K-12 Online Tutoring Market in APAC 2017-2021

Overview of the K-12 online tutoring market in APAC

According to online tutoring market analysis, the K-12 online tutoring market in APAC will grow at a CAGR of close to 16% during the forecast period. The unaddressed skill gap in English proficiency will act as one of the key drivers for the online tutoring industry growth during the estimated period. English proficiency is becoming one of the major eligibility criteria for students to get admission in colleges in China and other foreign countries.  The Japanese government has announced that all the schools in Japan should incorporate English language education from the third grade by 2020. This will create a demand for qualified instructors and language teachers in the coming years. However, teaching hours allotted for the subject in these schools are less in comparison to core courses such as mathematics and Chinese language. This drives the need for after-school tutoring services such as online tutoring to improve the English proficiency of students. This will drive the market’s growth since these services have the flexibility in deciding the curriculum to be taught and the time allotted for English language courses to students.

Based on the online tutoring market statistics, the improvement of digital infrastructure in schools acts as one of the key trends that will stimulate the growth of the K-12 online tutoring market in APAC. The adoption of virtual learning methods has become an integral part of educational institutions. This encourages online tutoring service providers to adapt to the changing educational landscape. A US-based online tutoring service provider FEV Tutor already offers the virtual classrooms learning method.

Competitive landscape and key vendors

The K-12 online tutoring market in APAC is characterized by the presence of diversified international and regional vendors. Regional vendors are increasingly focusing on increasing their footprints to dominate the market. This makes it difficult for the international vendors to compete against regional vendors based on parameters such as language support, technology, and pricing options. Vendors are increasingly collaborating with schools and universities to improve their market shares.

Key vendors in this market are -

• Ambow Education
• CDEL
• New Oriental Education and Technology
• TAL
• Vedantu

Other prominent vendors in the market include iTutorGroup, EF Education First, Chegg, Knewton, and Tokyo Academics.

Segmentation by tutoring type and analysis of the K-12 online tutoring market in APAC

• Structured tutoring
• On-demand tutoring

The structured tutoring method is gaining popularity in APAC since students highly prefer programs that have a pre-decided schedule and course content. There is an increasing demand for structured tutoring for various subjects such as mathematics, English language, and science. The segment will continue to gain popularity in the region during the predicted period since it ensures the availability of tutors before the session.

Segmentation by learning method and analysis of the K-12 online tutoring market in APAC

• Assessment
• Subject tutoring

The demand for online tutoring in the assessment segment is increasing due to the high dependence on standardized examination systems at national and institutional levels. China conducts standardized examinations to shortlist students into their middle schools and post-secondary educational institutions. This makes the standardized test prep services an integral part of most of the students during their academic tenure in China.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the K-12 online tutoring market in APAC?
• What are the key market trends impacting the growth of the K-12 online tutoring market in APAC?
• What are the challenges to market growth?
• Who are the key vendors in the K-12 online tutoring market in APAC?
• What are the market opportunities and threats faced by the vendors in the K-12 online tutoring market in APAC?
• What are the trending factors influencing the market shares of APAC?
• What are the key outcomes of the five forces analysis of the K-12 online tutoring market in APAC?

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