Europe - Mattresses Market by Distribution Channel and Type - Forecast and Analysis 2024-2028

Published: Dec 2023

Pages: 140

SKU: IRTNTR40464

Snapshot

Europe - Mattresses Market 2024-2028

The Europe - mattresses market size is estimated to increase by USD 3.67 billion at a CAGR of 6.62% between 2023 and 2028. The growth of the market depends on several factors such as the growth of healthcare and hospitality sectors, the growing demand for premium and specialized mattresses, and the effective branding and advertising of mattresses.

The report includes a comprehensive outlook on the Europe - Mattresses Market, offering forecasts for the industry segmented by Distribution Channel, which comprises offline, and online. Additionally, it categorizes Type into innerspring, memory foam, and others. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the size of the Europe Mattresses Market During the Forecast Period?

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Europe Mattresses Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Europe Mattresses Market Driver

Growing demand for premium and specialized mattresses is the key factor driving market growth. The demand for premium mattresses is high among the wealthy customer segment in Europe. The demand for such mattresses is high among the health-conscious customer segment and among consumers in economies such as Germany, the UK, and France. Consumers in the aforementioned regions are willing to invest heavily in high-quality mattresses that offer comfort and health benefits. The demand for premium mattresses is gradually increasing in Russia, Belgium, Sweden, and the Netherlands.

Moreover, the demand for memory foam mattresses and plant-based latex mattresses is increasing in Europe. Memory foams, manufactured using petroleum-based polyurethane, minimize the health impacts of sleep deprivation. Natural offers high-density, high-density memory foam. The offering claims to prevent narcolepsy, insomnia, and leg syndrome. Plant-based latex mattresses are free of toxins, pollutants, and harsh chemicals. The high demand for premium, specialized mattresses is fueling the growth of the market during the forecast period.

Key Europe Mattresses Market Trends

The rise in demand for eco-friendly mattresses is the primary trend shaping market growth. The existing Europe - mattresses market players are focused on R&D initiatives to manufacture green mattresses. Increased awareness about the side effects of non-eco-friendly mattresses leads to the increased purchase of chemical-free green mattresses. The use of heat-emitting memory foam has considerably declined in the region's market. The existing market players are investing in cooling gels and fabrics in latex mattresses.

In addition, natural latex mattresses offer enhanced comfort and pose minimal fire risks. Several organizations in Europe promote eco-friendly mattresses. Four out of five European consumers are likely to buy eco-friendly products, provided such products are verified through certification. The demand for EU-labeled mattresses has considerably increased in the mattresses market in Europe, which will propel market growth during the forecast period.

Key Europe Mattresses Market Challenge

Fluctuating raw material prices and high manufacturing costs of mattress is a challenge that affects market growth. Fluctuating raw material costs have increased the complexity associated with the manufacture of mattresses. Such fluctuations may lead to uncertainties in the execution of manufacturing plans. This negatively impacts the sale of mattresses in Europe. Such uncertainties in raw material costs impact the supply-demand balance as well. High manufacturing costs, too, negatively impact the market by increasing the costs of end products. This may harm product sales and market player revenues.

Furthermore, the market is also impacted by the limited availability of natural raw materials. Shortages in the supply of raw materials have urged the suppliers to increase the prices of latex (which is used to manufacture latex mattresses). The escalation of labor costs further impacts raw material costs and manufacturing processes. The above-mentioned factors are expected to impede the growth of the market during the forecast period.

Europe Mattresses Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Europe Mattresses Market Customer Landscape

Who are the Major Europe Mattresses Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Airsprung Group Plc: The company offers mattresses such as Maya, Mayfair, Marlborough.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Europe Mattresses Market?

The offline segment is estimated to witness significant growth during the forecast period. The offline distribution channel includes physical stores that offer mattresses, and it is a popular channel for purchasing such home care products. This includes specialty stores, hypermarkets, supermarkets, and department stores. Specialty stores comprise company-owned stores, franchisees, and third-party retailers. The specialty stores retail format is the highest revenue generator among other retail formats in the Europe - mattresses market.

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The offline segment was the largest segment and was valued at USD 6.10 billion in 2018. Customers can take the mattress home the same day, avoiding the wait associated with online shipping. In-store staff often provide personalized assistance, guiding customers through the selection process based on their preferences and needs. In addition, physical stores offer a local presence, allowing customers to easily return or exchange products, seek customer support, or address any concerns without the hassle of shipping items back. Retailers are focusing on enhancing the in-store experience, which will drive the growth of the offline segment as well as the market during the forecast period.

Segment Overview

The Europe - mattresses market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Distribution Channel Outlook
- Offline
- Online

Type Outlook
- Innerspring
- Memory foam
- Others

Europe Mattresses Market Scope
Report Coverage	Details
Page number	140
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 6.62%
Market Growth 2024-2028	USD 3.67 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	6.36
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Airsprung Group Plc, Breckle GmbH, Dunelm Group PLC, Harrison Spinks Beds Ltd, Hastens Beds Online B.V., Hilding Anders International AB, Hypnos Ltd., Inter IKEA Holding BV, Kelcol Bedding Company Ltd., King Koil Licensing Co. Inc., NOCTALIA S.L.U., Relyon Group Ltd., Royal Auping bv, Simba Sleep Ltd., Sweet Night Technology Inc., Tempur Sealy International Inc., United T and C Ltd., Vispring Ltd., Savoir Beds Ltd., and Shire Beds Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Europe Mattresses Market Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across Europe
A thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Europe: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)

4 Historic Market Size

4.1 Mattresses market in Europe 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on mattresses market in Europe 2018 - 2022 ($ billion)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

4.3 Type Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 29: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 30: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 31: Chart on Comparison by Distribution Channel
- Exhibit 32: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2023-2028
- Exhibit 33: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 34: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 36: Data Table on Offline - Year-over-year growth 2023-2028 (%)

6.4 Online - Market size and forecast 2023-2028
- Exhibit 37: Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 38: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 40: Data Table on Online - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 41: Market opportunity by Distribution Channel ($ billion)
- Exhibit 42: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Type

7.1 Market segments
- Exhibit 43: Chart on Type - Market share 2023-2028 (%)
- Exhibit 44: Data Table on Type - Market share 2023-2028 (%)

7.2 Comparison by Type
- Exhibit 45: Chart on Comparison by Type
- Exhibit 46: Data Table on Comparison by Type

7.3 Innerspring - Market size and forecast 2023-2028
- Exhibit 47: Chart on Innerspring - Market size and forecast 2023-2028 ($ billion)
- Exhibit 48: Data Table on Innerspring - Market size and forecast 2023-2028 ($ billion)
- Exhibit 49: Chart on Innerspring - Year-over-year growth 2023-2028 (%)
- Exhibit 50: Data Table on Innerspring - Year-over-year growth 2023-2028 (%)

7.4 Memory foam - Market size and forecast 2023-2028
- Exhibit 51: Chart on Memory foam - Market size and forecast 2023-2028 ($ billion)
- Exhibit 52: Data Table on Memory foam - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Chart on Memory foam - Year-over-year growth 2023-2028 (%)
- Exhibit 54: Data Table on Memory foam - Year-over-year growth 2023-2028 (%)

7.5 Others - Market size and forecast 2023-2028
- Exhibit 55: Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Exhibit 56: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Chart on Others - Year-over-year growth 2023-2028 (%)
- Exhibit 58: Data Table on Others - Year-over-year growth 2023-2028 (%)

7.6 Market opportunity by Type
- Exhibit 59: Market opportunity by Type ($ billion)
- Exhibit 60: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 62: Chart on Market share by geography - 2023-2028 (%)
- Exhibit 63: Data Table on Market share by geography - 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 64: Chart on Geographic comparison
- Exhibit 65: Data Table on Geographic comparison

9.3 Germany - Market size and forecast 2023-2028
- Exhibit 66: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 67: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 69: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.4 France - Market size and forecast 2023-2028
- Exhibit 70: Chart on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 71: Data Table on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibit 73: Data Table on France - Year-over-year growth 2023-2028 (%)

9.5 UK - Market size and forecast 2023-2028
- Exhibit 74: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 75: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 77: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.6 Rest of Europe - Market size and forecast 2023-2028
- Exhibit 78: Chart on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 79: Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Chart on Rest of Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 81: Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%)

9.7 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ billion)
- Exhibit 83: Data Table on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 84: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 85: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 86: Overview on factors of disruption

11.4 Industry risks
- Exhibit 87: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 88: Vendors covered

12.2 Market positioning of vendors
- Exhibit 89: Matrix on vendor position and classification

12.3 Airsprung Group Plc
- Exhibit 90: Airsprung Group Plc - Overview
- Exhibit 91: Airsprung Group Plc - Product / Service
- Exhibit 92: Airsprung Group Plc - Key offerings

12.4 Breckle GmbH
- Exhibit 93: Breckle GmbH - Overview
- Exhibit 94: Breckle GmbH - Product / Service
- Exhibit 95: Breckle GmbH - Key offerings

12.5 Dunelm Group PLC
- Exhibit 96: Dunelm Group PLC - Overview
- Exhibit 97: Dunelm Group PLC - Product / Service
- Exhibit 98: Dunelm Group PLC - Key offerings

12.6 Harrison Spinks Beds Ltd
- Exhibit 99: Harrison Spinks Beds Ltd - Overview
- Exhibit 100: Harrison Spinks Beds Ltd - Product / Service
- Exhibit 101: Harrison Spinks Beds Ltd - Key offerings

12.7 Hilding Anders International AB
- Exhibit 102: Hilding Anders International AB - Overview
- Exhibit 103: Hilding Anders International AB - Product / Service
- Exhibit 104: Hilding Anders International AB - Key offerings

12.8 Hypnos Ltd.
- Exhibit 105: Hypnos Ltd. - Overview
- Exhibit 106: Hypnos Ltd. - Product / Service
- Exhibit 107: Hypnos Ltd. - Key offerings

12.9 Inter IKEA Holding BV
- Exhibit 108: Inter IKEA Holding BV - Overview
- Exhibit 109: Inter IKEA Holding BV - Product / Service
- Exhibit 110: Inter IKEA Holding BV - Key news
- Exhibit 111: Inter IKEA Holding BV - Key offerings

12.10 Kelcol Bedding Company Ltd.
- Exhibit 112: Kelcol Bedding Company Ltd. - Overview
- Exhibit 113: Kelcol Bedding Company Ltd. - Product / Service
- Exhibit 114: Kelcol Bedding Company Ltd. - Key offerings

12.11 King Koil Licensing Co. Inc.
- Exhibit 115: King Koil Licensing Co. Inc. - Overview
- Exhibit 116: King Koil Licensing Co. Inc. - Product / Service
- Exhibit 117: King Koil Licensing Co. Inc. - Key offerings

12.12 Relyon Group Ltd.
- Exhibit 118: Relyon Group Ltd. - Overview
- Exhibit 119: Relyon Group Ltd. - Product / Service
- Exhibit 120: Relyon Group Ltd. - Key offerings

12.13 Royal Auping bv
- Exhibit 121: Royal Auping bv - Overview
- Exhibit 122: Royal Auping bv - Product / Service
- Exhibit 123: Royal Auping bv - Key offerings

12.14 Shire Beds Ltd.
- Exhibit 124: Shire Beds Ltd. - Overview
- Exhibit 125: Shire Beds Ltd. - Product / Service
- Exhibit 126: Shire Beds Ltd. - Key offerings

12.15 Simba Sleep Ltd.
- Exhibit 127: Simba Sleep Ltd. - Overview
- Exhibit 128: Simba Sleep Ltd. - Product / Service
- Exhibit 129: Simba Sleep Ltd. - Key offerings

12.16 Sweet Night Technology Inc.
- Exhibit 130: Sweet Night Technology Inc. - Overview
- Exhibit 131: Sweet Night Technology Inc. - Product / Service
- Exhibit 132: Sweet Night Technology Inc. - Key offerings

12.17 Tempur Sealy International Inc.
- Exhibit 133: Tempur Sealy International Inc. - Overview
- Exhibit 134: Tempur Sealy International Inc. - Business segments
- Exhibit 135: Tempur Sealy International Inc. - Key offerings
- Exhibit 136: Tempur Sealy International Inc. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 137: Inclusions checklist
- Exhibit 138: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 139: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 140: Research methodology
- Exhibit 141: Validation techniques employed for market sizing
- Exhibit 142: Information sources

13.5 List of abbreviations
- Exhibit 143: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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