Thailand - K-12 Education Market by Class Type and Type - Forecast and Analysis 2024-2028

Published: Dec 2023 Pages: 117 SKU: IRTNTR77160

Thailand - K-12 Education Market 2024-2028

The Thailand - K-12 Education Market size is forecast to increase by USD 10.58 billion, at a CAGR of 12.18% between 2023 and 2028.

The report offers extensive research analysis on the Thailand - K-12 Education Market?????, with a categorization based on Class Type, including primary education, secondary education, and pre-primary education. It further segments the market by Type, encompassing traditional education and online education. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

Overview of the Thailand K-12 Education Market

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Key Players in the Thailand K-12 Education Market

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Bangkok Patana School: The company offers K 12 education services such as Primary stage education and Secondary stage education.

The Thailand k-12 education market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Active Internet Technologies LLC
  • Anthology Inc.
  • BenQ Corp.
  • Berkeley International School
  • British International School Phuket
  • Concordian International School
  • Coursera Inc.
  • D2L Corp.
  • Darasamuth Phuket School
  • Harrow School
  • HeadStart International School Phuket
  • International Business Machines Corp.
  • International School Bangkok
  • John Wiley and Sons Inc.
  • KIS International School
  • Microsoft Corp.
  • NIST International School
  • Pearson Plc
  • Ruamrudee International School

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

The Future Outlook and Market Projections by Segmentation

Market Segmentation by Class Type

The primary education segment is estimated to witness significant growth during the forecast period. The primary education segment plays a major role in the Thailand K-12 education market, acting as students' fundamental level. In addition, primary education lays the framework for future academic achievement by emphasizing basic literacy, numeracy, and character development. Furthermore, the Thailand government prioritizes universal primary education, encouraging inclusivity and educational equity.

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The primary education segment was the largest segment and was valued at USD 4.77 billion in 2018. Moreover, government-run private institutions such as BPS, which is an example of institutions that contribute to this sector. In addition, in Thailand, primary education strives to give pupils a solid educational foundation, preparing them for higher-level tasks and promoting lifelong learning in accordance with national development goals. Hence, owing to such factors, the demand for primary education is expected to increase, which, in turn, is expected to drive the growth of the Thailand K-12 education market during the forecast period.

Thailand K-12 Education Market: Growth and Trends 

Our researchers analyzed the data with 2023 as the base year, along with the k-12 education market in Thailand trends and analysis, drivers, and challenges. A holistic Thailand k-12 education market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Thailand K-12 Education Market Growth Driver

One of the key factors driving the Thailand K-12 education market growth is the rising awareness of primary education. The increasing disposable incomes and increasing affordability among parents are other factors that are encouraging higher enrolments. In addition, the competition in the education sector is increasing, hence garnering the attention of parents, educational institutions, and the government in Thailand.

Moreover, this is leading to the setting up of various schools and compelling the governments to allocate part of their national budgets for the sector to ensure the best services in pre-primary, primary, and high schools. In addition, the growing use of advanced technology in the education sector is another factor raising the awareness of governments and parents about education. Hence, such factors are positively impacting the K-12 education market Thailand. Therefore, it is expected to drive the Thailand k-12 education market growth during the forecast period.

Thailand K-12 Education Market Emerging Trends

A key factor shaping the Thailand K-12 education market growth is the rise in the adoption of advanced technologies in educational products. Adaptation to the rapid changes in higher education needs the monitoring and understanding of the domestic and international shifting needs. In addition, Thailand is an early adopter of advanced technologies. Furthermore, advanced technologies such as virtual assistants, AR, and VR have been incorporated into education products.

Moreover, the implementation of such technological advances in higher education has caused the evolution of the e-learning landscape. In addition, virtual assistants are made using AI for personalized learning for students. Furthermore, the AI system adapts to each student's individual learning needs and can target instructions based on the student's strengths and weaknesses. Hence, such factors in the market trends and analysis are positively impacting the K-12 education market in Thailand. Therefore, these market trends are expected to drive the Thailand k-12 education market growth during the forecast period.

Thailand K-12 Education Market Challenges and Opportunities 

High costs involved in setting up schools are one of the key challenges hindering the Thailand K-12 education market growth. The expenses included in setting up and operating schools are very high.  In addition, the fact that Thailand is facing a decline in revenue, which is used for economic development, increases challenges to market growth further. Furthermore, the lack of proper budgetary allocation leads to the inability to enhance the technology and infrastructure in public schools.

Moreover, it generates problems in the development of new public schools. In addition, the setting up of a school requires infrastructure, smart technology such as tablets, laptops, online platforms, educational resources such as books and practical laboratory facilities, and proficient and skilled staff and teachers. Therefore, all these facilities and resources require huge capital investments. Therefore, it is expected to negatively impact the market growth and forecasting of its growth. Hence, such factors are hindering the Thailand k-12 education market growth during the forecast period.

Impact of Customer Landscape

The Thailand k-12 education market growth analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the Thailand k-12 education market research and growth report also include key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

in Thailand  K-12 Education MarketCustomer Landscape

Segment Overview

The Thailand k-12 education market analysis and report forecasts market growth and Market forecasting provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

  • Class Type Outlook
    • Primary education
    • Secondary education
    • Pre-primary education
  • Type Outlook
    • Traditional education
    • Online education

Thailand K-12 Education Market Scope

Report Coverage

Details

Page number

117

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 12.18%

Market Growth 2024-2028

USD 10.58 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

11.86

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Active Internet Technologies LLC, Anthology Inc., Bangkok Patana School, BenQ Corp., Berkeley International School, British International School Phuket, Concordian International School, Coursera Inc., D2L Corp., Darasamuth Phuket School, Harrow School, HeadStart International School Phuket, International Business Machines Corp., International School Bangkok, John Wiley and Sons Inc., KIS International School, Microsoft Corp., NIST International School, Pearson Plc, and Ruamrudee International School

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Thailand K-12 Education Market Report?

  • CAGR of the Thailand k-12 education market forecast
  • Detailed information on factors that will drive the growth of the market between 2023 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • The Thailand k-12 education market  growth and forecasting across Thailand
  • A thorough analysis of the market’s competitive landscape and Thailand k-12 education market growth and trends
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Class Type
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 07: Parent market
    • Exhibit 08: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 09: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 10: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 11: Chart on Thailand - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 12: Data Table on Thailand - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 13: Chart on Thailand: Year-over-year growth 2023-2028 (%)
      • Exhibit 14: Data Table on Thailand: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 K-12 education market in Thailand 2018 - 2022
      • Exhibit 15: Historic Market Size – Data Table on k-12 education market in Thailand 2018 - 2022 ($ billion)
    • 4.2 Class type Segment Analysis 2018 - 2022
      • Exhibit 16: Historic Market Size – Class type Segment 2018 - 2022 ($ billion)
    • 4.3 Type Segment Analysis 2018 - 2022
      • Exhibit 17: Historic Market Size – Type Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 18: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 21: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 22: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 23: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 24: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Class Type

    • 6.1 Market segments
      • Exhibit 25: Chart on Class Type - Market share 2023-2028 (%)
      • Exhibit 26: Data Table on Class Type - Market share 2023-2028 (%)
    • 6.2 Comparison by Class Type
      • Exhibit 27: Chart on Comparison by Class Type
      • Exhibit 28: Data Table on Comparison by Class Type
    • 6.3 Primary education - Market size and forecast 2023-2028
      • Exhibit 29: Chart on Primary education - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 30: Data Table on Primary education - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 31: Chart on Primary education - Year-over-year growth 2023-2028 (%)
      • Exhibit 32: Data Table on Primary education - Year-over-year growth 2023-2028 (%)
    • 6.4 Secondary education - Market size and forecast 2023-2028
      • Exhibit 33: Chart on Secondary education - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 34: Data Table on Secondary education - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Chart on Secondary education - Year-over-year growth 2023-2028 (%)
      • Exhibit 36: Data Table on Secondary education - Year-over-year growth 2023-2028 (%)
    • 6.5 Pre-primary education - Market size and forecast 2023-2028
      • Exhibit 37: Chart on Pre-primary education - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 38: Data Table on Pre-primary education - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Chart on Pre-primary education - Year-over-year growth 2023-2028 (%)
      • Exhibit 40: Data Table on Pre-primary education - Year-over-year growth 2023-2028 (%)
    • 6.6 Market opportunity by Class Type
      • Exhibit 41: Market opportunity by Class Type ($ billion)
      • Exhibit 42: Data Table on Market opportunity by Class Type ($ billion)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 43: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 44: Data Table on Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Type
      • Exhibit 45: Chart on Comparison by Type
      • Exhibit 46: Data Table on Comparison by Type
    • 7.3 Traditional education - Market size and forecast 2023-2028
      • Exhibit 47: Chart on Traditional education - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 48: Data Table on Traditional education - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Chart on Traditional education - Year-over-year growth 2023-2028 (%)
      • Exhibit 50: Data Table on Traditional education - Year-over-year growth 2023-2028 (%)
    • 7.4 Online education - Market size and forecast 2023-2028
      • Exhibit 51: Chart on Online education - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 52: Data Table on Online education - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Chart on Online education - Year-over-year growth 2023-2028 (%)
      • Exhibit 54: Data Table on Online education - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 55: Market opportunity by Type ($ billion)
      • Exhibit 56: Data Table on Market opportunity by Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Impact of drivers and challenges
          • Exhibit 58: Impact of drivers and challenges in 2023 and 2028
        • 9.4 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 59: Overview on Criticality of inputs and Factors of differentiation
            • 10.3 Landscape disruption
              • Exhibit 60: Overview on factors of disruption
            • 10.4 Industry risks
              • Exhibit 61: Impact of key risks on business

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 62: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 63: Matrix on vendor position and classification
            • 11.3 Active Internet Technologies LLC
              • Exhibit 64: Active Internet Technologies LLC - Overview
              • Exhibit 65: Active Internet Technologies LLC - Product / Service
              • Exhibit 66: Active Internet Technologies LLC - Key offerings
            • 11.4 Bangkok Patana School
              • Exhibit 67: Bangkok Patana School - Overview
              • Exhibit 68: Bangkok Patana School - Product / Service
              • Exhibit 69: Bangkok Patana School - Key offerings
            • 11.5 BenQ Corp.
              • Exhibit 70: BenQ Corp. - Overview
              • Exhibit 71: BenQ Corp. - Product / Service
              • Exhibit 72: BenQ Corp. - Key offerings
            • 11.6 Berkeley International School
              • Exhibit 73: Berkeley International School - Overview
              • Exhibit 74: Berkeley International School - Product / Service
              • Exhibit 75: Berkeley International School - Key offerings
            • 11.7 British International School Phuket
              • Exhibit 76: British International School Phuket - Overview
              • Exhibit 77: British International School Phuket - Product / Service
              • Exhibit 78: British International School Phuket - Key offerings
            • 11.8 Concordian International School
              • Exhibit 79: Concordian International School - Overview
              • Exhibit 80: Concordian International School - Product / Service
              • Exhibit 81: Concordian International School - Key offerings
            • 11.9 Darasamuth Phuket School
              • Exhibit 82: Darasamuth Phuket School - Overview
              • Exhibit 83: Darasamuth Phuket School - Product / Service
              • Exhibit 84: Darasamuth Phuket School - Key offerings
            • 11.10 Harrow School
              • Exhibit 85: Harrow School - Overview
              • Exhibit 86: Harrow School - Product / Service
              • Exhibit 87: Harrow School - Key offerings
            • 11.11 HeadStart International School Phuket
              • Exhibit 88: HeadStart International School Phuket - Overview
              • Exhibit 89: HeadStart International School Phuket - Product / Service
              • Exhibit 90: HeadStart International School Phuket - Key offerings
            • 11.12 International Business Machines Corp.
              • Exhibit 91: International Business Machines Corp. - Overview
              • Exhibit 92: International Business Machines Corp. - Business segments
              • Exhibit 93: International Business Machines Corp. - Key news
              • Exhibit 94: International Business Machines Corp. - Key offerings
              • Exhibit 95: International Business Machines Corp. - Segment focus
            • 11.13 International School Bangkok
              • Exhibit 96: International School Bangkok - Overview
              • Exhibit 97: International School Bangkok - Product / Service
              • Exhibit 98: International School Bangkok - Key offerings
            • 11.14 KIS International School
              • Exhibit 99: KIS International School - Overview
              • Exhibit 100: KIS International School - Product / Service
              • Exhibit 101: KIS International School - Key offerings
            • 11.15 Microsoft Corp.
              • Exhibit 102: Microsoft Corp. - Overview
              • Exhibit 103: Microsoft Corp. - Business segments
              • Exhibit 104: Microsoft Corp. - Key news
              • Exhibit 105: Microsoft Corp. - Key offerings
              • Exhibit 106: Microsoft Corp. - Segment focus
            • 11.16 NIST International School
              • Exhibit 107: NIST International School - Overview
              • Exhibit 108: NIST International School - Product / Service
              • Exhibit 109: NIST International School - Key offerings
            • 11.17 Ruamrudee International School
              • Exhibit 110: Ruamrudee International School - Overview
              • Exhibit 111: Ruamrudee International School - Product / Service
              • Exhibit 112: Ruamrudee International School - Key offerings

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Inclusions and exclusions checklist
                • Exhibit 113: Inclusions checklist
                • Exhibit 114: Exclusions checklist
              • 12.3 Currency conversion rates for US$
                • Exhibit 115: Currency conversion rates for US$
              • 12.4 Research methodology
                • Exhibit 116: Research methodology
                • Exhibit 117: Validation techniques employed for market sizing
                • Exhibit 118: Information sources
              • 12.5 List of abbreviations
                • Exhibit 119: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              k-12 education market in thailand market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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