Tequila Market in Latin America 2015-2019

Published: Dec 2015

Pages: 75

SKU: IRTNTR8230

Snapshot

About tequila

Tequila is a type of distilled spirit manufactured from the blue agave plant (native of Mexico). Tequila is either made from 51% agave or 100% agave, depending on the pricing and positioning. It usually contains 38-40% alcohol content depending on the varied government regulations and laws.

The tequila market in Latin America has a tremendous consumer base. The rising exports to the US, Russia, and Germany are driving the market. The exports from Mexico of agave tequila rose by 16% in 2013. The rising disposable income in countries such as Mexico and Venezuela is expected to drive the market during the forecast period.

Technavio’s analysts forecast the tequila market in Latin America to grow at a CAGR of 1.89% by volume and 2.62% by revenue during the period 2014-2019.

Covered in this report

The report covers the present scenario and the growth prospects of the tequila market for 2015-2019. To calculate the market size, the report considers revenue generated through sales of tequila bottles in the Latin American market.

The market is divided into the following segments based on product:

Normal
Premium
High end premium
Super end premium

Technavio's report, Tequila Market in Latin America 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

Other prominent vendors

Market driver

Rising disposable income
For a full, detailed list, view our report

Market challenge

Threats from other spirits and non-alcoholic drinks
For a full, detailed list, view our report

Market trend

Increased exports to China
For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

Table of Contents

Table of Content

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview
Top-vendor offerings

PART 03: Market research methodology

Research methodology
Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

About tequila
Market overview
Market size and forecast
Five forces analysis

PART 06: Types of Tequila

PART 07: Segmentation by product

PART 08: Geographical segmentation

PART 09: Market drivers

Rising disposable income
High demand in US
High Plantation of Agave in Past
Rising exports to countries

PART 10: Impact of drivers

PART 11: Market challenges

Threats of other spirits and non-alcoholic drinks
Production of agave plants
Taxes and high regulations
Fake and adulterated drinks in market

PART 12: Impact of drivers and challenges

PART 13: Market trends

Flourishing exports to China
Rise in demand for premium tequila
Increasing cocktail culture
Growing middle class contribution

PART 14: Vendor landscape

Competitive scenario
Market share analysis
Other prominent vendors
Major tequila distilleries

PART 15: Key vendor analysis

PART 16: Appendix

List of abbreviation

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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