Mammography Market in the US 2017-2021

Overview of the mammography market in the US

Technavio’s market study identifies the prevalence of breast cancer as one of the primary growth factors for the mammography market in the US. Women are primarily affected by breast cancer that is also responsible for the high rate of mortality among the women. It has been noted that the incidence rate is high among postmenopausal women and working women due to prolonged exposure to hazardous agents such as organic solvents. There is an increased importance on regular screening for breast cancer by mammography. The market analysts estimate that the market will grow steadily at a CAGR of around 7% by 2021.

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Mammography market in the US trends

Vendors are increasingly focusing on the development and fast approvals of new mammography equipment supported by R&D activities that will help the vendors to sustain their position within fragmented mammography market. They are actively involved in launching innovative devices for improving the comfortability and accuracy of the mammographic images in addition to, concentrating on developing technologically advanced 3D mammography equipment. For instance, the 3D imaging approval for GE Healthcare 3D mammography equipment created a buzz1q in the US market. The increasing focus on new product approvals coupled with R&D activities is identified to be one of the key trends contributing towards the mammography market growth in the US.

Mammography market in the US : Competitive landscape and key vendors

The mammography market in the US is highly concentrated due to the presence of a few key players accounting for a major share. It has been noted that the vendors compete based on pricing pressure, product sensitivity, product differentiation, high investments, and advances in technology. Competition among the players will increase due to technological advancements and product upgradation.

Mammography market players

• Hologic
• GE Healthcare
• Philips Healthcare
• Siemens Healthcare
• FUJIFILM Holdings

Mammography market segmentation by product type 

• Analog
• 2D
• 3D

Mammography market segment accounts for the 2D mammography with major market shares due to the higher sales of digital mammography system. Additionally, government regulations and initiatives and cost-effectiveness over 3D will contribute to the mammography market growth.

Mammography market segmentation by end user

• Diagnostic centers
• Hospitals

Diagnostic centers partner with hospitals and provide cost-effective and on-time breast imaging results to improve the patient care. These centers conduct tests by using the latest advanced equipment to provide utmost healthcare to the patients and are equipped with technologically advanced models of the medical imaging equipped.

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Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the mammography market in the US?
• What are the key market trends impacting the growth of the mammography market in the US?
• What are the challenges to market growth?
• Who are the key vendors in the mammography market in the US?
• What are the market opportunities and threats faced by the vendors in the mammography market in the US?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the mammography market in the US?

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