Intranet Software Market by Deployment, Application, and Geography - Forecast and Analysis 2022-2026

Published: Oct 2022 Pages: 131 SKU: IRTNTR74532

The intranet software market is projected to grow by USD 15.42 billion with a CAGR of 14.12% during the forecast period 2021 to 2026.

The research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the market segmentation by deployment (on-premise and cloud-based), application (BFSI, telecom, retail and e-commerce, and others), and geography (North America, Europe, APAC, the Middle East and Africa, and South America). The market report also offers information on several market vendors, including Akumina Inc., Aurea Inc, Collab Hub, Contentformula, Creative Social Intranet, DevFacto FZ LLC, Easysite, eXo Platform SAS, HyperOffice, Involv, Microsoft Corp., Powell Software, Speakap Inc, The Attollo Group Ltd, Wetransfer Inc., and Withum Smith+Brown among others.

What will the Intranet Software Market Size be During the Forecast Period?

Get the Intranet Software Market Size Forecast by Downloading the Report Sample

 

Intranet Software Market: Key Drivers, Trends, and Challenges

The rising adoption of cloud computing services is notably driving the market growth, although factors such as data privacy and security risk in cloud-based services may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the intranet software industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Intranet Software Market Driver

The rising adoption of cloud computing services is one of the key drivers supporting the market's growth. Cloud solutions enable the deployment of applications without the need for provisioning hosting capabilities. This helps save the costs incurred on buying, upgrading, and managing the underlying hardware and software. Also, cloud providers offer additional capabilities, such as storage, central processing unit (CPU), memory, and communication lines, much faster and possibly at a lower cost. This provides flexibility in scaling up or down. Thus, organizations can eliminate the need to build IT infrastructure as well as the overall costs involved. Hence, the increasing adoption of cloud computing by SMEs will drive the growth of the market during the forecast period.

Key Intranet Software Market Trend

Increased adoption of the bring-your-own-device (BYOD) policy is one of the key market trends contributing to market growth. Enterprise mobility has gained ground in the corporate world in response to employee preferences to use their own smartphones, tablets, and portable computers at work. The BYOD approach demands specific management and IT service delivery frameworks to guarantee electronically secure and productive work environments. The major focus of companies is to provide the right mobile devices to their employees. Thus, the implementation of the BYOD policy is an emerging trend among various enterprises globally. 

Key Intranet Software Market Challenge

Data privacy and security risk in cloud-based services is one of the factors impeding market growth. Cloud-powered technologies provide the service provider with access to all the end-users business data. However, as a public service, security is a challenge for cloud service providers. The ease of procuring and accessing cloud services also gives users the ability to scan, identify, and exploit any loopholes and vulnerabilities in a system. In a multi-tenant cloud architecture, where multiple users are hosted on the same server, a hacker might try to break into the data of other users hosted and stored on the same server. Such factors are expected to hamper the adoption of cloud-based intranet software in the market during the forecast period.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global intranet software market as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.

Who are the Major Intranet Software Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Akumina Inc.
  • Aurea Inc
  • Collab Hub
  • Contentformula
  • Creative Social Intranet
  • DevFacto FZ LLC
  • Easysite
  • eXo Platform SAS
  • HyperOffice
  • Involv
  • Microsoft Corp.
  • Powell Software
  • Speakap Inc
  • The Attollo Group Ltd
  • Wetransfer Inc.
  • Withum Smith+Brown

 

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • microsoft.com - The company offers intranet software such as Microsoft Teams.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The report market contains comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.

Intranet Software Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the intranet software market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Intranet Software Market?

Get a glance at the market share of various regions by Requesting a PDF Sample now!

36% of the market’s growth will originate from North America during the forecast period. The US is the key market for the market in North America. Market growth in this region will be slower than the growth of the market in APAC and Europe.

The integration of cloud-based services will facilitate the market's growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 had a devastating effect on the North American economy and SMEs. However, the pandemic also made companies realize the need for cloud-based solutions, as retail companies, enterprises, and consumers in North America are shifting toward using cloud-based solutions. Such factors are expected to increase the demand for intranet software, which, in turn, will drive the growth of the regional market in focus during the forecast period.

What are the Revenue-generating Deployment Segments in the Intranet Software Market?

To gain insights on the market contribution of various segments Request a PDF Sample

The market share growth in the on-premise segment will be significant during the forecast period. Companies in the BFSI, telecom, retailers and e-commerce sectors deal with critical data. They prefer on-premises intranet software due to certain regulations binding them by law. For example, the BFSI sector is at high risk of terrorism and cyber threats, which require high-end security services, and many BFSI companies, such as commercial banks, insurance companies, non-banking financial companies, and cooperatives, are using on-premises intranet software. Such factors will propel the growth of the on-premises segment of the market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Intranet Software Market Scope

Report Coverage

Details

Page number

131

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 14.12%

Market growth 2022-2026

$15.42 billion

Market structure

Fragmented

YoY growth (%)

13.98

Regional analysis

North America, Europe, APAC, the Middle East and Africa, and South America

Performing market contribution

North America at 36%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Akumina Inc., Aurea Inc, Collab Hub, Contentformula, Creative Social Intranet, DevFacto FZ LLC, Easysite, eXo Platform SAS, HyperOffice, Involv, Microsoft Corp., Powell Software, Speakap Inc, The Attollo Group Ltd, Wetransfer Inc., and Withum Smith+Brown

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request PDF sample

What are the Key Data Covered in this Intranet Software Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive market growth during the next five years
  • Precise estimation of the market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behaviour
  • The growth of the intranet software industry across North America, Europe, APAC, the Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Deployment

    • 5.1 Market segments
      • Exhibit 25: Chart on Deployment - Market share 2021-2026 (%)
      • Exhibit 26: Data Table on Deployment - Market share 2021-2026 (%)
    • 5.2 Comparison by Deployment
      • Exhibit 27: Chart on Comparison by Deployment
      • Exhibit 28: Data Table on Comparison by Deployment
    • 5.3 On-premise - Market size and forecast 2021-2026
      • Exhibit 29: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 31: Chart on On-premise - Year-over-year growth 2021-2026 (%)
      • Exhibit 32: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
    • 5.4 Cloud-based - Market size and forecast 2021-2026
      • Exhibit 33: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 35: Chart on Cloud-based - Year-over-year growth 2021-2026 (%)
      • Exhibit 36: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Deployment
      • Exhibit 37: Market opportunity by Deployment ($ million)

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 38: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 39: Data Table on Application - Market share 2021-2026 (%)
    • 6.2 Comparison by Application
      • Exhibit 40: Chart on Comparison by Application
      • Exhibit 41: Data Table on Comparison by Application
    • 6.3 BFSI - Market size and forecast 2021-2026
      • Exhibit 42: Chart on BFSI - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on BFSI - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on BFSI - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on BFSI - Year-over-year growth 2021-2026 (%)
    • 6.4 Telecom - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Telecom - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Telecom - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Telecom - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Telecom - Year-over-year growth 2021-2026 (%)
    • 6.5 Retail and e-commerce - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Retail and e-commerce - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Retail and e-commerce - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Retail and e-commerce - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Retail and e-commerce - Year-over-year growth 2021-2026 (%)
    • 6.6 Others - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 6.7 Market opportunity by Application
      • Exhibit 58: Market opportunity by Application ($ million)

    7 Customer Landscape

    • 7.1 Customer landscape overview
      • Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 60: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 61: Data Table on Market share by geography 2021-2026 (%)
    • 8.2 Geographic comparison
      • Exhibit 62: Chart on Geographic comparison
      • Exhibit 63: Data Table on Geographic comparison
    • 8.3 North America - Market size and forecast 2021-2026
      • Exhibit 64: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 65: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 66: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 67: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 8.4 Europe - Market size and forecast 2021-2026
      • Exhibit 68: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 69: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 70: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 71: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 8.5 APAC - Market size and forecast 2021-2026
      • Exhibit 72: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 73: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 74: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 75: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 8.6 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 76: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 77: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 78: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 79: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 8.7 South America - Market size and forecast 2021-2026
      • Exhibit 80: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 81: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 82: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 83: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 8.8 US - Market size and forecast 2021-2026
      • Exhibit 84: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 85: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 86: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 87: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 8.9 China - Market size and forecast 2021-2026
      • Exhibit 88: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 89: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 90: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 91: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 8.10 Japan - Market size and forecast 2021-2026
      • Exhibit 92: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 93: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 94: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 95: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 8.11 UK - Market size and forecast 2021-2026
      • Exhibit 96: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 97: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 98: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 99: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 8.12 Germany - Market size and forecast 2021-2026
      • Exhibit 100: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 101: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 102: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 103: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 8.13 Market opportunity by geography
      • Exhibit 104: Market opportunity by geography ($ million)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2021 and 2026
        • 9.4 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 10.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 10.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 11.3 Aurea Inc
              • Exhibit 111: Aurea Inc - Overview
              • Exhibit 112: Aurea Inc - Business segments
              • Exhibit 113: Aurea Inc - Key offerings
              • Exhibit 114: Aurea Inc - Segment focus
            • 11.4 Collab Hub
              • Exhibit 115: Collab Hub - Overview
              • Exhibit 116: Collab Hub - Product / Service
              • Exhibit 117: Collab Hub - Key offerings
            • 11.5 Contentformula
              • Exhibit 118: Contentformula - Overview
              • Exhibit 119: Contentformula - Product / Service
              • Exhibit 120: Contentformula - Key offerings
            • 11.6 Creative Social Intranet
              • Exhibit 121: Creative Social Intranet - Overview
              • Exhibit 122: Creative Social Intranet - Product / Service
              • Exhibit 123: Creative Social Intranet - Key offerings
            • 11.7 Easysite
              • Exhibit 124: Easysite - Overview
              • Exhibit 125: Easysite - Product / Service
              • Exhibit 126: Easysite - Key offerings
            • 11.8 eXo Platform SAS
              • Exhibit 127: eXo Platform SAS - Overview
              • Exhibit 128: eXo Platform SAS - Product / Service
              • Exhibit 129: eXo Platform SAS - Key offerings
            • 11.9 HyperOffice
              • Exhibit 130: HyperOffice - Overview
              • Exhibit 131: HyperOffice - Product / Service
              • Exhibit 132: HyperOffice - Key offerings
            • 11.10 Microsoft Corp.
              • Exhibit 133: Microsoft Corp. - Overview
              • Exhibit 134: Microsoft Corp. - Business segments
              • Exhibit 135: Microsoft Corp. - Key news
              • Exhibit 136: Microsoft Corp. - Key offerings
              • Exhibit 137: Microsoft Corp. - Segment focus
            • 11.11 Speakap Inc
              • Exhibit 138: Speakap Inc - Overview
              • Exhibit 139: Speakap Inc - Product / Service
              • Exhibit 140: Speakap Inc - Key offerings
            • 11.12 Wetransfer Inc.
              • Exhibit 141: Wetransfer Inc. - Overview
              • Exhibit 142: Wetransfer Inc. - Product / Service
              • Exhibit 143: Wetransfer Inc. - Key offerings

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Inclusions and exclusions checklist
                • Exhibit 144: Inclusions checklist
                • Exhibit 145: Exclusions checklist
              • 12.3 Currency conversion rates for US$
                • Exhibit 146: Currency conversion rates for US$
              • 12.4 Research methodology
                • Exhibit 147: Research methodology
                • Exhibit 148: Validation techniques employed for market sizing
                • Exhibit 149: Information sources
              • 12.5 List of abbreviations
                • Exhibit 150: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

              PURCHASE FULL REPORT OF

              intranet software market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

              Why should you prefer Technavio's market insights report?

              • Off-the-shelf research reports
              • Reports can be tailored to meet the customer's needs
              • Trusted by more than 100 fortune 500 organizations
              • Information about the market's key drivers, trends, and challenges
              • Parent market analysis
              • Every week, 50,000 people visit our subscription platform
              • Detailed vendors report with competitive landscape
              • Covid-19 impact and recovery analysis
              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis