Macadamia Milk Market by Type and Geography - Forecast and Analysis 2022-2026
| Published: Aug 2022 | Pages: 121 | SKU: IRTNTR74079 |
The macadamia milk market share is expected to increase by USD 1.39 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 10.92%.
This macadamia milk market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers macadamia milk market segmentation by type (conventional and organic) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The macadamia milk market report also offers information on several market vendors, including Buderim Ginger, Camellia Plc, Dr Paulos Kona Coffee and Macadamia Nut Farms, GOLDEN MACADAMIAS (PTY) LTD., Hamakua Macadamia Nut Co., Health and Plant Protein Group Ltd., Kenya Nut Co., macamilk, MacFarms LLC, Makua Coffee Co., Marquis, Mauna Loa Macadamia Nut Corp., Mayo Macs, Milkadamia, MWT Foods, Nambucca Macnuts Pty Ltd., Superior Nut Co. Inc., T M Ward Coffee Inc., WONDAREE MACADAMIA NUTS, and Ivory Macadamias among others.
What will the Macadamia Milk Market Size be During the Forecast Period?
Download Report Sample to Unlock the Macadamia Milk Market Size for the Forecast Period and Other Important Statistics
Macadamia Milk Market: Key Drivers, Trends, and Challenges
The rising cases of lactose intolerance and allergies associated with soy, hazelnut, and almond milk is notably driving the macadamia milk market growth, although factors such as the availability of substitutes may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the macadamia milk industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Macadamia Milk Market Driver
One of the key factors driving growth in the macadamia milk market is the rising cases of lactose intolerance and allergies associated with soy, hazelnut, and almond milk. The number of individuals with lactose intolerance is increasing in European countries, such as Italy, Germany, Spain, Turkey, Poland, France, and the UK. Thus, the demand for lactose-free products and products that have a low lactose content is increasing at a fast pace. Plant-based milk, including macadamia milk, is a viable alternative to cow milk. With an increase in the number of lactose-intolerant people, the demand for macadamia milk will increase at a fast pace during the forecast period globally.
Key Macadamia Milk Market Trend
The growing demand for sugar-free and organic macadamia milk is a macadamia milk market trend that is expected to have a positive impact in the coming years. At present, obesity has become a common issue among the global population. A large portion of the population around the globe is overweight and obese. With the increasing obesity rates across the world, most end-consumers are inclined toward buying sugar-free products. This presents an opportunity for macadamia milk vendors to introduce sugar-free macadamia milk in their portfolio to increase their consumer base. Thus, many vendors are currently offering sugar-free macadamia milk to meet the growing consumer demands. With the growing trend of sugar-free products and rising health consciousness among consumers, many vendors are expected to develop sugar-free macadamia milk.
Key Macadamia Milk Market Challenge
The availability of substitutes will be a major challenge for the macadamia milk market during the forecast period. There is a wide range of substitutes for macadamia milk that are available in the market. Numerous prominent brands such as Borges International Group SLU, California Walnuts, Elmhurst Milked Direct LLC, and Hebei Chengde Lolo Co. Ltd. offer alternative products such as functional beverages, dairy products, and other plant-based alternatives, such as almond and soy milk. In recent years, there has been a growing demand for functional beverages that contain nutrients such as protein, calcium, vitamin D, vitamin A, vitamin B12, potassium, phosphorus, riboflavin, and niacin. The availability of such alternatives will pose a threat to the growth of the global macadamia milk market.
This macadamia milk market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global macadamia milk market as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the macadamia milk market during the forecast period.
Who are the Major Macadamia Milk Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Buderim Ginger
- Camellia Plc
- Dr Paulos Kona Coffee and Macadamia Nut Farms
- GOLDEN MACADAMIAS (PTY) LTD.
- Hamakua Macadamia Nut Co.
- Health and Plant Protein Group Ltd.
- Kenya Nut Co.
- macamilk
- MacFarms LLC
- Makua Coffee Co.
- Marquis
- Mauna Loa Macadamia Nut Corp.
- Mayo Macs
- Milkadamia
- MWT Foods
- Nambucca Macnuts Pty Ltd.
- Superior Nut Co. Inc.
- T M Ward Coffee Inc.
- WONDAREE MACADAMIA NUTS
- Ivory Macadamias
This statistical study of the macadamia milk market encompasses successful business strategies deployed by the key vendors. The macadamia milk market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
- Buderim Ginger - Buderim Ginger is a privately held company headquartered in Australia. It is a global company, with limited information regarding its financials and limited information regarding its employee strength is available. Its revenue from the global macadamia milk market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company.
- Buderim Ginger - The company offers hand cream made from goat milk and blended macadamia oil which is designed to be used for skin conditioning.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The macadamia milk market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Macadamia Milk Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the macadamia milk market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Macadamia Milk Market?
For more insights on the market share of various regions Request PDF Sample now!
35% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for macadamia milk in North America. Market growth in this region will be slower than the growth of the market in other regions.
The presence of prominent regional and international brands that offer macadamia milk in the region will facilitate the macadamia milk market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the business operations of vendors in the regional macadamia milk market were negatively impacted by the outbreak of COVID-19. Governments of countries such as the US, Canada, and Mexico imposed stringent restrictions, such as nationwide lockdowns and stay-at-home orders, which negatively impacted the demand for macadamia milk from physical retail outlets due to their full or partial closure. In H2 2021, due to the availability of vaccines and reduction in COVID-19 cases, the nationwide lockdowns eased. The demand for macadamia milk in the region returned to normal as retail outlets, such as grocery stores, convenience stores, hypermarkets, and supermarkets, reopened in the region.
What are the Revenue-generating Type Segments in the Macadamia Milk Market?
To gain further insights on the market contribution of various segments Request PDF Sample
The macadamia milk market share growth in the conventional segment will be significant during the forecast period. The health benefits of macadamia milk are expected to increase the demand in this segment during the forecast period. Realizing the market potential, many new players are entering the market with their product offerings. The market is expected to offer a good return on investment and attract several players during the forecast period.
his report provides an accurate prediction of the contribution of all the segments to the growth of the macadamia milk market size and actionable market insights on the post-COVID-19 impact on each segment.
|
Macadamia Milk Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
120 |
|
Base year |
2021 |
|
Forecast period |
2022-2026 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 10.92% |
|
Market growth 2022-2026 |
$ 1.39 billion |
|
Market structure |
Fragmented |
|
YoY growth (%) |
9.9 |
|
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
|
Performing market contribution |
North America at 35% |
|
Key consumer countries |
US, Canada, China, Germany, and UK |
|
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
|
Key companies profiled |
Buderim Ginger, Camellia Plc, Dr Paulos Kona Coffee and Macadamia Nut Farms, GOLDEN MACADAMIAS (PTY) LTD., Hamakua Macadamia Nut Co., Health and Plant Protein Group Ltd., Kenya Nut Co., macamilk, MacFarms LLC, Makua Coffee Co., Marquis, Mauna Loa Macadamia Nut Corp., Mayo Macs, Milkadamia, MWT Foods, Nambucca Macnuts Pty Ltd., Superior Nut Co. Inc., T M Ward Coffee Inc., WONDAREE MACADAMIA NUTS, and Ivory Macadamias |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Macadamia Milk Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive macadamia milk market growth during the next five years
- Precise estimation of the macadamia milk market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the macadamia milk industry across North America, Europe, APAC, South America, and Middle East and Africa
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of macadamia milk market vendors
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Type
- 5.1 Market segments
- Exhibit 24: Chart on Type - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Type - Market share 2021-2026 (%)
- 5.2 Comparison by Type
- Exhibit 26: Chart on Comparison by Type
- Exhibit 27: Data Table on Comparison by Type
- 5.3 Conventional - Market size and forecast 2021-2026
- Exhibit 28: Chart on Conventional - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on Conventional - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on Conventional - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Conventional - Year-over-year growth 2021-2026 (%)
- 5.4 Organic - Market size and forecast 2021-2026
- Exhibit 32: Chart on Organic - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Organic - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Organic - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Organic - Year-over-year growth 2021-2026 (%)
- 5.5 Market opportunity by Type
- Exhibit 36: Market opportunity by Type ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison
- 7.3 North America - Market size and forecast 2021-2026
- Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.4 Europe - Market size and forecast 2021-2026
- Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.5 APAC - Market size and forecast 2021-2026
- Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 China - Market size and forecast 2021-2026
- Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.10 Germany - Market size and forecast 2021-2026
- Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.11 Canada - Market size and forecast 2021-2026
- Exhibit 74: Chart on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on Canada - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Canada - Year-over-year growth 2021-2026 (%)
- 7.12 UK - Market size and forecast 2021-2026
- Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 83: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 85: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 86: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 87: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 88: Matrix on vendor position and classification
- 10.3 Buderim Ginger
- Exhibit 89: Buderim Ginger - Overview
- Exhibit 90: Buderim Ginger - Product / Service
- Exhibit 91: Buderim Ginger - Key offerings
- 10.4 Camellia Plc
- Exhibit 92: Camellia Plc - Overview
- Exhibit 93: Camellia Plc - Product / Service
- Exhibit 94: Camellia Plc - Key offerings
- 10.5 GOLDEN MACADAMIAS (PTY) LTD.
- Exhibit 95: GOLDEN MACADAMIAS (PTY) LTD. - Overview
- Exhibit 96: GOLDEN MACADAMIAS (PTY) LTD. - Product / Service
- Exhibit 97: GOLDEN MACADAMIAS (PTY) LTD. - Key offerings
- 10.6 Hamakua Macadamia Nut Co.
- Exhibit 98: Hamakua Macadamia Nut Co. - Overview
- Exhibit 99: Hamakua Macadamia Nut Co. - Product / Service
- Exhibit 100: Hamakua Macadamia Nut Co. - Key offerings
- 10.7 Health and Plant Protein Group Ltd.
- Exhibit 101: Health and Plant Protein Group Ltd. - Overview
- Exhibit 102: Health and Plant Protein Group Ltd. - Product / Service
- Exhibit 103: Health and Plant Protein Group Ltd. - Key offerings
- 10.8 Ivory Macadamias
- Exhibit 104: Ivory Macadamias - Overview
- Exhibit 105: Ivory Macadamias - Product / Service
- Exhibit 106: Ivory Macadamias - Key offerings
- 10.9 Kenya Nut Co.
- Exhibit 107: Kenya Nut Co. - Overview
- Exhibit 108: Kenya Nut Co. - Product / Service
- Exhibit 109: Kenya Nut Co. - Key offerings
- 10.10 Marquis
- Exhibit 110: Marquis - Overview
- Exhibit 111: Marquis - Product / Service
- Exhibit 112: Marquis - Key offerings
- 10.11 Mauna Loa Macadamia Nut Corp.
- Exhibit 113: Mauna Loa Macadamia Nut Corp. - Overview
- Exhibit 114: Mauna Loa Macadamia Nut Corp. - Product / Service
- Exhibit 115: Mauna Loa Macadamia Nut Corp. - Key offerings
- 10.12 Nambucca Macnuts Pty Ltd.
- Exhibit 116: Nambucca Macnuts Pty Ltd. - Overview
- Exhibit 117: Nambucca Macnuts Pty Ltd. - Product / Service
- Exhibit 118: Nambucca Macnuts Pty Ltd. - Key offerings
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 119: Inclusions checklist
- Exhibit 120: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 121: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 122: Research methodology
- Exhibit 123: Validation techniques employed for market sizing
- Exhibit 124: Information sources
- 11.5 List of abbreviations
- Exhibit 125: List of abbreviations
- food allergy among consumers: There is an increase in the number of people suffering from food allergies globally. Food allergy is caused when the immune system reacts to the ingestion of certain foods. Ingredients of packaged foods and meats that can create allergic reactions in some people include (but are not limited to) milk, eggs, fish, crustacean shellfish (e.g., crab, lobster, and shrimp), tree nuts (e.g., almonds, walnuts, and pecan), peanuts, wheat, and soybeans. Even consumption of small amounts of food allergens can trigger signs and symptoms such as digestive problems, hives, and swollen airways. In some people, a food allergy can cause severe symptoms, or even a life-threatening reaction is, known as anaphylaxis. For example, in the US, nearly 3% of the adult population suffers from shellfish allergy.
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
PURCHASE FULL REPORT OF
macadamia milk market
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
Why should you prefer Technavio's market insights report?
- Off-the-shelf research reports
- Reports can be tailored to meet the customer's needs
- Trusted by more than 100 fortune 500 organizations
- Information about the market's key drivers, trends, and challenges
- Parent market analysis
- Every week, 50,000 people visit our subscription platform
- Detailed vendors report with competitive landscape
- Covid-19 impact and recovery analysis
- Data on revenue-generating market segments
- Details on the market shares of various regions
- Five-force market analysis