China - K-12 Online Education Market by Product, End-user, and Type - Forecast and Analysis 2024-2028

Published: Nov 2023 Pages: 137 SKU: IRTNTR72714

China - K-12 Online Education Market 2024-2028

China - K-12 online education market size is estimated to grow at a CAGR of 15.65% between 2023 and 2028. The market size is forecast to increase by USD 25.55 billion. 

The report includes a comprehensive outlook on the China K-12 Online Education Market, offering forecasts for the industry segmented by Product, which comprises online schools, language learning courses, and test preparation services. Additionally, it categorizes End-user into institutional learners and individual learners, and covers Type, including assessments and subjects. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

Improved accessibility to quality education is the key factor driving market growth. Online platforms have made education accessible to students regardless of their location. Owing to this, online education has gained broader acceptance among K-12 students in China. It has enabled K-12 students to receive training from qualified teachers anytime and anywhere. With advancements in educational technology and pedagogical approaches and an upsurge in the use of the Internet, the educational and regional disparity between urban and rural student populations has declined significantly in the country. Consequently, the number of K-12 student enrollments for online learning courses is increasing significantly. This is likely to drive the growth of the market during the forecast period.

What will be the size of the China K-12 Online Education Market During the Forecast Period?

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Who are the Major China K-12 Online Education Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Adobe Inc.: The company offers K-12 online education courses such as Adobe Express, and Adobe Photoshop Express.

The K-12 online education market in China report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • China Online Education Group
  • Beijing Huaxia Dadi Distance Learning
  • ChinaEDU Corp.
  • EIC Education
  • iTutorGroup Inc.
  • Kaplan Inc.
  • New Oriental Education and Technology Group Inc.
  • Platinum Equity Advisors LLC
  • Primavera Holdings Ltd.
  • Shanghai Ximalaya Technology Co. Ltd.
  • TAL Education Group
  • Tarena International Inc.
  • VIPKID HK Ltd.
  • Xiaochuanchuhai Education Technology Beijing Co. Ltd.
  • Xueda Education
  • ZHAN.com
  • Ambow Education Holding Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation by Product 

Based on product, the market share growth by the online schools segment will be significant during the forecast period. The key factors driving the demand for online schools in China are its flexibility and convenience compared with brick-and-mortar schools. The number of K-12 students pursuing education through online schools in China has dramatically increased. In addition, online schools will help Chinese students in overcoming language barriers.

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The online schools segment showed a gradual increase in the market share of USD 4.41 billion in 2018. Furthermore, students in online schools have the flexibility to set their own learning goals by collaborating with their teachers. This helps students take an active part in their education, making the learning process effective. The necessary academic training and support received from teachers, mentors, and academic counselors in online schools are as effective as classroom learning. Thus, such factors will drive the growth of the online schools segment in the China - K-12 online education market during the forecast period.

China K-12 Online Education Market: Key Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Trends

Increasing use of cloud computing in K-12 online education system is the primary trend shaping market growth. Cloud computing has modernized the K-12 education system in China. Through this, students can store files, collaborate, and interact with other fellow students with several cloud-based applications. Students do not need to store information on their devices separately with cloud computing.  

Moreover, cloud computing is more cost-efficient than non-cloud technologies, owing to which there has been an increase in the adoption of cloud computing in online education in China. There are several implications of cloud computing concerning education, enriching the student learning experiences in the country across various locations. Therefore, such factors will drive the growth of the market during the forecast period.

Challenge

The availability of low-priced and open educational resources is a challenge that affects market growth. Open-source providers pose a significant threat to the existing K-12 online education vendors in the country. Open educational resources have made education more accessible to students by reducing the overall cost. The demand for the same is expected to rise among K-12 students in China. As a result, the need for online education courses and programs provided by established market players will decline.

However, companies such as New Oriental Education & Technology and TAL Education Group offer instructional programs and courses at a minimal cost. Despite these factors, in the China - K-12 online education market, the players catering to the K-12 segment face pricing pressure challenges. Therefore, such factors impede the growth of the market in focus during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

China K-12 Online Education Market Customer Landscape

Segment Overview

The China K-12 online education market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

  • Product Outlook
    • Online schools
    • Language learning courses
    • Test preparation services
  • End-user Outlook
    • Institutional learners
    • Individual learners
  • Type Outlook
    • Assessments
    • Subjects

China K-12 Online Education Market Scope

Report Coverage

Details

Page number

137

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 15.65%

Market Growth 2024-2028

USD 25.55 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

15.55

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

China Online Education Group, Adobe Inc., Beijing Huaxia Dadi Distance Learning, ChinaEDU Corp., EIC Education, iTutorGroup Inc., Kaplan Inc., New Oriental Education and Technology Group Inc., Platinum Equity Advisors LLC, Primavera Holdings Ltd., Shanghai Ximalaya Technology Co. Ltd., TAL Education Group, Tarena International Inc., VIPKID HK Ltd., Xiaochuanchuhai Education Technology Beijing Co. Ltd., Xueda Education, ZHAN.com, and Ambow Education Holding Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this China K-12 Online Education Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across China
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 12: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 13: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 14: Chart on China: Year-over-year growth 2023-2028 (%)
      • Exhibit 15: Data Table on China: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 K-12 online education market in China 2018 - 2022
      • Exhibit 16: Historic Market Size – Data Table on k-12 online education market in China 2018 - 2022 ($ billion)
    • 4.2 Product Segment Analysis 2018 - 2022
      • Exhibit 17: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • 4.3 End-user Segment Analysis 2018 - 2022
      • Exhibit 18: Historic Market Size – End-user Segment 2018 - 2022 ($ billion)
    • 4.4 Type Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Type Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 27: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 28: Data Table on Product - Market share 2023-2028 (%)
    • 6.2 Comparison by Product
      • Exhibit 29: Chart on Comparison by Product
      • Exhibit 30: Data Table on Comparison by Product
    • 6.3 Online schools - Market size and forecast 2023-2028
      • Exhibit 31: Chart on Online schools - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 32: Data Table on Online schools - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 33: Chart on Online schools - Year-over-year growth 2023-2028 (%)
      • Exhibit 34: Data Table on Online schools - Year-over-year growth 2023-2028 (%)
    • 6.4 Language learning courses - Market size and forecast 2023-2028
      • Exhibit 35: Chart on Language learning courses - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Data Table on Language learning courses - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 37: Chart on Language learning courses - Year-over-year growth 2023-2028 (%)
      • Exhibit 38: Data Table on Language learning courses - Year-over-year growth 2023-2028 (%)
    • 6.5 Test preparation services - Market size and forecast 2023-2028
      • Exhibit 39: Chart on Test preparation services - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Data Table on Test preparation services - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 41: Chart on Test preparation services - Year-over-year growth 2023-2028 (%)
      • Exhibit 42: Data Table on Test preparation services - Year-over-year growth 2023-2028 (%)
    • 6.6 Market opportunity by Product
      • Exhibit 43: Market opportunity by Product ($ billion)
      • Exhibit 44: Data Table on Market opportunity by Product ($ billion)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 45: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 46: Data Table on End-user - Market share 2023-2028 (%)
    • 7.2 Comparison by End-user
      • Exhibit 47: Chart on Comparison by End-user
      • Exhibit 48: Data Table on Comparison by End-user
    • 7.3 Institutional learners - Market size and forecast 2023-2028
      • Exhibit 49: Chart on Institutional learners - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Data Table on Institutional learners - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 51: Chart on Institutional learners - Year-over-year growth 2023-2028 (%)
      • Exhibit 52: Data Table on Institutional learners - Year-over-year growth 2023-2028 (%)
    • 7.4 Individual learners - Market size and forecast 2023-2028
      • Exhibit 53: Chart on Individual learners - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Data Table on Individual learners - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 55: Chart on Individual learners - Year-over-year growth 2023-2028 (%)
      • Exhibit 56: Data Table on Individual learners - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 57: Market opportunity by End-user ($ billion)
      • Exhibit 58: Data Table on Market opportunity by End-user ($ billion)

    8 Market Segmentation by Type

    • 8.1 Market segments
      • Exhibit 59: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 60: Data Table on Type - Market share 2023-2028 (%)
    • 8.2 Comparison by Type
      • Exhibit 61: Chart on Comparison by Type
      • Exhibit 62: Data Table on Comparison by Type
    • 8.3 Assessments - Market size and forecast 2023-2028
      • Exhibit 63: Chart on Assessments - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 64: Data Table on Assessments - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 65: Chart on Assessments - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on Assessments - Year-over-year growth 2023-2028 (%)
    • 8.4 Subjects - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Subjects - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on Subjects - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on Subjects - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Subjects - Year-over-year growth 2023-2028 (%)
    • 8.5 Market opportunity by Type
      • Exhibit 71: Market opportunity by Type ($ billion)
      • Exhibit 72: Data Table on Market opportunity by Type ($ billion)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 73: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 74: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 75: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 76: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 77: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 78: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 79: Matrix on vendor position and classification
            • 12.3 China Online Education Group
              • Exhibit 80: China Online Education Group - Overview
              • Exhibit 81: China Online Education Group - Product / Service
              • Exhibit 82: China Online Education Group - Key offerings
            • 12.4 Adobe Inc.
              • Exhibit 83: Adobe Inc. - Overview
              • Exhibit 84: Adobe Inc. - Business segments
              • Exhibit 85: Adobe Inc. - Key offerings
              • Exhibit 86: Adobe Inc. - Segment focus
            • 12.5 Ambow Education Holding Ltd.
              • Exhibit 87: Ambow Education Holding Ltd. - Overview
              • Exhibit 88: Ambow Education Holding Ltd. - Product / Service
              • Exhibit 89: Ambow Education Holding Ltd. - Key offerings
            • 12.6 Beijing Huaxia Dadi Distance Learning
              • Exhibit 90: Beijing Huaxia Dadi Distance Learning - Overview
              • Exhibit 91: Beijing Huaxia Dadi Distance Learning - Product / Service
              • Exhibit 92: Beijing Huaxia Dadi Distance Learning - Key offerings
            • 12.7 ChinaEDU Corp.
              • Exhibit 93: ChinaEDU Corp. - Overview
              • Exhibit 94: ChinaEDU Corp. - Product / Service
              • Exhibit 95: ChinaEDU Corp. - Key offerings
            • 12.8 EIC Education
              • Exhibit 96: EIC Education - Overview
              • Exhibit 97: EIC Education - Product / Service
              • Exhibit 98: EIC Education - Key offerings
            • 12.9 iTutorGroup Inc.
              • Exhibit 99: iTutorGroup Inc. - Overview
              • Exhibit 100: iTutorGroup Inc. - Product / Service
              • Exhibit 101: iTutorGroup Inc. - Key offerings
            • 12.10 Kaplan Inc.
              • Exhibit 102: Kaplan Inc. - Overview
              • Exhibit 103: Kaplan Inc. - Product / Service
              • Exhibit 104: Kaplan Inc. - Key offerings
            • 12.11 New Oriental Education and Technology Group Inc.
              • Exhibit 105: New Oriental Education and Technology Group Inc. - Overview
              • Exhibit 106: New Oriental Education and Technology Group Inc. - Business segments
              • Exhibit 107: New Oriental Education and Technology Group Inc. - Key offerings
              • Exhibit 108: New Oriental Education and Technology Group Inc. - Segment focus
            • 12.12 Platinum Equity Advisors LLC
              • Exhibit 109: Platinum Equity Advisors LLC - Overview
              • Exhibit 110: Platinum Equity Advisors LLC - Product / Service
              • Exhibit 111: Platinum Equity Advisors LLC - Key offerings
            • 12.13 Primavera Holdings Ltd.
              • Exhibit 112: Primavera Holdings Ltd. - Overview
              • Exhibit 113: Primavera Holdings Ltd. - Product / Service
              • Exhibit 114: Primavera Holdings Ltd. - Key offerings
            • 12.14 TAL Education Group
              • Exhibit 115: TAL Education Group - Overview
              • Exhibit 116: TAL Education Group - Business segments
              • Exhibit 117: TAL Education Group - Key offerings
              • Exhibit 118: TAL Education Group - Segment focus
            • 12.15 Tarena International Inc.
              • Exhibit 119: Tarena International Inc. - Overview
              • Exhibit 120: Tarena International Inc. - Product / Service
              • Exhibit 121: Tarena International Inc. - Key offerings
            • 12.16 VIPKID HK Ltd.
              • Exhibit 122: VIPKID HK Ltd. - Overview
              • Exhibit 123: VIPKID HK Ltd. - Product / Service
              • Exhibit 124: VIPKID HK Ltd. - Key offerings
            • 12.17 Xiaochuanchuhai Education Technology Beijing Co. Ltd.
              • Exhibit 125: Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Overview
              • Exhibit 126: Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 127: Inclusions checklist
                • Exhibit 128: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 129: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 130: Research methodology
                • Exhibit 131: Validation techniques employed for market sizing
                • Exhibit 132: Information sources
              • 13.5 List of abbreviations
                • Exhibit 133: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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