks, and conversions causes advertisers to pay for ad placements that don't reach real users or generate real interactions. This wastes advertising budgets and reduces the advertiser's return on investment. Ad fraud not only affects advertisers but also harms legitimate publishers.

Furthermore, implementing effective ad fraud detection and prevention measures requires investments in technology and resources. Ad technology companies and advertisers need to allocate resources to effectively identify and combat fraudulent activity. Thus, the increase in ad fraud activities will impede the growth rate of the global Internet advertising market during the forecast period.

Internet Advertising Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Internet Advertising Market Customer Landscape

Who are the Major Internet Advertising Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Accenture Plc: The company offers intelligent advertising services which help to grow the advertising business effectively and profitably at scale.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Internet Advertising Market?

The mobile segment is estimated to witness significant growth during the forecast period. Mobile online advertising has become an integral part of the digital marketing landscape. Mobile devices are ubiquitous, allowing advertisers to reach large audiences anytime, anywhere. Advertisers can use data collected from mobile devices, such as user behavior and location information, to target specific audiences more precisely.

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The mobile segment was the largest segment and valued at USD 156.03 billion in 2017. Mobile advertising can complement broader digital advertising strategies, creating a consistent brand experience across different platforms. As a result, the shift to mobile Internet advertising has become a significant trend in recent years, reflecting the growing dependence on mobile devices for Internet access and content consumption, this will promote the use of mobile phones and smartphones for advertising and will drive growth of the target market during the forecast period.

Which are the Key Regions for the Internet Advertising Market?

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North America is estimated to contribute 53% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America, which includes the US and Canada, has a well-developed digital advertising ecosystem with a large user base and high Internet penetration. Big tech companies, such as Google (including the Google Ads advertising platform), Facebook (including Instagram), and Amazon (including Amazon Advertising), dominate the market.

Furthermore, the strong consumer preference for online shopping is also driving the market. With the increasing availability of Wi-Fi and mobile internet connections such as 5G and the use of apps and web browsers, advertisers have made the opportunity to use in-app advertising as a medium of effective digital advertising. Therefore, these factors will drive the growth of the market during the forecast period.

In 2020, the outbreak of COVID-19 positively influenced the growth of the regional digital advertising market. Post-COVID-19, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of operations in different industries, including retail, BFSI, and telecom. Furthermore, by using artificial intelligence and targeted advertising, companies advertise their products to reach the target audience and provide personalized offers, which will further drive the use of advertising on the internet. Hence, these factors are expected to boost the growth of the North American internet advertising market during the forecast period.

Segment Overview

The internet advertising market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Platform Outlook (USD Billion, 2017 - 2027)
- Mobile
- Desktop and laptop
- Others

Type Outlook (USD Billion, 2017 - 2027)
- Large enterprises
- SMEs

Region Outlook (USD Billion, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Brazil
  - Argentina
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Internet Advertising Market Scope
Report Coverage	Details
Page number	157
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 15.05%
Market growth 2023-2027	USD 424.62 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	14.91
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	North America at 53%
Key countries	US, Canada, Japan, China, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Accenture Plc, Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Boostability Pvt. Ltd., Conversant Solutions LLC, Dentsu Group Inc., International Business Machines Corp., Meta Platforms Inc., Microsoft Corp., PBJ Marketing LLC, PricewaterhouseCoopers LLP, The Walt Disney Co., Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., Web Net Creatives, WebFX, and Yahoo
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Internet Advertising Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global internet advertising market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global internet advertising market 2017 - 2021 ($ billion)

4.2 Platform Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)

4.3 Type Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

6.1 Market segments
- Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)

6.2 Comparison by Platform
- Exhibit 32: Chart on Comparison by Platform
- Exhibit 33: Data Table on Comparison by Platform

6.3 Mobile - Market size and forecast 2022-2027
- Exhibit 34: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)

6.4 Desktop and laptop - Market size and forecast 2022-2027
- Exhibit 38: Chart on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Desktop and laptop - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Desktop and laptop - Year-over-year growth 2022-2027 (%)

6.5 Others - Market size and forecast 2022-2027
- Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)

6.6 Market opportunity by Platform
- Exhibit 46: Market opportunity by Platform ($ billion)
- Exhibit 47: Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 48: Chart on Type - Market share 2022-2027 (%)
- Exhibit 49: Data Table on Type - Market share 2022-2027 (%)

7.2 Comparison by Type
- Exhibit 50: Chart on Comparison by Type
- Exhibit 51: Data Table on Comparison by Type

7.3 Large enterprises - Market size and forecast 2022-2027
- Exhibit 52: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
- Exhibit 54: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)

7.4 SMEs - Market size and forecast 2022-2027
- Exhibit 56: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
- Exhibit 58: Chart on SMEs - Year-over-year growth 2022-2027 (%)
- Exhibit 59: Data Table on SMEs - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Type
- Exhibit 60: Market opportunity by Type ($ billion)
- Exhibit 61: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 63: Chart on Market share by geography 2022-2027 (%)
- Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2022-2027
- Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.4 APAC - Market size and forecast 2022-2027
- Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.5 Europe - Market size and forecast 2022-2027
- Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 Japan - Market size and forecast 2022-2027
- Exhibit 91: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 92: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 93: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on Japan - Year-over-year growth 2022-2027 (%)

9.10 Germany - Market size and forecast 2022-2027
- Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.11 China - Market size and forecast 2022-2027
- Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)

9.12 Canada - Market size and forecast 2022-2027
- Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
- Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
- Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 107: Market opportunity by geography ($ billion)
- Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption

11.4 Industry risks
- Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 113: Vendors covered

12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification

12.3 Accenture Plc
- Exhibit 115: Accenture Plc - Overview
- Exhibit 116: Accenture Plc - Business segments
- Exhibit 117: Accenture Plc - Key news
- Exhibit 118: Accenture Plc - Key offerings
- Exhibit 119: Accenture Plc - Segment focus

12.4 Alibaba Group Holding Ltd.
- Exhibit 120: Alibaba Group Holding Ltd. - Overview
- Exhibit 121: Alibaba Group Holding Ltd. - Business segments
- Exhibit 122: Alibaba Group Holding Ltd. - Key offerings
- Exhibit 123: Alibaba Group Holding Ltd. - Segment focus

12.5 Alphabet Inc.
- Exhibit 124: Alphabet Inc. - Overview
- Exhibit 125: Alphabet Inc. - Business segments
- Exhibit 126: Alphabet Inc. - Key news
- Exhibit 127: Alphabet Inc. - Key offerings
- Exhibit 128: Alphabet Inc. - Segment focus

12.6 Amazon.com Inc.
- Exhibit 129: Amazon.com Inc. - Overview
- Exhibit 130: Amazon.com Inc. - Business segments
- Exhibit 131: Amazon.com Inc. - Key news
- Exhibit 132: Amazon.com Inc. - Key offerings
- Exhibit 133: Amazon.com Inc. - Segment focus

12.7 Baidu Inc.
- Exhibit 134: Baidu Inc. - Overview
- Exhibit 135: Baidu Inc. - Business segments
- Exhibit 136: Baidu Inc. - Key offerings
- Exhibit 137: Baidu Inc. - Segment focus

12.8 Conversant Solutions LLC
- Exhibit 138: Conversant Solutions LLC - Overview
- Exhibit 139: Conversant Solutions LLC - Product / Service
- Exhibit 140: Conversant Solutions LLC - Key offerings

12.9 Dentsu Group Inc.
- Exhibit 141: Dentsu Group Inc. - Overview
- Exhibit 142: Dentsu Group Inc. - Business segments
- Exhibit 143: Dentsu Group Inc. - Key offerings
- Exhibit 144: Dentsu Group Inc. - Segment focus

12.10 International Business Machines Corp.
- Exhibit 145: International Business Machines Corp. - Overview
- Exhibit 146: International Business Machines Corp. - Business segments
- Exhibit 147: International Business Machines Corp. - Key news
- Exhibit 148: International Business Machines Corp. - Key offerings
- Exhibit 149: International Business Machines Corp. - Segment focus

12.11 Meta Platforms Inc.
- Exhibit 150: Meta Platforms Inc. - Overview
- Exhibit 151: Meta Platforms Inc. - Business segments
- Exhibit 152: Meta Platforms Inc. - Key offerings
- Exhibit 153: Meta Platforms Inc. - Segment focus

12.12 Microsoft Corp.
- Exhibit 154: Microsoft Corp. - Overview
- Exhibit 155: Microsoft Corp. - Business segments
- Exhibit 156: Microsoft Corp. - Key news
- Exhibit 157: Microsoft Corp. - Key offerings
- Exhibit 158: Microsoft Corp. - Segment focus

12.13 The Walt Disney Co.
- Exhibit 159: The Walt Disney Co. - Overview
- Exhibit 160: The Walt Disney Co. - Business segments
- Exhibit 161: The Walt Disney Co. - Key offerings
- Exhibit 162: The Walt Disney Co. - Segment focus

12.14 Thrive Internet Marketing Agency
- Exhibit 163: Thrive Internet Marketing Agency - Overview
- Exhibit 164: Thrive Internet Marketing Agency - Product / Service
- Exhibit 165: Thrive Internet Marketing Agency - Key offerings

12.15 Twitter Inc.
- Exhibit 166: Twitter Inc. - Overview
- Exhibit 167: Twitter Inc. - Product / Service
- Exhibit 168: Twitter Inc. - Key offerings

12.16 Verizon Communications Inc.
- Exhibit 169: Verizon Communications Inc. - Overview
- Exhibit 170: Verizon Communications Inc. - Business segments
- Exhibit 171: Verizon Communications Inc. - Key offerings
- Exhibit 172: Verizon Communications Inc. - Segment focus

12.17 Yahoo
- Exhibit 173: Yahoo - Overview
- Exhibit 174: Yahoo - Product / Service
- Exhibit 175: Yahoo - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 176: Inclusions checklist
- Exhibit 177: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 178: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 179: Research methodology
- Exhibit 180: Validation techniques employed for market sizing
- Exhibit 181: Information sources

13.5 List of abbreviations
- Exhibit 182: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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