K-12 Blended E-Learning Market by Product, Application, and Geography - Forecast and Analysis 2023-2027

The K-12 blended e-learning market is estimated to grow at a CAGR of 17.55% between 2022 and 2027. The size of the market is forecast to increase by USD 2,4941.2 million. The growth of the market depends on several factors, including the need for a cost-effective teaching model, the need for SCORM-compliant content, and the need for effective content development technology.

This report extensively covers market segmentation by product (hardware, content, system, solutions, and others), application (pre-primary school, primary school, middle school, and high school), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

 What will the Size of the K-12 Blended E-Learning Market be During the Forecast Period?

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K-12 Blended E-Learning Market: Key Drivers, Trends, Challenges, and Customer Landscape

The need for a cost-effective teaching model is notably driving the K-12 blended e-learning market growth, although factors such as an increase in the availability of open-source learning content may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the market's key drivers, trends, and challenges. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.   

Key K-12 Blended E-Learning Market Driver

The need for a cost-effective teaching model is notably driving the K-12 blended e-learning market growth. The blended e-learning approach provides substantial cost savings to learners and educational institutions. In countries like the US, the emergence of virtual schools is helping students manage their learning costs, as content is available significantly in the digital format, which can be regenerated. For institutions, apart from the upfront costs, the intangible benefits are high as faculty can automate administrative tasks and focus on the personalized learning of students. The e-learning model also benefits teachers and trainers as it enables them to reach out and deliver knowledge to a wider audience. The introduction of cloud-based LMS further reduces the cost of creating, managing, storing, and delivering the content to learners, who can access it from their own devices at their convenience. Educators can also access small modules of specific content from various sources in classroom sessions. This reduces the dependence on large publishers and helps the faculty create and manage diversified and interactive content for the K-12 segment. The cost efficiencies that vendors can achieve and the growing number of affordable online courses that customers can access will further fuel the market's growth.

Key K-12 Blended E-Learning Market Trend

The emergence of learning via mobile devices is the primary trend driving the K-12 blended e-learning market growth. The increased adoption of smartphones and tablet devices across several educational institutions enables personalized and flexible learning. Mobile devices are used not just for content absorption but also for attending lectures, receiving alerts and updates, and other educational activities, resulting in their rising importance among all the stakeholders in the education industry. The increasing awareness about the uses of mobile devices such as smartphones, tablets, and wearable devices and the growing number of tech-savvy students have resulted in the mainstreaming of mobile devices in the education services market. A blended e-learning approach consists of online and offline learning. In order to learn online, students need to have access to the content via their mobile devices. Hence, mobile devices form a fundamental part of the blended e-learning process.  As learners are using mobile devices to gain access to e-learning materials, many vendors are focusing on developing online learning content that can be accessed through mobile devices. Many vendors, such as Promethean, manufacture their own interactive devices and the content specific to those devices.

Key K-12 Blended E-Learning Market Challenge

An increase in the availability of open-source learning content is the major challenge hindering the K-12 blended e-learning market growth. Blended e-learning requires online study materials and related services to support the online platform. With the increase in the number of open-source solutions, vendors operating in the blended e-learning environment face a great threat from education solutions such as MOOCs, which are becoming popular by offering several benefits. Massive open online courses (MOOCs) differ from the traditional way of offering, as they charge a one-time fee or provide content on a subscription basis. These open-source solutions allow an unlimited number of users to enroll free of charge. There are many vendors, such as Khan Academy and Byju's, which provide free courses to K-12 students in various subjects, including math, biology, and physics. These courses can be accessed via any mobile device, such as a smartphone, tablet, or laptop. They are in high demand from students who want to gain knowledge and engage in knowledge-development activities. Vendors such as edx and Coursera offer courses free of cost or for a small fee of a few dollars. In addition, MOOCs are holistic in nature, covering broad aspects of subjects. Therefore, for certain online courses, users prefer to enroll in the relevant open-source course and access freely downloadable online publications rather than going for a paid version of the same.

Key K-12 Blended E-Learning Market Customer Landscape

Our analysis of the life cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.

Global K-12 Blended E-Learning Market Customer Landscape

Who are the Major K-12 Blended E-Learning Market Vendors?                                    

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market

Vedantu Innovations - The company's key offerings include K 12 blended e-learning such as quality hands-on and online curricula provided directly into the homes of students. Under its Unified Segment, the company offers various online tutoring services, such as Math + Science One Year Course, JEE (Main & Advanced), Regular Tuitions, and NEET coaching. The company also offers one-on-one classes with a personal teacher for those students studying the syllabus of CBSE, ICSE, IGCSE, IB, and State Board.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :

• Apollo Asset Management Inc.
• Articulate Global Inc.
• Cisco Systems Inc.
• Coursera Inc.
• D2L Corp.
• Docebo Inc.
• Educomp Solutions Ltd.
• edX LLC
• Ellucian Co. LP
• Houghton Mifflin Harcourt Co.
• Instructure Holdings Inc.
• Pearson Plc
• PowerSchool Holdings Inc.
• Providence Equity Partners LLC
• Scholastic Corp.
• Stride Inc.
• Toppr Technologies Pvt. Ltd.
• Vedantu Innovations Pvt. Ltd.
• Promethean Ltd.
• Samsung Electronics Co. Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the K-12 Blended E-Learning Market?

The market share growth by the hardware segment will be significant during the forecast period. In a blended e-learning scenario, fundamental hardware requirements are laptops, tablets, IWBs, and LCS. Vendors such as Samsung Electronics Co. Ltd. (Samsung Electronics), Educomp Solutions Ltd. (Educomp Solutions), and Providence Equity Partners LLC (Providence Equity Partners) provide content for most of these devices. These hardware devices are affordable, which facilitates flexible access to content. When incorporating hardware devices, schools need to consider various issues relating to the quality, price, and reliability of the hardware, along with service and replacement plans. Traditionally, classrooms incorporate the use of blackboards and personal computers to impart knowledge. However, with the current shift from traditional classrooms to a blended learning approach, the hardware required for the successful implementation of blended learning has also evolved. With the emergence of mobile learning, many barriers to the successful implementation of blended e-learning have disappeared. Vendors in the global K-12 blended e-learning market offer interactive digital displays for classroom learning, which allow all the topics covered during learning sessions to be recorded.

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The hardware segment showed a gradual increase in market share with USD 7,754.46 million in 2017 and continued to grow by 2021. Schools are increasingly adopting the concept of BYOD, which allows students to access online content using mobile devices such as smartphones, tablets, and laptops, especially in the higher secondary segment of the global K-12 blended e-learning market. These technologies have become commonplace and are used to enhance the teaching and learning experience. Another recent factor that is driving the growth of the market segment is the use of wearable devices. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.

Which are the Key Regions for K-12 Blended E-Learning Market?

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North America is projected to contribute 36% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

North America is a favorable market for blended learning. This development is mainly facilitated by two factors that drive institutions to implement a robust digital infrastructure. Students in this region are tech-savvy, given their high exposure to new gadgets and technologies. In addition, the US government frequently updates the education technology plan to include new elements such as AR, VR, and game-based learning in the learning process. This allows institutions to implement learning frameworks such as flipped classrooms and blended learning. These factors have opened up numerous opportunities for the providers of LMS, learning content management systems (LCMS), and other software solutions to develop applications specific to K-12 academic requirements, further catering to the growth of the market.

The outbreak of COVID-19 in 2020 significantly changed the fundamentals of the e-learning market in North America, including customer behavior, business revenues, and numerous aspects of educational operations. However, with increased vaccination drives across the region, schools reopened in 2021. The number of virtual training materials and online courses has now increased in traditional education. With online training, the teacher and student can customize their own learning and create a schedule that works for everyone, which increases flexibility. All educational institutions shifted to online classes, which moved them toward e-learning. Furthermore, some school districts in the US are forming unique partnerships, like the one between The Los Angeles Unified School District and PBS SoCal/KCET to offer local students educational broadcasts, with separate channels focused on different age groups and a range of digital options. Physical presence in the classroom is not mandatory owing to the spread of the Internet and new technologies. Therefore, the regional market witnessed moderate growth in 2020, which is expected to grow further during the forecast period.

Parent Market Analysis

Technavio categorizes the global K-12 blended e-learning market as a part of the global education services market. The parent global education services market covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Segment Overview

Our report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by product, application, and region.

• Product Outlook (USD Million, 2017 - 2027)
  • Hardware
  • Content
  • System
  • Solutions
  • Others

• Application Outlook (USD Million, 2017 - 2027)
  • Pre-primary school
  • Primary school
  • Middle school
  • High school

• Region Outlook (USD Million, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

K-12 Blended E-Learning Market Scope
Report Coverage	Details
Page number	173
Base year	2022
Historical year	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 17.55%
Market growth 2023-2027	USD 2,4941.2 million
Market structure	Fragmented
YoY growth (%)	11.28
Regional analysis	North America, APAC, Europe, South America, and the Middle East and Africa
Performing market contribution	North America at 36%
Key consumer countries	US, Canada, China, Japan, and UK
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Apollo Asset Management Inc., Articulate Global Inc., Cisco Systems Inc., Coursera Inc., D2L Corp., Docebo Inc., Educomp Solutions Ltd., edX LLC, Ellucian Co. LP, Houghton Mifflin Harcourt Co., Instructure Holdings Inc., Pearson Plc, PowerSchool Holdings Inc., Providence Equity Partners LLC, Scholastic Corp., Stride Inc., Toppr Technologies Pvt. Ltd., Vedantu Innovations Pvt. Ltd., Promethean Ltd., and Samsung Electronics Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this K-12 Blended E-Learning Market Report?

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will drive the growth of the K-12 blended e-learning market between 2023 and 2027
• Precise estimation of the size of the K-12 blended e-learning market size and its contribution to the parent market.
• Accurate predictions about  upcoming trends and changes in consumer behavior
• Growth of the K-12 blended e-learning industry across North America, APAC, Europe, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive details of factors that will challenge the growth of K-12 blended e-learning market vendors

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