K-12 Online Tutoring Market by Type, Courses, and Geography - Forecast and Analysis 2023-2027

The K-12 online tutoring market is estimated to grow at a CAGR of 12.34% between 2022 and 2027. The size of the market is forecast to increase by USD 97.66 billion. The growth of the market depends on several factors, including the growing importance of STEM education, the cost benefits and flexibility of K-12 online tutoring, and the growing use of games for online tutoring and assessments. 

This report extensively covers market segmentation by type (structured tutoring and on-demand tutoring) and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021. 

 What will the Size of the K-12 Online Tutoring Market be During the Forecast Period?

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K-12 Online Tutoring Market: Key Drivers, Trends, Challenges, and Customer Landscape

The growing importance of STEM education is notably driving the K-12 online tutoring market growth, although factors such as growing demand for the threat from open tutoring resources and private tutors may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.   

Key K-12 Online Tutoring Market Driver

The growing importance of STEM education is the key factor driving the global K-12 online tutoring market growth. The growth of the market is largely driven by the increasing importance of STEM education among students globally. Increasing job opportunities in the STEM fields is one of the major reasons underlying the increasing popularity of these courses among students globally. According to the US Department of Commerce (DOC), STEM occupation roles grew at a significant rate when compared with other occupations in 2020. Basic STEM education is essential in cracking several competitive exams in countries such as India to gain admission to higher education institutions.

JEE Main, JEE Advanced, and the Birla Institute of Technology and Science Admission Test (BITSAT) are among the most popular exams that require basic STEM education. Hence, to enable success in such examinations, parents, students, and various stakeholders in the education sector globally are placing greater emphasis on basic STEM education in schools. Therefore, students are increasingly joining online K-12 tutoring classes at the start of their secondary education. Such factors will increase the market growth during the forecast period.

Key K-12 Online Tutoring Market Trend

The emergence of learning via mobile devices will fuel the global K-12 online tutoring market growth. The increase in the adoption of smartphones and tablet devices across several educational institutions enables personalized and flexible learning. Mobile devices are used not only for content absorption but also for attending lectures, receiving alerts and updates, and other educational activities, resulting in their rising importance among all the stakeholders in the education industry.

The increasing awareness of the uses of mobile devices, such as smartphones, tablets, and wearable devices, and the growing number of tech-savvy students have resulted in mobile devices gaining mainstream status in the education market. To learn online, students need to have access to the required content via their mobile devices. Hence, mobile devices form a fundamental part of the K 12 online tutoring environment. As learners are using mobile devices to gain access to e-learning materials, many vendors are emphasizing the development of K-12 online learning content that can be accessed through mobile devices. Thus, the emergence of learning via mobile devices is a positive trend in the market during the forecast period.

Key K-12 Online Tutoring Market Challenge

The threat from open tutoring resources and private tutors is a major challenge to the global K-12 online tutoring market growth. The market is facing a considerable threat from open-source tutors that offer free services, whereas online K-12 tutoring vendors, such as Ambow Education, China Distance Education, and iTutorGroup, provide instructional programs and K-12 courses for a fee. Therefore, consumers would prefer to opt for these free services offered by various open-source tutors. Furthermore, there are numerous private tutors operating in the market. Consumer propensity toward private tutoring is higher than that for online tutoring services, despite the high cost of private tutoring services.

Parents and students believe that a tutor will work at the pace that is right for the student to learn. On the other hand, in online tutoring, every lesson plan that takes place in the classroom is time-sensitive. Similarly, private tutors give personal attention to students, whereas the interaction between the tutor and the student is not as effective in online tutoring. Thus, students in the market prefer private tutoring services over online tutoring services. Therefore, private tutors and open-source tutors will hinder the growth of the global K-12 online tutoring market during the forecast period.

Key K-12 Online Tutoring Market Customer Landscape

Our analysis of the life cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, India, the UK, and Germany. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.

Global K-12 Online Tutoring Market Customer Landscape

Who are the Major K-12 Online Tutoring Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market 

Ambow - The company offers K-12 online tutoring through Ambow Learning Engine (ALE), which monitors, navigates, locates, optimizes, and manages learning and training activities through its self-adapting feedback mechanism of human-computer interaction.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :

• ArborBridge LLC
• Chegg Inc.
• China Distance Education Holdings Ltd.
• Club Z Inc.
• D2L Corp.
• Fleet Education Services Ltd.
• Franchise Group Inc.
• Growing Stars Inc.
• Instructure Holdings Inc.
• iTutorGroup Ltd.
• John Wiley & Sons Inc.
• New Oriental Education and Technology Group Inc.
• Nuevo Agora Centro De Estudios SL
• Pearson Plc
• Stride Inc.
• TAL Education Group
• Think & Learn Pvt. Ltd.
• Toppr Technologies Pvt. Ltd.
• Vedantu Innovations Pvt. Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. 

What is the Fastest-Growing Segment in the K-12 Online Tutoring Market?

The market share growth by the structured tutoring segment will be significant during the forecast period. Structured tutoring methods comprise classes or sessions that are planned and scheduled for a certain number of hours. A structured K-12 online tutoring subscription package costs USD 40-USD 120 per month. However, the cost can vary depending on the number of hours requested. Structured tutoring ensures the availability of tutors before the session. 

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The structured tutoring segment showed a gradual increase in market share with USD 45.91 billion in 2017 and continued to grow by 2021. Various promotional activities by vendors to promote structured tutoring among students and their parents are also driving the growth of the segment. Chegg Inc. offers a free seven-day trial period with packages starting at USD 15 for 30 minutes a week; and thereon, monthly plans cost as much as USD 48 a week. The introductory plan provides students with a better idea of whether they can build a connection with the tutor and understand their teaching approaches. If students find improvements in their academic performance during the trial period, it boosts their confidence to opt for a structured tutoring program. Therefore, such initiatives provided by vendors are a major factor driving the growth of the segment during the forecast period. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.

The growth of this segment is primarily attributed to the increasing adoption of K-12 Online Tutoring, which is driven by an increase in the global demand for the K-12 Online Tutoring Industry.

Which are the Key Regions for the K-12 Online Tutoring Market?

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APAC is projected to contribute 52% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. 

South Korea, China, India, Singapore, and Australia are the major contributing countries to the growth of the market in focus in the region. Some of the prominent vendors operating in the region are Ambow Education Holding Ltd., TAL Education Group, Think & Learn Pvt. Ltd., and Vedantu Innovations Pvt. Ltd. The education market in APAC, especially in India, Japan, and China, is evolving rapidly due to the adoption of advanced educational technologies. Government initiatives to promote digital learning in schools and universities are driving the growth of the regional K-12 online tutoring market. 

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The outbreak of COVID-19 led to a surge in demand for K-12 online tutoring activities in APAC. The COVID-19 pandemic hampered the growth of several industries in APAC in 2020. Schools, colleges, and learning institutions were shut down to curb the spread of COVID-19. However, the stringent norms for social distancing significantly increased the business opportunities for K-12 online tutoring. In addition, companies were using online courses to train their employees in entrepreneurship, transforming knowledge into a new business. In other countries also, K-12 online tutoring witnessed a surge during the COVID-19-related lockdowns. According to ABStartups, Brazil had 449 active EdTech companies in 2020, against 364 in 2018, which witnessed an increase of 70.6% in the education segment. The country has integrated K-12 online tutoring in native languages to improve employment prospects and upscale employees. This would facilitate access to K-12 online tutoring for students. Thus, the market in the region will grow during the forecast period. 

You may be interested in the regional reports:

APAC K-12 Online Tutoring market - The market share will grow at a CAGR of close to 16% during the forecast period.

Parent Market Analysis

Technavio categorizes the global K-12 online tutoring market as a part of the global education services market. The parent market, the global education services market, covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. Technavio calculates the global education services market size based on the combined revenues generated by manufacturers/providers of equipment, software, teaching materials, solutions, and services. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Segment Overview

Our report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by type, course, and region.

• Type Outlook (USD Billion, 2017 - 2027)
  • Structured tutoring
  • On-demand tutoring 

• Courses Outlook (USD Billion, 2017 - 2027)
  • Assessments
  • Subjects

• Region Outlook (USD Billion, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Brazil
    • Argentina
    • Chile
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

K-12 Online Tutoring Market Scope
Report Coverage	Details
Page number	163
Base year	2022
Historical year	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 12.34%
Market growth 2023-2027	USD  97.66 billion
Market structure	Fragmented
YoY growth (%)	10.98
Regional analysis	APAC, Europe, North America, South America, and the Middle East and Africa
Performing market contribution	APAC at 52%
Key consumer countries	US, China, India, UK, and Germany
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Ambow Education Holding Ltd., ArborBridge LLC, Chegg Inc., China Distance Education Holdings Ltd., Club Z Inc., D2L Corp., Fleet Education Services Ltd., Franchise Group Inc., Growing Stars Inc., Instructure Holdings Inc., iTutorGroup Ltd., John Wiley & Sons Inc., New Oriental Education and Technology Group Inc., Nuevo Agora Centro De Estudios SL, Pearson Plc, Stride Inc., TAL Education Group, Think & Learn Pvt. Ltd., Toppr Technologies Pvt. Ltd., and Vedantu Innovations Pvt. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this K-12 Online Tutoring Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the k-12 online tutoring market between 2023 and 2027
• Precise estimation of the size of the k-12 online tutoring market and its contribution to the parent market.
• Accurate predictions about  upcoming trends and changes in consumer behaviour
• Growth of the k-12 online tutoring market industry across APAC, Europe, North America, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive details of factors that will challenge the growth of k-12 online tutoring market vendors

 

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