Japan Pilates Equipment Market by Product, Application, and Distribution Channel Forecast and Analysis - 2023 - 2027

The pilates equipment market in Japan is estimated to grow at a CAGR of 9.22% between 2022 and 2027. The pilates equipment market size in Japan is forecast to increase by USD 11,465.46 thousand. The growth of the market depends on several factors, including the growing geriatric population, growing demand for home fitness equipment, and increasing awareness of the benefits of Pilates.

This pilates equipment market in Japan report extensively covers market segmentation by product (pilates machines, pilates mats, pilates rings, pilates balls, and others), application (commercial and residential), and distribution channel (offline and online). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Pilates Equipment Market in Japan During the Forecast Period?

To learn more about this report, View Report Sample

Pilates Equipment Market in Japan: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing geriatric population is notably driving the market growth, although factors such as the rising popularity of other forms of fitness formats may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Pilates Equipment Market Driver in Japan

The growing geriatric population is notably driving the Japan Pilates Equipment Market growth. Japan is also known to have one of the largest elderly populations in the world, and this demographic change has increased the demand for Pilates equipment among this age group. According to the World Bank Group, Japan's population aged 65 and over (as a percentage of the total population) was 27% in 2015 but will rise to 30% in 2021. By 2030, one in three people will be over the age of 65, and one in five will be over the age of 75. With increasing age, the need to maintain flexibility and strength increases to support healthy aging. Many older adults appreciate gentle, stress-free Pilates, which is suitable for physical restrictions. People over the age of 65 are increasingly looking for ways to stay active and healthy. With increasing age, the risk of developing different health problems increases, which limits mobility and flexibility, and Pilates machines can help improve flexibility and mobility. Japan's aging population, therefore, presents a huge opportunity for the Japanese Pilates equipment market.

Additionally, the Japanese government has made efforts to promote healthy aging. The Japanese government has launched the Healthy Japan 21 Program, which aims to promote healthy aging and reduce the medical costs of the elderly. Pilates machines can play an important role in these efforts by helping older people maintain their physical health and preventing-related health problems. As a result, the Pilates equipment market is growing in Japan as more seniors want to invest in exercise equipment that helps them age gracefully while maintaining health and fitness. Hence, the rapidly aging population is one of the major growth drivers boosting the growth of the Japan Pilates Equipment market during the forecast period. 

Significant Pilates Equipment Market Trends in Japan

The growing adoption of clinical Pilates is a key trend influencing the Japan Pilates Equipment Market growth. Pilates equipment is in high demand in medical settings, especially by physiotherapists in clinics, for rehabilitation and postural correction of injured people. Certain vendors operating in the Japanese Pilates equipment market offer specialty Pilates equipment, such as the Clinical Reformer and Clinical Cadillac, along with other Pilates equipment and accessories for Pilates training in clinical settings. For example, Balanced Body Kliniken offers clinical Pilates reformers to facilitate safe and rapid rehabilitation for people with orthopedic, neurological, and chronic pain conditions. The increasing number of new product launches and workshops on how to operate recreational Pilates equipment conducted by various Pilates equipment manufacturers continue to drive the demand for clinical Pilates in the market.

In addition, the Japanese health industry also plays an important role in the spread of clinical Pilates. Many medical professionals recognize the benefits of clinical Pilates in promoting rehabilitation, pain relief, and injury prevention. For this reason, clinical Pilates is now used by physiotherapists, chiropractors, and others. The demand for clinical Pilates in Japan has also led to an increase in the number of Pilates studios and teachers nationwide. More and more Japanese are using Pilates for fitness and rehabilitation purposes. Hence the demand for Pilates equipment is expected to rise continuously, boosting the growth of the Japan Pilates Equipment Market during the forecast period.  

Major Pilates Equipment Market Challenge in Japan

The rising popularity of other forms of fitness formats is challenging the Japan Pilates Equipment Market growth. Fitness products and equipment, including Pilates equipment, face significant competition from other fitness activities such as yoga and different cardio activities such as aerobics, walking, jogging, cycling,  skipping, dancing, trekking, hiking, and swimming. These activities come with various benefits. Yoga helps in relaxing the mind and provides a fair amount of stretching, which helps in burning calories and toning muscles. Along with this, the twist, stretch, and fold poses in yoga also help strengthen the digestive and circulatory systems.

Consumers also prefer other types of strength equipment, such as the squat, bench press, overhead press, and many more, which engage multiple muscle groups and provide a comprehensive, total body workout. Additionally, compared to Pilates equipment, these alternative forms have lower initial and operating costs, both in terms of equipment acquisition and maintenance. It also has a wider reach in terms of awareness compared to Pilates programs in both developed and developing countries. Therefore, the presence of alternative fitness equipment will challenge the growth of the Japan Pilates Equipment Market during the forecast period.  

Key Pilates Equipment Market Customer Landscape in Japan

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Pilates Equipment Market in Japan Customer Landscape

Who are the Major Pilates Equipment Market Vendors in Japan?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Balanced Body Inc: The company offers different types of Pilates equipment, such as Pilamingo Pilates Reformer and along with that it also offers a wide range of fitness equipment such as Reformers, props, hand weights, chairs, etc.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Corefirst
• Decathlon SA
• Intopilates Co. Ltd.
• J.S. Haverly Ltd.
• Japan Conditioning Academy
• Mad Dogg Athletics Inc.
• Merrithew International Inc.
• SALT and HONEY
• Stamina Products Inc.
• URBNFit
• Apexline Inc.
• Gaia Inc.
• Gratz Industries LLC
• Oak Mountain Products LLC

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Pilates Equipment Market in Japan?

The market share growth by the pilates machines segment will be significant during the forecast period. The pilates machines segment is expected to rise at a considerable rate during the forecast period. Cadillac, Reformer, Pilates Tower, and Trapeze are the most commonly used Pilates machines. Apart from that, Pilates chairs and other products are also available in the market. The increasing adoption of Reformers and Cadillacs in healthcare facilities such as clinics and gyms for therapeutic purposes and rehabilitation of injuries led to market growth. Increased product innovation and growing interest in using eco-friendly materials in the manufacturing of pilates machines also contribute to the growth of the segment in the market. 

Get a glance at the market contribution of various segments View the PDF Sample

The pilates machines segment was valued at USD 9,177.41 thousand in 2017 and continued to grow until 2021. Traditionally, Pilates machines were commonly made of amber and natural bamboo. However, as the number of technologically advanced equipment increases, suppliers are choosing more modern and lighter materials to manufacture their Pilates equipment. Emphasis has been placed on the use of nano-materials, along with lightweight materials. Product innovation, increasing demand for lightweight and eco-friendly materials, and increasing adoption of Pilates equipment in Japan are expected to drive the growth of this segment during the forecast period. 

Segment Overview

The pilates equipment market report in Japan forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook (USD Thousand, 2017 - 2027)
  • Pilates machines
  • Pilates mats
  • Pilates rings
  • Pilates balls
  • Others

• Application Outlook (USD Thousand, 2017 - 2027)
  • Commercial
  • Residential
• Distribution Channel Outlook (USD Thousand, 2017 - 2027)
  • Offline
  • Online

Parent Market Analysis

Technavio classifies the Japanese pilates equipment market as part of the global leisure products market within the global household durables market. The parent global leisure products market includes a variety of categories such as sporting goods, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer games. Technavio calculates the global leisure products market size based on the combined revenue generated by manufacturers of household durable goods such as home appliances, home textiles, home construction products, home appliances, household goods and specialty products, and leisure products.

Pilates Equipment Market In Japan Scope
Report Coverage	Details
Page number	142
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 9.22%
Market growth 2023-2027	USD 11465.46 th
Market structure	Fragmented
YoY growth 2022-2023(%)	8.7
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Balanced Body Inc., Corefirst, Decathlon SA, Intopilates Co. Ltd., J.S. Haverly Ltd., Japan Conditioning Academy, Mad Dogg Athletics Inc., Merrithew International Inc., SALT and HONEY, Stamina Products Inc., URBNFit, Apexline Inc., Gaia Inc., Gratz Industries LLC, and Oak Mountain Products LLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

View the PDF sample

What are the Key Data Covered in this Pilates Equipment Market in Japan Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the Pilates Equipment Market in Japan between 2023 and 2027
• Precise estimation of the size of the pilates equipment market size in Japan and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market  across Japan
• Thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the pilates equipment market vendors in Japan

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch