Germany Major Home Appliance Market by Distribution Channel, Product, and End-user - Forecast and Analysis 2024-2028

Published: Mar 2024

Pages: 146

SKU: IRTNTR77784

Snapshot

Germany Major Home Appliance Market Forecast 2024-2028

The Germany Major Home Appliance Market size is forecast to increase by USD 5.41 billion, at a CAGR of 4.37% between 2023 and 2028. Several factors significantly influence the market's growth, including the increasing focus on health and hygiene, which drives the use of major home appliances. Urbanization and housing development projects in Germany also contribute to market expansion, along with changing consumer lifestyles and preferences in the region. These elements collectively shape market dynamics, reflecting the evolving needs and trends in the home appliances sector, thereby presenting growth opportunities for stakeholders in the market. The report provides market size, historical data spanning from 2018 - 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market encompasses a wide range of household appliances, including smart dishwashers, water heaters, and microwave ovens. These large electrical or mechanical devices cater to both smaller households and larger families. With a focus on sustainability, eco-friendly appliances aim to reduce the carbon footprint. Integration into smart home systems enhances convenience, making kitchen appliances an integral part of modern smart home integration Further, the market is witnessing significant growth, driven by increasing demand for household goods and consumer appliances. Green large appliances are particularly popular, with double-digit growth rates in recent years. This market includes a wide range of products such as built-in dishwashers, freestanding dishwashers, stoves, and ovens, all aimed at reducing the carbon footprint and promoting sustainability in white goods. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Increasing focus on health and hygiene is the key factor driving the market. Germany witnesses a rising trend towards preventive healthcare, with consumers prioritizing health and hygiene in homes and commercial spaces. Vendors like Haier invest in major home devices with advanced features to meet these demands. Their machines integrate technologies such as antibacterial seals and air purification systems to ensure a clean and healthy environment. Consumer appliances, including large home appliances like dishwashers, are increasingly incorporating smart home integration features, enhancing convenience and efficiency in managing household goods.

Further, devices like refrigerators, washing machines, vacuum cleaners, water heaters, purifiers, irons, microwave ovens, and stoves and ovens come under the major home devices that are used in Germany. As public health concerns grow, the demand for such devices increases, driving the growth of the market during the forecast period.

Key Market Trends

Smart and connected home appliances gaining traction is the major trend shaping the market. Factors such as the increasing purchasing power of consumers in Germany, an increase in the number of nuclear families, a rise in the popularity of modular kitchens, and changing eating habits are influencing the market. Freezer refrigerators are equipped with heat pumps and heat-insulating chambers, which are built in such a way that food and drinks remain cool and fresh for a relatively long time. Market players such as Haier Electronics Group, LG Electronics, and Electrolux AB, operating in the major home appliance market in Germany, offer smart and connected home appliances, which increases the demand for major home devices.

Furthermore, the convenience offered by remote access is a major factor that is driving the high demand for major smart devices in Germany. Smart home devices reduce the human effort involved in performing routine household chores like washing and vacuuming by allowing their integration with mobile apps and other interfaces, which record, monitor, and control temperatures in accordance with the surrounding environment. The rising adoption of smart home machines will drive market growth during the forecast period.

Major Market Challenge

Fluctuations in raw material prices and operating costs is the major challenge that faces the market expansion. The market price of home appliances is dependent on many factors, such as the cost of labor, raw materials, distribution, and marketing. In addition, market players must spend on R&D to upgrade their products with the latest technologies to survive amid the intense competition. Regular fluctuations in raw material prices pose a major hurdle for manufacturers as they directly impact the product price and may hamper their profit margins.

Furthermore, supply chain disruptions can impact the ability of major appliance manufacturers to meet consumer demand, resulting in lost sales opportunities and customer dissatisfaction. Moreover, manufacturers of major home appliances in Germany may face difficulties in sourcing alternative materials or components at reasonable prices, further exacerbating supply chain issues. Thus, the fluctuation in raw material prices may hinder market growth during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

AB Electrolux: The company offers major home appliances such as ovens, air purifiers, and vacuum cleaners.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Market?

The offline segment is estimated to witness significant growth during the forecast period. In the major home appliance market in Germany, the offline distribution channel encompasses traditional sales methods through physical intermediaries like brick-and-mortar stores, wholesale distributors, and agents. German consumers prefer physically inspecting appliances before purchase to assess quality and features.

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The offline segment was the largest segment and was valued at USD 16.16 billion in 2018. Further, brick-and-mortar stores offer hands-on product demonstrations and expert advice, crucial for consumer confidence. Leading brands invest in branded showrooms and retail partnerships to showcase products effectively. Collaborations between manufacturers and retailers ensure optimal product placement and drive sales, driving growth in the offline segment.

Segment Overview

The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Deployment Outlook
- Offline
- Online

Application Outlook
- Refrigerators and freezers
- Washing and drying appliances
- Heating and cooling appliances
- Cooking appliances

Region Outlook
- Residential
- Commercial

Market Analyst Overview:

The market is thriving with innovations in large home appliances like household refrigerator and cookers & ovens. With a focus on faster cooling and efficient cleaning, manufacturers are catering to the demand for induction hobs, dishwashing machines, and dishwashing products. From hair clippers to irons and grills & roasters, small appliances are also gaining traction. Embracing Internet of Things (IoT) technology, smart home device and devices offer enhanced convenience, reducing the carbon footprint while ensuring seamless integration in smart homes.

Furthermore, in the market, a shift towards more energy-efficient options is evident, including old refrigerator appliances and big household appliances. Consumers are increasingly seeking kitchen devices that prioritize food storage and efficiency. From toasters to hair dryers, small kitchen appliances offer convenience while contributing to a reduced carbon footprint. Additionally, blenders and mixers are popular choices for small household appliances. Amidst the closure of consumer foodservice outlets, remodeling, and renovation of homes, demand for home entertainment systems and lighting fixtures remains steady.

Market Scope
Report Coverage	Details
Page number	146
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 4.37%
Market Growth 2024-2028	USD 5.41 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	3.67
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	AB Electrolux, Arcelik A.S., Dyson Group Co., Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Hitachi Ltd., iRobot Corp., Koninklijke Philips N.V., LG Electronics Inc., Liebherr International Deutschland GmbH, Midea Group Co. Ltd., Miele and Cie. KG, Mitsubishi Electric Corp., Panasonic Holdings Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., SEB Developpement SA, Siemens AG, Smeg S.p.a., and Whirlpool Corp.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming market growth and trends and changes in consumer behavior
Growth of the market across Germany
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 08: Parent market
- Exhibit 09: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 10: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 11: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 12: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 13: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 14: Chart on Germany: Year-over-year growth 2023-2028 (%)
- Exhibit 15: Data Table on Germany: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Major home appliance market in Germany 2018 - 2022
- Exhibit 16: Historic Market Size – Data Table on major home appliance market in Germany 2018 - 2022 ($ billion)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 17: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

4.3 Product Segment Analysis 2018 - 2022
- Exhibit 18: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

4.4 End-user Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – End-user Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 27: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 28: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 29: Chart on Comparison by Distribution Channel
- Exhibit 30: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2023-2028
- Exhibit 31: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 32: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 33: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 34: Data Table on Offline - Year-over-year growth 2023-2028 (%)

6.4 Online - Market size and forecast 2023-2028
- Exhibit 35: Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 37: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 38: Data Table on Online - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 39: Market opportunity by Distribution Channel ($ billion)
- Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 41: Chart on Product - Market share 2023-2028 (%)
- Exhibit 42: Data Table on Product - Market share 2023-2028 (%)

7.2 Comparison by Product
- Exhibit 43: Chart on Comparison by Product
- Exhibit 44: Data Table on Comparison by Product

7.3 Refrigerators and freezers - Market size and forecast 2023-2028
- Exhibit 45: Chart on Refrigerators and freezers - Market size and forecast 2023-2028 ($ billion)
- Exhibit 46: Data Table on Refrigerators and freezers - Market size and forecast 2023-2028 ($ billion)
- Exhibit 47: Chart on Refrigerators and freezers - Year-over-year growth 2023-2028 (%)
- Exhibit 48: Data Table on Refrigerators and freezers - Year-over-year growth 2023-2028 (%)

7.4 Washing and drying appliances - Market size and forecast 2023-2028
- Exhibit 49: Chart on Washing and drying appliances - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Data Table on Washing and drying appliances - Market size and forecast 2023-2028 ($ billion)
- Exhibit 51: Chart on Washing and drying appliances - Year-over-year growth 2023-2028 (%)
- Exhibit 52: Data Table on Washing and drying appliances - Year-over-year growth 2023-2028 (%)

7.5 Heating and cooling appliances - Market size and forecast 2023-2028
- Exhibit 53: Chart on Heating and cooling appliances - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Data Table on Heating and cooling appliances - Market size and forecast 2023-2028 ($ billion)
- Exhibit 55: Chart on Heating and cooling appliances - Year-over-year growth 2023-2028 (%)
- Exhibit 56: Data Table on Heating and cooling appliances - Year-over-year growth 2023-2028 (%)

7.6 Cooking appliances - Market size and forecast 2023-2028
- Exhibit 57: Chart on Cooking appliances - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Data Table on Cooking appliances - Market size and forecast 2023-2028 ($ billion)
- Exhibit 59: Chart on Cooking appliances - Year-over-year growth 2023-2028 (%)
- Exhibit 60: Data Table on Cooking appliances - Year-over-year growth 2023-2028 (%)

7.7 Market opportunity by Product
- Exhibit 61: Market opportunity by Product ($ billion)
- Exhibit 62: Data Table on Market opportunity by Product ($ billion)

8 Market Segmentation by End-user

8.1 Market segments
- Exhibit 63: Chart on End-user - Market share 2023-2028 (%)
- Exhibit 64: Data Table on End-user - Market share 2023-2028 (%)

8.2 Comparison by End-user
- Exhibit 65: Chart on Comparison by End-user
- Exhibit 66: Data Table on Comparison by End-user

8.3 Residential - Market size and forecast 2023-2028
- Exhibit 67: Chart on Residential - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on Residential - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on Residential - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Residential - Year-over-year growth 2023-2028 (%)

8.4 Commercial - Market size and forecast 2023-2028
- Exhibit 71: Chart on Commercial - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on Commercial - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on Commercial - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Commercial - Year-over-year growth 2023-2028 (%)

8.5 Market opportunity by End-user
- Exhibit 75: Market opportunity by End-user ($ billion)
- Exhibit 76: Data Table on Market opportunity by End-user ($ billion)

9 Customer Landscape

9.1 Customer landscape overview
- Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 78: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 79: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 80: Overview on factors of disruption

11.4 Industry risks
- Exhibit 81: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 82: Vendors covered

12.2 Market positioning of vendors
- Exhibit 83: Matrix on vendor position and classification

12.3 AB Electrolux
- Exhibit 84: AB Electrolux - Overview
- Exhibit 85: AB Electrolux - Business segments
- Exhibit 86: AB Electrolux - Key news
- Exhibit 87: AB Electrolux - Key offerings
- Exhibit 88: AB Electrolux - Segment focus

12.4 Arcelik A.S.
- Exhibit 89: Arcelik A.S. - Overview
- Exhibit 90: Arcelik A.S. - Product / Service
- Exhibit 91: Arcelik A.S. - Key offerings

12.5 Haier Smart Home Co. Ltd.
- Exhibit 92: Haier Smart Home Co. Ltd. - Overview
- Exhibit 93: Haier Smart Home Co. Ltd. - Business segments
- Exhibit 94: Haier Smart Home Co. Ltd. - Key offerings
- Exhibit 95: Haier Smart Home Co. Ltd. - Segment focus

12.6 Hisense International Co. Ltd.
- Exhibit 96: Hisense International Co. Ltd. - Overview
- Exhibit 97: Hisense International Co. Ltd. - Product / Service
- Exhibit 98: Hisense International Co. Ltd. - Key offerings

12.7 Koninklijke Philips N.V.
- Exhibit 99: Koninklijke Philips N.V. - Overview
- Exhibit 100: Koninklijke Philips N.V. - Business segments
- Exhibit 101: Koninklijke Philips N.V. - Key news
- Exhibit 102: Koninklijke Philips N.V. - Key offerings
- Exhibit 103: Koninklijke Philips N.V. - Segment focus

12.8 LG Electronics Inc.
- Exhibit 104: LG Electronics Inc. - Overview
- Exhibit 105: LG Electronics Inc. - Product / Service
- Exhibit 106: LG Electronics Inc. - Key offerings

12.9 Liebherr International Deutschland GmbH
- Exhibit 107: Liebherr International Deutschland GmbH - Overview
- Exhibit 108: Liebherr International Deutschland GmbH - Product / Service
- Exhibit 109: Liebherr International Deutschland GmbH - Key news
- Exhibit 110: Liebherr International Deutschland GmbH - Key offerings

12.10 Midea Group Co. Ltd.
- Exhibit 111: Midea Group Co. Ltd. - Overview
- Exhibit 112: Midea Group Co. Ltd. - Product / Service
- Exhibit 113: Midea Group Co. Ltd. - Key offerings

12.11 Miele and Cie. KG
- Exhibit 114: Miele and Cie. KG - Overview
- Exhibit 115: Miele and Cie. KG - Product / Service
- Exhibit 116: Miele and Cie. KG - Key offerings

12.12 Mitsubishi Electric Corp.
- Exhibit 117: Mitsubishi Electric Corp. - Overview
- Exhibit 118: Mitsubishi Electric Corp. - Business segments
- Exhibit 119: Mitsubishi Electric Corp. - Key news
- Exhibit 120: Mitsubishi Electric Corp. - Key offerings
- Exhibit 121: Mitsubishi Electric Corp. - Segment focus

12.13 Panasonic Holdings Corp.
- Exhibit 122: Panasonic Holdings Corp. - Overview
- Exhibit 123: Panasonic Holdings Corp. - Business segments
- Exhibit 124: Panasonic Holdings Corp. - Key news
- Exhibit 125: Panasonic Holdings Corp. - Key offerings
- Exhibit 126: Panasonic Holdings Corp. - Segment focus

12.14 Robert Bosch GmbH
- Exhibit 127: Robert Bosch GmbH - Overview
- Exhibit 128: Robert Bosch GmbH - Business segments
- Exhibit 129: Robert Bosch GmbH - Key offerings
- Exhibit 130: Robert Bosch GmbH - Segment focus

12.15 Samsung Electronics Co. Ltd.
- Exhibit 131: Samsung Electronics Co. Ltd. - Overview
- Exhibit 132: Samsung Electronics Co. Ltd. - Business segments
- Exhibit 133: Samsung Electronics Co. Ltd. - Key news
- Exhibit 134: Samsung Electronics Co. Ltd. - Key offerings
- Exhibit 135: Samsung Electronics Co. Ltd. - Segment focus

12.16 SEB Developpement SA
- Exhibit 136: SEB Developpement SA - Overview
- Exhibit 137: SEB Developpement SA - Business segments
- Exhibit 138: SEB Developpement SA - Key news
- Exhibit 139: SEB Developpement SA - Key offerings
- Exhibit 140: SEB Developpement SA - Segment focus

12.17 Whirlpool Corp.
- Exhibit 141: Whirlpool Corp. - Overview
- Exhibit 142: Whirlpool Corp. - Business segments
- Exhibit 143: Whirlpool Corp. - Key offerings
- Exhibit 144: Whirlpool Corp. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 145: Inclusions checklist
- Exhibit 146: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 147: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 148: Research methodology
- Exhibit 149: Validation techniques employed for market sizing
- Exhibit 150: Information sources

13.5 List of abbreviations
- Exhibit 151: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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