North America Invisible Orthodontics Market by End-user and Product - Forecast and Analysis 2023-2027

North America Invisible Orthodontics Market Forecast 2023-2027

The North America invisible orthodontics market size is estimated to grow by USD 2.14 billion at a CAGR of 18.4% between 2022 and 2027. 

Market players are focusing on expanding their product portfolio by launching technologically advanced products. They are also launching technology and software in the market that can improve the outcome of orthodontic treatment. The existence of an appropriate regulatory process in North America helps companies to strengthen their market presence in the region. For instance, in July 2021, 3M Co. (3M Oral Care) introduced Clarity Aligners Flex + Force. It is a new aligner system that allows orthodontists to choose from two unique aligner materials in one treatment design and gives patients a customized treatment experience.  Thus, such factors will drive market expansion during the forecast period. 

What will be the Size of the Market During the Forecast Period?

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Segmentation by End-user, Product, and Geography Analysis

End-user Analysis 

The market share by the dental and orthodontic clinics segment will be significant during the forecast period.  Dental clinics are experiencing increased adoption due to personalized treatment and collaboration with private insurance providers, like Aetna Inc. and Sun Life Assurance Company of Canada, offering orthodontic coverage.

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The dental and orthodontic clinics segment was valued at USD 496.29 million in 2018. Direct-to-consumer strategies and partnerships with manufacturers enhance clinic visibility. These clinics offer various services, including general dentistry, orthodontics, and oral surgeries, often providing discounts for uninsured patients. Specialized clinics like Simply Dental and Orthodontics offer treatments like Invisalign and conduct free orthodontic assessments, fostering orthodontic service adoption.

Product Analysis

Clear aligners are transparent plastic orthodontic devices that gradually align teeth, offering comfort and easy removal for increased patient compliance. They replace traditional metal braces, treating mild-to-moderate dental issues like crowding or spacing. Digitization, including CAD software and 3D printing, allows for customized aligners, enhancing efficiency and development speed. Vendors invest in R&D for advanced aligner systems, like ClearCorrect's sagittal first/motion 3D technology, to expedite treatment and improve patient experience, thus driving market growth.

Ceramic braces, featuring clear or tooth-colored brackets, are popular for discreet teeth straightening and bite correction, offering less discomfort compared to metallic braces. Despite concerns like debonding risks and higher costs, their aesthetic appeal drives adoption, especially among the young. However, challenges like enamel fracture risk and gum sensitivity may hinder growth in North America. Nonetheless, increasing patient compliance creates opportunities for vendors to expand their ceramic braces portfolio.

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Key Market Players 

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• 3M Co.: The company offers invisible orthodontics such as 3M Clarity aligners flex and 3M Clarity aligners force.

Align Technology Inc., AlignerCo, American Orthodontics, Aso International Co. Ltd., Candid Care Co., DENTAURUM GmbH and Co. KG, Dentsply Sirona Inc., DynaFlex, Envista Holdings Corp., G and H Orthodontics, Great Lakes Dental Technologies Ltd., Henry Schein Inc., Institut Straumann AG, King Orthodontics, Retainer Club Inc., Risas Dental and Braces, SmileDirectClub Inc., TP Orthodontics Inc., and Ultradent Products Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Dynamics and Customer Landscape

In the burgeoning invisible orthodontics market, innovations like CAD-CAM technology revolutionize dentistry, offering discreet alternatives to traditional metal appliances. Endorsed by reputable organizations like the American Dental Association and the American Association of Orthodontics, clear aligners gain traction. Research published in journals like the International Journal of Advanced Research and the International Journal of Dental Clinics supports their efficacy. Recognizing the importance of oral health, the World Health Organization collaborates with the International Agency for Research on Cancer to promote advancements in invisible orthodontics for global dental wellness. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Drivers

An increasing number of dental conditions is the key factor driving the market. Periodontitis, characterized by gum infections and bone inflammation, results in tooth support loss, causing misalignment and creating a demand for orthodontic care, especially invisible orthodontics. Rising oral disease prevalence in children and adults, including cavities from sugar-rich diets, exacerbates orthodontic needs. Further, Metal appliances remain a common choice in orthodontics for adolescents, with advancements such as aesthetic brackets and teledentistry, including options like the Angel Aligner, offering innovative solutions for managing dental diseases and promoting oral health.

Additionally, The orthodontics association collaborates with organizations like the NCBI (National Center for Biotechnology Information) to advance telemedicine practices, as demonstrated by Parkwood Dental's adoption of LightForce orthodontics technology, supported by recent Series D funding, reflecting a commitment to innovation and patient care in the field. Besides, malocclusion, often seen in cleft palate patients, and jaw tumors further disrupt teeth alignment, causing discomfort and potentially leading to periodontal diseases. Orthodontic interventions, including surgery, alleviate strain on teeth and jaws, reducing pain and restoring alignment, reflecting a promising growth of the market during the forecast period.

Significant Trends

An increase in strategic partnerships is one of the primary market trends. Market players are implementing different strategies to expand their product portfolios. They are undergoing different business strategies, such as mergers and acquisitions (M&A), to increase their market presence and sales of orthodontic product ranges. Vendors are also increasingly collaborating with other companies and research institutions to develop new technologies, enhance their product offerings, and expand their distribution networks.

For instance, in June 2021, Dentsply Sirona announced the acquisition of all the assets of Propel Orthodontics, which is an innovator, manufacturer, and worldwide seller of orthodontic devices. The acquisition was expected to support Dentsply Sirona in strengthening its position in the growing clear aligner. Moreover, the collaborations and tie-ups of vendors with dental clinics and practitioners to promote their education and practice for the utilization of new techniques by conducting exhibitions, conferences, and webinars are expected to support market growth during the forecast period.

Major Challenges

Complications associated with orthodontics is the major challenge that affects market expansion. During the orthodontic treatment procedure, several enamel changes occur, such as loss of enamel during bonding and debonding procedures, as well as discoloration of enamel, which decreases the strength of the teeth. Also, the procedure is reported to result in severe root resorption, which leads to root shortening, decreasing the ability of the tooth to endure the forces present during oral function performance and early tooth loss. Also, due to the presence of braces, such as ceramic braces and lingual braces, patients need to take extra care to maintain oral hygiene.

Additionally, the need for retainers after the removal of braces increases patient compliance. If the retainers are not used as per the instructions of the orthodontist, the risk of relapse increases the misalignment of the teeth, which extends the application of braces. Also, the risk of fusion of the tooth root to the bone affects the movement of the tooth and proper alignment of the teeth and bite. Besides, allergic reactions, soft tissue injuries, and canker sores are some of the other common complications associated with the use of different types of braces and wires, which may affect market expansion during the forecast period. 

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Key Market Customer Landscape

Market forecasting includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

 Customer Landscape

Segment Overview

The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Deployment Outlook
  • Dental and orthodontic clinics
  • Hospitals

• Application Outlook
  • Clear aligners
  • Ceramic braces
  • Lingual braces

Market Analyst Overview:

The market exhibits robust growth, reflected in the Compound Annual Growth Rate (CAGR) and supported by organizations like WHO (world health organization). Companies such as SCHEU DENTAL GmbH and Envista Holdings Corporation offer innovative solutions embraced by General Dentists and Orthodontists worldwide. Brands like Invisalign Assist and Smile Doctors lead the global orthodontics market, addressing concerns like dental crowding and malocclusions. Utilizing computer-aided design technology, they cater to young people seeking discreet solutions, contributing to lifestyle changes, and promoting affordability. Despite challenges like gum disease, the clear aligners segment thrives, buoyed by advancements in cosmetic and restorative dentistry.

Additionally, the market experiences growth with the aid of orthodontic support from clinics like Dillehay Orthodontics and Becher & Gil Orthodontics. Companies such as Henry Schein Orthodontics provide essential solutions, while platforms like Canalyst and Dental Elf offer valuable insights. National Library of Medicine aids in research, supporting advancements in tooth ailment techniques. Emerging trends include dental tourism, with destinations like Poland attracting patients. Gentle Dental Implant & Cosmetic Centre and Curaeos Clinics contribute to the market's expansion, promoting invisible orthodontics for enhanced dental aesthetics. 

Market Scope
Report Coverage	Details
Page number	147
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 18.4%
Market growth 2023-2027	USD 2.14 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	18.15
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	3M Co., Align Technology Inc., AlignerCo, American Orthodontics, Aso International Co. Ltd., Candid Care Co., DENTAURUM GmbH and Co. KG, Dentsply Sirona Inc., DynaFlex, Envista Holdings Corp., G and H Orthodontics, Great Lakes Dental Technologies Ltd., Henry Schein Inc., Institut Straumann AG, King Orthodontics, Retainer Club Inc., Risas Dental and Braces, SmileDirectClub Inc., TP Orthodontics Inc., and Ultradent Products Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the between 2023 and 2027
• Precise estimation of the size of the size and its contribution to the market in focus on the parent market
• Detailed analysis of customer landscape covering Diver of price sensitivity, Adoption of the lifecycle, and key purchase criteria 
• Companies landscape comparing criticality of inputs and factors of differentiation
• Exclusive Matrix on companies' position and classification
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across North America
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of companies

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