Keyboard Market by Technology, Application and Geography - Forecast and Analysis 2023-2027

Published: Aug 2023 Pages: 163 SKU: IRTNTR43913

Keyboard Market Analysis Report 2023-2027:

The Keyboard Market size is estimated to grow at a CAGR of 6.14% between 2022 and 2027. The market size is forecast to increase by USD 1,243.95 million. The growth of the market depends on several factors, including the rising popularity of e-sports, the growing adoption of PCs and peripherals in the education sector, and growth in the e-commerce industry. A keyboard is a primary input and peripheral device that is used with a computer to input text, characters, and other commands into a computer or similar device. It is composed of buttons that are assigned specific letters, numbers, symbols, and additional functions, which are used for typing on the computer screen. A keyboard may be connected wirelessly or wired. By application, it can be categorized into corporate, personal, and gaming.

This keyboard market report extensively covers market segmentation by technology (wired keyboard and wireless keyboard), application (corporate, personal, and gaming), and geography (North America, APAC, Europe, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Keyboard Market During the Forecast Period?

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Keyboard Market Overview

Driver

One of the key factors driving the keyboard market growth is the growth in the e-commerce industry. There is an increasing adoption of e-commerce platforms among people due to their convenience, security, and time efficiency as well as the rising penetration of the Internet and smartphones. Amazon.com, ALIBABA GROUP, and eBay are some of the popular e-commerce platforms among millennials.

Moreover, the increasing preference for this e-commerce platform is due to its various discounts and detailed descriptions of the product features provided on its online portals. Factors such as a rise in the penetration of the Internet, an increase in customers' trust in online retailing, and the availability of quick shipping are positively impacting the market growth. Hence, such factors are expected to drive the keyboard market growth during the forecast period.

Trends

A key factor shaping the keyboard market growth is the growing adoption of gaming consoles. The gaming consoles can be referred to as computer devices that are connected to a display device for video signals or visual image output for playing games. Several new technological advancements such as touch controls, voice recognition, and gesture control are continuously implemented into the consoles.

Additionally, there is increasing popularity for gaming consoles due to the rise in popularity of e-sports. Some of the other gaming options which are available for casual gamers include  OUYA, PlayStation Vita TV, Amazons Fire TV, as well as Apple TV. Hence, the increasing demand for gaming consoles will positively impact the market growth. Hence, such factors are expected to drive market growth during the forecast period.

Restrain

The availability of counterfeit products is one of the key challenges hindering the keyboard market growth. There is an increasing demand for counterfeit products among consumers price-sensitive end-users and those unaware of branded products as they are cheap, attractive, and similar copies of big brands. Hence, the presence of such cheap counterfeit products results in price wars in the market.

Furthermore, there is an increasing availability of these counterfeit products through every distribution channel, including physical and online retail stores in each country despite several efforts by companies and other stakeholders to restrict the sale of these products. Therefore, it is negatively impacting the market growth. hence, such factors are expected to hinder the market growth during the forecast period.

Keyboard Market Segmentation By Technology

The wired keyboard segment is estimated to witness significant growth during the forecast period. Factors such as the rising adoption of personal computers (PCs) and their increased applications in the education and government sectors are significantly contributing to the growth of this segment. Additionally, the rising e-sports market is also fuelling the adoption of keyboards. Several market players are collaborating with e-sports organizations to offer gaming peripherals such as keyboards, mice, and mouse pads.

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The wired keyboard segment was the largest segment and was valued at USD 1,832.64 million in 2017. Even though there is increasing adoption of keyboards across sectors, factors such as the requirement for a unique type of cable and connectors, the maintenance of complex wiring, and the expanding wired system are expected to limit its adoption. As a result, there is an increasing preference for the wireless keyboard segment among end-users. Several market players are offering more wireless keyboards in the market with the advent of technologies such as Bluetooth and Wi-Fi. Wired keyboards are widely used by corporate companies, for personal use, and for playing e-sports, but the advent of wireless keyboards and their adoption across various applications can negatively impact the growth of this segment. Hence, this segment is expected to have moderate growth in the global keyboard market during the forecast period.

Keyboard Market Segmentation By Application

The increasing adoption of keyboards by the corporate segment for internal and external communications increases market growth. Several corporate companies use keyboards for various modes of communication such as messenger systems, email, word processing, and others. Additionally, these keyboards are used as a tool to chat with colleagues across the world by leveraging different messenger tools or video conferencing software.  Some of the other applications of keyboards in the corporate segment include managing and maintaining accounts and personal data, administering projects, creating presentations, and other applications. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

Regional Overview

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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The increasing adoption of technology in countries such as the US and Canada is contributing to the global keyboard market growth in North America. Additionally, there presence of several prominent market players in the region such as Microsoft, HP, and Dell are also positively impacting the market growth. These market players have a dominant share in the market due to their large-scale innovative marketing campaigns.

Furthermore, other factors such as early adoption of technology, increasing demand for consumer electronics, rising internet penetration, and data traffic are expected to fuel the adoption of keyboards in the region. Hence, the increasing adoption of keyboards across various sectors in North America such as manufacturing, hospitality, IT, and others is expected to fuel the growth in the region during the forecast period.

In 2020, during the COVID-19 pandemic, the growth of the global keyboard market witnessed a significant slowdown due to the temporary shutdown of manufacturing units and a decline in demand for non-essential products in North America. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of operations in all the industrial and manufacturing units. Such factors are expected to drive the market during the forecast period

Keyboard MarketCustomer Landscape

The keyboard market industry report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Keyboard Market Customer Landscape

Who are the Major Keyboard Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

A4TECH: The company offers keyboards such as Bluetooth and wireless keyboards, illuminate, slim, and traditional keyboards

ASUSTeK Computer Inc: The company offers keyboards such as rog gaming keyboards, tuf Gaming keyboards, and asus safaris gk1100 gaming keyboards.

Cooler Master Technology Inc: The company offers keyboards such as Sakura limited keyboards, mechanical switch keyboards, and gaming keyboards.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Dell Technologies Inc.
  • EPOMAKER
  • GN Store Nord AS
  • HP Inc.
  • Keetronics India Pvt. Ltd.
  • Kinesis Corp.
  • Lenovo Group Ltd.
  • Logitech International SA
  • Metadot Corp.
  • Panasonic Holdings Corp.
  • Rapoo Europe BV
  • Razer Inc.
  • Shenzhen Riitek Technology Co. Ltd.
  • Targus Asia Pacific Ltd.
  • Xiaomi Communications Co. Ltd.
  • Fujitsu Ltd.
  • Microsoft Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The keyboard market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Technology Outlook (USD Million, 2017 - 2027)
    • Wired keyboard
    • Wireless keyboard
  • Application Outlook (USD Million, 2017 - 2027)
    • Corporate
    • Personal
    • Gaming
  • Geography Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

 

Keyboard Market Scope

Report Coverage

Details

Page number

163

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 6.14%

Market growth 2023-2027

USD 1,243.95 million

Market structure

Fragmented

YoY growth 2022-2023(%)

5.21

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 39%

Key countries

US, China, Japan, South Korea, and UK

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

A4TECH, ASUSTeK Computer Inc., Cooler Master Technology Inc., Dell Technologies Inc., EPOMAKER, GN Store Nord AS, HP Inc., Keetronics India Pvt. Ltd., Kinesis Corp., Lenovo Group Ltd., Logitech International SA, Metadot Corp., Panasonic Holdings Corp., Rapoo Europe BV, Razer Inc., Shenzhen Riitek Technology Co. Ltd., Targus Asia Pacific Ltd., Xiaomi Communications Co. Ltd., Fujitsu Ltd., and Microsoft Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Keyboard Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, APAC, Europe, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global keyboard market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global keyboard market 2017 - 2021 ($ million)
    • 4.2 Technology Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Technology Segment 2017 - 2021 ($ million)
    • 4.3 Application  Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Application  Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Technology

    • 6.1 Market segments
      • Exhibit 30: Chart on Technology - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Technology - Market share 2022-2027 (%)
    • 6.2 Comparison by Technology
      • Exhibit 32: Chart on Comparison by Technology
      • Exhibit 33: Data Table on Comparison by Technology
    • 6.3 Wired keyboard - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Wired keyboard - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Wired keyboard - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Wired keyboard - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Wired keyboard - Year-over-year growth 2022-2027 (%)
    • 6.4 Wireless keyboard - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Wireless keyboard - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Wireless keyboard - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Wireless keyboard - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Wireless keyboard - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Technology
      • Exhibit 42: Market opportunity by Technology ($ million)
      • Exhibit 43: Data Table on Market opportunity by Technology ($ million)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 44: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 45: Data Table on Application - Market share 2022-2027 (%)
    • 7.2 Comparison by Application
      • Exhibit 46: Chart on Comparison by Application
      • Exhibit 47: Data Table on Comparison by Application
    • 7.3 Corporate - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Corporate - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Corporate - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Corporate - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Corporate - Year-over-year growth 2022-2027 (%)
    • 7.4 Personal - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Personal - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Personal - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Personal - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Personal - Year-over-year growth 2022-2027 (%)
    • 7.5 Gaming - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Gaming - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Gaming - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Gaming - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Gaming - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Application
      • Exhibit 60: Market opportunity by Application ($ million)
      • Exhibit 61: Data Table on Market opportunity by Application ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 APAC - Market size and forecast 2022-2027
      • Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 South Korea - Market size and forecast 2022-2027
      • Exhibit 99: Chart on South Korea - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on South Korea - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on South Korea - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on South Korea - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ million)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 A4TECH
              • Exhibit 115: A4TECH - Overview
              • Exhibit 116: A4TECH - Product / Service
              • Exhibit 117: A4TECH - Key offerings
            • 12.4 ASUSTeK Computer Inc.
              • Exhibit 118: ASUSTeK Computer Inc. - Overview
              • Exhibit 119: ASUSTeK Computer Inc. - Product / Service
              • Exhibit 120: ASUSTeK Computer Inc. - Key news
              • Exhibit 121: ASUSTeK Computer Inc. - Key offerings
            • 12.5 Cooler Master Technology Inc.
              • Exhibit 122: Cooler Master Technology Inc. - Overview
              • Exhibit 123: Cooler Master Technology Inc. - Product / Service
              • Exhibit 124: Cooler Master Technology Inc. - Key offerings
            • 12.6 Dell Technologies Inc.
              • Exhibit 125: Dell Technologies Inc. - Overview
              • Exhibit 126: Dell Technologies Inc. - Business segments
              • Exhibit 127: Dell Technologies Inc. - Key news
              • Exhibit 128: Dell Technologies Inc. - Key offerings
              • Exhibit 129: Dell Technologies Inc. - Segment focus
            • 12.7 Fujitsu Ltd.
              • Exhibit 130: Fujitsu Ltd. - Overview
              • Exhibit 131: Fujitsu Ltd. - Business segments
              • Exhibit 132: Fujitsu Ltd. - Key news
              • Exhibit 133: Fujitsu Ltd. - Key offerings
              • Exhibit 134: Fujitsu Ltd. - Segment focus
            • 12.8 HP Inc.
              • Exhibit 135: HP Inc. - Overview
              • Exhibit 136: HP Inc. - Business segments
              • Exhibit 137: HP Inc. - Key news
              • Exhibit 138: HP Inc. - Key offerings
              • Exhibit 139: HP Inc. - Segment focus
            • 12.9 Keetronics India Pvt. Ltd.
              • Exhibit 140: Keetronics India Pvt. Ltd. - Overview
              • Exhibit 141: Keetronics India Pvt. Ltd. - Product / Service
              • Exhibit 142: Keetronics India Pvt. Ltd. - Key offerings
            • 12.10 Kinesis Corp.
              • Exhibit 143: Kinesis Corp. - Overview
              • Exhibit 144: Kinesis Corp. - Product / Service
              • Exhibit 145: Kinesis Corp. - Key offerings
            • 12.11 Lenovo Group Ltd.
              • Exhibit 146: Lenovo Group Ltd. - Overview
              • Exhibit 147: Lenovo Group Ltd. - Business segments
              • Exhibit 148: Lenovo Group Ltd. - Key offerings
              • Exhibit 149: Lenovo Group Ltd. - Segment focus
            • 12.12 Logitech International SA
              • Exhibit 150: Logitech International SA - Overview
              • Exhibit 151: Logitech International SA - Business segments
              • Exhibit 152: Logitech International SA - Key news
              • Exhibit 153: Logitech International SA - Key offerings
              • Exhibit 154: Logitech International SA - Segment focus
            • 12.13 Metadot Corp.
              • Exhibit 155: Metadot Corp. - Overview
              • Exhibit 156: Metadot Corp. - Product / Service
              • Exhibit 157: Metadot Corp. - Key offerings
            • 12.14 Microsoft Corp.
              • Exhibit 158: Microsoft Corp. - Overview
              • Exhibit 159: Microsoft Corp. - Business segments
              • Exhibit 160: Microsoft Corp. - Key news
              • Exhibit 161: Microsoft Corp. - Key offerings
              • Exhibit 162: Microsoft Corp. - Segment focus
            • 12.15 Rapoo Europe BV
              • Exhibit 163: Rapoo Europe BV - Overview
              • Exhibit 164: Rapoo Europe BV - Product / Service
              • Exhibit 165: Rapoo Europe BV - Key offerings
            • 12.16 Razer Inc.
              • Exhibit 166: Razer Inc. - Overview
              • Exhibit 167: Razer Inc. - Business segments
              • Exhibit 168: Razer Inc. - Key offerings
              • Exhibit 169: Razer Inc. - Segment focus
            • 12.17 Shenzhen Riitek Technology Co. Ltd.
              • Exhibit 170: Shenzhen Riitek Technology Co. Ltd. - Overview
              • Exhibit 171: Shenzhen Riitek Technology Co. Ltd. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 172: Inclusions checklist
                • Exhibit 173: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 174: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 175: Research methodology
                • Exhibit 176: Validation techniques employed for market sizing
                • Exhibit 177: Information sources
              • 13.5 List of abbreviations
                • Exhibit 178: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              keyboard market market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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