Licensed Sports Merchandise Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2023-2027
| Published: Oct 2023 | Pages: 167 | SKU: IRTNTR44517 |
Licensed Sports Merchandise Market Forecast 2023-2027
The licensed sports merchandise market size is estimated to reach USD 26.46 billion by 2027,growing at a CAGR of 4.7% from 2022 and 2027. The growth of the market depends on several factors such as the design and material innovations leading to product premiumization, the high influence of celebrity endorsements on customer purchase decisions, and the increased awareness of fitness activities.
It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
What will be the size of the Licensed Sports Merchandise Market During the Forecast Period?
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Market Dynamics
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Market Driver
The high influence of celebrity endorsements on customer purchase decisions is driving growth in the market. Over the past two decades, a growing number of millennials who demand premium sports products, global licensed sporting goods markets have evolved and developed. Endorsements and the use of lifestyle and fashion products, such as premium footwear, by celebrities, have an impact on the purchase decisions of customers. The brands and products endorsed by popular athletes have remarkable brand value, which increases their sales.
Moreover, the manufacturers adopt different marketing campaigns and strategies to expand their customer base. In order to establish the vendor's brand image and increase the sales of sports merchandise, retailers use celebrities as a popular marketing tool. Vendors regularly enter into endorsement contracts with prominent celebrities for more than a year, in order to increase their brand value. These marketing initiatives increase the demand for premium sports merchandise, leading to the growth of the market in focus during the forecast period.
Major Market Trends
The expansion of the distribution network is a vital trend in the market. The Vendors are following different strategies for the expansion of their distribution networks both online and offline to increase their customer base. They invest in opening new stores and remodeling the existing ones. The increasing number of offline stores and online channels will accelerate vendors' revenue generation.
However, the growth of the global market is expected to be significantly driven by increasing internet penetration and increased customer trust in online sales, as well as rapid shipping services and a growing fragmentation of customers' choices. The increasing number of offline stores and online channels will accelerate vendors' revenue generation during the forecast period. In short, the expansion of distribution networks is expected to support the growth of the market in focus during the forecast period.
Significant Market Challenge
The increasing competition from unorganized sectors is a major challenge in a market. The growth of the worldwide licensing market for sports goods is hindered by an increased number of local and unorganized vendors. Local and unorganized vendors have become popular due to their competitive pricing. Cost-effective products offered by these vendors have hampered the revenue generation of major vendors. The sports brands' shelf space at supermarkets is also being occupied by local vendors. Owing to the lack of brand loyalty, customers switch from one brand to another.
In addition, the bargaining power of the buyer increases because of the lower entry barriers for prospective players. Market vendors range from multinational companies that offer an array of products on a global scale to small and medium-sized unorganized entities that focus on a single product line. Currently, intense price competition from local and unorganized vendors is a major challenge that hinders the growth of the global market during the forecast period.
Market Customer Landscape
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Who are the Major Licensed Sports Merchandise Market Companies?
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ANTA Sports Products Ltd. - The company offers Always Original t-shirts, laced tank tops, leggings, tights, joggers, and hoodies.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
- 47 Brand LLC
- Boardriders Inc.
- Columbia Sportswear Co.
- DICKS Sporting Goods Inc.
- Fanatics Inc.
- Frasers Group plc
- G III Apparel Group Ltd.
- Hanesbrands Inc.
- Li Ning Co. Ltd.
- New Era Cap LLC
- Nike Inc.
- Prada Spa
- PUMA SE
- Ralph Lauren Corp.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
What is the Largest-Growing Segment in the Market?
The offline segment is estimated to witness significant growth during the forecast period. The revenue of the offline distribution channel comes from the sales of products through specialty stores such as hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores. In line with the increase in Internet shopping preference, this segment's revenue has been decreasing gradually over the years.
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The offline segment was the largest segment and was valued at USD 19,332.84 million in 2017. Vendors are expanding their stores in local and regional markets to sell the fuel through offline channels. Sports merchandise manufacturers sell their products through a variety of outlets, such as specialty stores and other retail formats. Competition in the market is also strengthened by this scenario. To survive in such a competitive market and to tackle the declining preference for offline shopping, retailers are introducing new business and retail strategies, such as better pricing strategies and a wide range of products.
Which are the Key Regions for the Licensed Sports Merchandise Market?
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America dominated the global market in 2022 due to factors such as the presence of a well-developed sports industry and the high prevalence of obesity and diabetes, which encourages many people to take part in sports activities to remain fit and healthy. The increasing participation of people in sports activities will play a major role in driving the growth of the market in the region during the forecast period. The increasing use of online shopping platforms for buying sporting goods are key factors that contribute to market growth in the US, such as footwear, apparel, and accessories, and the rising awareness and adoption of eco-friendly raw materials to manufacture sports merchandise. Also, the growing demand for customized sports products is fueling the growth of the market in North America during the forecast period.
In 2020, the COVID-19 pandemic adversely affected the economies of various countries in North America. However, in 2021, the demand for these products rebounded with the resumption of sports events and the reopening of retail stores due to the initiation of vaccination drives in the region. In view of increased health awareness, people are concentrating on exercise and fitness activities by means of the Internet in order to increase their immunity. Therefore, vendors are promoting sportswear and athleisure through their portals by promoting workout-from-home videos and posts on social media platforms. The trend of online channel sales is expected to continue during the forecast period. Such factors will drive the growth of the regional market during the forecast period.
Segment Overview
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027.
- Distribution Channel Outlook (USD Million, 2017 - 2027)
- Offline
- Online
- End-user Outlook (USD Million, 2017 - 2027)
- Men
- Women
- Children
- Region Outlook (USD Million, 2017 - 2027)
- North America
- The U.S.
- Canada
- Europe
- The U.K.
- Germany
- France
- Rest of Europe
- APAC
- China
- India
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- South America
- Chile
- Argentina
- Brazil.
- North America
Market Analyst Overview
The Market is thriving with the evolution of digital platforms and e-commerce, enabling online buying and global marketing campaigns. National and international sports leagues are driving the demand, with a focus on increasing female participation in sports and engaging sports fans worldwide. Urbanization and the growth of the online retail sector are fueling the demand for authentic, premium-quality products like sweatshirts, jackets, bottom wear, caps, and headgear. Rising consumer spending power and investment in sports licensing are boosting the market, reflecting the increasing popularity of sports participation and health consciousness.
As entertainment becomes a focal point for the working class, sports merchandise caters to recreational activity needs, aligning with changing lifestyle patterns. Commercializing sporting events, both traditional and e-sports, is driving the market, especially in endurance sports activities. Officially licensed outdoor sportswear is gaining traction, particularly among the youth, who are influenced by smartphones and media visibility. Distribution channels, both online and offline, play a crucial role in reaching consumers with bachelor's degrees and high school education, who have disposable income for fitness training and gym membership, further stimulating the market.
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Licensed Sports Merchandise Market Scope |
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Report Coverage |
Details |
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Page number |
167 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.7% |
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Market growth 2023-2027 |
USD 7,579.21 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
4.23 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 34% |
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Key countries |
US, China, Japan, Germany, and the UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
47 Brand LLC, ANTA Sports Products Ltd., Boardriders Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., Fanatics Inc., Frasers Group plc, G III Apparel Group Ltd., Hanesbrands Inc., Li Ning Co. Ltd., New Era Cap LLC, Nike Inc., Prada Spa, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co. Inc., Thornico AS, Under Armour Inc., VF Corp., and Adidas AG |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Market Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
- Precise estimation of the size of the market size and its contribution to the parent market
- Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
- Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
- Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
- Comprehensive market analysis and report on the factors that will challenge the market research and growth of market vendors
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global licensed sports merchandise market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global licensed sports merchandise market 2017 - 2021 ($ billion)
- 4.2 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)
- 4.3 End-user Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Distribution Channel
- 6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
- 6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel
- 6.3 Offline - Market size and forecast 2022-2027
- Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
- 6.4 Online - Market size and forecast 2022-2027
- Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ billion)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)
7 Market Segmentation by End-user
- 7.1 Market segments
- Exhibit 44: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 45: Data Table on End-user - Market share 2022-2027 (%)
- 7.2 Comparison by End-user
- Exhibit 46: Chart on Comparison by End-user
- Exhibit 47: Data Table on Comparison by End-user
- 7.3 Men - Market size and forecast 2022-2027
- Exhibit 48: Chart on Men - Market size and forecast 2022-2027 ($ billion)
- Exhibit 49: Data Table on Men - Market size and forecast 2022-2027 ($ billion)
- Exhibit 50: Chart on Men - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Men - Year-over-year growth 2022-2027 (%)
- 7.4 Women - Market size and forecast 2022-2027
- Exhibit 52: Chart on Women - Market size and forecast 2022-2027 ($ billion)
- Exhibit 53: Data Table on Women - Market size and forecast 2022-2027 ($ billion)
- Exhibit 54: Chart on Women - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Women - Year-over-year growth 2022-2027 (%)
- 7.5 Children - Market size and forecast 2022-2027
- Exhibit 56: Chart on Children - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Data Table on Children - Market size and forecast 2022-2027 ($ billion)
- Exhibit 58: Chart on Children - Year-over-year growth 2022-2027 (%)
- Exhibit 59: Data Table on Children - Year-over-year growth 2022-2027 (%)
- 7.6 Market opportunity by End-user
- Exhibit 60: Market opportunity by End-user ($ billion)
- Exhibit 61: Data Table on Market opportunity by End-user ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 63: Chart on Market share by geography 2022-2027 (%)
- Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2022-2027
- Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.4 Europe - Market size and forecast 2022-2027
- Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.5 APAC - Market size and forecast 2022-2027
- Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 Germany - Market size and forecast 2022-2027
- Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.11 UK - Market size and forecast 2022-2027
- Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.12 Japan - Market size and forecast 2022-2027
- Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 107: Market opportunity by geography ($ billion)
- Exhibit 108: Data Tables on Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 112: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 113: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification
- 12.3 Adidas AG
- Exhibit 115: Adidas AG - Overview
- Exhibit 116: Adidas AG - Business segments
- Exhibit 117: Adidas AG - Key news
- Exhibit 118: Adidas AG - Key offerings
- Exhibit 119: Adidas AG - Segment focus
- 12.4 ANTA Sports Products Ltd.
- Exhibit 120: ANTA Sports Products Ltd. - Overview
- Exhibit 121: ANTA Sports Products Ltd. - Business segments
- Exhibit 122: ANTA Sports Products Ltd. - Key offerings
- Exhibit 123: ANTA Sports Products Ltd. - Segment focus
- 12.5 Boardriders Inc.
- Exhibit 124: Boardriders Inc. - Overview
- Exhibit 125: Boardriders Inc. - Product / Service
- Exhibit 126: Boardriders Inc. - Key offerings
- 12.6 Columbia Sportswear Co.
- Exhibit 127: Columbia Sportswear Co. - Overview
- Exhibit 128: Columbia Sportswear Co. - Business segments
- Exhibit 129: Columbia Sportswear Co. - Key news
- Exhibit 130: Columbia Sportswear Co. - Key offerings
- Exhibit 131: Columbia Sportswear Co. - Segment focus
- 12.7 DICKS Sporting Goods Inc.
- Exhibit 132: DICKS Sporting Goods Inc. - Overview
- Exhibit 133: DICKS Sporting Goods Inc. - Product / Service
- Exhibit 134: DICKS Sporting Goods Inc. - Key offerings
- 12.8 Fanatics Inc.
- Exhibit 135: Fanatics Inc. - Overview
- Exhibit 136: Fanatics Inc. - Product / Service
- Exhibit 137: Fanatics Inc. - Key offerings
- 12.9 G III Apparel Group Ltd.
- Exhibit 138: G III Apparel Group Ltd. - Overview
- Exhibit 139: G III Apparel Group Ltd. - Product / Service
- Exhibit 140: G III Apparel Group Ltd. - Key offerings
- 12.10 Hanesbrands Inc.
- Exhibit 141: Hanesbrands Inc. - Overview
- Exhibit 142: Hanesbrands Inc. - Business segments
- Exhibit 143: Hanesbrands Inc. - Key offerings
- Exhibit 144: Hanesbrands Inc. - Segment focus
- 12.11 Li Ning Co. Ltd.
- Exhibit 145: Li Ning Co. Ltd. - Overview
- Exhibit 146: Li Ning Co. Ltd. - Product / Service
- Exhibit 147: Li Ning Co. Ltd. - Key offerings
- 12.12 Nike Inc.
- Exhibit 148: Nike Inc. - Overview
- Exhibit 149: Nike Inc. - Business segments
- Exhibit 150: Nike Inc. - Key news
- Exhibit 151: Nike Inc. - Key offerings
- Exhibit 152: Nike Inc. - Segment focus
- 12.13 Prada Spa
- Exhibit 153: Prada Spa - Overview
- Exhibit 154: Prada Spa - Product / Service
- Exhibit 155: Prada Spa - Key offerings
- 12.14 PUMA SE
- Exhibit 156: PUMA SE - Overview
- Exhibit 157: PUMA SE - Business segments
- Exhibit 158: PUMA SE - Key news
- Exhibit 159: PUMA SE - Key offerings
- Exhibit 160: PUMA SE - Segment focus
- 12.15 Ralph Lauren Corp.
- Exhibit 161: Ralph Lauren Corp. - Overview
- Exhibit 162: Ralph Lauren Corp. - Business segments
- Exhibit 163: Ralph Lauren Corp. - Key offerings
- Exhibit 164: Ralph Lauren Corp. - Segment focus
- 12.16 Rawlings Sporting Goods Co. Inc.
- Exhibit 165: Rawlings Sporting Goods Co. Inc. - Overview
- Exhibit 166: Rawlings Sporting Goods Co. Inc. - Product / Service
- Exhibit 167: Rawlings Sporting Goods Co. Inc. - Key offerings
- 12.17 VF Corp.
- Exhibit 168: VF Corp. - Overview
- Exhibit 169: VF Corp. - Business segments
- Exhibit 170: VF Corp. - Key news
- Exhibit 171: VF Corp. - Key offerings
- Exhibit 172: VF Corp. - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 173: Inclusions checklist
- Exhibit 174: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 175: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 176: Research methodology
- Exhibit 177: Validation techniques employed for market sizing
- Exhibit 178: Information sources
- 13.5 List of abbreviations
- Exhibit 179: List of abbreviations
- raw material prices: In recent times, key manufacturers have been experiencing fluctuations in their profit margins due to the fluctuating prices of raw materials. For instance, the prices of synthetic fibers, such as Spandex (also known as Lycra or elastane in different regions), keep fluctuating. Besides, the unavailability of high-quality polyester fibers is increasing their prices. Subsequently, such volatility results in the high prices of apparel made using these raw materials. The continuous change in the profit margins of market competitors due to the volatility of raw material prices acts as a major challenge for the growth of the global apparel, accessories, and luxury goods market. The lag between cost fluctuations and the ability of market competitors to increase product prices can negatively impact the profit margins of vendors. The fluctuations in the prices of raw materials make manufacturers unable to anticipate their investments or control costs. Moreover, cost-driven end-users prefer reasonably priced apparel rather than investing heavily in global brands, which reduces the sales potential and revenue of competitors.
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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licensed sports merchandise market market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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