Laundry and Dishwashing Detergent Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, UK, Germany - Size and Forecast 2024-2028

Published: Nov 2023

Pages: 154

SKU: IRTNTR76843

Snapshot

Laundry and Dishwashing Detergent Market 2024-2028

The laundry and dishwashing detergent market size is estimated to grow at a CAGR of 5.64% between 2023 and 2028. The market size is forecast to increase by USD 18.78 billion.

The report offers extensive research analysis on the Laundry And Dishwashing Detergent Market, with a categorization based on Product, including laundry detergent and dishwashing detergent. It further segments the market by Distribution Channel, encompassing offline and online. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments

One of the key factors driving the laundry and dishwashing detergent market growth is the growth in the hospitality sector. There is a rapid growth and recovery of the tourism sector post-pandemic. For instance, the global spending on international tourism was USD1.038 trillion, which was an increase of 21.7% from the previous year, 2020. Therefore, this spur in traveling is expected to give rise to the need for more hotels. In addition, laundry service is a major service provided by a hotel to its customers. Hence, the increase in tourism is positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Laundry and Dishwashing Detergent Market: Overview

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Key Trend and Challenge

Our researchers analyzed the data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Trends

A key factor shaping the laundry and dishwashing detergent market growth is the increasing acceptance of liquid laundry and dishwashing detergent. Even though the emergence of liquid detergent was after the powder detergents and bars/soaps, the adoption of liquid detergent has gained significant market share over the latter. Therefore, it has fuelled the demand and value of liquid detergent.

Moreover, Some of the main advantages of liquid detergents include complete dissolution in water, do not leaving stains, and do not clog the process flow of the washing machine. Hence, such advantages of liquid detergents over powder are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Challenge

Volatility in raw material prices is one of the key challenges hindering the laundry and dishwashing detergent market growth. Surfactants are the key raw materials used for the production of laundry and dishwashing detergent, and linear alkylbenzene (LAB), detergent alcohols, and ethylene oxide (EO) are commonly used raw materials to manufacture surfactants. However, the cost of these raw materials is volatile in nature as they are mainly derived from downstream petroleum products.

Moreover, the price fluctuation in crude oil prices will result in volatility in the downstream products. In addition, volatile raw material prices of petrochemicals are negatively impacting the global laundry and dishwashing detergent market growth. In addition, petroleum-based fatty alcohols are subjected to volatile crude oil prices, and demand for oleochemicals is high from the bio-diesel application. Therefore, the availability of raw materials can be a major concern for the players in the global laundry and dishwashing detergent market and will hinder the growth of the market during the forecast period.

Laundry and Dishwashing Detergent Market Segmentation by Distribution Channel

The rising disposable income will fuel the offline segment which will increase the market growth. There is an increasing availability of laundry and dishwashing detergents across the offline segment. The offline segment includes specialty stores, hypermarkets, supermarkets, convenience, and clubhouse stores. In addition, customers prefer retail stores to shop for groceries and products because these stores have a wide range of options in terms of products and brands. Moreover, this segment allows customers to purchase products in bulk quantities at lower prices. Furthermore, factors such as the increasing disposable income the high purchasing power of consumers, and the growing demand for eco-friendly laundry care products are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Laundry and Dishwashing Detergent Market Segmentation by Product

The laundry detergent segment is estimated to witness significant growth during the forecast period. The laundry detergent segment includes powder detergent, liquid detergent, and laundry tablets that are made from enzymes, surfactants, and other chemicals. The increasing focus by manufacturers on the production of eco-friendly products is fuelling the growth of this segment.

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The laundry detergent segment was the largest segment and was valued at USD 28.13 billion in 2018. Moreover, the use of liquid detergents is higher compared with that of solid detergents in developed countries such as the US. In addition, liquid detergents are more effective in treating spots and stains as they can remove oil and grease easily, whereas consumers in developing countries mostly use powder detergents as they are priced lower compared with liquid detergents. Therefore, price-sensitive consumers prefer powder detergents over liquid variants. Furthermore, the growing consciousness of the environment (especially water pollution) and personal health have encouraged consumers to use eco-friendly laundry care products. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

Key Regions for the Laundry and Dishwashing Detergent Market

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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main countries in North America that is contributing to the market is the US due to factors such as the favorable policies and guidelines for the use of natural surfactants from government organizations and environmental agencies, such as the US Food and Drug Administration (FDA). In addition, the shift among consumers from synthetic and artificial products to natural and organic products fuels the market growth in the region. Moreover, factors such as the increasing expenditure on healthcare services have also contributed to the growth of the laundry and dishwashing detergent market in the region, owing to the growing demand for laundry and dishwashing detergent from the healthcare industry. Hence, such factors drive the market growth in North America during the forecast period.

Key Laundry and Dishwashing Detergent Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering - Bombril SA: The company offers laundry and dishwashing detergent under its brand Limpol
Key Offering - Church and Dwight Co. Inc: The company offers laundry and dishwashing detergent under its brands Arm and Hammer, OxiClean, and XTRA.
Key Offering - Colgate Palmolive Co: The company offers laundry and dishwashing detergent under its brand Palmolive, Ultra Palmolive, Ajax and Fab.

The laundry and dishwashing detergent market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Laundry and Dishwashing Detergent Market Customer Landscape

Segment Overview

The laundry and dishwashing detergent market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Product Outlook
- Laundry detergent
- Dishwashing detergent
Distribution Channel Outlook
- Offline
- Online
Geography Outlook
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Argentina
  - Brazil
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Laundry And Dishwashing Detergent Market Scope
Report Coverage	Details
Page number	154
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 5.64%
Market Growth 2024-2028	USD 18.78 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	5.06
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	North America at 36%
Key countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Bombril SA, Church and Dwight Co. Inc., Colgate Palmolive Co., Devansh Chem, DeVere Company Inc, Dharam Chand Ladha Mal, Formula Corp., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kao Corp., McBride Plc, One Home Brands Inc., People Against Dirty Holdings Ltd., The Procter and Gamble Co., Reckitt Benckiser Group Plc, RSPL Ltd., S.C. Johnson and Son Inc., Saraya Co. Ltd., The Clorox Co., and Unilever PLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Laundry And Dishwashing Detergent Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the laundry and dishwashing detergent market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across North America, APAC, Europe, South America, and the Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of laundry and dishwashing detergent market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global laundry and dishwashing detergent market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global laundry and dishwashing detergent market 2018 - 2022 ($ billion)

4.2 Products Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Products Segment 2018 - 2022 ($ billion)

4.3 Distribution channel Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Distribution channel Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 30: Chart on Product - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Product - Market share 2023-2028 (%)

6.2 Comparison by Product
- Exhibit 32: Chart on Comparison by Product
- Exhibit 33: Data Table on Comparison by Product

6.3 Laundry detergent - Market size and forecast 2023-2028
- Exhibit 34: Chart on Laundry detergent - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Laundry detergent - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Laundry detergent - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Laundry detergent - Year-over-year growth 2023-2028 (%)

6.4 Dishwashing detergent - Market size and forecast 2023-2028
- Exhibit 38: Chart on Dishwashing detergent - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Dishwashing detergent - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Dishwashing detergent - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Dishwashing detergent - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Product
- Exhibit 42: Market opportunity by Product ($ billion)
- Exhibit 43: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 44: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Distribution Channel - Market share 2023-2028 (%)

7.2 Comparison by Distribution Channel
- Exhibit 46: Chart on Comparison by Distribution Channel
- Exhibit 47: Data Table on Comparison by Distribution Channel

7.3 Offline - Market size and forecast 2023-2028
- Exhibit 48: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 49: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Offline - Year-over-year growth 2023-2028 (%)

7.4 Online - Market size and forecast 2023-2028
- Exhibit 52: Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Online - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Distribution Channel
- Exhibit 56: Market opportunity by Distribution Channel ($ billion)
- Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2023-2028 (%)
- Exhibit 60: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 APAC - Market size and forecast 2023-2028
- Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 UK - Market size and forecast 2023-2028
- Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.11 Germany - Market size and forecast 2023-2028
- Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.12 Japan - Market size and forecast 2023-2028
- Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ billion)
- Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Bombril SA
- Exhibit 111: Bombril SA - Overview
- Exhibit 112: Bombril SA - Product / Service
- Exhibit 113: Bombril SA - Key offerings

12.4 Church and Dwight Co. Inc.
- Exhibit 114: Church and Dwight Co. Inc. - Overview
- Exhibit 115: Church and Dwight Co. Inc. - Business segments
- Exhibit 116: Church and Dwight Co. Inc. - Key offerings
- Exhibit 117: Church and Dwight Co. Inc. - Segment focus

12.5 Colgate Palmolive Co.
- Exhibit 118: Colgate Palmolive Co. - Overview
- Exhibit 119: Colgate Palmolive Co. - Business segments
- Exhibit 120: Colgate Palmolive Co. - Key offerings
- Exhibit 121: Colgate Palmolive Co. - Segment focus

12.6 Devansh Chem
- Exhibit 122: Devansh Chem - Overview
- Exhibit 123: Devansh Chem - Product / Service
- Exhibit 124: Devansh Chem - Key offerings

12.7 Dharam Chand Ladha Mal
- Exhibit 125: Dharam Chand Ladha Mal - Overview
- Exhibit 126: Dharam Chand Ladha Mal - Product / Service
- Exhibit 127: Dharam Chand Ladha Mal - Key offerings

12.8 Godrej Consumer Products Ltd.
- Exhibit 128: Godrej Consumer Products Ltd. - Overview
- Exhibit 129: Godrej Consumer Products Ltd. - Business segments
- Exhibit 130: Godrej Consumer Products Ltd. - Key news
- Exhibit 131: Godrej Consumer Products Ltd. - Key offerings
- Exhibit 132: Godrej Consumer Products Ltd. - Segment focus

12.9 Henkel AG and Co. KGaA
- Exhibit 133: Henkel AG and Co. KGaA - Overview
- Exhibit 134: Henkel AG and Co. KGaA - Business segments
- Exhibit 135: Henkel AG and Co. KGaA - Key news
- Exhibit 136: Henkel AG and Co. KGaA - Key offerings
- Exhibit 137: Henkel AG and Co. KGaA - Segment focus

12.10 Kao Corp.
- Exhibit 138: Kao Corp. - Overview
- Exhibit 139: Kao Corp. - Business segments
- Exhibit 140: Kao Corp. - Key offerings
- Exhibit 141: Kao Corp. - Segment focus

12.11 McBride Plc
- Exhibit 142: McBride Plc - Overview
- Exhibit 143: McBride Plc - Business segments
- Exhibit 144: McBride Plc - Key offerings
- Exhibit 145: McBride Plc - Segment focus

12.12 One Home Brands Inc.
- Exhibit 146: One Home Brands Inc. - Overview
- Exhibit 147: One Home Brands Inc. - Product / Service
- Exhibit 148: One Home Brands Inc. - Key offerings

12.13 People Against Dirty Holdings Ltd.
- Exhibit 149: People Against Dirty Holdings Ltd. - Overview
- Exhibit 150: People Against Dirty Holdings Ltd. - Product / Service
- Exhibit 151: People Against Dirty Holdings Ltd. - Key offerings

12.14 The Clorox Co.
- Exhibit 152: The Clorox Co. - Overview
- Exhibit 153: The Clorox Co. - Business segments
- Exhibit 154: The Clorox Co. - Key offerings
- Exhibit 155: The Clorox Co. - Segment focus

12.15 Reckitt Benckiser Group Plc
- Exhibit 156: Reckitt Benckiser Group Plc - Overview
- Exhibit 157: Reckitt Benckiser Group Plc - Business segments
- Exhibit 158: Reckitt Benckiser Group Plc - Key offerings
- Exhibit 159: Reckitt Benckiser Group Plc - Segment focus

12.16 The Procter and Gamble Co.
- Exhibit 160: The Procter and Gamble Co. - Overview
- Exhibit 161: The Procter and Gamble Co. - Business segments
- Exhibit 162: The Procter and Gamble Co. - Key news
- Exhibit 163: The Procter and Gamble Co. - Key offerings
- Exhibit 164: The Procter and Gamble Co. - Segment focus

12.17 Unilever PLC
- Exhibit 165: Unilever PLC - Overview
- Exhibit 166: Unilever PLC - Business segments
- Exhibit 167: Unilever PLC - Key news
- Exhibit 168: Unilever PLC - Key offerings
- Exhibit 169: Unilever PLC - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 170: Inclusions checklist
- Exhibit 171: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 172: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 173: Research methodology
- Exhibit 174: Validation techniques employed for market sizing
- Exhibit 175: Information sources

13.5 List of abbreviations
- Exhibit 176: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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