US - Luxury Massage Chair Market by Distribution Channel and End-user - Forecast and Analysis 2023-2027

US - Luxury Massage Chair Market Analysis Report 2023-2027

The US - luxury massage chair market size is estimated to grow at a CAGR of 2.56% between 2022 and 2027. The market size is forecast to increase by USD 51.49 million. The growth of the market depends on several factors such as the rise in the number of geriatric populations in the US, the rising awareness regarding the health benefits associated with regular massage therapy, and the technological advancements in luxury massage chairs

This US luxury massage chair market report extensively covers market segmentation by distribution channel (offline and online) and end-user (residential and commercial). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the US Luxury Massage Chair Market During the Forecast Period?

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US Luxury Massage Chair Market: Key Drivers, Trends, and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key US Luxury Massage Chair Market Driver

One of the key factors driving the US luxury massage chair market growth is the rise in the number of geriatric populations in the US. There is significant growth in the luxury massage chair market in the US especially in the geriatric population. Factors such as increased life expectancy, advancements in healthcare, and a focus on preventive healthcare practices are significantly fuelling this demographic shift.

Moreover, the need for pain relief and relaxation is one of the key factors behind the surge in demand for luxury massage chairs among the geriatric population. Old-age people are more likely to experience different musculoskeletal issues including arthritis, joint stiffness, and back problems. Hence, there is an increasing adoption of luxury massage chairs among this demographic population as they are equipped with advanced features that help alleviate these issues by providing targeted massages and promoting blood circulation. Hence, such factors are positively impacting the US - luxury massage chair market. Therefore, it is expected to drive the US luxury massage chair market growth during the forecast period.

Key US Luxury Massage Chair Market Trends

A key factor shaping the US luxury massage chair market growth is the emergence of alternative massaging equipment. As there is an increase in the adoption of massage chairs, several market players are innovating various types of massaging equipment that are dedicated to specific areas of the body. As a result, there is an increasing adoption of such massage chairs by among pet owners, people with disabilities, and those who buy them for their children.

Moreover, the different types of massaging equipment that are introduced in the market are portable inflatable multimedia massage chairs, vibrating breast boosters, massaging socks, spa jets for a water massage, scalp massager caps, gaming vests for relaxation, foot massagers, robotic massage machines. As a result of an increase in the adoption of such massage chairs, it has encouraged several market players to launch new products with advanced solutions. Hence, such factors are positively impacting the US - luxury massage chair market. Therefore, it is expected to drive the US luxury massage chair market growth during the forecast period.

Key US Luxury Massage Chair Market Challenge

The rising availability of massage chair rentals is one of the key challenges hindering the US luxury massage chair market growth. The high cost associated with luxury massage chairs makes them unaffordable for many people across the US. As a result, there is an increasing adoption of the rental of massage chairs by individuals across the US. For example, Better Lounge, a prominent company in the US, offers luxury massage chair rental services throughout the US.

Moreover, the company provides luxury massage chairs for rental events and wellness places. There is an increasing demand for luxury massage chair rentals among customers who require them for a short span of time, such as events and functions. Furthermore, the rising adoption is fuelled by its affordability and cost-effectiveness. Hence, such factors are negatively impacting the US - luxury massage chair market. Therefore, it is expected to hinder the US luxury massage chair market growth during the forecast period.

US Luxury Massage Chair Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

US Luxury Massage Chair Market Customer Landscape

Who are the Major US Luxury Massage Chair Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Beurer GmbH: The company offers luxury massage chairs such as Shiatsu massage chair MC 5000 HCT deluxe, and Shiatsu massage chair MC 3800 HCT modern.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Cozzia USA
• Daiwa Massage
• Dr.Care International Inc.
• Homedics USA
• Human Touch LLC
• Infinity Massage Chairs
• Johnson Health Tech Co. Ltd.
• Living Earth Crafts
• Luraco i9
• Ogawa World USA LLC
• Osakiusa
• OSIM International Pte. Ltd.
• OTA World LLC
• Panasonic Holdings Corp.
• Positive Posture LLC
• Snailax
• Svago
• Tokuyo Biotech International Co. Ltd.
• Zarifa Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the US Luxury Massage Chair Market?

The offline segment is estimated to witness significant growth during the forecast period. The offline segment comprises physical retail stores where customers can physically experience and purchase massage chairs. There is an increasing preference for this segment among consumers as it offers an opportunity for potential buyers to try out different models and get personalized assistance from knowledgeable sales representatives. Additionally, it enables the customers to physically experience the massage chairs before making a purchase. 

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The offline segment was the largest segment and was valued at USD 257.07 million in 2017. For instance, brick-and-mortar stores specializing in luxury massage chairs provide customers the opportunity to test out various models and feel the quality of the massage firsthand. For example, a potential buyer can visit a store and sit in various massage chairs to determine the comfort level, the intensity of the massage, and the overall features and functionalities. Therefore, such hands-on experience enables customers to make more informed decisions depending on their personal preferences and needs. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

Segment Overview

The US luxury massage chair market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook (USD Million, 2017 - 2027)
  • Offline
  • Online
• End-user Outlook (USD Million, 2017 - 2027)
  • Residential
  • Commercial

US Luxury Massage Chair Market Scope
Report Coverage	Details
Page number	121
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 2.56%
Market growth 2023-2027	USD 51.49 million
Market structure	Fragmented
YoY growth 2022-2023(%)	2.09
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Beurer GmbH, Cozzia USA, Daiwa Massage, Dr.Care International Inc., Homedics USA, Human Touch LLC, Infinity Massage Chairs, Johnson Health Tech Co. Ltd., Living Earth Crafts, Luraco i9, Ogawa World USA LLC, Osakiusa, OSIM International Pte. Ltd., OTA World LLC, Panasonic Holdings Corp., Positive Posture LLC, Snailax, Svago, Tokuyo Biotech International Co. Ltd., and Zarifa Corp.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this US Luxury Massage Chair Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across the US
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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