Internet Security Market by Solution and Geography - Forecast and Analysis 2022-2026

The internet security market's growth momentum will accelerate at a CAGR of 10.29% and the market share will increase to USD 23.34 billion from 2021 to 2026.

This internet security market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers internet security market segmentation by:

• Solution - Products and Services
• Geography - North America, APAC, Europe, South America, and Middle East and Africa

The cyber security market report also offers information on several market vendors, including AO Kaspersky Lab, Cisco Systems Inc., Dell Technologies Inc., Fortinet Inc., HCL Technologies Ltd., Hewlett Packard Enterprise Co., Infineon Technologies AG, Intel Corp., International Business Machines Corp., Microsoft Corp., NortonLifeLock Inc., NTT Corp., Palo Alto Networks Inc., Penta Security Systems Inc., SecureLink Inc., Sophos Ltd., Tata Consultancy Services Ltd., Thales Group, Trend Micro Inc., and Wipro Ltd. among others.

What will the Internet Security Market Size be During the Forecast Period?

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Internet Security Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post-COVID-19 era. The rapid adoption of the BYOD policy is notably driving the market growth, although factors such as the high cost of deployment may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the internet security industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Internet Security Market Driver

One of the key factors driving growth in the market is the rapid adoption of the BYOD policy. It becomes essential for organizations to develop a mobile workforce to stay competitive in the constantly changing business environment. Implementation of BYOD results in the elimination of hardware device costs. Employees prefer these policies as they enable them to use a single device for both personal and professional work. The increased adoption of the BYOD policy requires a secure network management suite that can be provided by commercial routers. SMEs and individual customers who have a high rate of data usage are focusing more on 3G/4G wireless routers. Thus, the market will experience constant growth during the forecast period due to the abundant benefits of mobility. Since employees use wireless networks for communication and data transmission purposes, the chances of cyber-attacks over mobile devices have multiplied, which, in turn, will lead to data manipulation. Thus, the use of internet security solutions for authenticating individuals will gain prominence.

Key Internet Security Market Trend

The growing popularity of managed security service providers (MSSP) is a key internet security market trend that is expected to have a positive impact in the coming years. Managed security services are basically part of network security services that include managed firewall, virtual private network, intrusion detection, managed antivirus, and other compliance services, which are outsourced to a third-party service provider. Organizations are giving prominence to the adoption of managed security services to mitigate the pressure they encounter in day-to-day business operations related to information security such as targeted malware, customer data theft, resource constraints, and lack of skilled IT professionals. Service providers globally are embracing actionable solutions in response to the growing complexities of network and IT system security as well as the widening global business landscape. Third-party MSSPs operate services for in-house functionalities. Such services help clients to focus on core competencies rather than on maintenance, optimization, and support services. Symantec delivers managed security services for businesses of all sizes. Such factors contribute to the market.

Key Internet Security Market Challenge

The high cost of deployment will be a major challenge for the internet security market during the forecast period. The cost of deploying a robust internet security system will depend upon the cost of product licensing as well as the degree of customization required based upon the specialty of the end-user and product maintenance. Enterprises should invest in security solutions that are more automated and can flag anomalies in a shorter time period as new-age hackers can easily circumvent traditional security features such as a firewall. The total installation cost includes the cost of software licensing, system designing and customization, implementation, training, and maintenance of an individual organization. The high cost of implementing in-house internet security solutions is hampering the growth of the global internet security market.

This cyber security market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global internet security market as a part of the global systems software market within the global information technology (IT) software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.

Who are the Major Internet Security Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• AO Kaspersky Lab
• Cisco Systems Inc.
• Dell Technologies Inc.
• Fortinet Inc.
• HCL Technologies Ltd.
• Hewlett Packard Enterprise Co.
• Infineon Technologies AG
• Intel Corp.
• International Business Machines Corp.
• Microsoft Corp.
• NortonLifeLock Inc.
• NTT Corp.
• Palo Alto Networks Inc.
• Penta Security Systems Inc.
• SecureLink Inc.
• Sophos Ltd.
• Tata Consultancy Services Ltd.
• Thales Group
• Trend Micro Inc.
• Wipro Ltd.

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The cyber security market is fragmented and the vendors are deploying growth strategies such as incorporating threat intelligence, analytics, profiling, and anomaly detection, as well as network activity monitoring features in their security solutions and services to compete in the market.

Product Insights and News

• kaspersky.com - The company offers Kaspersky which is AI-driven protection against hackers and the latest viruses, ransomware and spyware.

• kaspersky.com - The home products segment offers solutions such as antivirus, internet security, cloud-based security, and other security solutions to individual customers that can be used on a single PC or mobile devices.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The internet security market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Internet Security Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the internet security market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for the Internet Security Market?

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35% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for internet security in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The increased penetration of internet-enabled devices, growth in mobile data traffic, and availability of faster internet connections will facilitate the market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The regional economy witnessed a slowdown in 2020 due to the outbreak of COVID-19. The US has been the most affected country globally by the COVID-19 pandemic. The pandemic has had a negative effect on organizations and has changed the ways employees work, resulting in new cyber threats. However, by 2021, the demand for internet security increased as regional end-user activities picked up pace following the success of the large-scale COVID-19 vaccination drives. These factors will, thus, drive the growth of the regional market during the forecast period.

What are the Revenue-generating Solution Segments in the Internet Security Market?

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The internet security market share growth by the products segment will be significant during the forecast period. The revenue of the product segment is likely to increase due to an increase in sales of hardware security components. The year-over-year (YoY) growth rate of hardware security components is expected to accelerate owing to the rapid adoption of hardware components providing integrated security, including firewall and intrusion detection and prevention (IDP), for ensuring the security of network infrastructures. Developed nations are already using many smart healthcare technologies; emerging nations, such as India and China, have also started using such technologies. This increased use of smart healthcare technologies is expected to drive the growth of this market during the forecast

This report provides an accurate prediction of the contribution of all the segments to the growth of the cyber security market size and actionable market insights on the post-COVID-19 impact on each segment.

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Internet Security Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 10.29%
Market growth 2022-2026	USD 23.34 billion
Market structure	Fragmented
YoY growth (%)	8.26
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 35%
Key consumer countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	AO Kaspersky Lab, Cisco Systems Inc., Dell Technologies Inc., Fortinet Inc., HCL Technologies Ltd., Hewlett Packard Enterprise Co., Infineon Technologies AG, Intel Corp., International Business Machines Corp., Microsoft Corp., NortonLifeLock Inc., NTT Corp., Palo Alto Networks Inc., Penta Security Systems Inc., SecureLink Inc., Sophos Ltd., Tata Consultancy Services Ltd., Thales Group, Trend Micro Inc., and Wipro Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Internet Security Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive cyber security market growth during the next five years
• Precise estimation of the internet security market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the internet security industry across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of internet security market vendors

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