Laptop Carry Case Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, France - Size and Forecast 2023-2027

Laptop Carry Case Market Forecast 2023-2027

The Laptop Carry Case Market size is estimated to grow by USD 781.69 million at a CAGR of 3.59% between 2022 and 2027. The increased demand for lightweight bags, driven by factors such as convenience, comfort, and environmental concerns, is driving market growth by increasing the adoption of lightweight and durable bag solutions. Additionally, the huge demand during the festive seasons and the start of the academic year, driven by factors such as gifting trends and back-to-school shopping, is also boosting market expansion by increasing the overall demand for bags. The market for lightweight bags is also influenced by trends such as the increasing popularity of eco-friendly materials and designs, as well as the growing preference for versatile and multipurpose bags. Manufacturers are focusing on developing innovative features and designs to cater to changing consumer preferences and enhance the functionality of lightweight bags. Additionally, the rise of online shopping platforms has further fueled the demand for lightweight and compact bags that are convenient for shipping and storage.

It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Market During the Forecast Period?

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Market Segmentation

This report extensively covers market segmentation by distribution channel (offline and online), type (backpack, messenger bag, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The sales of goods through specialty stores, hypermarkets, supermarkets, clubhouse stores, and department stores generate revenue for the offline distribution channel. Due to the gradual shift in consumer preference toward online shopping, the revenue of the offline distribution channel has been declining over time. However, players are managing their sales through the expansion of their stores in local and regional markets in order to support sales through offline channels. This will have a positive impact on the growth of the offline segment. 

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The offline segment was valued at USD 3.30 billion in 2017. The producers of laptop carry cases distribute their goods through specialty stores and other retailing venues, such as department stores, hypermarkets, supermarkets, convenience stores, and clubhouse shops. The competition is heightened by this market scenario. Retailers launch new businesses and retail strategies, such as better pricing strategies and larger product selections, in order to survive in such a competitive market and declining preference for offline shopping. Furthermore, vendors expand their store operations at various locations to increase their offline sales. This will enable them to produce and sell goods quickly and serve all consumer groups across a wide geographic range. Moreover, the expansion of retail outlets in various cities and regions also encourages familiarity with the various kinds of laptop carry cases. This will also raise market sales value. Therefore, such factors are expected to propel the growth of the market during the forecast period.

By Region

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APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The market in APAC is anticipated to grow at the fastest rate, largely as a result of millennials' high expenditures on personal accessories (like laptop carry cases). China, Japan, and India are the main contributors to the market in APAC. Due to the high spending on high-end, high-quality personal accessories in China, the country is the most important market for personal accessories like laptop carry cases. Additionally, APAC has the highest population density worldwide, which makes it a good market for laptop carry cases since most of them are reasonably priced for mass consumers. Moreover, with increasing disposable income, China and India have the world's fastest-growing economies. All these factors will positively influence the market growth in the region. 

International and upscale laptop bag companies like Samsonite, Targus, and Thule Group AB (Thule Group) are entering the APAC market, which will also drive the market's expansion over the next five years. Additionally, the tendency to buy luggage as lifestyle items rather than necessities appears to have had a positive effect on the market expansion. Moreover, the growth of online merchants like Amazon, Flipkart Internet Pvt Ltd., Rakuten, and Alibaba will also broaden the product base and speed up regional market expansion. Hence, all of the abovementioned factors will drive market growth during the forecast period. 

Market Dynamics and Customer Landscape

The market is experiencing a surge in demand, driven by the need for lightweight and durable cases for laptops. These cases are popular among students, corporations, and online retailers looking for new goods that offer protection and style. Manufacturers are focusing on innovative designs to cater to the diverse needs of laptop users, including laptop backpacks, laptop sleeves, and purses with laptop compartments. The market is also witnessing growth in warranty services, especially in educational sectors and industries undergoing digitization. Factors such as work-life balance, bottle holders, and scenario-based analysis are influencing the market dynamics, along with geopolitical influences and threats of natural disasters. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The huge demand during the festive seasons and the start of the academic year are notably driving the market growth. During the holiday season and the start of the academic year, sales of IT/IT peripherals and educational products, especially laptop bags, carry cases, and backpacks, increase significantly. This is because of the sudden rise in demand for backpacks and laptops, which is fueled by tempting promotions from retailers and laptop manufacturers. One of the top laptop manufacturers, Hewlett Packard Enterprise Co. (HP), for instance, releases back-to-school promotions in India that are aimed at students who are starting a new course or a new academic year of their studies. These promotions entice clients to purchase brand-new laptops, which increases the demand for laptop carry cases. This trend is further supported by online retailers offering a variety of options to meet the needs of laptop users, including laptop backpacks with features like warranty services, bottle holders, and scenario-based analysis for improved work-life balance.

The festival and other events promote retail sales as well, particularly consumer durables, IT goods, and other white goods. For instance, one of the biggest retail chains, Walmart, launched several alluring deals on laptops and accessories around Christmas and New Year's Eve to increase sales. To increase sales over regular days, retailers all over the world host special events to commemorate significant public holidays like Independence Day. During the holiday season, online merchants offer enticing discounts to draw customers. These marketing initiatives propel the demand for laptop carry cases, which, in turn, is anticipated to drive the growth of the market during the forecast period.

Significant Market Trends

The growing demand for business and laptop bags at airports is an emerging trend in the market growth. From 2019 to 2024, it was predicted that the global airport retail market would expand by more than one-third. Typically, travelers prefer to purchase luxury and luxuriant goods like bags and carry-on luggage from duty-free shops in airports. This is because they have easier access to brands that are hard to find, and they charge less than neighborhood retail stores.

Airport retailing is a popular idea all over the world. One of the factors attributing to this is that many major airports have undergone renovations and now have sizable, designated spaces for shops and shopping malls. This expanding market is also influenced by other factors like two-hour check-ins, delayed flights, and last-minute shopping. Additionally, airports have more physical space as a result of the increasing use of procedures like remote bag-drop and remote check-ins, which could be used for activities other than flying, like dining and shopping. Hence, this trend is likely to propel the growth of the market during the forecast period.

Major Market Challenge

The presence of counterfeit products is a major challenge impeding the market growth. The market for counterfeit luxury handbags is driven by expanding market opportunities for fashion goods (like laptop carry cases) and their soaring demand, particularly in developing countries. By extending their geographical reach, the spread of e-commerce is also boosting the sales of fake goods. Customers find it challenging to distinguish between real and fake goods because they look similar. The low cost of counterfeit goods also increases consumer demand for them. Thus, by eroding their market shares and tarnishing their reputations, counterfeit goods harm the pricing and sales strategies of genuine market vendors. The global players must reduce the price of their products in order to overcome these obstacles, which reduces their profit margins. This also drops the value of sales in the market.

Promotional and advertising campaigns will aid in attracting and retaining customers, ensuring their brand loyalty, and preventing users from switching to knockoff goods. However, such marketing initiatives come at a high cost to vendors, further reducing their profit margins. Aside from pricing, counterfeit goods have a negative impact on volume sales as well. Thus, the presence of counterfeit products will play a significant role in hindering the growth of the market during the forecast period.

Key Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Laptop Carry Case Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Crumpler Ltd. - The company offers a wide variety of bag packs. The key offerings of the company include laptop carry cases such as laptop padded cell cases.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• ACCO Brands Corp.
• ASUSTeK Computer Inc.
• C.C. Filson Co. Inc.
• Callaway Golf Co.
• Da Milano Leathers Pvt. Ltd.
• DICOTA SCHWEIZ AG
• Elecom Co. Ltd.
• Fabrique Ltd.
• Hon Hai Precision Industry Co. Ltd.
• HP Inc.
• Lenovo Group Ltd.
• Pioneer Square Brands Inc.
• Safari Industries (India) Ltd.
• Samsonite International SA
• Sanwa Supply Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook 
  • Offline
  • Online

• Type Outlook 
  • Backpack
  • Messenger bag
  • Others

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Market Analyst Overview

The market is influenced by the need for lightweight laptop carry cases that cater to the preferences of women and the younger demographic. With the rise of tablets and trends like Bring-your-own-device (BYOD) in the information technology (IT) sector, there's a demand for cases that offer multi-storage options, GPS tracking, and anti-theft security. These cases are designed to accommodate power supplies, chargers, cords, and other related accessories. The market includes various product types, such as messenger bags, briefcases, and rolling cases, with a focus on fashionable and stylish designs that appeal to professionals. Modern laptop carry cases often come with smart features like USB charging ports, RFID protection, and Bluetooth connectivity, reflecting advancements in technology.

Laptop-carrying cases have evolved significantly in terms of design, reflecting the digital convergence prevalent in today's technological landscape. With Bring-your-own-device (BYOD) trends on the rise, these cases are not just accessories but necessities for professionals and students alike. They provide a means to transport laptops securely while accommodating other devices integral to modern work and study routines. Despite the convenience they offer, laptop-carrying cases also symbolize isolation, as individuals cocoon themselves in their digital worlds. Moreover, geopolitical influences play a role in shaping the design and availability of these cases, particularly in regions where trade tensions or regulations affect manufacturing and distribution.

Buyer power drives innovation in this market, as consumers demand cases that cater to their specific needs and preferences. However, manufacturers must also contend with the threat of substitution as alternative carrying solutions emerge, such as backpacks with integrated device compartments. Furthermore, the threat of new entry looms over established case manufacturers, compelling them to continually enhance their offerings to maintain market share. Primary interviews with consumers provide valuable insights into evolving preferences and usage patterns, informing the development of future laptop-carrying case designs that seamlessly integrate with the ever-changing landscape of computers and digital devices.

 

Market Scope
Report Coverage	Details
Page number	162
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 3.59%
Market growth 2023-2027	USD 781.69 million
Market structure	Fragmented
YoY growth 2022-2023(%)	3.26
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 37%
Key countries	US, China, Japan, Germany, and France
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	ACCO Brands Corp., ASUSTeK Computer Inc., C.C. Filson Co. Inc., Callaway Golf Co., Crumpler Ltd., Da Milano Leathers Pvt. Ltd., DICOTA SCHWEIZ AG, Elecom Co. Ltd., Fabrique Ltd., Hon Hai Precision Industry Co. Ltd., HP Inc., Lenovo Group Ltd., Pioneer Square Brands Inc., Safari Industries (India) Ltd., Samsonite International SA, Sanwa Supply Inc., Targus Inc., Thule Group AB, United States Luggage Co. LLC, and Victorinox AG
Market dynamics	Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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