K-12 Instruction Material Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Published: Oct 2023

Pages: 157

SKU: IRTNTR44615

Snapshot

K-12 Instruction Material Market 2024-2028

The K-12 instruction material market size is estimated to grow at a CAGR of 6.51% between 2023 and 2028. The market size is forecast to increase by USD 10,390.95 million. The report includes historic market data from 2018-2022. It also extensively covers market segmentation by courses (curriculum and assessment), product (traditional instruction material and digital instruction material), and geography (North America, APAC, Europe, South America, and Middle East and Africa). This report also includes an in-depth analysis of drivers, trends, and challenges.

Improved access to education content is notably driving the market growth. The lack of access to quality education is one of the major reasons that has led to a large gap in meeting varied students' needs across developing nations. From their formative years, students move to different locations to pursue better learning opportunities. The management of most schools agrees that most students, based on their academic abilities, respond differently to new concepts being taught. However, various content providers are also coming up with apps to support the dynamic and evolving learning system. For instance, Pixatel, which offers a highly cost-effective adaptive learning platform over a cloud-based technology, developed Math Whiz, an application designed to improve math learning outcomes. These apps improve access to educational content and drive the global K-12 instruction material market during the forecast period.

What will be the Size of the K-12 Instruction Material Market During the Forecast Period?

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Who are the Major K-12 Instruction Material Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Blackboard Inc. - The company offers K-12 instruction material such as online teaching software which minimizes the productivity and time managing your instructional responsibilities anytime, anywhere and eliminates barriers to teaching.

The K-12 instruction material market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Regional Insight

North America is estimated to contribute 34% to the growth by 2028.

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Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. North America dominates the global K-12 instruction material market as this region spends comparatively more on instruction materials. The major factors that are contributing to the growth of the market in this region are the modest student enrollment rates resulting in the establishment of more schools, the implementation of modern technology devices in schools, and new standards and test implementation in schools. This surge in content digitization has made the learning process easier for both teachers and students.

Moreover, with the increase in investment in Information and Communication Technology (ICT) in K-12 institutions, publishers that were initially into only printed books are now partnering with institutions to offer digital products through different modes. Pearson, for instance, offers e-books through its own e-book platform, Pearson e-text. The company has also collaborated with players, such as CourseSmart, VitalSource, and Kortext, for the distribution of their e-books. The cumulative influence of all these developments will reflect the sustained market growth in the region during the forecast period.

Market Segmentation by Courses

The market share growth by the curriculum segment will be significant during the forecast period. The K-12 curriculum instruction material segment is expected to grow due to the rise in demand for science, technology, engineering, and mathematics (STEM) subjects and language learning, mainly from schools based out of emerging countries, such as India and China.

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The curriculum segment was the largest and was valued at USD 10,793.67 million Further, with the emergence of adaptive learning software, teachers can assess the students' learning difficulties on a real-time basis. The analytics involved in the software enables them to assess the performance of each student individually. Based on the level of complexity and the type of content that the students can absorb, teachers can mould the learning curriculum and assessment processes. To capitalize on the unmet demand, few vendors are developing solutions that provide language support, as this will increase their credibility and lead to higher adoption in schools. Thus, the increased benefit of the curriculum segment will drive the growth of the global K-12 instruction material market in the digital instruction materials segment during the forecast period.in 2018.

K-12 Instruction Material Market: Key Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Trends

The emergence of virtual classroom training is an emerging trend shaping market growth. The global K-12 instruction material market is going through a transition with the growing adoption of virtual classrooms. The virtual classroom is a virtual learning environment for the end-users to collaborate and learn in an online setting, which is achieved through video conferencing. The market is witnessing this gradual shift from structured and scheduled training events to virtual classrooms owing to benefits such as the non-restricting nature of virtual classrooms (users can attend the classes from anywhere), cost-efficiency, and wider geographical accessibility. One of the major advantages of this kind of training module is that it can be deployed for small-scale teams or even for a couple of individuals, which is not possible in physical classrooms.

Moreover, in this virtual classroom, instructors can present live screens, share files, stream high-definition (HD) videos, and allow students to showcase their work. Recordings of classes, with a searchable audio transcript, will be available to students for review after the live instruction. This will allow the company to offer breadth and quality solutions in the global K-12 instruction material market. Therefore, the emergence of virtual classroom training will drive the growth of the global K-12 instruction material market during the forecast period.

Challenge

Unauthorized copying and distribution of textbooks is a significant challenge hindering market growth. Instruction materials contain certain intellectual property delivered through a variety of media, including both digital and print textbooks. The publishers rely on several combinations of copyright, trademarks, patents, and proprietary rights against unauthorized copying and distribution of their textbooks. As the industry is in the transition from print content to digital content, the copying and illegal distribution of content and other infringements of intellectual property are likely to increase.

Further, the increase in the scale of unauthorized copying and distribution or inability to protect intellectual property would adversely impact sales and hamper revenues, as well as the competitive advantage of the companies. Thus, the unauthorized copying and distribution of textbooks will hamper the growth of the global K-12 instruction material market during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global K-12 Instruction Material Market Customer Landscape

COVID-19 Recovery

The COVID-19 pandemic in 2020 has had a significant impact on the K-12 instruction material market in North America. However, the government initiation of vaccination drives in 2021 helped in the reduction of COVID-19 cases, which further helped in the resumption of supply chain operations. To speed up the creation and delivery of lesson plans, all schools and districts using Schoology Learning, a component of the Personalized Learning Cloud, will have access to a powerful lesson planning tool beginning in May. Additionally, PowerSchool is introducing a brand-new standards-aligned assessment database that will make it simpler for teachers to create exams with Performance Matters in the Personalized Learning Cloud and access insightful data to inform instruction. Thus, the increased demand for K-12 instruction material in this region will drive the growth of the global K-12 instruction material market during the forecast period.

Segment Overview

The k-12 instruction material market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Courses Outlook (USD Million, 2018 - 2028)
- Curriculum
- Assessment

Product Outlook (USD Million, 2018 - 2028)
- Traditional instruction material
- Digital instruction material

Region Outlook (USD Million, 2018 - 2028)
- North America
  - The U.S.
  - Canada
- South America
  - Chile
  - Brazil
  - Argentina
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

K-12 Instruction Material Market Scope
Report Coverage	Details
Page number	157
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 6.51%
Market Growth 2024-2028	USD 10,390.95 million
Market structure	Fragmented
YoY growth 2023-2024(%)	6.35
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	North America at 34%
Key countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Blackboard Inc., Carnegie Learning Inc., Cengage Learning Inc., D2L Corp., Discovery Education Inc., Follett Corp., Gakken Holdings Co. Ltd., Hachette Book Group Inc., Houghton Mifflin Harcourt Co., Mastery Education, McGraw Hill LLC, Oracle Corp., Pearson Plc, Sanoma Corp., Savvas Learning Company LLC, Scholastic Corp., Springer Verlag GmbH, Stride Inc., Vista Higher Learning, and Chegg Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this K-12 Instruction Material Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Courses
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global K-12 instruction material market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global k-12 instruction material market 2018 - 2022 ($ million)

4.2 Courses Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Courses Segment 2018 - 2022 ($ million)

4.3 Product Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ million)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Courses

6.1 Market segments
- Exhibit 30: Chart on Courses - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Courses - Market share 2023-2028 (%)

6.2 Comparison by Courses
- Exhibit 32: Chart on Comparison by Courses
- Exhibit 33: Data Table on Comparison by Courses

6.3 Curriculum - Market size and forecast 2023-2028
- Exhibit 34: Chart on Curriculum - Market size and forecast 2023-2028 ($ million)
- Exhibit 35: Data Table on Curriculum - Market size and forecast 2023-2028 ($ million)
- Exhibit 36: Chart on Curriculum - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Curriculum - Year-over-year growth 2023-2028 (%)

6.4 Assessment - Market size and forecast 2023-2028
- Exhibit 38: Chart on Assessment - Market size and forecast 2023-2028 ($ million)
- Exhibit 39: Data Table on Assessment - Market size and forecast 2023-2028 ($ million)
- Exhibit 40: Chart on Assessment - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Assessment - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Courses
- Exhibit 42: Market opportunity by Courses ($ million)
- Exhibit 43: Data Table on Market opportunity by Courses ($ million)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 44: Chart on Product - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Product - Market share 2023-2028 (%)

7.2 Comparison by Product
- Exhibit 46: Chart on Comparison by Product
- Exhibit 47: Data Table on Comparison by Product

7.3 Traditional instruction material - Market size and forecast 2023-2028
- Exhibit 48: Chart on Traditional instruction material - Market size and forecast 2023-2028 ($ million)
- Exhibit 49: Data Table on Traditional instruction material - Market size and forecast 2023-2028 ($ million)
- Exhibit 50: Chart on Traditional instruction material - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Traditional instruction material - Year-over-year growth 2023-2028 (%)

7.4 Digital instruction material - Market size and forecast 2023-2028
- Exhibit 52: Chart on Digital instruction material - Market size and forecast 2023-2028 ($ million)
- Exhibit 53: Data Table on Digital instruction material - Market size and forecast 2023-2028 ($ million)
- Exhibit 54: Chart on Digital instruction material - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Digital instruction material - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Product
- Exhibit 56: Market opportunity by Product ($ million)
- Exhibit 57: Data Table on Market opportunity by Product ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2023-2028 (%)
- Exhibit 60: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 APAC - Market size and forecast 2023-2028
- Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 Germany - Market size and forecast 2023-2028
- Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.11 UK - Market size and forecast 2023-2028
- Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.12 Japan - Market size and forecast 2023-2028
- Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ million)
- Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Blackboard Inc.
- Exhibit 111: Blackboard Inc. - Overview
- Exhibit 112: Blackboard Inc. - Product / Service
- Exhibit 113: Blackboard Inc. - Key offerings

12.4 Cengage Learning Inc.
- Exhibit 114: Cengage Learning Inc. - Overview
- Exhibit 115: Cengage Learning Inc. - Product / Service
- Exhibit 116: Cengage Learning Inc. - Key offerings

12.5 Discovery Education Inc.
- Exhibit 117: Discovery Education Inc. - Overview
- Exhibit 118: Discovery Education Inc. - Product / Service
- Exhibit 119: Discovery Education Inc. - Key offerings

12.6 Follett Corp.
- Exhibit 120: Follett Corp. - Overview
- Exhibit 121: Follett Corp. - Product / Service
- Exhibit 122: Follett Corp. - Key offerings

12.7 Gakken Holdings Co. Ltd.
- Exhibit 123: Gakken Holdings Co. Ltd. - Overview
- Exhibit 124: Gakken Holdings Co. Ltd. - Business segments
- Exhibit 125: Gakken Holdings Co. Ltd. - Key offerings
- Exhibit 126: Gakken Holdings Co. Ltd. - Segment focus

12.8 Hachette Book Group Inc.
- Exhibit 127: Hachette Book Group Inc. - Overview
- Exhibit 128: Hachette Book Group Inc. - Product / Service
- Exhibit 129: Hachette Book Group Inc. - Key offerings

12.9 Houghton Mifflin Harcourt Co.
- Exhibit 130: Houghton Mifflin Harcourt Co. - Overview
- Exhibit 131: Houghton Mifflin Harcourt Co. - Product / Service
- Exhibit 132: Houghton Mifflin Harcourt Co. - Key offerings

12.10 Mastery Education
- Exhibit 133: Mastery Education - Overview
- Exhibit 134: Mastery Education - Product / Service
- Exhibit 135: Mastery Education - Key offerings

12.11 McGraw Hill LLC
- Exhibit 136: McGraw Hill LLC - Overview
- Exhibit 137: McGraw Hill LLC - Business segments
- Exhibit 138: McGraw Hill LLC - Key offerings
- Exhibit 139: McGraw Hill LLC - Segment focus

12.12 Pearson Plc
- Exhibit 140: Pearson Plc - Overview
- Exhibit 141: Pearson Plc - Business segments
- Exhibit 142: Pearson Plc - Key offerings
- Exhibit 143: Pearson Plc - Segment focus

12.13 Sanoma Corp.
- Exhibit 144: Sanoma Corp. - Overview
- Exhibit 145: Sanoma Corp. - Product / Service
- Exhibit 146: Sanoma Corp. - Key offerings

12.14 Savvas Learning Company LLC
- Exhibit 147: Savvas Learning Company LLC - Overview
- Exhibit 148: Savvas Learning Company LLC - Product / Service
- Exhibit 149: Savvas Learning Company LLC - Key offerings

12.15 Scholastic Corp.
- Exhibit 150: Scholastic Corp. - Overview
- Exhibit 151: Scholastic Corp. - Business segments
- Exhibit 152: Scholastic Corp. - Key offerings
- Exhibit 153: Scholastic Corp. - Segment focus

12.16 Springer Verlag GmbH
- Exhibit 154: Springer Verlag GmbH - Overview
- Exhibit 155: Springer Verlag GmbH - Business segments
- Exhibit 156: Springer Verlag GmbH - Key offerings
- Exhibit 157: Springer Verlag GmbH - Segment focus

12.17 Vista Higher Learning
- Exhibit 158: Vista Higher Learning - Overview
- Exhibit 159: Vista Higher Learning - Product / Service
- Exhibit 160: Vista Higher Learning - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 161: Inclusions checklist
- Exhibit 162: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 163: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 164: Research methodology
- Exhibit 165: Validation techniques employed for market sizing
- Exhibit 166: Information sources

13.5 List of abbreviations
- Exhibit 167: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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