K-12 Testing and Assessment Market Analysis North America,Europe,APAC,South America,Middle East and Africa - US,Canada,China,UK,Germany - Size and Forecast 2024-2028

Published: Dec 2023 Pages: 167 SKU: IRTNTR40438

K-12 Testing and Assessment Market 2024-2028

The k-12 testing and assessment market size is estimated to grow at a CAGR of 11.2% between 2023 and 2028. The market size is forecast to increase by USD 12.01 billion. 

The report includes a comprehensive outlook on the K-12 Testing and Assessment Market offering forecasts for the industry segmented by Product, which comprises curriculum-based testing, and non-curriculum-based testing. Additionally, it categorizes Method into blended method, online method, and traditional method and covers Geography regions, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

The increasing use of analytics is notably driving market growth. Many schools across the globe are opting for assessment software that includes the essence of learning analytics. The concept of learning analytics is gaining traction in the K -12 testing and assessment market owing to technological advances and the increasing use of Big Data in the educational industry. The inclusion of learning analytics and adaptive learning in the testing module enables schools to provide a personalized form of learning.r individual students. In addition, the Eastern Upper Peninsula Intermediate School District (ISD) has emphasized the use of analytics software and student data collection for the annual state assessments and interim school assessments that each school in the district administers. At the elementary level, the Florida Assessment for Instruction in Reading (FAIR) has repetitively used reading assessment scores to predict students' potential for future academic success. Thus, the increasing use of analytics drives the growth of the market during the forecast period.

What will be the size of the K-12 Testing And Assessment Market During the Forecast Period?

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Who are the Major K-12 Testing and Assessment Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Anthology Inc. - The company offers K12 testing and assessment solutions such as AI design assistant, anthology collective review and anthology evaluate.

The k-12 testing and assessment market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Batia Infotech
  • CogniFit Inc.
  • Coursera Inc.
  • D2L Corp.
  • Educational Testing Service
  • Edutech
  • FairTest
  • Houghton Mifflin Harcourt Co.
  • Instructure Holdings Inc.
  • John Wiley and Sons Inc.
  • MeritTrac Services Pvt Ltd.
  • NIIT Ltd.
  • Oxford University Press
  • Pearson Plc
  • RAND Corp.
  • Scantron Inc.
  • Sylvan Learning LLC
  • Thoughtful Learning
  • Vedantu Innovations Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Regional Insight

North America is estimated to contribute 46% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period.

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North America dominates the K-12 testing and assessment market during the forecast period. The US, Canada, and Mexico are the key markets in the region that contribute to the growth of the market. Prominent companies that operate in the region include Providence Equity Partners LLC and Instructure Inc. For K-12 school grades, an e-learning model with online testing and assessment solutions is highly adopted in North America, as it is seen as a learning process and a medium by which students can use new technologies and can receive instant feedback on their academic performances. Companies are investing in new technologies to have flexibility in the academic field. Therefore, students can learn using technology tools while exploring a virtual learning environment and develop a comfort level in the field by testing and assessing their knowledge and skills over subject topics.

In addition, other major growth factors are the increasing number of government initiatives to improve the quality of education and the overall development of students. These have encouraged many schools to incorporate testing and assessment tools into the curriculum. Moreover, the concept of blended learning is gaining traction in the region, with learning solutions companies such as Pearson Plc and Edutech focusing on the incorporation of blended testing solutions in the region. Such factors are expected to drive the regional market growth during the forecast period. 

Market Segmentation by Product

The market share growth by the curriculum-based testing segment will be significant during the forecast period. The K-12 testing and assessment market is dominated by curriculum-based tests and assignments. Educational institutions use many components, such as performance-based task observation and formative assessment, in the K-12 testing. 

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The curriculum-based testing segment was the largest and was valued at USD 8.52 billion in 2018. Curriculum-based testing (CBT) is a fundamental component of the K-12 testing and assessment market, providing educators with comprehensive insights into student progress, informing instructional decisions, and promoting personalized learning. By effectively implementing CBT, educators can foster a data-driven approach to instruction and empower students to achieve their full potential. Thus, curriculum-based testing serves as an indispensable tool in the K-12 testing and assessment market, providing educators with valuable insights into student progress, informing instructional decisions, and promoting personalized learning. By effectively implementing CBT, educators can foster a data-driven approach to instruction and empower students to achieve their full potential. Therefore, this drives the K-12 testing and assessment market during the forecast period.

K-12 Testing And Assessment Market: Key Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Trends

The rise in cloud computing is an emerging trend shaping the market growth. Many schools in both developed and developing regions are increasingly opting for cloud-based services, such as software as a service, with an increase in digitization. By using cloud-based assessment solutions, schools and teachers can reduce the workload concerning administrative services. In addition, this efficient cloud-based assessment software can be used to obtain various data about students and assess them on multiple metrics. Cloud-based services not only increase the storage capacity of data but are also viable options for backing up existing data.

Furthermore, this allows easy integration of other supporting software such as adaptive learning, LMS, and learning analytics. A few of the vendors that provide cloud-based assessment software include Questionmark and Genre. Thus, the rise in cloud computing can demand the growth of the K-12 testing and assessment market during the forecast period.

Challenge

The rising threat from test-optional institutions is a significant challenge hindering market growth. The increasing number of test-optional institutions is hindering market growth. These include institutions that do not rely on standardized tests to provide admissions in their schools. This threat is growing in the US, wherein many institutions are enrolling students based on their performance in schools and not on standardized tests, such as Scholastic Aptitude Test (SAT), American College Test (ACT), and other standardized tests. These tests are limited to certain subjects only, and they do not disclose much about students' abilities. The growing number of schools and colleges that adopt the test-optional format is playing a major role in the decline in the number of students that opt for standardized tests, hence reducing the growth of the K-12 testing and assessment market.

In addition, testing and assessments vary from one institution to another, along with the syllabus and the standardization of tests, which adversely affects student enrollment in international schools. As a result, owing to schools that have different syllabi and standards examinations, additional investments and required research activities are increasing. Thus, the K-12 testing and assessment market tends to hinder its growth due to rising threats from test-optional institutions during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Global K-12 Testing and Assessment Market Customer Landscape

Segment Overview

The K-12 testing and assessment market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2028

  • Product Outlook
    • Curriculum-based testing
    • Non-curriculum-based testing
  • Method Outlook
    • Blended method
    • Online method
    • Traditional method
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • South America
      • Chile
      • Brazil
      • Argentina 
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

K-12 Testing And Assessment Market Scope

Report Coverage

Details

Page number

167

Base year

2023

Historic period

 2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 11.2%

Market Growth 2024-2028

USD 12.01 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

9.22

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 46%

Key countries

US, Canada, China, UK, and Germany

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Anthology Inc., Batia Infotech, CogniFit Inc., Coursera Inc., D2L Corp., Educational Testing Service, Edutech, FairTest, Houghton Mifflin Harcourt Co., Instructure Holdings Inc., John Wiley and Sons Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., Oxford University Press, Pearson Plc, RAND Corp., Scantron Inc., Sylvan Learning LLC, Thoughtful Learning, and Vedantu Innovations Pvt. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this K-12 Testing And Assessment Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Method
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global K-12 testing and assessment market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global k-12 testing and assessment market 2018 - 2022 ($ billion)
    • 4.2 Product Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
    • 4.3 Method Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Method Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Product - Market share 2023-2028 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Curriculum-based testing - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Curriculum-based testing - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Curriculum-based testing - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Curriculum-based testing - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Curriculum-based testing - Year-over-year growth 2023-2028 (%)
    • 6.4 Non-curriculum-based testing - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Non-curriculum-based testing - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on Non-curriculum-based testing - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on Non-curriculum-based testing - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Non-curriculum-based testing - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Product
      • Exhibit 42: Market opportunity by Product ($ billion)
      • Exhibit 43: Data Table on Market opportunity by Product ($ billion)

    7 Market Segmentation by Method

    • 7.1 Market segments
      • Exhibit 44: Chart on Method - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Method - Market share 2023-2028 (%)
    • 7.2 Comparison by Method
      • Exhibit 46: Chart on Comparison by Method
      • Exhibit 47: Data Table on Comparison by Method
    • 7.3 Blended method - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Blended method - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 49: Data Table on Blended method - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 50: Chart on Blended method - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Blended method - Year-over-year growth 2023-2028 (%)
    • 7.4 Online method - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Online method - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Online method - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Online method - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Online method - Year-over-year growth 2023-2028 (%)
    • 7.5 Traditional method - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Traditional method - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Traditional method - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Traditional method - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Traditional method - Year-over-year growth 2023-2028 (%)
    • 7.6 Market opportunity by Method
      • Exhibit 60: Market opportunity by Method ($ billion)
      • Exhibit 61: Data Table on Market opportunity by Method ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 64: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 UK - Market size and forecast 2023-2028
      • Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 Canada - Market size and forecast 2023-2028
      • Exhibit 103: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ billion)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 Anthology Inc.
              • Exhibit 115: Anthology Inc. - Overview
              • Exhibit 116: Anthology Inc. - Product / Service
              • Exhibit 117: Anthology Inc. - Key offerings
            • 12.4 Batia Infotech
              • Exhibit 118: Batia Infotech - Overview
              • Exhibit 119: Batia Infotech - Product / Service
              • Exhibit 120: Batia Infotech - Key news
              • Exhibit 121: Batia Infotech - Key offerings
            • 12.5 CogniFit Inc.
              • Exhibit 122: CogniFit Inc. - Overview
              • Exhibit 123: CogniFit Inc. - Product / Service
              • Exhibit 124: CogniFit Inc. - Key offerings
            • 12.6 Coursera Inc.
              • Exhibit 125: Coursera Inc. - Overview
              • Exhibit 126: Coursera Inc. - Business segments
              • Exhibit 127: Coursera Inc. - Key offerings
              • Exhibit 128: Coursera Inc. - Segment focus
            • 12.7 D2L Corp.
              • Exhibit 129: D2L Corp. - Overview
              • Exhibit 130: D2L Corp. - Product / Service
              • Exhibit 131: D2L Corp. - Key news
              • Exhibit 132: D2L Corp. - Key offerings
            • 12.8 Educational Testing Service
              • Exhibit 133: Educational Testing Service - Overview
              • Exhibit 134: Educational Testing Service - Product / Service
              • Exhibit 135: Educational Testing Service - Key offerings
            • 12.9 Edutech
              • Exhibit 136: Edutech - Overview
              • Exhibit 137: Edutech - Product / Service
              • Exhibit 138: Edutech - Key offerings
            • 12.10 Houghton Mifflin Harcourt Co.
              • Exhibit 139: Houghton Mifflin Harcourt Co. - Overview
              • Exhibit 140: Houghton Mifflin Harcourt Co. - Product / Service
              • Exhibit 141: Houghton Mifflin Harcourt Co. - Key offerings
            • 12.11 Instructure Holdings Inc.
              • Exhibit 142: Instructure Holdings Inc. - Overview
              • Exhibit 143: Instructure Holdings Inc. - Product / Service
              • Exhibit 144: Instructure Holdings Inc. - Key offerings
            • 12.12 John Wiley and Sons Inc.
              • Exhibit 145: John Wiley and Sons Inc. - Overview
              • Exhibit 146: John Wiley and Sons Inc. - Business segments
              • Exhibit 147: John Wiley and Sons Inc. - Key offerings
              • Exhibit 148: John Wiley and Sons Inc. - Segment focus
            • 12.13 MeritTrac Services Pvt Ltd.
              • Exhibit 149: MeritTrac Services Pvt Ltd. - Overview
              • Exhibit 150: MeritTrac Services Pvt Ltd. - Product / Service
              • Exhibit 151: MeritTrac Services Pvt Ltd. - Key offerings
            • 12.14 NIIT Ltd.
              • Exhibit 152: NIIT Ltd. - Overview
              • Exhibit 153: NIIT Ltd. - Product / Service
              • Exhibit 154: NIIT Ltd. - Key news
              • Exhibit 155: NIIT Ltd. - Key offerings
            • 12.15 Oxford University Press
              • Exhibit 156: Oxford University Press - Overview
              • Exhibit 157: Oxford University Press - Product / Service
              • Exhibit 158: Oxford University Press - Key offerings
            • 12.16 Pearson Plc
              • Exhibit 159: Pearson Plc - Overview
              • Exhibit 160: Pearson Plc - Business segments
              • Exhibit 161: Pearson Plc - Key offerings
              • Exhibit 162: Pearson Plc - Segment focus
            • 12.17 Sylvan Learning LLC
              • Exhibit 163: Sylvan Learning LLC - Overview
              • Exhibit 164: Sylvan Learning LLC - Product / Service
              • Exhibit 165: Sylvan Learning LLC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 166: Inclusions checklist
                • Exhibit 167: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 168: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 169: Research methodology
                • Exhibit 170: Validation techniques employed for market sizing
                • Exhibit 171: Information sources
              • 13.5 List of abbreviations
                • Exhibit 172: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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